• 제목/요약/키워드: PR activities

검색결과 139건 처리시간 0.029초

건강가정지원센터 홍보 및 시설에 관한 연구 (A Study on PR and facilities for the Healthy Family Support Center)

  • 장진경;오제은;한은주;류진아;원소연
    • 가족자원경영과 정책
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    • 제10권2호
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    • pp.127-149
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    • 2006
  • The purpose of this study was to survey actual condition of a municipal Healthy family Support Center(HFSC) for establishing. 46 subjects were surveyed with a questionnaire about PR and facilities of Healthy Family Support Center. For this study, not only a survey was collected 46 subjects bust also a spot inspection was executed to 8 municipal Healthy Family Support Centers. This study revealed following results: first, the mass media(TV, news paper), internet home page, pamphlet are effective medium. Management of PR activities in the HFSC is consider as one of the main factor to decide development and survival in social community. Therefore HFSC should search fur various method and system of PR. Secondly, the size and facilities of HFSC should be designed according to the specific characteristics of HFSC equipped with office-room, conference room, lecture hall, general/special counseling room, group classroom. Results from this study might be contributed to operate a municipal Healthy Family Support Center in the near future.

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대학 홍보에서 마케팅 PR 활용에 관한 연구 -마케팅 PR전략의 실천방안을 중심으로- (The Study on Marketing Public Relations Strategy Application in College)

  • 최석현;김우희
    • 경영과정보연구
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    • 제21권
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    • pp.29-47
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    • 2007
  • The purpose of this study is to analyze the case on the strategic MPR that has rapidly growing for years. And the Brand, which was at first used to be distinguished from many other products or services, is going through its gradually expanded definition, not merely for the highlight of the distinctions. This study was performed to review the literature on concept and meaning of Marketing Public Relations(MPR) which was used for IMC planning and to identify formation, development, and functional characteristics of MPR. MPR is a series of public communication act in order to gain credibility on their products and services with consumers and prospects from consumer-oriented viewpoint. The subject of the study are Colleges or Universities who try hard to work their various and strategic PR communication. The results of this research indicates that maximization of the integrated effect between marketing and public relations shall be achieved in planning MPR strategy. The meaning of this study is to verify the significance and need of the Colleges or Universities' specialized characteristics in strategic MPR activities. It is expected that this research will provide meaningful suggestions to PR and marketing practitioners.

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신문혈(神門穴) 침자극(鍼刺戟)이 심전도(心電圖) 변화(變化)에 미치는 영향(影響) (Effect of Acupuncture Stimulation ($HT_7$), on the Change of Standard Leads in ECG)

  • 이익재;김이화;김순중
    • Korean Journal of Acupuncture
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    • 제22권3호
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    • pp.17-26
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    • 2005
  • Objectives : The aim of this study is to investigate the effect of Shinmun-acupuncture stimulation on the relationship of change in electrocardiopgraphy (ECG). Methods : For this purpose, 11 healthy volunteers were acupunctured at Shinmun acupoint using the reinforcing or reducing by inserting the needle in the same direction as the channel runs or in the opposite direction (迎隨補瀉). Then, we measured and observed the change of standard leads I, II and III in ECG. Results : In lead I , acupuncture treated groups were increased the activity of PR interval and PR segment compared to the control group. In lead II, during the acupuncture treated group by inserting the needle in the opposite direction as the channel runs was increased the activity of T wave duration, and after the acupuncture group by inserting the needle in the same direction as the channel runs was increased the activity of PR interval. In lead III, acupuncture treated groups were increased the activity of ST duration, PR interval and QT interval. Conclusions : These results suggested that Shinmun acupuncture stimulation plays an important role on the activities of ECG.

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공항 홍보대사의 홍보 효과성 사례연구 : 인천공항을 중심으로 (The Case Study of PR Effects on Honorary Ambassadors at Incheon Airport)

  • 김기성;김기웅;박성식;강우정
    • 한국항공운항학회지
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    • 제22권2호
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    • pp.71-80
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    • 2014
  • Incheon international airport has tried to upgrade its image by hosting lots of international events and inviting celebrities as a honorary ambassador of airport. It is uncomparable to other airports all over the globe for incheon airport to utilize an honorary ambassador to promote airport. The purpose of this paper is to try to find out the PR effect of employing honorary embassador at Incheon airport, which has a positive impact on enhancing the image of Incheon airport. In other words, it should be considered the PR effect of honorary embassador has contributed to upgrading airport image resulting in the commitment of passengers. According to empirical research result, it is proven the attractiveness and trust of honorary embassador has not significantly positive impact on the airport's image. However it is also proven the PR activities of airport authority has a significant impact on the airport's image. Passengers believed the honorary ambassador has a high level of attractiveness and trust but they don't agree causal relationship among attractiveness, trust and airport image. That is, they are not interested in who is the honorary ambassador of airport but in the contents of airport's news article itself. The administrative implication is mentioned in the paper that airport authority should mainly focus on the contents of PR not the figure of the honorary ambassador.

