• Title/Summary/Keyword: PPL

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A Study on the Application of Visual Special Effects to TV Dramas; Focus on , (시각특수효과의 드라마 적용사례에 관한 연구 -<태양의 후예>,<미스터션샤인>을 중심으로-)

  • Chung, Tae-Sub
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.3
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    • pp.400-406
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    • 2019
  • This study will explore the reenactment of visual special effects used in TV dramas. The subjects of the study are images that are reproduced in visual special effects through and . Accordingly, we looked at the changes in the way TV dramas were produced according to the times, and looked at the changes in the market. Also, we looked at cases of visual special effects of Korean dramas, and looked at expressions according to the degree of completion of visual special effects. For the purpose of the analysis of the research targets, the images of reproducibility and the flow through reality were analyzed. In the case of , the period setting is realistic, but visual special effects were used to maximize the actor's safety and expression, and in the case of , the visual effects were used to maximize the aesthetic of the period background. In addition, it can be seen that the visual special effects were used for the effect of PPL on the export of images. This shows that the emphasis of reality and image montage techniques are being used to pursue hyperrealism. It is now possible to actively express and use the beauty of TV dramas rather than technical limitations. In addition, the pursuit of realism can actively express the changing times of digital age. This is an active representation of the camera's angle, lighting, and perspective that coincides with the background. The environment of video production is crucial for realistic expressions. The study examined various visual directions and applications. In TV images, we looked at reproduction, which can make a natural period of time by combining. As a follow-up study, we are going to study the changes in the new quadratic image based on the present image representation.

Personal Broadcasting System Using mOBCP-based Overlay Multicast Tree Construction Method (개인 방송 시스템을 위한 mOBCP 기반의 오버레이 멀티캐스트 트리 구성 방안)

  • Nam, Ji-Seung;Kang, Mi-Young;Jeon, Jin-Han;Son, Seung-Chul
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.8B
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    • pp.539-546
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    • 2007
  • For better performance and to avoid member service annoyance that results due to joining-clients' waiting durations and time-outs when there are more than one client wanting to join concurrently for Personal Broadcasting System service, there is a need for improving concurrent member joining mechanism. For a more efficient and better performing, this paper apply Overlay Multicast based mini-Overlay Broadcasting Control Protocol(mOBCP) Algorithm on Personal Broadcasting System. mOBCP proposed is performance-effective mechanism, since it considers the case of how fast will children, concurrently, find and join new parents when paths to existing parents are in Failure. The performance comparison, in terms of tree construction time variation and Latency are done through simulations and the results conclude in favour of the Proposed mOBCP.

A Digital Audio Respose System Based on the RELP Algorithm (RELP 방식을 이용한 디지털 음성 응답기)

  • 김상용;은종관
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.21 no.6
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    • pp.7-16
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    • 1984
  • This paper describes the overall procedure of the development of a digital audio response system. It has been developed specifically as an answering system to the inquiries of telephone numbers from subscribers. The system has been realized based on the residual excited linear prediction (RELP) algorithm that incorporates a pitch predictive loop. Its major advantage over other similar systems is that it produces high quality of synthetic speech, although its memory size is relatively small. The hardware which consists of a speech synthesizer, a controller and an I/O part has been constructed using 2900 series bit-slice microprocessors and an INTEL 8085 microprocessor. The system is capable of real time processing, reliable, and adaptable to other applications.

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Design of Silicon MEMS Package for CPW MMICs (CPW MMIC 칩 실장을 위한 실리콘 MEMS 패키지 설계)

  • Kim, Jin-Yang;Kim, Sung-Jin;Lee, Hai-Young
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.39 no.11
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    • pp.40-46
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    • 2002
  • A MEMS(Micro Electro Mechanical System) package using a doped-silicon(Si) carrier for coplanar microwave and millimeter-wave integrated circuits is proposed in order to reduce parasitic problems of leakage, coupling and resonance. The proposed carrier scheme is verified by fabrication and measuring a GaAs CPW(Coplanar Waveguide) on the three types of Si-carriers(gold-plated high resistivity, lightly doped, high resistivity). The proposed MEMS package using the lightly doped(15 ${\Omega}{\cdot}$) Si-carrier shows parasitic-free performance since the lossy Si-carrier effectively absorbs and suppresses the resonant leakage.

The Integrated Marketing Communication(IMC) Strategy of Korean Fashion Brands Which Enter into Chinese Market (중국 진출 국내 패션 브랜드의 통합적 마케팅 커뮤니케이션(IMC) 전략)

  • Shin, Su-Yun;Jang, Eun-Young
    • The Research Journal of the Costume Culture
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    • v.15 no.3 s.68
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    • pp.483-495
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    • 2007
  • The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

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Study on the Ship Structure Design and Modeling Methods for CIM (조선 CIM 구축을 위한 구조설계 및 모델링 방법에 관한 연구)

  • Yoon, D.Y.;Suh, H.W.;Kim, H.C.;Lim, H.K.;Choi, H.S.
    • Journal of the Society of Naval Architects of Korea
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    • v.33 no.1
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    • pp.173-181
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    • 1996
  • In this paper, we studied the modeling methods of initial ship structure design results using ship structure product model for concurrent engineering in shipbuilding industry. We suggested two modeling methods which are programming method using CAD commands and Macros for primary structure members. Also, we investigated three modeling procedures which are modeling procedure in unit concept, modeling procedure using version control, and modeling procedure for computer aided process planning. We demonstrated how to use the structure product modeling results in some application fields. Finally, we proposed some ideas for future research.

