• Knowledge Management Research
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• v.23 no.2
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• pp.253-276
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• 2022

Online reviews attract much attention because they play an essential role in consumer decision-making. Therefore, it is necessary to investigate the review attributes that affect the perceived helpfulness of consumers. However, most previous studies on the helpfulness of online reviews mainly focus on quantitative factors such as review volume and reviewer attributes. Recently, some studies have investigated the impact of review content and linguistic style matching on consumers' purchase decision-making. Those studies show that consumers consider additional review attributes when evaluating reviews in decision-making. To fill the research gap with existing literature, we investigated the impact of review content and linguistic style matching on review helpfulness. Moreover, this study investigated how the reviewers' expertise moderates the effect of the review content and linguistic style matching on the review helpfulness. The empirical results show that positive affective content has a negative effect on the review helpfulness. The negative affective content and linguistic style matching positively affect review helpfulness. Review expertise relieved the impact of negative affective content and linguistic style matching on review helpfulness. According to the mechanism confirmed in this study, online e-commerce companies can achieve corporate sales growth by identifying factors affecting review helpfulness and reflecting them in their marketing strategies.

• Journal of the Korean Regional Science Association
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• v.38 no.2
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• pp.21-41
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• 2022

The purpose of this study is to compare the differences in the subjective quality of life (QoL) perceived by residents in different settlement spaces such as urban vs. rural and Seoul Capital Area (SCA) vs. Non-Capital Area (NCA). Using the data of the 'Quality of Life Satisfaction Survey for Balanced Development' conducted nationwide by the Presidential Committee for Balanced National Development in 2018, a propensity score matching method was introduced to compare the differences between the types of settlement spaces. The results show that no significant difference is found between all the types in satisfaction with local life, and in the case of happiness, rural residents show a higher level than those living in cities. Looking at the quality of life by QoL domain, the QoL of urban residents in SCA is generally the highest in the basic living environment, medical care, and culture/leisure domains, while the QoL of rural residents in the job/income, environment, community, and welfare domains is higher than that of residents of SCA and NCA cities. Interestingly, in no domains NCA cities show their relative strength. These results show the value of rural areas in the face of increasingly prevailing urbanization trends, and suggests that the value of rural areas must be strengthened for rural development. It is necessary to pursue policy efforts such as rural regeneration based on spatial planning in order to respond to the disorganized development that damages the value of the rural environment and landscape and to harmoniously maintain and develop the rural settlement.

• Korean Journal of Culture and Social Issue
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• v.27 no.4
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• pp.351-389
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• 2021

This qualitative study aimed to develop a structural framework that explains the process of psychological adaptation and sequential changes being perceived by Korean people under the COVID-19 Pandemic past year. Setting a tentative analysis frame induced from antecedent literatures about psychological phenomena during the COVID-19 pandemic, the qualitative data were collected from 6 Korean adults by semi structured individual interviews. For the data, content analysis applied from the grounded theory were performed. As a result, the initial framework was extended and revised to describe the psychological phenomena under the pandemic. This paradigm structure includes the process of 'causal factors ⇒ psychological main phenomena ⇒ sequential results' being intervened by personal contextual situations and psychological characteristics, as moderators. The category of causal factors were the COVID-19 pandemic, relevant critical incidents, and social distancing policy. The main phenomena reflected either positive, negative, or complicated experiences. The sequential psychological results included transformation of cognitive system or behavior patterns. Various variables such as psychological sense of community and social responsibility, psychological capability for leisure, and positive psychological capital were found out as moderating factors. In discussion and conclusion, theoretical/practical implications of the results and direction to study in the future were suggested.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.63-76
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• 2022