Cloning, Sequencing, and Expression of cDNA Encoding Bovine Prion Protein

  • Kang, Sang-Gyun;Kang, Sung-Keun;Lee, Deog-Yong;Park, Yong-Ho;Hwang, Woo-Suk;Yoo, Han-Sang
    • Journal of Microbiology and Biotechnology
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    • 제14권2호
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    • pp.417-421
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    • 2004
  • A normal prion protein (PrPc) is converted to a protease resistant isoform (PrPsc) by an apparent self-propagating activity in bovine spongiform encephalopathies (BSE), which is a neurodegenerative disease. The cDNA encoding bovine PrP open reading frame (ORP) in Korean cattle was cloned by polymerase chain reaction (PCR). The cloned cDNA had a length of 795 base pairs which coded for a protein of 264 amino acid residues with a calculated molecular mass of 28.6 kDa. Identities of 90, 90, 79 and 78% on nucleotide and 94, 94, 84, and 84% on amino acid sequence were shown to PrP genes from sheep, goat, human, and mouse, respectively. The cloned DNA was ligated into the pQE30 expression vector and transformed into E. coli M15. The PrP was expressed by induction with isopropyl-$\beta$-D-thiogalactoside (IPTG) and purified on the Ni-NTA affinity column. High specific activities of the recombinant PrP were observed in the fraction of pH 5.8 eluate and showed a molecular mass of-29 kDa on SDS-PAGE and Western blot analysis.

Pre-exposure Prophylaxis Adherence Among Men Who Have Sex With Men: A Systematic Review and Meta-analysis

  • Suchitra Hudrudchai;Charin Suwanwong;Pitchada Prasittichok;Kanu Priya Mohan;Nopphadol Janeaim
    • Journal of Preventive Medicine and Public Health
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    • 제57권1호
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    • pp.8-17
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    • 2024
  • Objectives: The effectiveness and efficiency of pre-exposure prophylaxis (PrEP) in reducing the transmission of human immunodeficiency virus (HIV) among men who have sex with men (MSM) relies on how widely it is adopted and adhered to, particularly among high-risk groups of MSM. The meta-analysis aimed to collect and analyze existing evidence on various factors related to PrEP adherence in MSM, including demographic characteristics, sexual behaviors, substance use, and psychosocial factors. Methods: The meta-analysis followed the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines. The search included articles published between January 2018 and December 2022, obtained from the PubMed, ScienceDirect, and Scopus databases. The studies that were included in the analysis reported the proportion of MSM who demonstrated adherence to PrEP and underwent quality appraisal using the Newcastle-Ottawa Scale. Results: Of the 268 studies initially identified, only 12 met the inclusion criteria and were included in the final meta-analysis. The findings indicated that education (odds ratio [OR], 1.64; 95% confidence interval [CI], 1.12 to 2.40), number of sexual partners (OR, 1.16; 95% CI, 1.02 to 1.31), engaging in sexual activities with an human immunodeficiency virus-positive partner (OR, 1.59; 95% CI, 1.16 to 2.26), substance use (OR, 0.83; 95% CI, 0.70 to 0.99), and lower levels of depression (OR, 0.55; 95% CI, 0.37 to 0.82) were associated with higher rates of PrEP adherence among MSM. Conclusions: Despite these findings, further research is necessary to investigate PrEP adherence more comprehensively. The findings of this meta-analysis can be utilized to inform interventions aimed at improving PrEP adherence among MSM and provide directions for future research in this area.