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Design of Hot-spot generator for inserting content-based interactive advertising on DMB broadcasting

  • Park, Tae-Jin;Park, Se-Hyun;Lim, Soon-Bum;Choy, Yoon-Chul
    • Journal of Korea Multimedia Society
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    • v.11 no.12
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    • pp.1765-1774
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    • 2008
  • Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is exposed to the advertisement in the form of the props and backgrounds without discernment. Advancement in digital data broadcasting technology enabled advertisers to insert detailed information of the product or associated advertisement link into the content of the broadcast program as an interactive advertisement. With the interactive advertisement, the audience can focus on the content of the program and the advertiser can create an advertisement with a rich content through the interaction between the advertisement and the audience. It is possible because the interactive advertisement is dynamic advertisement behavior only activated by the audience's intention. In this research, we develop a Hot-spot generator to insert interactive advertisement in the DMB broadcast program. We also suggest dynamic Hot-spot generation technique that allows the Hot-spot object to follow not only the shape of the advertising object in the program, but also the movement of the object as the program progresses.

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A case study on the development and operation of "Fashion & Film" in the liberal arts related to apparel science (의류학 관련 교양과목 <영화로 만나는 패션> 개발과 운영사례)

  • Shin, Hye Won;Kim, Hee Ra
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.2
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    • pp.43-52
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    • 2021
  • This case study developed and operated "Fashion & Film" as a fashion-related liberal arts course. The class was designed to include fashion styles exhibitted in films, fashion-related PPL, fashion design through film, fashion images of movie characters, considering gender & color images expressed in movie costumes, and the history of western costumes and asian folk costumes in films. The class was counducted through various teaching methods, such as lectures, student's presentation of movie plots, and team discussions, which created a student-led class. The team presentations at the end of the term were intended to enhance the understanding of fashion through movies. The results of subjective lecture evaluation of "Fashion & Film" showed the most satisfaction with the communication with professor. Students said that it was good to understand fashion through film. They expressed a burden with the team project; however, they were satisfied with the team project outcomes. Students said that PowerPoint was used very effectively. On the other hand, there was an prevelent opinion that the content of PowerPoint and workbook did not match. To address this inconvenience, a textbook called "Fashion in Film" was published and used in the first semester of 2020. The multiple-choice evaluation showed that students were generally satisfied with the "Fashion & Film" class.

A Study on the Perceived Value of Consumers through Web Drama (웹 드라마를 통해 형성된 소비자의 지각된 가치에 대한 연구)

  • Ahn Sunghun;Hue Kwangbok
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.1-11
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    • 2023
  • Unlike in the past, when the demand for web content was increasing and the use behavior of watching short videos was changed, unlike the past when only TV dramas and differentiation were mentioned, web dramas are more firmly established through various attempts. A typical form change is commerce of web dramas. Recently, more and more cases have been produced in the form of product sales by securing real-time functioned, which are disadvantages of commerce, through web dramas. In this trend, web dramas are also increasing interest in product sales. This can be said to be a form developed from the concept of a company's PPL, and the number of companies that use web dramas that predict continuous growth as strategic product promotion and marketing means is continuously increasing. Therefore, this study provides basic data on consumer behavior to collect product information and purchase products using web dramas to companies that are using or considering web dramas, and through this, companies design and establish marketing strategies using web dramas.

A Study on Semiotics of Costumes in Film -"Pretty Woman" Garry Marshall (1990)- (영화 속 의상기호에 관한 연구 -개리 마샬의 "귀여운 여인"(1990)을 중심으로-)

  • Bae, Sang-Joon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.147-160
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    • 2012
  • The costumes as an expression system in film are inserted intentionally for a particular purpose. Costumes in film, namely the cinematic dress code, and that in reality are dissimilar in meaning structure. The costumes in film perform a role of a complicated eye-catcher in correlation with the other filmic factors. But the previous studies on the costumes in film are focused on the keywords 'fashion style', 'fashion trend', or 'PPL (product placement)'. In film studies, however, the costumes should be observed from the point of view as semiosis, not as fashion, in other words, from the angle of symbol, icon and index. And the meaning and the process of the communication, which that produce, should be pointed out. It could expose, that costumes play one of the key roles for the developing of narratives and the creating of characters in film. Therefore, this study's aim is to examine the semiosis of costumes in film and to analyse the dress code, dress plot, and dress message in (1990) by Garry Marshall. But this work does not try to indicate the problems of the film-semiotics or to intensify the concept of the semiotic terminology. Thus, this study attempts to approach the theme of costumes in film from the perspective of the semiosis and its meaning process. With this, it has been proved, that semiotic systems are in hiding beyond the conventional forms of cinematic costumes and its natural harmony with characters.

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