• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.50
• /
• pp.277-308
• /
• 2011

Korea's economy has shown recovery since the global financial crisis in 2008. In the year 2010, Korea's export volume reached US D 467.4 billion and Korea is one of the main producer of IT equipment, electronics, ship-buildings, chemicals and automobiles. In particular, IT industry is one of the largest portion in Korea's export industries. The reason of the performance is that we develop innovative products to overseas markets and continued it. Also, there has been export support or promotion scheme in Korea. In this study, We need to evaluate the current system of export support and derive future challenges. This article has been studied to investigate relationship between export promotion and export performance. So, We classify export promotion program into 7 group(IT package, Market pioneers, Overseas exhibition, consultation invited buyers, International IT market research, Small Business IT export counseling center, Overseas marketing online) and the export performance was considered as the dependent variable. So the result are as follows. Factors on IT package, Market pioneers, overseas exhibition, International IT market research have been identified as influencing. and consultation invited buyers, Small Business IT export counseling center and Overseas marketing online have been identified as unimportant factor. So, We have to develop those Factors(IT package, Market pioneers, overseas exhibition, International IT market research) in the direction of strengthening the development of export support scheme.

• International Commerce and Information Review
• /
• v.8 no.4
• /
• pp.255-275
• /
• 2006

The objective of this study is to find the traits of the automobile parts industry in Korea and to analyze the performance of overseas market research. Considering the characteristics of the automobile parts industry & overseas market research, the proposed hypothesis are based on practical business in exporting & importing enterprises. A questionnaire was used to analysis the performance of overseas market research. According to the findings, first. oversea market research in the automobiles parts industry should carry out by various means because of the performance & traits differ from industry to industry. second, direct oversea market research(ex, trade exhibition) is better than indirect overseas market research due to high efficiency. finally, to support exporting company, the various data of economic, trade, international commerce should improve the quality.

• International Commerce and Information Review
• /
• v.8 no.1
• /
• pp.283-303
• /
• 2006

This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.15 no.2
• /
• pp.235-251
• /
• 2020

This study aimed to confirm the quality of exhibitions and the effectiveness of government's policy support for small and medium-sized companies seeking to help companies expand overseas marketing and improve their performance through participation in overseas exhibitions. For the purpose of empirical analysis, the survey was conducted directly to exhibitors of companies participating in overseas exhibitions with the support of government for three years from 2016 to 2018. As a result, the quality characteristics of overseas exhibitions had a significant positive influence on re-participation intention, and the influence was the most important in organizer's capacity, followed by exhibition reputation and exhibition environment. In addition, quality characteristics had a significant effect on participation performance, and participation performance had a partial mediating effect on re-participation intention. The government's policy support had a significant moderating effect between participation performance and re-participation intention, and the conditional indirect effect (adjusted mediating effect) on the effect of quality characteristics on re-participation intention through participation performance. This study has an academic significance in confirming the mediating effect of participation performance and the moderating effect of government policy support.

• Korean Institute of Interior Design Journal
• /
• no.41
• /
• pp.180-189
• /
• 2003

This study aims to understand the correlation between system of exhibition contents and structure of exhibition space in nature and science museums. So, in this paper it deals with 10 examples of overseas nature and science museums as analytical objects, using Space Syntax as an analytical tool. In conclusion, the system of exhibition contents of nature & science museums can be divided into field and theme, and subdivided into total 6 systems according to categorization and integration. The system of exhibition contents by field is generally characterized by unconstricted access and system of exhibition contents by theme is generally marked by high visual openness. And the system of exhibition content according to categorization is characterized by strong concentration on exhibitory convex and its wide distribution.

• Korean Architects
• /
• s.535
• /
• pp.91-93
• /
• 2013

• Architectural research
• /
• v.17 no.3
• /
• pp.101-108
• /
• 2015

So far, the Japanese exhibitions in the colonized Korea, especially the Joseon Industrial Exhibition of 1915, haven't been studied sufficiently; they have been understood mainly as political propaganda to legitimize the Japanese colonization of the Korean peninsula; many scholars have agreed that Japan highlighted material developments in Korea under the benevolent guidance of Japan by displaying strong visual contrasts between the modern and the traditional. So, they only acknowledge colonial modernity; this perspective regards Western forms as the sole expression of architectural modernity, not only in the exhibition but also in the colonial space and time. However, to be on a par with the West, Japan started to develop a series of historical narratives in searching for its historical origins in Asia, and it also carried out archaeological investigations in the Korean peninsula around the early 1900s. I argue that the developed historical narratives with traditional Korean artworks and architecture (i.e. the shared historical origins between Japan and Korea) influence the architectural conditions of the 1915 exhibition. And, the status of traditional Korean architecture in the Japanese exhibition expresses architectural modernity in terms of showing historical progress.

