• 한국IT서비스학회지
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• 제10권2호
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• pp.203-221
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• 2011

The purpose of this study is to investigate the applications of Structural Equation Modeling(SEM) into MIS area in recent years. Two methodologies, Lisrel and PLS, are adopted for the method comparison. A research model, based upon TAM(Technology Acceptance Model) is used for the analysis of the data set of a previous study. The research model includes six research variables that are composed of twenty-eight question items. 272 data are used for data analyses through Lisrel v.8.72 and Visual PLS v.1.04. This study shows the statistical results of Lisrel are the same to those of PLS. The contribution of this study can be suggested as the followings; (1) A theoretical comparison of two methodologies is shown, (2) A statistical analysis is done at a real-situated data set, and (3) Several implications are suggested.

• 경영정보학연구
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• 제16권3호
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• pp.89-112
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• 2014

본 튜토리얼은 PLS 경로분석 수행을 지원하는 R 패키지인 "plspm"을 이용하여 구조방정식모형을 분석하는 방법을 제시하고 있다. 본 튜토리얼에서는 이를 위해 기존 연구들에서 제시하고 있는 PLS구조방정식모형을 분석하기 위한 기준들을 정의하고, 하나의 예시 연구모형을 제시하여 실질적으로 R을 이용하여 이 예시 모형을 분석하는 것을 보여준다. 본 튜토리얼은 PLS를 처음 접하는 연구자들에게는 연구모형에 대한 실증분석을 위한 유용한 가이드가 될 것이며, 이미 PLS에 익숙한 연구자들에게는 R을 이용한 새로운 PLS 구조방정식모형 분석기법 제시를 통하여 R이라는 통합된 통계 소프트웨어 운영환경에서 심도 있는 분석을 위한 기반 지식을 제공할 것이다.

• 대한산업공학회지
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• 제36권2호
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• pp.87-93
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• 2010

The partial least squares (PLS) method is popularly used for estimating the structural equation model, but the existing algorithm may not be directly implemented when probabilities are involved in some constructs or manifest variables. We propose a structural equation model including the brand choice as one construct having brand choice probabilities as its manifest variables. Then, we develop a PLS-based algorithm for the structural equation model by utilizing the multinomial logit model. A case is introduced as an application and simulation studies are performed to validate the proposed algorithm.

• 산업경영시스템학회지
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• 제36권4호
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• pp.64-70
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• 2013

Estimation approaches for casual relation model with high-order factors have strict restrictions or limits. In the case of ML (Maximum Likelihood), a strong assumption which data must show a normal distribution is required and factors of exponentiation is impossible due to the uncertainty of factors. To overcome this limitation many PLS (Partial Least Squares) approaches are introduced to estimate the structural equation model including high-order factors. However, it is possible to yield biased estimates if there are some differences in the number of measurement variables connected to each latent variable. In addition, any approach does not exist to deal with general cases not having any measurement variable of high-order factors. This study compare several approaches including the repeated measures approach which are used to estimate the casual relation model including high-order factors by using PLS (Partial Least Squares), and suggest the best estimation approach. In other words, the study proposes the best approach through the research on the existing studies related to the casual relation model including high-order factors by using PLS and approach comparison using a virtual model.

• 디지털융복합연구
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• 제13권12호
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• pp.117-124
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• 2015

빅데이터로 인해 통계분석에 대한 수용이 증대되면서 구조방정식모형과 같은 진보된 2세대 분석방법의 필요성이 증가하고 있다. 본 연구는 다양한 연구 분야에서 이용되는 구조방정식모형 중 부분최소제곱모형(PLS-SEM)을 적용하는데 있어 오픈 소프트웨어인 R의 활용방법에 대해서 제안하고자 한다. R은 GNU 프로젝트의 일부로서 무료이고, 빅데이터를 포함한 통계분석에 강력하면서도 유용한 도구이다. 이에 부분최소제곱모형의 대표적인 통계패키지인 SmartPLS와 본 연구가 제안하는 R을 활용하여 측정모형의 집중타당성, 판별타당성, 내적일관성을 분석하고, 구조 모형의 경로계수 및 조절효과를 분석하여 결과를 각각 비교 분석하였다. 분석결과 R은 측정모형과 구조모형에서 모두 SmartPLS와 동일한 결과를 나타내었고, 향후 상용 통계패키지를 대체할 수 있는 강력한 도구임을 확인하였다.