Investigation of Enzymatic Activities in Marine Algae-Derived Fungi

  • Dawoon Chung;Woon-Jong Yu;Hyeong Seok Jang;Yong-Min Kwon;Seung Seob Bae;Grace Choi
    • 한국해양생명과학회지
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    • 제8권1호
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    • pp.56-67
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    • 2023
  • Marine macroalgae are important in coastal ecosystems and interact with marine microorganisms. In this study, we isolated fungi from seven types of marine macroalgae including Cladophora sp., Gloiopeltis furcate, Gracilariopsis chorda, Hydroclathrus clathratus, Prionitis crispata, Sargassum micracanthum, and Ulva lactuca collected in Korea. Morphological and phylogenetic analyses identified the isolates as four Aspergillus spp. (A. fumigatus, A. sydowii, A. tamarii, and A. terreus), three Penicillium spp. (P. crustosum, P. jejuense, and P. rubens), and Cladosporium tenuissimum. Among them, A. fumigatus TOP-U2, A. tamarii SH-Sw5, and A. terreus GJ-Gf2 strains showed the activities of all enzymes examined (amylase, chitinase, lipase, and protease). Based on the enzymatic index (EI) values in solid media, A. terreus GJ-Gf2 and C. tenuissimum UL-Pr1 exhibited the highest amylase and lipase activities, respectively. Chitinolytic activity was only observed in A. terreus GJ-Gf2, A. tamarii SH-Sw5, and A. fumigatus TOP-U2. Penicillium crustosum UL-Cl2 and C. tenuissimum UL-Pr1 showed the highest protease activities. To the best of our knowledge, this is the first report of lipolytic and proteolytic activities in a marine-derived C. tenuissimum strain. Overall, the fungal strains isolated from the marine macroalgae in this study actively produced industrially important enzymes.

Study on Librarian Service Providers' Awareness and Perceptions of Library Services for the Disabled

  • Noh, Young-Hee;Ahn, In-Ja;Park, Mi-Young
    • International Journal of Knowledge Content Development & Technology
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    • 제1권2호
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    • pp.29-42
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    • 2011
  • The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.

Methanol Extract of Paeonia Japonica Root Protects Cultured Rat Cortical Neurons Against Oxidative Damage Induced by Hydrogen Peroxide

  • Park, Min-Su;Ban, Ju-Yeon;Lee, Ju-Hyun;Song, Kyung-Sik;Seong, Yeon-Hee
    • 한국약용작물학회지
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    • 제14권2호
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    • pp.70-76
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    • 2006
  • Paeoniae radix has been widely used for its anti-allergic, anti-inflammatory and analgesic effects, and demonstrated to have anticonvulsant, memory enhancing and anxiolytic activities. The present study was performed to examine the protective effect of methanol extract of Paeoniae radix (PR) from Paeoniae Japonica Miyabe et Takeda (Paeoniaceae) on hydrogen peroxide $(H_2O_2)-induced$ neurotoxicity using cultured rat cerebral cortical neuron. $H_2O_2$ produced a concentration-dependent reduction of neuronal viability, PR, over a concentration range of 10 to $100\;{\mu}g/ml$ showed concentration-dependent decrease of the $H_2O_2$$(100\;{\mu}M)-induced$ neuronal cell death, as assessed by a 3-[4,5-dimethylthiazol-2-yl]-2,5-di-phenyl-tetrazolium bromide assay and the number of apoptotic nuclei, evidenced by Hoechst 33342 staining. PR $(100\;{\mu}g/ml$ inhibited $100\;{\mu}M$ $H_2O_2-induced$ elevation of the cytosolic $Ca^{2+}$ concentration $([Ca^{2+}]_c)$, which was measured by a fluorescent dye, flue-4 AM. PR $(50\;{\mu}g/ml$ inhibited glutamate release into medium induced by $100\;{\mu}M$ $H_2O_2$, which was measured by HPLC, and generation of reactive oxygen species (ROS). These results suggest that PR may mitigate the $H_2O_2-induced$ neurotoxiciy by interfering with the increase of $[Ca^{2+}]_c$, and then inhibiting glutamate release and generation of ROS in cultured neurons.

내혈관 침자극이 심전도 단그지유도변화에 미치는 영향 (Effects of Naegwan-Acupuncture on the Change of Augmented Unipolar limb leads aVR, aVL and aVF in ECG)

  • 김종철;김연숙;박성호;김이화;고은희;성현제;김정범
    • 동의생리병리학회지
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    • 제18권2호
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    • pp.522-527
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    • 2004
  • The aim of this study is to investigate the effect of Naegwan-Acupuncture stimulation on the relationship of change in electrocardiopgraphy(EGG). For this purpose, 11 normal volunteers were acupunctured at Naegwan acupoint using the method of Young-Su-Bo-Sa. Then, we measured and observed the change of augmented unipolar limb leads aVR, aVL and aVF in EGG. In aVR, Naegwan acupuncture treated groups were increased the activity of PR interval and PR segment compared to the control group. In aVL, Naegwan acupuncture treated groups were increased the activity of R wave amplitude, PR interval and PR segment. In aVF, Naegwan acupuncture treated groups were increased the activity of S wave amplitude and PR interval. These results suggested that Naegwan acupuncture stimulation play an important role to the activities of EGG.