• Title/Summary/Keyword: PEST-SWOT

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A Study on the Policy Direction of the Online Platform Industry: Focusing on PEST-SWOT-AHP Analysis for Scholars and Researchers (온라인 플랫폼 산업의 정책 방향성 연구: 학자 및 연구자 대상 PEST-SWOT-AHP 분석을 중심으로)

  • Sun-Ho Park
    • Journal of Industrial Convergence
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    • v.22 no.5
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    • pp.1-10
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    • 2024
  • This study proposes a developmental policy direction for the online platform industry, moving away from the regulatory-centered discussions that have predominated thus far. To offer policy directions, the PEST-SWOT-AHP analysis model was employed. The study first categorizes the issues of the domestic online platform industry into political, economic, social, and technological aspects, which are then further categorized into 16 strengths, weaknesses, opportunities, and threats. The relative importance among these factors was measured, leading to the derivation of four final strategies. The analysis indicates that policy directions should prioritize addressing weaknesses, with 'improving regulations that hinder innovation' being the most important factor across all categories, while technological factors were consistently rated highly in importance apart from this. Accordingly, the policy direction for the domestic online platform industry suggests avoiding excessive regulation and instead emphasizing policy support centered around technological development. This study is significant in that it presents a macroscopic developmental direction for online platform policies that have not been discussed in existing academic research, and it provides professional and objective indicators through consensus among scholars and researchers. In the future, it is hoped that research will continue to propose detailed policy strategies and implementation systems based on a macroscopic perspective.

The Development of the National Technical Qualification using FMEA (FMEA를 이용한 국가기술자격의 발전방향)

  • Woo, Tae-Hee;Park, Jae-Hyun
    • Journal of the Korea Safety Management & Science
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    • v.14 no.2
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    • pp.253-263
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    • 2012
  • Although the national technical qualification scheme has a historical background for thirty-five years, it hasn't any study of an obvious cause analysis, effective counterplan and analysis relation to its historical changes. This paper analyses the internal and external factors of technical qualification policy of the Human resources development service of Korea using PEST and SWOT and surveys the influence on its environment and the variation cause of the ratio of successful applicants to the qualification scheme. This paper also suggests systematically the direction for development of the technical qualification scheme using FMEA. Thus, this study assists to construct rapidly a correspondence system to the environment change simultaneously to determine decision making to the marketing policy.

Global Revitalization Model for Smart IT Venture Ecosystem Using AHP Model (계층분석을 활용한 글로벌수준의 스마트 IT창업생태계 활성화 모형개발)

  • Lee, Jungmann;Park, Jaemin
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.73-81
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    • 2013
  • The paradigm of IT ecosystem has been rapidly changing into open ecosystem irrespective of the territory on which the device, software and contents are located. IT venture ecosystem which can compete and collaborate with the global companies is really needed because the global opportunity of IT venture company has been expanding. Research model based on PEST-SWOT-AHP(Analytic Hierarchy Process) model was employed to analyze the current status and problems of IT venture ecosystem in Korea. Survey was conducted with 20 experts who are involved in venture companies, university, R&D research institute, and investment companies as a working group supported by the Ministry of Knowledge Economy (MKE). The empirical result showed that global promotion of IT ventures, coexistence and development of large enterprises and ventures, revitalization of investment infrastructure, and building of smart venture ecosystem are derived to revitalize IT venture ecosystem and suggested global revitalization model for smart IT venture ecosystem.

Dementia Response Technology Development Strategy through PEST-SWOT Analysis

  • Yu, Tae Gyu
    • International journal of advanced smart convergence
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    • v.9 no.1
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    • pp.185-192
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    • 2020
  • The number of dementia patients in Korea is expected to increase to 3.30 million in 2050, and the cost of dementia management will increase sharply to KRW 106.5 trillion of GDP. In August 2017, the Moon Jae-in government announced the 'Dementia National Responsibility System' through a five-year plan for government operation and expanded the Dementia Peace Center nationwide. However, for this, strategic dementia-related technology development strategies should be established and given the role of government and the role of the private sector. Therefore, in order to derive the corresponding strategy, this study developed the government's 'dementia' response technology development strategy through the situation analysis from the political, economic, social, and technological perspective and the environmental (PEST) analysis of the strengths, weaknesses, opportunities, and threats (SWOT). As a result, the direction of technology development in the dementia-related medical device market is expected to become a trend of developing dementia self-measurement by developing low-cost and high-efficiency diagnostic technology products. It has been shown that the development of various products for consumers should begin. As a result, the dementia market approach strategy should be premised, the related technical support and legal restrictions should be minimized, and the education of related experts should be strengthened to solve the government's development of dementia technology and the social problems of dementia. In addition, by developing joint projects with major companies around the world and actively participating in the technology platform, it is important to naturally build up skills accumulation for the development of dementia technology and competence skills of dementia technology experts in the long term.

