• The International Journal of Costume Culture
• /
• v.12 no.1
• /
• pp.1-12
• /
• 2009

As foundation wear, underwear is the starting point where a woman shapes her figure and constructs a female identity. In the late twentieth century, the use of underwear as outerwear was extensively adapted, so underwear as outerwear is the latest thing today. Based on literature review, this study aimed to examine how underwear was adopted for use as outerwear extensively in the late twentieth century. The result of this study can be summarized as follows. First, originally there was no border between underwear and outerwear at the start. With the change of female social and political status, the function of underwear and its design has been changed diversely. Also, its revealing and decoration has been linked with female sexual attraction. Second, by some precursor fashion designers such as Vivienne Westwood and Jean Paul Gaultier, underwear was redefined as outerwear with erotic but powerful meaning in the Twentieth century. Their idea had an enormous influence on contemporary fashion culture, and consequently has become popularized like lingerie look today. Third, the change of female social status led a big change in view on the female sexuality and the ideas of femininity in fashion culture in the Twentieth century. Dressed by Gaultier, Madonna's performance wearing corset costume played a role in redefining contemporary femininity in relation to sexuality and power, even though it is still under the controversy.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.6
• /
• pp.942-952
• /
• 2014

Winter outerwear includes various clothes such as classical jackets/coats, padded jackets/coats, wind breakers, leather and fur jackets/coats. This research surveyed care-label instructions attached to 100 jackets/coats dropped off at five drycleaners in the Gyungin area. University students' perception and attitudes towards care labels and management of winter outerwear were examined using a questionnaire. Data collected from 230 respondents were analyzed by frequency analyses, t-tests, ANOVAs and Duncan tests with PASW 20.0. Half of the padding jackets/coats were labelled to be dry cleaned and dry cleaning was more excessively labelled than necessary. University students confirmed more care symbols than fiber compositions such as more at time of cleaning than at purchasing. Clothing-related major students understood care label symbols better than non-clothing major students. Consumers laundered some winter outerwear at home, even though they thought dry cleaning was a proper cleaning method. The appropriate cleaning method for padded jackets/coats is laundering; however, consumers who answered dry cleaning as an appropriate method were three times as those who answered washing, and those performed dry cleaning were two times as those who performed washing. Winter outerwear manufacturers should provide adequate and more specified care-information to consumers in order to maintain initial appearance and performance over longer periods.

• Journal of the Korean Home Economics Association
• /
• v.38 no.2
• /
• pp.1-19
• /
• 2000

The purpose of this study was to examine the correlation between intergenerational Self-Monitoring and the purchase behaviors of clothing product, and the differences between the purchase behaviors of clothing product and demographic variables(mother's job, clothing expenditure for 3 monthes, income). For data analysis, Cronbach's $\alpha$, Correlation, ANOVA(one-way), Duncan-test, frequency, percentage, mean were used. The results of this study were as follows: 1) In the female students of university, Self-Monitoring was found to be correlative with the status symbolism, fashionability, and the aesthetic in the outerwear. And Self-Monitoring in the female students of university was not found to be correlative with mothers'Self-Monitoring and the purchase behavior standard of mother'outerwear. In their mothers, Self-Monitoring was found to be correlative with the aesthetic in the purchase behavior standard of outerwear. And Self-Monitoring was found to be correlative with the status symbolism, fashionability, aesthetic, and economy in the outerwear. 2) Generally, it was found to be correlative among the status symbolism, fashionability, and aesthetic or between the practicality and economy in the purchase behavior standard of outerwear or an ordinary dress. On the other hand, it was found to be correlative between variables of the status symbolism, fashionability, and aesthetic and variables of the practicality and economy in outerwear or an ordinary dress. 3) Mother's job, clothing expenditure for 3 monthes, and income were proven to haute the significant differences in the purchase behavior standard partially.

• Fashion & Textile Research Journal
• /
• v.23 no.4
• /
• pp.480-490
• /
• 2021

Sales forecasting is crucial for many retail operations. For apparel retailers, accurate sales forecast for the next season is critical to properly manage inventory and plan their supply chains. The challenge in this increases because apparel products are always new for the next season, have numerous variations, short life cycles, long lead times, and seasonal trends. In this study, a sales forecasting model is proposed for apparel products using machine learning techniques. The sales data pertaining to outerwear items for four years were collected from a Korean sports brand and filtered with outliers. Subsequently, the data were standardized by removing the effects of exogenous variables. The sales patterns of outerwear items were clustered by applying K-means clustering, and outerwear attributes associated with the specific sales-pattern type were determined by using a decision tree classifier. Six types of sales pattern clusters were derived and classified using a hybrid model of clustering and decision tree algorithm, and finally, the relationship between outerwear attributes and sales patterns was revealed. Each sales pattern can be used to predict stock-keeping-unit-level sales based on item attributes.

