• Title/Summary/Keyword: Park Service

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A Study on the Effect of Theme Park Service Quality on Customer Satisfaction and Revisit (테마파크 서비스 품질이 고객만족과 재방문에 미치는 영향)

  • Hwang, Choon-Ki;Sun, Eun-Joo
    • Culinary science and hospitality research
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    • v.11 no.1
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    • pp.30-49
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    • 2005
  • This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

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Roadkill of Amphibians in the Korea National Park (국립공원의 양서류 로드킬 현황)

  • Song, Jae-Young;Kim, Min-Sun;Kim, In-Su;Kim, Tae-Heon;Roh, Il;Seo, Sang-Won;Seo, Eun-Kyoung;Seo, Jung-Keun;Yang, Ju-Young;Woo, Kyung-Duk;Won, Hyeok-Jae;Lee, Young-Gu;Lim, Yun-Hee;Han, Sun-Han;Moon, Myeong-Geon
    • Korean Journal of Environment and Ecology
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    • v.23 no.2
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    • pp.187-193
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    • 2009
  • To investigate the roadkill of amphibians in Korea National parks, we conducted a survey from 2006 to 2008. As a result, our count of road-killed amphibians included 1,748 individuals from 9 species over three years, and the ratio of road-killed amphibians decreased in 2007, 2008 as compared to 2006. Additionally, many amphibians, including Rana dybawskii, Bufo gargarizans, and Bufo stejnegeri were road-killed by vehicles in "Forest-Stream" or "Forest-Forest" environments, and between March and June. In the risk analysis by frequency, 4 lines including national line 37 (Deogyusan), provincial line 517 (Songnisan), national line 6 (Odaesan) and provincial line 597 (Woraksan) were classed as RISK V category. This designation involves species considered to be extremely important, such as Rana dybowskii and Bufo stejnegeri. Therefore, a conservation plan is needed to protect important species located near RISK V lines.

Development of a Multi-Item Scale for Measuring Theme Park Service Quality (주제공원 서비스질의 측정 척도 개발에 관한 연구)

  • 엄서호
    • Journal of the Korean Institute of Landscape Architecture
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    • v.22 no.2
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    • pp.25-38
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    • 1994
  • Service quality is defined as the perceived difference between performed service and expected service. In this paper, theme park service quality is conceptualized in relation to consumer's total satisfaction on theme park visitation. A 20-item scale was constructed to measure Theme Park Service Quality. The following four steps were employed in developing the service quality measure: 1)identification of service quality dimensions, 2)development of scales from a set of items describing the dimensions, 3)empirical verification of the scale's construct validity which refers to dimensionality, convergent validity, and nomological validity, and 4)confirmation of the utility. The scale was found to be an empirically valid and reliable evaluation tool for service quality enhancement. In addition, the scale would be an useful criterion for market segmentation and positioning.

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Changes of an endangered population of Iris dichotoma after conservation translocation in Taeanhaean National Park, Korea

  • Dakyum ROH;Geun-Hye GANG;Dae Hun CHOI;Byung Bu KIM;Hyun-Jin JUNG;Dae Seob SHIN;Hyeon Seon RYU;Chang Ho CHOI;Heehyeok KANG;Yowhan SON;Soonku SO
    • Korean Journal of Plant Taxonomy
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    • v.53 no.1
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    • pp.1-8
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    • 2023
  • Sustainable habitats play a significant role in determining the survival and habitat preservation of endangered species. To conserve the endangered species Iris dichotoma Pall. and its habitat in Taeanhaean National Park, we collected seeds from a natural population and germinated and propagated them in a greenhouse. In 2019, the propagated individuals of I. dichotoma were transplanted at two study sites in Taeanhaean National Park. After conservation translocation, annual monitoring was conducted from 2020 to 2022, and factors related to the survival and growth of I. dichotoma (clonal propagation rate [%], the flowering rate [%], the population density [individual/m2], the maximum leaf bundle length [height; cm], the maximum leaf bundle width [cm], and the pedicel length [cm]) were measured. According to the results of the monitoring of the flowering and fruiting periods for three years after transplantation, 82.4% of individuals in total were found to have survived. During 2020 to 2022, the mean population density (individual/m2) increased from 0.36 to 0.42 and the size of the leaf bundle length and the width both decreased compared to the corresponding figures in 2019 (p < 0.05). According to the findings here, the transplanted population of I. dichotoma is considered to have adapted successfully to its new site in Taeanhaean National Park.