• Journal of the Korean Institute of Traditional Landscape Architecture
• /
• v.31 no.3
• /
• pp.106-113
• /
• 2013

This study aims to establish the identity of traditional Korean gardens and develop a universal way for overseas Koreans and foreigners to have an appropriate understanding of traditional Korean gardens, as part of efforts to distribute and promote the overseas establishment of traditional Korean gardens. The focus of this study is on developing planning and design guidelines to ensure that traditional Korean gardens have individuality when they are established overseas and on establishing directional rules for planners. Although traditional Korean gardens may vary in form according to their purposes and spatial scales, the most important thing is that they should incorporate emotions that are well-matched with Korean landscapes and that their design language should be easily recognizable and understandable to everyone. The basic spatial types of traditional Korean gardens for overseas establishment, which are presented in this study, include the exhibition(fair) type, the garden type and the park type. These basic types serve as prototypes that correspond to the purposes of the gardens. In consideration of the spatial scale, the exhibition(fair) type is set as the minimum unit for composition, and suggested basic facilities include trees, a well, a pond and an island in the pond, flower beds and fences. The results of this study have significance as basic information for planning and designing traditional Korean gardens for overseas establishment.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2004.11a
• /
• pp.159-162
• /
• 2004

The globalization through sport has its own positive point, because its speed can proceed faster than the other area. For twenty-five years long Soccer has influenced people all of the world not only as a role of the most enjoyable sport, but also as a role of the most important position in politics, economics and social fields. Moreover, soccer has comprised transcendentally within region, race and nation which has made a big market share in leisure industry. By completing this research, the Sport Exhibition should be defined innovatively as a place that enables people actively to develop their creativity. Some of overseas sport exhibitions were selected as a sample in this study, such as The National Football Museum in England, Cornilon Nord Saint Denis in France and Sir Matt Busby Way Old Trafford Manchestrer Ml6 ORA in England, which produced an experience based exhibition. Here this study is purposed to establish, efficiently, the history of korean soccer and FIFA Worldcup as a part of construction for 2002 FIFA Worldcup exhibition and to define its conceptional characteristics composition of planning and schematic design than to play a role as basic study of architectural space.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.45
• /
• pp.191-238
• /
• 2010

The purpose of this paper is to make research on the trend of the worldwide medical device market, the trend of the medical device market in the major foreign countries, the present status of the medical device industry in Korea and Gangwon area, the present status of export competitive power and the SWOT analysis of competitive power of the medical device industry in Gangwon area, and the strengthening methods of export competitive power of the medical device industry in Gangwon area. As the research method, the questionaire for the strengthening of export competitive power of the medical device industry in Gangwon area was carried out from August 13 to Otober 22, 2009. The worldwide medical device market in 2008 is estimated at USD 210.2 billion, with the United States being the largest market, followed closely by Japan and Western Europe. In 2006, the worldwide export amount of medical devices recorded USD 121.1 billion and the worldwide import amount of medical devices recorded USD 126.3 billion. As of the end of 2008, the number of Korea's medical device manufacturers expanded to 1,726. The production amount of Korea's medical device industry in 2008 recorded 2,525 billion won, and the domestic market volume of medical devices in 2008 recorded 3,618 billion won. Korea's export amount of medical devices in 2008 recorded USD 1,132 million and recorded a 9.67% growth compared to the previous year, and the import amount of medical devices recorded USD 2,123 million and recorded a 1.43% reduction compared to the previous year. As of the end of 2008, the number of Gangwon area's medical device manufacturers expanded to 81. The production amount of Gangwon area's medical industry in 2008 recorded 380 billion won, and Gangwon area's export amount of medical devices recorded USD 269 million and recorded a 0.25% reduction compared to the previous year, and the import amount of medical devices recorded USD 3 million and recorded a 39.63% reduction compared to the previous year. According to the result analysis of the questionaire for the strengthening of export competitive power of medical device industry in Gangwon area(August 13~October 22, 2009), the competing country of the export medical device is the United States being the highest ranking. Comparing to the collective competitive power level 100 of the competing country, the collective competitive level of the export medical device is 60 below and 70-80 below being the highest ranking. Comparing to the quality level 100 of the United States, EU and Japan, the quality level of the export medical device is 80-90 below being the highest ranking. Comparing to the design level 100 of the United States, EU and Japan, the design level of the export medical device is 90-100 below being the highest ranking. Comparing to the technology level 100 of the United States, EU and Japan, the technology level of the export medical device is 80-90 below being the highest ranking. According to the SWOT analysis of competitive power of medical device industry in Gangwon area, the strength is the abundant expert manpower of the medical device in Wonju area. The weakness is the fragility of the brand recognition of the medical device industry. The opportunity is the demand increase of the new medical device owing to the advanced age of population. The threat is the difficulty of entry into overseas market owing to the request of the new specification certification of the medical device. In order to strengthen the export competitive power of the medical device industry in Gangwon area, the following measures should be taken by the government, local self-government body, related organization and medical device industry : the development of new technology and design, the enhancement of brand recognition. the acquisition of the foreign specification certification, the building of overseas distribution channel and after sales service channel, the positive participation in overseas medical device exhibition and opening of medical device exhibition, the training of expert manpower, the strengthening of overseas marketing, and the application of FTA and the establishment of counter measures against FTA. In conclusion, the medical device industry in Gangwon area has the difficulty in the entry into the overseas market owing to the shortage of overseas marketing capability. Therefore, the government and local self-government body should make the intensive and systematical support for overseas marketing of the medical device industry. For the support of overseas marketing, the government and local self-government body should provide positively the support of expenses for the acquisition of foreign specification certification, the support of participation in the overseas medical device exhibition, the despatch of market development mission, the increase of the support amount for R&D investment fund, and the training of expert manpower of medical devices.