The Impacts of Inland Ports on the Geopolitical Relations between China and Central Asia under the 'One Belt One Road' Initiative ('일대일로' 이니셔티브 하에서 내륙항이 중국-중앙아시아의 지정학적 관계에 미치는 영향)

  • Choong-bae Lee;Jin-Ho Noh;Yanfeng Liu
    • Korea Trade Review
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    • v.45 no.3
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    • pp.35-54
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    • 2020
  • China's 'One Belt One Road' initiative has had a profound impact on China's relationship with Central Asia, which shares borders at North-western region. Central Asia plays an important role in securing the export market of Chinese products, supply of raw materials, and transportation route to Europe. The inland port is of significance to facilitate the development of logistics, trade and industry in the surrounding areas by enabling the distribution and import and export clearance in the region by performing the role of the seaport on the hinterland. The purpose of this study is to analyze the effect of the development of inland ports in central and western China on the geopolitical relationship between China and Central Asia. To this end, we analyze the status of inland port development in China's Midwest by employing the SWOT-PEST analysis method to analyze the current status as well as prospects of trade, investment and transportation routes with Central Asia in terms of geopolitics. As a result of the analysis, the relations between China and Central Asian Countries are becoming more politically and economically close, but it has brought about serious challenges by domestic and foreign environmental changes. Therefore, the development of the inland ports in central and western China are determined by the geopolitical relations under 'One Belt One Road' initiative between China and Central Asia, while the development of the inland port is also expected to serve as a catalyst for the development of both regions.

Virtual Reality Industry Analysis and How to Activate (가상현실 산업 분석 및 활성화 방안에 관한 연구)

  • Song, Eun-Jee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.4
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    • pp.656-663
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    • 2018
  • As the virtual reality technology, which has been attracting attention recently in the era of the fourth industrial revolution, is spreading and spreading throughout the society, expectation about virtual reality is gradually increasing. The major big companies such as Samsung and LG in Korea are concentrating on R &D and early ecosystem composition of virtual reality field as well as large global corporations such as Google and Facebook. But in Korea, the environment is not well equipped to compete with the global market and although there are many SMEs and start-up companies related to virtual reality, there are few successful companies. In this study, we analyze the domestic and foreign virtual reality market and industry and present ways of activation on virtual reality industry. We analysis by PEST analysis, SWAT and competitive structure analysis.Based on the analyzed results, ways to revitalize the virtual reality industry are suggested in this paper.

A Study on Global Market Entry Strategies of Korean Mobile Telco (국내 이동통신사업자 해외진출 전략 수립 방안)

  • Park, Soo Kyung;Oh, Junseok;Lee, Yoon Jae;Kim, Woohyun;Lee, Bong Gyou
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.04a
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    • pp.574-577
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    • 2012
  • 국내 이동통신사업자들은 내수시장의 포화상태를 극복하고 신 시장을 창출하기 위하여 해외 진출을 시도하고 있다. 그러나 성장 잠재력이 높은 해외 시장의 경우 글로벌 이동통신사업자들이 선점한 상태가 대부분으로 국내 이동통신사업자는 시장 진출에 어려움을 겪고 있다. 본 연구의 목적은 국내 이동통신사업자가 특정 국가에 서비스를 제공하거나 시스템을 구축하고자할 때 고려해야 하는 국가적 특성과 이해관계자들 간의 상호관계를 분석하는 것이다. 구체적인 분석을 위하여 전략 국가를 몽골로 가정하고 거시적 환경 분석을 위해 PEST-I 방법을 차용하였다. 이에 따른 전략분석을 위하여 SWOT 분석을 수행함으로써 비즈니스 진출 전략을 도출하였다.

A study on Innovation Methods for the Content Industry in the post-COVID-19 Era

  • Lee, Gun-Woong;Bang, Mee-Young
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.142-151
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    • 2021
  • The content industry was greatly affected by the pandemic that hit the world in 2020. The release and production of major Hollywood films were postponed. Performances, festivals, and mega-events such as tourism and the Olympic Games were also canceled or postponed. The innovation of the content industry became inevitable in line with these rapid environmental changes, and the industry had to undergo internal changes according to these external environmental changes. Representative examples are talent fostering and job creation for young people. This study conducts both SWOT analysis and PEST analysis on the South Korean content industry, thereby analyzing cases of talent fostering and job creation suitable for the new environment.