• The International Journal of Costume Culture
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• 제12권1호
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• pp.1-12
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• 2009

As foundation wear, underwear is the starting point where a woman shapes her figure and constructs a female identity. In the late twentieth century, the use of underwear as outerwear was extensively adapted, so underwear as outerwear is the latest thing today. Based on literature review, this study aimed to examine how underwear was adopted for use as outerwear extensively in the late twentieth century. The result of this study can be summarized as follows. First, originally there was no border between underwear and outerwear at the start. With the change of female social and political status, the function of underwear and its design has been changed diversely. Also, its revealing and decoration has been linked with female sexual attraction. Second, by some precursor fashion designers such as Vivienne Westwood and Jean Paul Gaultier, underwear was redefined as outerwear with erotic but powerful meaning in the Twentieth century. Their idea had an enormous influence on contemporary fashion culture, and consequently has become popularized like lingerie look today. Third, the change of female social status led a big change in view on the female sexuality and the ideas of femininity in fashion culture in the Twentieth century. Dressed by Gaultier, Madonna's performance wearing corset costume played a role in redefining contemporary femininity in relation to sexuality and power, even though it is still under the controversy.

• 한국의류학회지
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• 제38권6호
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• pp.942-952
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• 2014

Winter outerwear includes various clothes such as classical jackets/coats, padded jackets/coats, wind breakers, leather and fur jackets/coats. This research surveyed care-label instructions attached to 100 jackets/coats dropped off at five drycleaners in the Gyungin area. University students' perception and attitudes towards care labels and management of winter outerwear were examined using a questionnaire. Data collected from 230 respondents were analyzed by frequency analyses, t-tests, ANOVAs and Duncan tests with PASW 20.0. Half of the padding jackets/coats were labelled to be dry cleaned and dry cleaning was more excessively labelled than necessary. University students confirmed more care symbols than fiber compositions such as more at time of cleaning than at purchasing. Clothing-related major students understood care label symbols better than non-clothing major students. Consumers laundered some winter outerwear at home, even though they thought dry cleaning was a proper cleaning method. The appropriate cleaning method for padded jackets/coats is laundering; however, consumers who answered dry cleaning as an appropriate method were three times as those who answered washing, and those performed dry cleaning were two times as those who performed washing. Winter outerwear manufacturers should provide adequate and more specified care-information to consumers in order to maintain initial appearance and performance over longer periods.

• 대한가정학회지
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• 제38권2호
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• pp.1-19
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• 2000

The purpose of this study was to examine the correlation between intergenerational Self-Monitoring and the purchase behaviors of clothing product, and the differences between the purchase behaviors of clothing product and demographic variables(mother's job, clothing expenditure for 3 monthes, income). For data analysis, Cronbach's $\alpha$, Correlation, ANOVA(one-way), Duncan-test, frequency, percentage, mean were used. The results of this study were as follows: 1) In the female students of university, Self-Monitoring was found to be correlative with the status symbolism, fashionability, and the aesthetic in the outerwear. And Self-Monitoring in the female students of university was not found to be correlative with mothers'Self-Monitoring and the purchase behavior standard of mother'outerwear. In their mothers, Self-Monitoring was found to be correlative with the aesthetic in the purchase behavior standard of outerwear. And Self-Monitoring was found to be correlative with the status symbolism, fashionability, aesthetic, and economy in the outerwear. 2) Generally, it was found to be correlative among the status symbolism, fashionability, and aesthetic or between the practicality and economy in the purchase behavior standard of outerwear or an ordinary dress. On the other hand, it was found to be correlative between variables of the status symbolism, fashionability, and aesthetic and variables of the practicality and economy in outerwear or an ordinary dress. 3) Mother's job, clothing expenditure for 3 monthes, and income were proven to haute the significant differences in the purchase behavior standard partially.