Consumers of web novels read online reviews in order to decrease uncertainty when purchasing a web novel. This study examines the types of messages (factual or evaluative) that consumers find more useful and verifies the moderating effect of individual analytical decision-making style levels on differences in usefulness evaluation. Based on the tendency to acquire objective information, the usefulness of factual online reviews was expected to be higher in the context of buying experience goods, such as a web novel. Levels of analytical decision-making styles, which were classified based on individual perception, are also expected to affect the usefulness evaluation of reviews. Experiments 1 and 2 were repeatedly conducted to examine whether consumers think factual reviews are more useful than evaluative reviews. In particular, Experiment 2 was conducted to simulate the circumstance of selecting a romance web novel and demonstrated that reviews have a significant effect on messages and decision-making styles. The interaction effect between analytical decision-making style levels and review message types was also confirmed in Experiment 2. The results of this study can help researchers and marketers comprehend the behavioral patterns of web novel readers when evaluating reviews and consuming experience goods.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.42 no.6
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• pp.790-799
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• 1997

Aegilops genus is known to include the donor species of the Band D genome of the bread wheat(ABD). An effort to establish a better strategy for phylogenetic relationships about Aegilops polyploids by AFLPs(Amplified Fragment Length Polymorphisms) was conducted using the 19 Aegilops sPP. and T. aestivum. The 207 polymorphic bands from the amplified products on the 6% acrylamide denaturing sequencing gels were obtained with the 7 AFLP primer combinations, and used to account for the genetic similarities and cluster analysis using NTSYS program. According to the genome analysis, the $M^h$-genome of Ae. heldreichii was estimated as an intermediate genome between the M-genome of Ae. comosa and N-genome of Ae. uniaristata and supposed to be incorporated in the establishing process of UM-genome as a possible diploid donor. And Ae. ventricosa(DN) was more close to Ae. umbellulata(U) than Ae. squarrosa(D). The close relationship between Ae. squarrosa and T. aestivum was perceived as a diploid donor of D-genome. As for the polyploid species, hexaploid Ae. triaristata was more closely related to Ae. columnaris rather than tetraploid Ae. triaristata. The clustered groups were, basically same to the previous Gihara's sections based on phenotypes and pairing analysis of interspecific hybrids. AFLP was evaluated as an efficient and powerful method in the genome evaluation of closely related species.

• The Journal of the Acoustical Society of Korea
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• v.42 no.1
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• pp.75-82
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• 2023

The purpose of this study was to investigate listener's affective responses to different vocal registers and modes in terms of valence (i.e., negative to positive affect) and arousal (i.e., low to high energy level). The data were collected from four different conditions (i.e., higher and lower registers paired with major and minor modes). A total of 188 female college students participated in the survey online and rated their perceived valence and arousal levels on a visual analogue scale after listening to each excerpt. The two-way analysis of variance (ANOVA) was administered for data analysis. The results revealed that there were significant differences in the affective responses to the two vocal registers, showing that the arousal was more affected by the register than the valence. Secondly, mode had statistically significant impact on both valence and arousal while weighing more on valence. Further, there was significant interaction effect of vocal register and mode on valence, but not on arousal. Results also displayed that listeners had the most negative valence when listening to the excerpt of minor mode in higher register, while having the lowest arousal when listening to the excerpt of minor mode in lower register. These findings imply that it is important to consider the vocal range as well as the musical mode when selecting music for appreciation.

• Journal of The Korean Association of Information Education
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• v.26 no.5
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• pp.427-437
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• 2022

The purpose of this study is to examine elementary school teachers' perceptions of digital textbooks to gain insight into the development of digital textbooks. To this end, first, eight functions of the digital textbook were set, and two to six detailed functions were set for each function. Afterwards, based on this function, 372 elementary school teachers across the country were asked to ask about their perception of digital competence, their experience of using digital textbooks after COVIE-19 and their perception of digital textbooks. A simple regression analysis was used to examine the perception of digital textbooks according to the perception of digital competence and a one-way distribution analysis method was used to analyze the perception of digital textbooks according to the experience of using digital textbooks. The analysis found that elementary school teachers' confidence in their digital competence had a positive effect on all components of digital textbooks. In particular, the teachers' higher confidence in digital competence led to the increased need for 'operation and management' functions. In addition, the teachers who frequently use digital textbooks perceived a higher need for digital textbook components except for 'searching' and 'Authoring Tools Support' than teachers who do not use them. This paper shows that it is necessary to positively induce elementary school teachers' perceptions of digital competence and encourage using digital textbooks to successfully increase the usage of digital textbooks in classes.