• 한국의류학회지
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• 제40권1호
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• pp.131-147
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• 2016

This study investigated the relationship between fashion behavior, impression management behavior, and career success. A conceptual model and hypotheses were established based on theoretical linkages between the constructs. Thereafter, empirical data were collected using a set of questionnaires. For this reason, the sample was taken from 720 office workers' who worked at 14's Korea Enterprise, 697 of which was used for an empirical analysis (sample: men over 30 years of age and more than three years continuous service). This study conducted an exploratory factor analysis and confirmatory factor analysis for the validity test. Cronbach's alpha test is used for the reliability test. Moreover, PLS structural equation modeling (SEM) was employed to test hypothesized relationships in the conceptual model (SPSS 20.0 window/Smart PLS 3.0). This study shows that the proposed model is reasonably fit to the actual data. The following results were obtained from the analyses. First, fashion behavior and impression management behavior is positively related to career success. The result shows that economics of the fashion behaviors sub-types were statistically more significant to influence career success. The self-focused of the impression management behavior sub-types were more than statistically significant to influence career success. This finding has great implications to understand self-management behavior and the career success of male office workers.

• 산경연구논집
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• 제10권5호
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• pp.7-20
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• 2019

Purpose - This study provides appropriate procedures for EFA to help researchers conduct empirical studies by using PLS-SEM. Research design, data, and methodology - This study addresses the absolute and relative sample size criteria, sampling adequacy, factor extraction models, factor rotation methods, the criterion for the number of factors to retain, interpretation of results, and reporting information. Results - The factor analysis procedure for PLS-SEM consists of the following five stages. First, it is important to look at whether both the Bartlett test of sphericity and the KMO MSA meet the qualitative criteria. Second, PAF is a better choice of methodology. Third, an oblique technique is a suitable method for PLS-SEM. Fourth, a combined approach is strongly recommended to factor retention. PA should be used at the onset. Next, it is recommended using the K1 criterion. In addition, it is necessary to extract factors that increase the total variance explanatory power through the PVA-FS. Finally, it is appropriate to select an item with a factor loading into 0.5 or higher and a communality of 0.5. Conclusions - It is expected that the accurate factor analysis processed for PLS-SEM as previously presented will help us extract more precise factors of the structural model.

• 한국안전학회지
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• 제28권2호
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• pp.78-83
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• 2013

The traffic culture index is used as a major index in evaluating the traffic safety services of local governments and also serve as important data for the planning and implementation of traffic safety services. However, as the traffic culture index gradually became a standard for comparison among local governments, in part, certain cases arose which questioned the grounds for selecting variables for the index and the validity of the index in terms of its influential relationship between evaluation items. This study analyzed the index's influential relationship by utilizing a PLS structural equation model based on the evaluation results of the 2011 traffic culture index. A variable-linking model was created which recognized the relativity taking into account of the indirect effects between latent variables and this model was proven to be a model suitable in explaining the traffic culture index with a 97.8% explanation power. It was found that traffic safety(0.530), driving behavior(0.527), pedestrian behavior(0.187) and vulnerable road users(0.147), in such order, had an effect on the traffic culture index. It was also found that human casualties due to traffic accidents under "traffic safety" and traffic light compliance rate under "driving behavior" had an important effect. The study showed that motor vehicle share in illegal parking in school zones did not have a valid explanation power regarding "vulnerable road users".

• 무역학회지
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• 제44권6호
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• pp.169-185
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• 2019

The purpose of this study is to analyze the structural relationships of perceived value, price sensitivity, and satisfaction between brand image and purchase intention of consumers who have experience of overseas direct purchase. This study collected questionnaires used to analyze these structural relationships. Using the R's plspm package, we analyzed the PLS (partial least squares) structural equation model. In order to examine the relationship between perceived value and price sensitivity, the research model was modified and analyzed. As a result, not only the adoption of the research hypothesis, but also the goodness of fit was higher than before the research model modifying, and the relationship between perceived value and price sensitivity was further verified. The modified research model has higher academic value, so it is necessary to select it as the final proposal model.

• Journal of Information Technology Applications and Management
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• 제30권6호
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• pp.91-111
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• 2023

This study aims to identify the influencing factors of intention to use cloud services using the SEM-ANN two-step approach. In previous studies of SEM-ANN, SEM presented R² and ANN presented MSE(mean squared error), so analysis performance could not be compared. In this study, R² and MSE were calculated and presented by SEM and ANN, respectively. Then, analysis performance was compared and feature importances were compared by sensitivity analysis. As a result, the ANN default model improved R² by 2.87 compared to the PLS model, showing a small Cohen's effect size. The ANN optimization model improved R² by 7.86 compared to the PLS model, showing a medium Cohen effect size. In normalized feature importances, the order of importances was the same for PLS and ANN. The contribution of this study, which links structural equation modeling to artificial intelligence, is that it verified the effect of improving the explanatory power of the research model while maintaining the order of importance of independent variables.