• 한국의류산업학회지
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• 제23권4호
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• pp.480-490
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• 2021

Sales forecasting is crucial for many retail operations. For apparel retailers, accurate sales forecast for the next season is critical to properly manage inventory and plan their supply chains. The challenge in this increases because apparel products are always new for the next season, have numerous variations, short life cycles, long lead times, and seasonal trends. In this study, a sales forecasting model is proposed for apparel products using machine learning techniques. The sales data pertaining to outerwear items for four years were collected from a Korean sports brand and filtered with outliers. Subsequently, the data were standardized by removing the effects of exogenous variables. The sales patterns of outerwear items were clustered by applying K-means clustering, and outerwear attributes associated with the specific sales-pattern type were determined by using a decision tree classifier. Six types of sales pattern clusters were derived and classified using a hybrid model of clustering and decision tree algorithm, and finally, the relationship between outerwear attributes and sales patterns was revealed. Each sales pattern can be used to predict stock-keeping-unit-level sales based on item attributes.

• 감성과학
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• 제24권1호
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• pp.11-24
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• 2021

본 연구는 20대 소비자의 애국심 정도에 따른 일본 브랜드 구매 행동을 규명하고자 한다. 연구방법은 20대 성인 대학생 235명을 대상으로 설문 조사를 통한 연구를 진행하였고, 설문내용은 20대 소비자의 겉옷과 속옷에 대한 기본적인 구매 태도를 질문한 뒤 대표적인 일본 브랜드 U브랜드의 겉옷과 속옷에 대한 구매 태도를 조사하였다. 그리고 애국심과 U브랜드 구매의 상관관계를 알아보기 위하여 애국심에 관한 질문을 하였고 마지막으로는 기본적인 인적사항을 조사하였다. 연구 결과는 첫째, 겉옷과 속옷에 대한 소비자의 구매 태도에 유의한 차가 있었다. 20대 소비자들은 겉옷을 구매할 때에는 디자인을 가장 중요시 여기고 속옷을 구매 할 때에는 기능성을 가장 중요한 요인으로 선택하였다. 둘째, U브랜드의 겉옷과 속옷에 대한 소비자들의 태도가 다른 점이 확인되었다. U브랜드의 겉옷 디자인에 대한 평가는 다소 긍정적이진 않으나 가격에 만족하는 경향을 보였고 U브랜드의 속옷제품의 기능성에 대한 점수는 다소 긍정적인 응답을 얻었다. 셋째, 애국심 평균을 기준으로 고저집단으로 나누어 t-test 분석한 결과, U브랜드의 의류 제품에 대한 태도와 구매 특성에 유의미한 차이를 보였다. 고애국심 소비자가 저애국심 소비자보다 U브랜드 겉옷 제품에 대해 가격과 상품성 등을 부정적으로 생각하였는데, 디자인의 평가에서만 유의한 차이가 없었다. 속옷제품에서는 저애국심 소비자는 고애국심 소비자보다 U브랜드 제품의 가격, 디자인, 기능성 등에 대해 긍정적으로 생각하고 있었다.

• 한국빅데이터학회지
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• 제4권1호
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• pp.29-38
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• 2019

본 연구에서는 판매량 증대와 효율적인 재고 관리를 위해 지난 5년간 온라인 쇼핑몰 'A'에서 누적된 빅데이터를 활용하여 기온 변화에 따른 반팔 티셔츠와 아우터웨어(outer wear)의 판매량을 예측하는 판매 예측 모델을 제안한다. 제안한 모델은 2014년부터 2017년도까지 기온 변화에 따른 반팔 티셔츠와 아우터웨어의 판매량을 분석하여 2018년 기온 변화에 따른 반팔티셔츠와 아우터웨어의 판매량을 예측한다. 제안한 판매 예측 모델을 사용하여 반팔티셔츠와 아우터웨어의 판매량 예측값과 실제 2018년 판매량을 비교 분석한 결과 반팔티셔츠와 아우터웨어의 예측 오차율은 각각 ±1.5%와 ±8%를 나타내었다.

• 복식
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• 제62권8호
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• pp.45-54
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• 2012

The increase in the consumption of outdoors sportswear is not because of an increase in sales from hiking enthusiasts but rather the general public's desire to wear them as everyday clothing. We expect that the market for the outdoors sportswear will grow gradually as people feel the need to wear extra outerwear for protection from wind everyday. Furthermore, as the consumers' demands for these outerwear increase, their desire for more variety increases as well. Five prominent domestic brands were chosen for the analysis. The selection method included two factors: 1) the brands with the highest sales figures in the last five years 2) brands that were mentioned most frequently in fashion articles (i.e apparel news, fashion biz) from 2009 to 2011. the goal is to analyze each of the brands' different concepts of outerwear design so that the results from the analysis can be used to develop better more diverse products in the market and satisfy with the consumers' need. In the end we have to develop better technology and more diverse designs in order to meet the increase in consumers' need. They are interested in sportswear and functional clothing; we have to satisfy their need. for diverse selections in their outerwear and this is especially the case with consumers in their teens and twenties.