• Korean Journal of Cognitive Science
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• v.33 no.4
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• pp.205-228
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• 2022

This study aimed to confirm the effect of social and relational behavior types of robots on human cognition in human-robot interaction. In the experiment, the participants evaluated trust in robots by watching a video on the robot Nao interacting with a human, in which the robot made an error and then made an effort to restore trust. The trust recovery behavior was set as three conditions: an internal attribution in which the robot acknowledges and apologizes for an error, a condition in which the robot apologizes for an error but attributes it externally, and a non-action condition in which the robot denies the error itself and does not take any action for the error. As the result, in all three cases, the error was perceived as less serious when the robot apologized than when it did not, and the ability of the robot was also highly evaluated. These results provide evidence that human attitudes towards robots can respond sensitively depending on the robot's behavior and how they overcome errors, suggesting that human perception towards robots can change. In particular, the fact that robots are more trustworthy when they acknowledge and apologize for their own errors shows that robots can promote positive human-robot interactions through human-like social and polite behavior.

• Journal of the Society of Disaster Information
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• v.18 no.4
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• pp.729-745
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• 2022

Purpose: This study collects basic data on the awareness of evacuation methods and evacuation facilities in the event of a radiological disaster of residents living in the emergency planning zone. Method: The residents of emergency planning zone were sampled using a random sampling method. A 1:1 interview was conducted using a structured questionnaire, and statistical analysis was performed using the minitab program. Result: First, the survey subjects showed a relatively low and negative awareness of the local government's work on radioactive disasters. Second, in terms of resident safety education, they had little experience in education, but they felt it was necessary and wanted education on evacuation methods, action tips, and the location of relief centers. Third, the location of the relief centers related to radioactive disasters was not well known, and there were many responses that they did not receive any guidance, and that they would be with their families when using the relief centers. Satisfaction levels were generally low with regard to the relief facilities. Fourth, the necessary priorities in preparation for radioactive disasters were education and training for radioactive disasters, facility supplementation, and supply of protective chemicals. Conclusion: The residents of emergency planning zone perceived the policies and tasks of the government or local governments relatively negatively in preparation for the occurrence of radioactive disasters, and their satisfaction was low. Regarding the matters pointed out as a priority, the government and local governments should publicize and educate the residents of accurate information and policies on radioactive disasters.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.13-24
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• 2023

This study tested whether the evaluation of moral cleansing behavior following an immoral act depends on the resources available to the wrongdoer. To this end, resource availability was manipulated by the wrongdoer's characteristics (socioeconomic status vs. physical health condition) and type of moral cleansing (donation vs. volunteer work), and participants rated the pain of the moral cleansing behavior, hypocrisy, and forgivability. Study 1 presents a scenario where a wrongdoer, either high or low in socioeconomic status, conducts moral cleansing via donation or volunteer work. Participants judged donation by those high in socioeconomic status to be not so painful, hypocritical, and unforgivable. Study 2 described a scenario in which a wrongdoer, either physically strong or weak, performs an act of moral cleansing either by donation or volunteer work. Participants considered those sickly wrongdoers' volunteer work to be painful, less hypocritical, and (compared with other conditions) more forgivable. Mediation analyses showed that in both Studies 1 and 2, pain in moral cleansing influenced the hypocrisy judgment which, in turn, affected perceived forgivability. These results indicate that, even for the same expiatory behavior, moral judgment depends on the actor's available resources. That is, people believe that moral cleansing should involve pain; otherwise, the act is hypocritical and unforgivable.