• Science of Emotion and Sensibility
• /
• v.24 no.1
• /
• pp.11-24
• /
• 2021

This study investigates the buying behavior pertaining to Japanese brands according to the degree of patriotism of consumers in their 20s. A survey of 235 university students was conducted; the survey questioned the basic purchasing attitudes of consumers in their 20s regarding outerwear and underwear and then surveyed the purchasing attitudes regarding U brand's (representative Japanese brand) outerwear and underwear. To detect the correlation between patriotism and U brand purchases, this study asked questions about patriotism and investigated basic personal information. The research results were as follows. First, there was a significant difference in consumer's purchasing attitude toward outerwear and underwear. When of consumers who are in their 20s purchase outerwear, its design was the most important factor, whereas when purchasing underwear, functionality was the most crucial factor. Second, it was confirmed that consumer's attitudes toward U brand's outerwear and underwear differed. Although the evaluation of U brand's outerwear design was not positive, the consumer tended to be satisfied with the price. U brand's score concerning the functionality of underwear products received a slightly positive response. Third, a total of 235 respondents were divided into a high- and low-patriotism-group based on questions about patriotism. There were significant differences in their attitudes toward clothing and consumer's purchasing behavior at U brand. Highly patriotic consumers thought negatively about U brand outerwear products in terms of price and product quality than low patriotic consumers; however, there was no significant difference only regarding design evaluation. For underwear products, low patriotic consumers were more positive about the price, design, and functionality of U brand products than high patriotic consumers.

• The Journal of Bigdata
• /
• v.4 no.1
• /
• pp.29-38
• /
• 2019

In this paper, we propose a sales forecasting model that forecasts the sales volume of short sleeves and outerwear according to the temperature change by utilizing accumulated big data from the online shopping mall 'A' over the past five years to increase sales volume and efficient inventory management. The proposed model predicts sales of short sleeves and outerwear according to temperature changes in 2018 by analyzing sales volume of short sleeves and outerwear from 2014 to 2017. Using the proposed sales forecasting model, we compared the sales forecasts of 2018 with the actual sales volume and found that the error rates are ±1.5% and ±8% for short sleeve and outerwear respectively.

• Journal of the Korean Society of Costume
• /
• v.62 no.8
• /
• pp.45-54
• /
• 2012

The increase in the consumption of outdoors sportswear is not because of an increase in sales from hiking enthusiasts but rather the general public's desire to wear them as everyday clothing. We expect that the market for the outdoors sportswear will grow gradually as people feel the need to wear extra outerwear for protection from wind everyday. Furthermore, as the consumers' demands for these outerwear increase, their desire for more variety increases as well. Five prominent domestic brands were chosen for the analysis. The selection method included two factors: 1) the brands with the highest sales figures in the last five years 2) brands that were mentioned most frequently in fashion articles (i.e apparel news, fashion biz) from 2009 to 2011. the goal is to analyze each of the brands' different concepts of outerwear design so that the results from the analysis can be used to develop better more diverse products in the market and satisfy with the consumers' need. In the end we have to develop better technology and more diverse designs in order to meet the increase in consumers' need. They are interested in sportswear and functional clothing; we have to satisfy their need. for diverse selections in their outerwear and this is especially the case with consumers in their teens and twenties.

• The Research Journal of the Costume Culture
• /
• v.16 no.5
• /
• pp.924-936
• /
• 2008

The purpose of this thesis is to discuss corsets that represent an undergarment that later became a popular outerwear. It discusses its forms and distinct characteristics to help create a unique fashion design and its execution. The scope of this study is limited to works from the 1990s to the present, and the materials for the literatures and exploratory study are fashion-related portfolios and the domestic and foreign fashion magazines. The results of this study are summarized as follows: The standard look of corsets in modern fashion can be classified into styles of glamour, revival, and dismantle. The materials used vary from traditional fabrics such as satin or lace to newly developed materials such as metal or glass. Its presentation can also differ in that it may be used as an accessory with additional details, as an outerwear, as an extra decorative layer, or as a revealing innerwear by open outerwear. Characteristics of these various looks of corsets are; first, it redefines the revival of the traditional corsets through introduction of its historic elements and its compromise. Second, glamorous and feminine images are maximized through drastic and direct exposure by using tight lacing, a waist nipper or garter belts that emphasize a woman's curve. Third, it represents borderless dismantlement through experimental and irregular images using unconventional materials, new execution techniques, or alteration from the standard forms.

• Human Ecology Research
• /
• v.51 no.5
• /
• pp.563-571
• /
• 2013

This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.12
• /
• pp.1979-1990
• /
• 2009

This study suggests apparel sizing systems for obese women in their twenties to fifties. Size Korea body measurement data were used for sampling the obese subjects by obesity judgment indices. A total of 7 obesity judgment indices frequently used in the clothing field were inspected and the measurement data of 499 females defined as "obese" by over 5 obesity judgment indices were analyzed. The results of the study were as follows: A total of 2,212 female body measurement data for the Size Korea Project were collected. These were compared with the 499 data of the obese women in the study. Except for all heights and some lengths correlating with heights, the measurements of obese women were larger than the entire group of females. Bust girth, hip girth, and height were selected as control dimensions of the outerwear covering the upper body; waist girth and hip girth were selected as control dimensions of the outerwear covering the lower body. In each crosstabulation table, 3cm pitches and 5cm pitches by bust girth, waist girth, and hip girth were compared in the aspects of coverage and coverage efficiency. Finally, sizing charts for outerwear covering the upper body and the lower body of obese women were established in the study through the comparison of the coverage and the coverage efficiency. These Size charts were given by 5cm pitches as final sizing systems. Size number of outerwear covering the upper body was 10 and size number of outerwear covering the lower body was 9. In addition, the body measurements of control dimensions and referable dimensions for making garments are given.