• Title/Summary/Keyword: PB goods development

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A Study on the Improving Measures of Private Brand Clothing Products in Domestic Department Stores

  • Kim, Wan-Joo;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • v.4 no.1
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    • pp.44-60
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    • 2001
  • The purpose of this study is to present suggestions to improve the problems the domestic department stores face by analyzing and comparing the status of the development of PB which is absolutely critical for the specialized domestic department stores to survive, and to search for the future course which may lead to boosting sales and profit by developing the strategic PB products. Selected for this study were atotal of 20 PB's out of domestic as well s foreign PB's in the 4 big department stores. The data were analyzed with SAS package employed as per the by items frequency, percent, mean and standard deviation. From the above study, following viewpoints can be taken into account for the future development of PB ; First, the active will of the excutive is basically necessary for successful development of PB, by relying on long-term investment. Second, the existing mid or low-price goods should be in line with the mid or high price one's development for domestic merchandising with focus on middle or high class society. Third, the stock burden, biggest problem of PB, can be solved by discount policy at optimum prices and success rate of merchandising prediction.

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The Study of Japanese Food Distribution System in response to Diversification of Food Concept (식품컨셉의 다양화에 따른 일본 식품유통시스템의 변혁에 관한 연구)

  • Oh, Bum-suk;Kim, Sang-cheol
    • Journal of Distribution Science
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    • v.3 no.2
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    • pp.15-28
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    • 2005
  • This study assessed the development of Japanese food distribution system in response to changes in the needs of consumer population the current food concepts can be divided into "processed" and "perishable" foods we expended the current concept introducing "processed perishable foods" and "perishable processed foods", and how this modified term contributed to more effective food distribution system in Japan. We further assessed the effects of changes in the needs and perception in Japanese consumer population on food distribution system, which included PB goods development as well as diversification of chain system. Our study in the development of Japanese consumer population and food distribution system can be compared to that of Korea, providing a direction for systematic and effective food distribution system.

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