• 제목/요약/키워드: People's Choice

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20대 여대생의 맞춤형화장품 체험소비 및 발전방향 연구 (A Study on experiential consumption and development of the customized cosmetics on female university students in their 20s -Preliminary Study-)

  • 이하연;주현영;김규리
    • 디지털융복합연구
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    • 제18권12호
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    • pp.595-606
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    • 2020
  • 본 연구는 여대생의 맞춤형화장품 체험소비 및 발전방향을 알아보기 위해 2020년 9월 1일부터 10월 30일까지 S시의 뷰티·화장품 전공자를 대상으로 확률 표본 추출법(Probability Samplin)과 총 30명을 대상으로 연구 모형을 설계하여 체험소비방법으로 연구하였다. 첫째, 구매 전 설문조사 결과로 '맞춤형화장품의 인식에 따라 선호하는 사용 종류'는 기초화장품 30명으로 가장 높게 나타났다. 둘째, 구매 전 설문조사 결과로 '맞춤형 화장품 체험 경험 유형'은 기초화장 품 11명, 색조화장품 1명, 방향용제품(향수디퓨저등) 2명 등으로 나타났다. 셋째, 구매 후 설문조사 결과로 '추천 의향 여부'는 있다 29명, 없다 1명으로 나타났다. 넷째, 구매 후 설문조사 결과로 '체험 특징'은 '피부타입에 맞게 성분 선택'을 한 점 24명, '1:1 상담대비 가격이 저렴'한 점 9명, '화장품 브랜드를 중시하기보다 내 기호(피부)에 맞는 화장품 선택'을 한 점 18명, '퍼스널 케어를 받은 것처럼 자존감이 높아졌다'라로 말한 내용이 3명으로 나타났다. 따라서 맞춤형화장품은 개인 맞춤형 화장품의 장점과 동시에 개인 자존감과 심리적 행복감을 높일 수 있는 '휴먼터치'와 '피부 유전자 분석' 등을 융복합으로 발전함과 동시에, 20대 여대생에게 맞는 맞춤형화장품 체험소비 방법 등을 더욱 새롭게 개발되어야 한다고 사료된다.

Choice of Capecitabine or S1 in Combination with Oxaliplatin based on Thymidine Phosphorylase and Dihydropyrimidine Dehydrogenase Expression Status in Patients with Advanced Gastric Cancer

  • Xu, Rong;He, Xiaolei;Wufuli, Reyina;Su, Ying;Ma, Lili;Chen, Ru;Han, Zhongcheng;Wang, Fang;Liu, Jiang
    • Journal of Gastric Cancer
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    • 제19권4호
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    • pp.408-416
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    • 2019
  • Purpose: To study the efficacy of capecitabine or S-1 plus oxaliplatin (CAPOX or SOX) for treating thymidine phosphorylase (TP)- or dihydropyrimidine dehydrogenase (DPD)-positive advanced gastric cancer. Materials and Methods: Eighty-six patients with stage IIIC to IV gastric cancer were assessed for TP and DPD expression by immunohistochemistry. The association between CAPOX or SOX efficacy and TP/DPD expression was retrospectively analyzed. Results: There were no significant differences in the objective remission rate (ORR, 52.27% vs. 47.62%; P>0.05), disease control rate (72.73% vs. 73.81%, P>0.05), progression-free survival (hazard ratio [HR], 1.119; 95% confidence interval [CI], 0.739-1.741; P=0.586), and overall survival (OS; HR, 0.855; 95% CI, 0.481-1.511; P=0.588) between CAPOX and SOX. A higher number of stage IV patients showed TP positivity, while DPD-positive patients predominantly showed intestinal type of gastric cancer. In TP-positive patients, the ORRs associated with CAPOX and SOX treatments were 57.14% and 38.10%, respectively; OS was better with CAPOX than with SOX (HR, 0.447; 95% CI, 0.179-0.978; P=0.046). Among DPD-positive patients, the SOX treatment-associated ORR (60.87%) was significantly higher than the CAPOX treatment-associated ORR (43.48%). Furthermore, SOX treatment resulted in better OS than did CAPOX treatment (HR, 2.020; 95% CI, 1.019-4.837; P=0.049). Conclusions: No significant difference in clinical efficacy was found between CAPOX and SOX. TP-positive patients might respond better to CAPOX while DPD-positive patients may respond better to SOX. Our findings might serve as a guide for personalized chemotherapy for gastric cancer.

