• Title/Summary/Keyword: PR Effect

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The Effect of PR Communication of Local Government through Social Media : Focusing on the Official Blog of Busan Metropolitan City, 'Cool Busan.' (소셜 미디어를 통한 지자체 PR 커뮤니케이션의 효과분석 : 부산광역시 블로그 '쿨부산'을 대상으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.20-29
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    • 2018
  • This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

Effect of conductivity on Cathodoluminescence of CaTiO$_3$:Pr Phosphors (CaTiO$_3$:Pr 형광체의 전기 전도성이 음극선 발광에 미치는 영향)

  • 박용규;한정인;곽민기;이인규;김대현
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 1998.06a
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    • pp.105-108
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    • 1998
  • In the present study, the luminescence characteristics and the effect of conductivity on cathodoluminescene of CaTiO$_3$:Pr was studied using dick specimens sintered at various temperatures and atmosphere. As a sintering temperature was increased from 1100 to 1400 $^{\circ}C$, conductivity of CaTiO$_3$:Pr phosphor was improved and CL brightness was also increased about four times and decay times was reduced from 0.29 to 0.21 msec. And all samples prepared in Ar showed high conductivity, CL brightness and short decay time in comparison with those sintered in air.

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Effect of Maintained Microorganisms against to The Phytoncide on Pr. intermedia (피톤치드 처리 후의 잔존 구강 세균이 Pr. intermedia에 미치는 영향)

  • Park, Jae-Bong;Auh, Q-Schick;Chun, Yang-Hyun;Hong, Jung-Pyo
    • Journal of Oral Medicine and Pain
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    • v.34 no.2
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    • pp.153-167
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    • 2009
  • The present study was performed to observe the effect of phytoncide on oral normal microflora and the inhibitory effect of the surviving resident oral bacteria on Pr. intermedia. In this study, saliva from each of 20 healthy subjects was treated with 1% phytoncide from Japanese Hinoki (Chamaecyparis obtusa Sieb. et Zucc.). Surviving salivary bacteria were isolated on blood agar plates and identified by 16S rDNA sequencing. In order to select inhibitory isolates against Pr. intermedia, the isolates from the phytoncide-treated saliva were cultured with Pr. intermedia. The results were as follows: 1. Among the 200 surviving resident oral bacterium, 148(74.0%) bacterium inhibit the growth of Pr. intermedia on blood agar plates. 2. The 200 surviving resident oral bacterium were 109 Streptococcus salivarius(54.5%), 25 Streptococcus sanguinis(12.5%), 15 Streptococcus mitis(7.5%). 3. Among the 148 bacteria which inhibit Pr. intermedia, Streptococcus salivarius was 85.3%(93/109), Streptococcus sanguinis was 64.0%.(16/25), Streptococcus mitis was 54.3%(8/15), Streptococcus parasanguinis was 66.7%(6/9), and Streptococcus Alactolyticus was 100%(8/8). Taken together, among the surviving resident oral bacterium, Streptococcus salivarius, Streptococcus sanguinis, Streptococcus mitis were mainly observed to inhibit Pr. intermedia. and they may exert an additional inhibitory activity against the periodontopathic bacterium. Therefore, phytoncide can be used for preventing and ceasing the progress of periodontal disease and halitosis, and thus is expect to promote oral health.

Effect of Pr6O11/CoO Ratio on Electrical Characteristics of ZPCD-Based varistor Ceramics (ZPCD계 바리스터 세라믹스의 전기적 특성에 Pr6O11/CoO 비의 영향)

  • 남춘구;김향숙
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.15 no.10
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    • pp.876-882
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    • 2002
  • The microstructure and electrical characteristics of ZPCD (ZnO-$Pr_{6}O_{11}$-CoO-$Dy_2O_3$) -based varistor ceramics were investigated with various $Pr_{6}O_{11}$/CoO ratios and sintering temperatures. The density of varistor ceramics with $Pr_{6}O_{11}$=1.0 was almost constant with sintering temperature, whereas it was increased noticeably in $Pr_{6}O_{11}$=0.5. Increasing $Pr_{6}O_{11}$ content enhanced the densification for any CoO content and the density was greatly affected not by CoO content but by $Pr_{6}O_{11}$ content. The varistor ceramics with $Pr_{6}O_{11}$/CoO=0.5/l.0 exhibited a higher nonlinearity than any other composition ratios. In particular, the varistor ceramics sintered at $1350^{\circ}C$ exhibited the best electrical properties, with nonlinear exponent of 37.8, leakage current of 7.6 ${\mu}$A, and tan $\delta$ of 0.059.

