• Management & Information Systems Review
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• v.31 no.4
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• pp.639-661
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• 2012

The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.208-223
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• 2020

In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.

• Journal of the Korea Computer Industry Society
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• v.6 no.3
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• pp.539-550
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• 2005

The spanning tree, which is being used the most widely in indoor wiring network, is chosen for the network topology of the optimal LAN design. To apply a spanning tree to GA, the concept of $Pr\ddot{u}fer$ numbers is used. $Pr\ddot{u}fer$ numbers can express he spanning tree in an efficient and brief way, and also can properly represent the characteristics of spanning trees. This paper uses Pareto Stratum-Niche Cubicle(PS-NC) GA by complementing the defect of the same priority allowance in non-dominated solutions of pareto genetic algorithm(PGA). By applying the PS-NC GA to the LAN design areas, the optimal LAN topology design in terms of minimizing both message delay time and connection-cost could be accomplished in a relatively short time. Numerical analysis has been done for a hypothetical data set. The results show that the proposed algorithm could provide better or good solutions for the multi-objective LAN design problem in a fairly short time.

• Korean journal of communication and information
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• v.44
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• pp.223-247
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• 2008

The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.

• Textile Coloration and Finishing
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• v.3 no.4
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• pp.39-44
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• 1991

최근의 합성섬유에 있어서 고기능화는 이전의 천연섬유 지향에 탈피하여 독자의 기능을 가지는 새로운 섬유로의 전개로서 "신합섬"이 등장하였다. 소비자의 요구는 천연섬유의 기능성 요구하면서도 기볍고, 얇고, 부드럽고, drape성이 좋고 발색성이 양호한 섬유를 요구하고 있다. 더우기 각종 견뢰성이 우수하고 easy care하지 않으면 안된다. 이와 같은 요즘의 소비자요구의 고급화, 다양화를 생각할 때 wool에 고부가가치르 부여하는 일을 생각하지 않을 수 없다. 그래서 소비자에게 impact를 주고 message를 첨가한 제품을 제안하지 않으면 안될 것이다. 현재는 Price의 시대로부터 value 시대로의 변혁의 시기에 있다는 것을 인식하여야 한다. 양모섬유는 그 자신, 원래, 다종기능을 갖춘 섬유이며 건강유지에는 이상적이라고 말하는 의류소재라는 것은 잘 알고 있지만 그 지능을 강조하는 가공, 그 기능을 일부 희생시켜서라도 새로운 기능을 부가하는 가공, 종애의 가공기술을 개량, 혁신을 진행시켜 가는 것이 중요하다. 이들 가공기술면의 문제와 동시에 design 및 양모의 기능의 PR을 포함한 판매전략의 새로운 전개도 중요 괴제이다.도 중요 괴제이다.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.33 no.8B
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• pp.636-645
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• 2008

Most of routing schemes that protect the source's location from a malicious attacker usually make use of a path of a long length per message for the sake of lengthening the safety period. The biggest problem to such approaches is taking a very long latency in transferring messages to the destination. In this paper we show the problem to find the least-cost single path that is enough to keep the source-location always secure from the attacker, provided that it is used for the delivery of a set of messages given in priori, is NP-complete. Consequently we propose a routing protocol GSLP-w(GPSR-based Source-Location Privacy with crew size co) that is a trade-off between two extreme approaches. The advantage of GSLP-co lies in its enhanced safety period for the source and its lowered delivery latency in messaging. We consider NSP(Normalized Sefety Period) and NDL(Normalized Delivery Latency), measured in terms of the least number of hops to the destination, to achieve tangible interpretation of the results. We ran a simulation to confirm our claim by generating 100 topologies of 50,000 nodes with the average number of neighbors being 8. The results show that GSLP-$\omega$ provides more enhanced NSP compared to other protocols GSLP, an earlier version of GSLP-$\omega$, and PR-SP(Phantom Routing - Single Path), the most notable existing protocol for the source-location privacy, and less NDL than that of GSLP but more than that of PR-SP.

• Economic and Environmental Geology
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• v.44 no.5
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• pp.443-449
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• 2011

In this study, we carried out a survey on the degree of recognition for the brand of the Korea Institute of Geoscience and Mineral Resources (KIGAM) to contribute to reestablishing the status and role of KIGAM as an institution that people proud of by effectively delivering KIGAM's various research activities and achievements to people. About 49.9% of external publics recognized that there was relevance between research achievements of geo-technology and national brand. On the contribution of research achievements of geo-technology to promoting Korea's power of science and technology, 42.3% gave positive answers. On research achievements of mineral resources technology, just 14.4% replied they saw such results. As alternatives to promote the degree of recognition for brand, we suggested development of beneficial message, operation of brand management committee, promotion of involvement of research achievements of mineral resources technology about people-friendly subjects, development and distribution of "board game for education on mineral resources technology" for youths, activation of location PR, activation of online Q&A bulletin board, finding out star researchers, and president's PI activities.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.119-127
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• 2014

As keen marketing competition for increasing corporate image has been begun, the creative level of annual report design, which is deeply involved with investment, has became a fundamental measure of corporate value. Good commercial design has to have both practical and aesthetic aspect. For make more creative annual report project. it's worth to find world design trend in practical way. The point of study focuses and sorts on physical properties of out-put works by the view point of editorial design, and tries to find the possibility of common design style. It analyzes key message, pagination plan and feature pages of 2013 ARC awarded annual report works in interior design category. The visual image and typographic style study of awarded works will help planner and designer who develop annual report project, because this research data reduces their process. Then it's possible to have more opportunities to create project and supports background material for making a presentation for clients.

• Journal of KIISE:Software and Applications
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• v.32 no.10
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• pp.963-973
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• 2005

Increasing attention is being recently devoted to various problems inherent in the topological design of networks systems. The topological structure of these networks can be based on service centers, terminals (users), and connection cable. Lately, these network systems are well designed with tiber optic cable, because the requirements from users become increased. But considering the high cost of the fiber optic cable, it is more desirable that the network architecture is composed of a spanning tree. In this paper, we present a GA (Genetic Algorithm) for solving bicriteria network topology design problems of wide-band communication networks connected with fiber optic cable, considering the connection cost, average message delay, and the network reliability We also employ the $Pr\ddot{u}fer$ number (PN) and cluster string in order to represent chromosomes. Finally, we get some experiments in order to certify that the proposed GA is the more effective and efficient method in terms of the computation time as well as the Pareto optimality.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.30-39
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• 2018

This study was conducted with the aim of presenting a strategic implication for effective political campaign in the election situation which is held almost every year including the early presidential election. For this purpose, the $2{\times}2{\times}2$ triad experiment design of framing, involvement, political efficacy. The result shows that the main effect of framing and political efficacy was found, but the main effect of involvement was not shown. And also a result of two-way ANOVA, the interaction between framing and involvement was significant, but the interaction effect between framing and political efficacy was not significant. In addition, the three-way interaction effects of framing, involvement, and political efficacy were also significant. This study suggests that prospect theory is not often used to test the effects of political campaign messages and suggests new perspectives on political campaign strategies by introducing the prospect theory into election campaign message research.