전통시장 선택 속성이 관계품질에 미치는 영향 : 소비감정의 조절효과와 소비자 가치의 매개효과 (Effects of Perceived Choice Attributes in Traditional Markets and Relationship Quality: Moderating Effects of Consumption Emotion and Consumer's Value)

  • 양회창;주윤황
    • 유통과학연구
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    • 제10권12호
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    • pp.25-34
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    • 2012
  • Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

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지원생활모델(Supported Living model)을 적용한 발달장애인의 자립 - 한국 장애인복지에의 함의 - (The Independent Living of People with Developmental Disabilities and Supported Living Model - The Implication for Social Welfare for People with Disabilities -)

  • 김미옥;정민아
    • 한국사회복지학
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    • 제69권1호
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    • pp.255-281
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    • 2017
  • 이 연구는 발달장애인의 자립을 위한 개념적 모델로서 지원생활모델을 소개하고, 이의 한국 장애인복지에의 적용가능성을 탐색하고 함의를 도출하고자 한 것이다. 이를 위해 지원생활모델의 개념 및 그 의미, 원칙을 살펴보고, 이 모델이 먼저 도입된 서구 서비스 현장에서 보고된 지원생활에 대한 잘못된 인식을 함께 다룸으로써 이에 대한 정확한 이해를 돕고자 하였다. 또한 지원생활모델이 발달장애인 자립에 적용되는 실제를 이해하기 위하여 영국의 지원생활네트워크와 호주의 지원생활유형을 살펴보았다. 이와 함께 영국과 호주에서 개발 사용되고 있는 지원생활 매뉴얼을 살펴보고, 이에 나타난 지원생활 실천의 핵심요소를 도출하였다. 이를 통해 이 연구는 발달장애인의 자립에 대한 개념적 모델로서 지원생활모델의 중요성을 제시하였으며, 제도적, 기관, 이용자 차원에서의 향후 적용방안을 논의하고 있다. 이 연구는 발달장애인의 자립에 대한 가능성과 함의를 논의한 연구로서, 향후 관련분야의 기초자료로서 기여할 것이다.

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자발적 무자녀가족의 선택 동기와 사회적 인식에 대한 질적 연구 (A Qualitative Research on the Voluntary Childless Family's Choice Motives and Social Perceptions)

  • 김정미;양성은
    • 가정과삶의질연구
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    • 제31권5호
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    • pp.79-95
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    • 2013
  • This study is aimed at exploring the experience of couples choosing not to have children after marriage. To identify the motives for voluntary childlessness and social perceptions, a qualitative research method was used for analysis. After in-depth interviews were conducted with 15 childless couples who had agreed to participate in the research, 15 meaning units, 5 categories, and 3 topics were established. The research findings were categorized as follows: 'the motives for being childless', 'the surrounding response and coping response', and 'the expectation of a childless family's society.' The research participants argued that families without children should be fully accepted in the changing society, with the hope that their childlessness would be respected. The significance of this study is that it focused on the perceptions of families and society, while steering away from personal views on the meaning of a life absent of children. Based on the perception that childlessness is not only a personal matter but also a social issue, this study clearly showed a variety of reactions to childless couples, such as the labeling of them as eccentric people and disapproval of them. Furthermore, this study has elaborated on the personal experience of childless couples by clearly indicating their desires to seek government support and compensation.

데스크 서비스 문화상품 디자인 개발 연구 - 하회탈을 모티브로한 문화상품 디자인을 중심으로 - (A Study on Culture Commodity Design for Desk Service - Focused on Culture Commodity Design with the Hahoe Tel - (wooden mask national treasure No121))

  • 서석민;신랑호
    • 한국가구학회지
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    • 제18권3호
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    • pp.211-223
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    • 2007
  • 21 Century is said the age of cultural industry. In this cultural Industry one of very important factors which guides this times is the exploitation of cultural goods, which is based on regional identity. Therefore, at this point of time when its weighty has been raised, the aim of this study is to fill the image Korean tradition and modernity culture in them, through the search on their characteristics among regions and nations, desk the cultural service goods which gets survival power of traditional and cultural identity. Nine existing Hahoe masks are changed into nine new cultural items, which are presented the nine dreams of Hahoe masks. As consumer's choice is diversified by a set of products, main concept in this study is the focus on modernity, rationality, traditionality and popularity. The main concept of this study is on rational functions and convenience, the harmony of tradition and modernity. As said above, in the process of manufacture the mass production of goods is stressed, and by getting the composition and making a set of goods, the choice of consumers will be extended. Getting ideal globalization by the coexistence of tradition and modernity on goods, is very important. Consequently, cultural goods must be recognized as a factor of its medium, and also, on domestic cultural goods people's interest must be risen all the more.