An Analysis of International PR Campaign Cases for Revitalization of Reading Culture (읽기문화 활성화를 위한 해외 PR 캠페인 사례 분석)

  • Choi, Jinbong
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.147-159
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    • 2016
  • The purpose of this study is to provide PR campaign strategies for revitalization of reading culture that are pertinent to Korean situation through analyzing successful international PR campaign cases of advanced countries in reading. For analyzing successful international PR campaign cases for revitalizing reading culture, this study selected four international PR campaign cases from Europe, North America, South America, and Oceania. In addition, this study analyzed the goals and objectives, strategies and tactics, and strengths and weaknesses of the selected PR campaigns in order to draw a way for establishing effective PR campaign strategies for expanding social support about reading culture and diffusing reading culture. According to the findings of this study, the selected PR campaigns are maximizing PR effect by getting attentions of news media and public through using unique and ingenious ideas, and utilizing convenience for public to participate PR campaign easily as a main PR strategy. Furthermore, the selected PR campaigns are improving public's participation in the PR campaign by targeting readers who usually like reading as a main target audience, and maximizing public's participation in the PR campaign by using interesting elements that are attracting attentions from the public.

Effect of Pr substitution on the normal-state and superconducting properties of GdBa$_2$(Cu$_{2.9}$Al$_{0.1}$)O$_z$

  • Park, Jung-Rok;Ha, Dong-Han;Lee, Ho-Keum
    • 한국초전도학회:학술대회논문집
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    • v.10
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    • pp.70-75
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    • 2000
  • We report results of a comparative study of the normal-state and superconducting properties in the GdBa$_2$(Cu$_{2.9}$Al$_{0.1}$)O$_z$ system with substitutions by Pr for the Gd and Ba sites. It is observed that, fur both Pr-doped systems, the superconducting transition temperature(T$_c$) decreases almost linearly with the Pr-content, but Pr at Ba sites results in a faster T$_c$ drop than that of Pr at Gd sites. The thermoelectric power measurements indicate that there is a strong correlation between the T$_c$ and the room temperature value of thermoelectric power. The experimental results are discussed in connection with existing models.

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Effects of Paeoniae Radix Rubra on CRF, c-Fos and TH in the Forced Swimming Test (적작약(赤芍藥)이 강제수영부하시험에서 CRF, c-Fos 와 TH에 미치는 영향)

  • Min, Nam-Ki;Lee, Tae-Hee
    • The Korea Journal of Herbology
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    • v.25 no.4
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    • pp.61-67
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    • 2010
  • Objectives : For the purpose of verifying the anti-depressant effect of Paeoniae Radix Rubra(PR), the expression of corticotropin-releasing factor(CRF), c-Fos and tyrosine hydroxylase(TH) was evaluated after performing the Forced Swimming Test(FST). Methods : Spraque-Dawley rats were ingested PR extract(100mg/kg, 400mg/kg, p.o.) for 3 times prior to FST. And the expression of corticotropin-releasing factor(CRF), c-Fos in the paraventricular nucleus(PVN) and tyrosine hydroxylase(TH) in the locus coelureus(LC) and ventral tegmental area(VTA) was measured immunohistochemically after FST. Results : The duration of immobility was significantly decreased in PR 100mg/kg Group and PR 400mg/kg Group, in comparison with the control group (p<0.001). The expression of CRF in the PVN was significantly decreased in PR 400mg/kg Group in comparison of the control group (p<0.05). The expression of c-Fos in the PVN was rather significantly increased in PR 100mg/kg Group in comparison with the control group, while almost no change was demonstrated in PR 400mg/kg Group. The expression of TH was significantly decreased in VTA in comparison with the control group (p<0.05), but the number of expression cells in LC was slightly decreased in case of PR 100mg/kg group while it was increased in case of PR 400mg/kg Group. Conclusion : Judging from the result of the aforementioned tests, Paeoniae Radix Rubra has decreased immobility. In addition, it has also decreased the expression of CRF and the expression of TH in VTA, while the expression of c-Fos and of TH in LC has no significance. Therefore, it is believed that Paeoniae Radix Rubra has an anti-depressant effect by decreased immobility through the reduced expression of CRF and TH in VTA.

Studies on Improving the Physical Properties of Pr-Fe-B System Rare-Earth Magnets (Pr-Fe-B계 희토류 자석의 물리적 특성 향상에 관한 연구)

  • 고재귀;임상희
    • Journal of the Korean Magnetics Society
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    • v.6 no.5
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    • pp.305-309
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    • 1996
  • To obtain the Pr-Fe-B ternary system magnets with higher $(BH)_{max}$, the effect of composition ratio and various heat-treatment temperatures on the magnetic properties of Pr-Fe-B system rare-earth magnets were investigated. The magnets with various composition of Pr and Fe were heat-treated at $990^{\circ}C$, $625^{\circ}C$, $585^{\circ}C$, $550^{\circ}C$ after sintering. Curie temperature is $310^{\circ}C$ and quantitative analysis by SEM, EDX shows that the $Pr_{2}Fe_{14}B$, Pr-rich phase consist of Pr~14 at.% and Fe~86 at.%, Pr~58 at.% and Fe~42 at.%, respectively. The coercivity is decreased after heat-treating at $990^{\circ}C$ and increased from 5.6 to 6.3 kOe at $625^{\circ}C$. The maximum energy product is decreased from 43.4 to 30.3 MGOe after the heat-treating at $990^{\circ}C$ but increased from 42.7 to 45.0 MGOe, about 5 %, by heat-treating at $625^{\circ}C$.

