• Korean journal of communication and information
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• v.31
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• pp.193-223
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• 2005

As the number of TV channels rapidly grows, the systematic marketing and PR communication of broadcasters are becoming more and more important. To overcome the challenges the sharply increased competition poses, TV stations ave to intensify their strategic marketing efforts. This paper analyses the editorial information aired about the broadcasters and their TV programming as part of the PR efforts made. This present research project is based on one week periods of analysis of TV programming produced and aired by German broadcasters. The program analysis of the five TV channels included in this study revealed a total of 406 cases in which editorial references were made. The result shows no systematic differences between the public and commercial Broadcasters. Channel-specific differences are, however, obvious. PR communication embedded in the regular programs is increasingly tied to media organization and frequently occurs in the reporting of journalistic content. The high number of promotions as part of informational, and even more so as part of magazine and news formats, must be viewed as problematic. Program related branding and the specific tools used to promote the programs provided further evidence regarding the importance of media economic factors. TV channels not only promote their own programs, but also those of affiliated stations, and the increasing influence of economic considerations will have long-range consequences on the variety and quality of the journalistic output. The study furthermore revealed that TV channels utilize program promotion at any time of the day.

• Journal of the Korean Society of Marine Environment & Safety
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• v.27 no.7
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• pp.1011-1022
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• 2021

The Korea Coast Guard(KCG) is the only comprehensive maritime administrative agency in Korea that performs various tasks taking place in the ocean, including rescue operations, disaster management, policing, Drug and smuggling crackdown, responding to Response to invasion of maritime territory, environmental conservation, and maritime security. It is vital to inform the public of the role and mission of KCG as the only comprehensive maritime administrative agency in Korea. However, most citizens, excluding residents of the coastal and island areas, have little knowledge of the security administration services of the KCG due to lack of exposure. This study reviewed the KCG's public relations(PR) organization and current status using KCG promotional materials, diagnosed the actual conditions of KCG's PR, and suggested ways to improve public relations activities through a questionnaire survey of public relations personnel. Through literature research and questionnaire survey, the KCG's public relations status was estimated and the measures to enhance publicity was derived as follows: strengthening the PR organization by reinforcing the personnel in charge of PR, improving customized promotion by clarifying the promotion strategy according to the promotion target, enhancing job training for PR personnel, and increasing the interest and support of commanders and internal members in charge of PR work.

• 프린팅코리아
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• v.14 no.9
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• pp.102-103
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• 2015

우리나라 인쇄업계의 메카인 충무로에서 지난 40여 년 한길 같이 패키지 태그 라벨전문 업체로 활동해 온 새한디앤피가 최근 스크린 HD코리아가 공급하는 디지털 엠보싱 전용기 스코틱스 울트라 프로를 도입하고 재도약을 다짐하고 있다.

• Journal of the Korean earth science society
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• v.24 no.7
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• pp.604-613
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• 2003

The purpose of this study was to investigate the effect of a metastrategic activity on the development of student variable controlling abilities. Three groups of seventh graders at a middle-school in the City of Daegu participated in this study: a metastrategy activity group (ME), a problem-solving activity group (PR), and a control group (CO). The ME group was given metastrategy activity worksheets, which required students to monitor, control, and evaluate variable control strategies in a specified situation. The PR group was given problem-solving activity worksheets, which were needed to solve problems in various situations. The results were seen as follows. First, the metastrategy activity group showed better achievement (p<.05) and a longer standing effect (p<.01) than the other groups in the development of variable control ability. The problem-solving activity group was more effective than the control group (p<.05) in the development of variable controlled ability, but there was no lasting effect of the acquired ability. Second, the metastrategic activity group was more effective than the problem-solving activity group in finding fixed variables (p<.01), but not as effective in uncovering independent variables. What is not transferred to the development of the ability to find dependent variables.

• 프린팅코리아
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• v.11 no.7
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• pp.133-133
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• 2012

한솔제지가 지난 6월 4월 국제구호단체인 기아대책과 '폐지수집 독거노인 희망 쌀 지원' 협약식을 맺고 쌀 및 생필품을 지원하는 등 적극적인 친환경 경영 활동을 전개하는 한편, 2012 대한민국 녹색경영대상 지식경제부장관표창을 수상했다.