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인스타그램 이용에 나타난 패션 취향 표현 (Fashion Taste Expressions in the Use of Instagram)

  • 김희영;하지수
    • 한국의류산업학회지
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    • 제22권4호
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    • pp.432-445
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    • 2020
  • This study identified the utilization characteristics of individual fashion taste expression on Instagram, and examined the impact of the use of the media on the formation and change of fashion taste. The research method conducted 1:1 indepth interviews with 19 people in their 20s and 30s using 501 images for analysis. The results of this study are as follows. Posting, searching, and reading behavior on Instagram were identified in three dimensions (self-expression, information gathering, and relationship orientation). In the image of self-expression, clothes were displayed at the time so that they could be checked and applied in other ways. Accumulated posts inspired people to look back on past styles and use them to reflect on the present. A media environment that was constantly exposed to information in real time allowed people to try various styles by imitating other users' posts and share in a process of creatively exploring styles to help organize fashion tastes developmentally. Participants had selective relationships with people of similar tastes who experienced the pleasure of enjoying through the exchange of tastes in fashion. These taste mates directly influenced the formation or change of tastes, serving as a criteria for styles or presenting new styles. In this study, fashion taste was formed by individual efforts of pursuit (not a collective social class choice) and was a continuous process of constantly changing that also exploring discriminatory styles.

도시민의 농촌지역 여가선택속성 분석 (Analysis of the Leisure Choice Attributes at Rural Area of Urban People)

  • 윤희정;임승빈
    • 한국조경학회지
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    • 제34권6호
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    • pp.66-77
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    • 2007
  • This study intends to analyze urban peoples' leisure choice attributes of rural areas from a rural demand perspective. For this purpose, this study investigates regional attributes considered in decision making processes for rural tourism destinations of urban residents using a conjoint model as a stated preference model. Based on literature reviews, two questionnaire surveys were conducted. The first questionnaire survey was performed in 4 cities including Seoul, Daejeon, Suwon and Chuncheon with 408 urban residents. The Second questionnaire survey was performed in 5 cities including Seoul, Chuncheon, Daejeon, Jeonju and Busan with about 1,060 urban residents. The study results suggest that the most important attribute in selecting rural ares for tourism are activity programs and convenience of facility, according to part-worth and vector model. The fitness level of model is 0.986, which is very significant. Among the 5 attribute's levels, the rural residents' kindness, the traditional and the ecological programs and the facilities about sign and lodging are more critical factors than other levels. Utilities of each levels decreases as cost and arrival time increases. Regarding the result of market segmentations, respondents having intention to visit can be divided into 4 group; (1) facility or program oriented type, (2) resident's kindness oriented type, (3) arrival time oriented type, and (4) negatively participant type. The results of leisure choice attributes can provide insightful information for regional planning strategies, such as selection of the type of market segments and the key factor of facility and space planning.

대학 학생식당의 이용실태 및 환경분석에 관한 연구 - K대학 학생식당의 거주후 평가를 중심으로 - (A Study on User's Behaviors and Environmental Analysis of University Dining facilities - Focused on K University Dining Facilities by the Post Occupancy Evaluation -)

  • 김성기
    • 한국실내디자인학회논문집
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    • 제38호
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    • pp.164-172
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    • 2003
  • The purpose of this study is to analyze user's behaviors and environmental image to show how to plan dining facilities by checking what factors make user's satisfaction and how inferior factors effect dining people. The spaces in this study are dining facilities in a University. Dining places are campus welfare facilities, students don't have other choice. Dining facilities are determined according to user's desire to convenience and time saying. And this facilities will be compliment to resting places in campus. As we know, functional planing facilities are central element in University Master Plan and must consider interior decoration, surrounding places and some other instruments. Scale of dining facilities must accommodate with many students, therefore dining facilities can served as spare place and resting space.

한국성인의 연령대별 단순동작 및 선택반응의 수행도분석 (A chronological analysis of simple movement and choice reaction performance for Korean adults)

  • 이동춘;장규표
    • 대한인간공학회지
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    • 제15권2호
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    • pp.63-70
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    • 1996
  • This paper is concerned with a chronological analysis of the simple limb movement and the performance of a selective response for Korean adults. The cybernetical control number(C.C.No) tester is used to perform the experiment for 103 males and 96 females aged from 20s to above 60s. For the selective response ecperiment, judgement speed has decreased with age. The judgement speed was slowed down more rapidly with age for female than for male. Both the limb movement and the judgement speed showed significantly different trends according to age groups. Especially, it was shown that simple limb movement decreased beginning with 50s for male and 40s for female. It is expected that the results can be applied to the job design of aged people.

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