• 복식문화연구
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• 제16권5호
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• pp.924-936
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• 2008

The purpose of this thesis is to discuss corsets that represent an undergarment that later became a popular outerwear. It discusses its forms and distinct characteristics to help create a unique fashion design and its execution. The scope of this study is limited to works from the 1990s to the present, and the materials for the literatures and exploratory study are fashion-related portfolios and the domestic and foreign fashion magazines. The results of this study are summarized as follows: The standard look of corsets in modern fashion can be classified into styles of glamour, revival, and dismantle. The materials used vary from traditional fabrics such as satin or lace to newly developed materials such as metal or glass. Its presentation can also differ in that it may be used as an accessory with additional details, as an outerwear, as an extra decorative layer, or as a revealing innerwear by open outerwear. Characteristics of these various looks of corsets are; first, it redefines the revival of the traditional corsets through introduction of its historic elements and its compromise. Second, glamorous and feminine images are maximized through drastic and direct exposure by using tight lacing, a waist nipper or garter belts that emphasize a woman's curve. Third, it represents borderless dismantlement through experimental and irregular images using unconventional materials, new execution techniques, or alteration from the standard forms.

• Human Ecology Research
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• 제51권5호
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• pp.563-571
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• 2013

This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.

• 한국의류학회지
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• 제33권12호
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• pp.1979-1990
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• 2009

본 연구는 20세 이상 비만여성을 위한 의류치수체계를 제안하기 위한 것으로, 2003~2004년 한국인 인체치수조사사업의 원시자료 중 선행연구에 의해 의류학 분야에서 주로 사용되는 비만판정지수 및 비만판정용 측정치 7개 항목(Rohrer지수, Vervaeck지수, BMI, 상대체중, 허리둘레, WHR, 젖가슴둘레) 중 5개 이상의 비만판정도구에서 비만으로 판정된 499명을 대상으로 하였다. 연구의 결과는 다음과 같다. 치수체계 제안에 앞서 2,212명의 성인여성 전체의 인체치수와 499명의 비만여성의 기초통계치수를 제시한 결과, 키 등의 높이항목 전체와 키와 상관관계가 높은 몇몇 길이항목을 제외한 대부분의 치수항목 즉, 둘레항 목, 두께 및 너비항목 등에서의 인체측정치가 크고, 비만판정지수도 높은 것으로 나타났다. 상의류의 치수체계 제안을 위해 젖가슴둘레, 엉덩이둘레, 키가 기본신체부위로 선정되었으며, 하의류의 치수체계 제안을 위해 허리둘레와 엉덩이둘레가 기본신체부위로 선정되었다. 치수체계 제안을 위한 교차분석표에서 젖가슴둘레, 허리둘레, 엉덩이둘레 등 둘레항목은 3cm 간격과 5cm 간격을 비교하여 제시하였으나 키는 5cm 간격으로만 한정하였다. 두 치수간격 중 보다 높은 커버율과 커버효율을 보이는 치수간격을 선택하고, 사용자의 분포율도 전체 비만여성의 1% 이상, 2% 이상 및 3% 이상으로 나누어 각각의 분포율별로 커버율과 커버효율이 높은 치수구간을 선정하였다. 상의류와 하의류 치수체계 모두에서 3% 이상의 사용자 분포율을 보이는 5cm 치수간격이 가장 높은 커버효율을 나타냈으므로, 이 결과를 바탕으로 상의류를 위한 치수호칭으로 10개, 하의류를 위한 치수호칭으로 9개를 제안하였으며, 각 호칭별로 기본신체부위의 평균 인체측정치와 참고신체부위의 평균 인체측정치를 제공하여 호칭별 의류제품의 설계에 기초자료로 활용할 수 있도록 하였다.