• the MEAT Journal
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• s.26 fall
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• pp.80-95
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• 2002

우리 협회에서는 식육가공품(식육,육가공품,냉동식품)에 대한 소비자 인식계몽과 업계 및 회원사의 주요 PR 사항을 기사화하여 식육가공품에 대한 소비자들의 호응도를 높이기 위해 다양한 형태의 대언론 활동을 강화하고 있습니다. 지난 9월까지 협회의 도움말로 주요 언론매체에 기사화된 내용을 수록합니다. 더욱 효과적인 홍보효과를 얻을 수 있도록 회원사 여러분의 적극적인 참여를 기대합니다.

• Journal of Korean Society for Quality Management
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• v.34 no.3
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• pp.51-61
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• 2006

This paper is dealing with a 6 sigma application in chemical industries. The company is enterprise which produce PR that is semiconductor material. CTQ is consisted of thickness (Big Y$_1$) and EOP (Big Y$_2$). After 6 sigma improvement activity that thickness (Big Y$_1$) improved from 0.98 sigma to 2.80 sigma and EOP (Big Y$_2$, energy optimizer) improved from 1.53 sigma to 3.98 sigma. The effectiveness of financial scope reduced 58,200,000 won of COPQ. But there are some problems to enforce 6 sigma in small enterprises. First, it is a lack of complete charge manpower enforcing S sigma activity. Second, it is a lack of professional knowledge of project leaders. Third, the passion of sponsorship (champion) is a lacking. Nevertheless useful tool was certified so that 6 sigma achieves quality reform in small enterprises.

• KLA journal
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• v.45 no.3 s.346
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• pp.26-44
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• 2004

도서관 심벌(Symbol)은 시각적으로 도서관의 존재 및 우수성을 전달하는데 매우 효과가 높은 것으로, 도서관 마케팅 및 PR을 촉진시키기 위한 중요한 기법중의 하나이다. 따라서 본 연구는 국내외 도서관 심벌에 대한 제작경위와 의미 등에 관하여 살펴봄으로써 도서관 심벌에 대한 이해를 도모하고, 궁극적로 도서관 마케팅 및 PR을 촉진시키기 위해 도서관 심벌이 많이 활동되도록 하고자 하는 것이다. 조사된 29개국 35개 국립도서관 및 협회의 46개 심벌을 분석한 결과 도서관을 나타내는데 책이 가장 많이 사용되었으며, 다음으로는 도서관 건물, 도서관 명칭, 고유문화, 사람 등 순으로 나타났다. 그리고 국제도서관협회연맹(IFLA)의 공식 심벌과 15개의 대회(Conference) 심벌을 분석한 결과 매년마다의 대회를 나타내는데 IFLA의 공식 심벌이 공통적으로 사용되면서, 개최지의 고유문화가 가장 많이 사용된 것으로 나타났다. 즉 국립도서관 및 협회의 심벌은 특정 도서관을 나타내기 위해 해당 도서관 건물, 책 등을 사용하였으며, IFLA 대회의 심벌은 고유문화, 상징적 건축물 등을 사용하여 IFLA 대회가 어느 나라(지역)에서 개최된다는 것을 나타내기 위해 주력한 것으로 분석되었다.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.65-73
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• 2013

Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.

• Economic and Environmental Geology
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• v.44 no.5
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• pp.443-449
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• 2011

In this study, we carried out a survey on the degree of recognition for the brand of the Korea Institute of Geoscience and Mineral Resources (KIGAM) to contribute to reestablishing the status and role of KIGAM as an institution that people proud of by effectively delivering KIGAM's various research activities and achievements to people. About 49.9% of external publics recognized that there was relevance between research achievements of geo-technology and national brand. On the contribution of research achievements of geo-technology to promoting Korea's power of science and technology, 42.3% gave positive answers. On research achievements of mineral resources technology, just 14.4% replied they saw such results. As alternatives to promote the degree of recognition for brand, we suggested development of beneficial message, operation of brand management committee, promotion of involvement of research achievements of mineral resources technology about people-friendly subjects, development and distribution of "board game for education on mineral resources technology" for youths, activation of location PR, activation of online Q&A bulletin board, finding out star researchers, and president's PI activities.