The Role of Servicescape Considering the Customer's Participation and Customer Experience : Focusing on Theme Park Service (서비스의 고객 참여와 고객 경험을 반영한 서비스스케이프의 역할 : 테마파크서비스를 중심으로)

  • Ahn, Yeon S.
    • Journal of Information Technology Services
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    • v.19 no.2
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    • pp.1-10
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    • 2020
  • In this study, the structure model including the role of servicescape focusing on service participation and customer experience in theme park service is demonstrated empirically. The servicescape construct of theme park service includes three factors such as ambient atmosphere, functionality and layout, and sign, symbols etc. Customer service participation includes suggestion, passion and citizenship. And the emotional and convenience factors are included to customer experience. As an analysis result of examining the 241 respondents of university students, some implications were described. Customer satisfaction is greatly influenced by customer's participation in theme park service, and customer's participation has a significant effect on improving customer satisfaction by inducing customer experiences. It is desirable to consider servicescape priority in order of signs and symbols, ambient atmosphere, functionality and layout factor. The customer's participation in service is a passion for participation, citizenship, and suggesting for problems or improvements. Therefore, participants in planning and designing servicescape in the future, including IT services, should be creative in the direction of inducing various participations of customers and creating positive experiences for customers. In order to apply these findings to the composition of servicescape, the participation of various experts is required. Also, the expertise and competences of various fields must be gathered for each issues, and a more creative and scientific approach is required.

A Study on the Improvement of Hospital Service Using Service Blueprint (서비스 청사진을 이용한 병원서비스 개선방안에 관한 연구)

  • Park, Geun-Wan;Park, Kwang-Tae
    • Journal of Information Technology Services
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    • v.7 no.2
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    • pp.223-242
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    • 2008
  • We assess service delivery system for outpatients of general hospital(A) using service blueprint. Service blueprint for outpatients' service process currently being implemented in general hospital(A) is analysed to improve hospital services and define hospital service delivery system more accurately. In addition, comparative analysis of service blueprint between before and after improvement is conducted to find that health care services Is now more customer-oriented and hospital employees can link their duties to service delivery system. Dealing with the efficiency of health care service delivery system based on service blueprint analysis is expected to pave the way for continual service quality improvement of general hospitals in the future. The analysis of service blueprint of outpatients' service process suggested in this study is useful for setting strategies for health care service. It also helps service process design and service digitalization of other general hospitals in the future.

Assessment on Location Characteristics of Urban Park as Public Service Using Geographic Information Analysis System: Focused on Cheongju City (지리정보분석시스템을 활용한 공공서비스로서의 도시공원 입지특성 평가 - 충북 청주시를 대상으로 -)

  • Bae, Min-Ki
    • Journal of Environmental Impact Assessment
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    • v.22 no.3
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    • pp.231-240
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    • 2013
  • The Purpose of this research was to propose positioning strategies of urban park (UP) based on the assessment of location characteristics at cheongju city. To do that, this research found out urban park service area (UPSA) using GIS network analysis and built socio-economic attribute database, UP map, and other public service thematic maps such as public transportation, education, child-care, and convenience services. And this research analyzed spatial and attribute data using Pearson's correlation analysis, multiple linear regression, and binary logistic regression methods. As a result of this analysis, 1) the nearer neighborhood park and children's park, the higher land price and assumption income level (AIL). 2) children's parks were closed to living convenience facilities such as bank, hospital, and convenience store. 3) land price, AIL, population, and other public services level (PSL) in UPSA were higher than that of non-UPSA. 4) The higher land price, AIL, population, and other PSL, the higher urban park service level. The results of this research may contribute to resolve the regional UP unbalance and to improve UP service level as public service.