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Effect of Picrorrhiza Rhizoma on Dinitrofluorobenzene-induced Contact Dermatitis (Type I allergy)

  • Park, Ji-Ha;Lee, Sang-Nam;Ku, Sae-Kwang
    • Biomolecules & Therapeutics
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    • v.16 no.3
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    • pp.237-242
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    • 2008
  • The effect of Picrorrhiza Rhizoma (PR) aqueous extracts were evaluated on 2,4-dinitrofluorobenzene (DNFB)-induced contact dermatitis, type I allergic model. Contact dermatitis was induced by sensitization with dinitrophenyl-derivatized ovalbumin (DNP-OVA) and DNFB challenge as antigen. Three different concentrations of PR extracts (300,150 and 75mg/kg) were orally administered to DNP-OVA sensitization mice once a day for 7 days with reference materials; dexamethasone (15mg/kg, intraperitoneal treatment). End of 7 days oral administration of PR extracts or intraperitoneal treatment of dexamethasone, the changes on the edematous changes and scratching behavior were measured. Immediate after DNFB challenge on ear or paw of DNP-OVA sensitized mice, increases of ear and paw thicknesses and weights were detected with anterior ear skin (dermis to epidermis) thickness and paw scratching behavior increases. However, these DNFB-induced increases on ear and paw thicknesses, weights and scratching behaviors were decreased by treatment of all three different dosages of PR extracts and dexamethasone, respectively. In addition, the increases of anterior skin thicknesses were also dramatically inhibited by treatment of all three different dosages of PR extracts and dexamethasone at histopathological observations. The results obtained in this study suggest that oral treatment of PR extracts also has relatively favorable effects on allergic dermatitis.

The Experimental Study on the Suppression Effect of Asthma and Immune Response Improvement of Platycodi Radix Herbal-acupuncture (길경약침(桔梗藥鍼)의 천식억제(喘息抑制) 및 면역조절효과(免疫調節效果)에 대(對)한 실험적(實驗的) 연구(硏究))

  • Park, Chi-Young;Kim, Young-Il;Hong, Kwon-Eui
    • Journal of Acupuncture Research
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    • v.22 no.6
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    • pp.61-74
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    • 2005
  • Objectives : The aim of this study was to investigate the effect of Asthma-depression and Immunoregulation with PR-HAS(Herbal-acupuncture with Platycodi Radix infusion solution) injection at Joksamni(St36) on ovalbumin-induced asthma in mice. Methods : C57BL/6 mice were sensitized and challenged with OVA(ovalbumin) for 12 weeks(once a week). The experimental group(OVA-PR-HA) wase treated with concentrations(1%) of PR-HAS at Joksamni(St36) for the later 8 weeks(3times/week). The second experimental group(OVA-Needle prick) was treated with Needle-Prick at Joksamni(St36) for the later 8 weeks(3times/week). Results : 1. The weight and total cells in the mice lung treated with PR-HA decreased significantly compared with that of control group. 2. Total leukocytes and eosinophils in BALF of the mice group treated with PR-HA decreased remarkably compared with those of control group. 3. The sticking of collagen on histological analysis of lung sections, the mice group treated with PR-HA decreased significantly compared with those of control group. 4. The concentrations of IL-4, IL-5, IgE in BALF, and IL-4, IL-5, IL-13 in serum of the mice group treated with PR-HA decreased significantly compared with those of control group. 5. The number of $Gr-1^+/CD11b^+\;and\;CD11b^+$ cells in the lungs of the mice group treated with PR-HA decreased significantly compared with that of control group. 6. The numbers of $CCR3^+\;cells,\;CD4^+\;cells\;and\;CD8^+\;cells$ in the lungs, and $CD3e^+/CD69^+$ in the lungs of the mice group treated with PR-HA decreased significantly compared with those of control group. 7. The mRNA expression of ${\beta}-actin,\;TNF-{\alpha}$, IL-4, IL-5,IL-13 in the mice group treated with PR-HA with RT-PCR decreased significantly compared with those of control group. Conclusion : The concentrations of IL-4, IL-5, IgE in BALF, and IL-4, IL-5, IL-13 in serum of the mice group treated with PR-HA decreased significantly compared with those of control group. The number of $Gr-1^+/CD11b^+\;and\;CD11b^+$ cells in the lungs of the mice group treated with PR-HA decreased significantly compared with that of control group. The numbers of $CCR3^+\;cells,\;CD4^+\;cells\;and\;CD8^+\;cells$ in the lungs, and $CD3e^+/CD69^+$ in the lungs of the mice group treated with PR-HA decreased significantly compared with those of control group. The mRNA expression of ${\beta}-actin,\;TNF-{\alpha}$, IL-4, IL-5, IL-13 in the mice group treated with PR-HA with RT-PCR decreased significantly compared with those of control group. These result suggests that Platycodi Radix Herbal-acupuncture at Joksamni(St36) in C57BL/6mice may be an effictive part to OVA-induced asthma in C57BL/6 mice.

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