• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.105-119
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• 2022

This study aims to develop a concept based on empirical research on improving optimal business performance. This goal is achieved by examining the relationship between variables of entrepreneurial orientation, talent management, market orientation, and business performance. The construction of the relationship between research variables, namely entrepreneurial orientation, talent management, on business performance is mediated by market orientation on handicraft businesses in Indonesia. The sampling method was used to collect data from 145 businessmen in Indonesia, using surveys and questionnaires. Data was collected using a survey technique carried out from June 2020 to December 2020. The data obtained was analyzed using the PLS Pro 19. This study developed 9 hypotheses that were tested directly, indirectly, and through mediation. This study has five findings. First, Entrepreneurship Orientation does not directly affect Business Performance. Second, Entrepreneurship Orientation also has a significant direct effect on Talent Management and market orientation. Third, Talent Management and market orientation have a direct and significant impact on business performance. Fourth, market orientation mediates the effect of entrepreneurial orientation on business performance. Fifth, talent management mediates the effect of entrepreneurial orientation on business performance. The results show that entrepreneurial orientation mediated by talent management and market orientation can improve creative industry business performance for the better.

• 산업융합연구
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• 제18권1호
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• pp.1-15
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• 2020

본 연구는 국내 IT스타트업의 성과에 미치는 전략적 지향성에대해 알아보고, 그 관계에서 네트워크의 매개효과를 분석하는데 목적이 있다. 전략적 지향성을 구성하는 세 가지 차원인 기술지향성, 고객지향성, 경쟁지향성 각각이 성과에 미치는 영향 관계 및 네트워크의 역할 파악에 대한 연구를 수행하였다. 스타트업 지원기관 등에 입주하고 있는 94개 IT기업을 대상으로 실증연구를 완료하였으며, 연구 모형의 적합성을 평가하기 위해 PLS기반 구조방정식 모델을 사용하였다. 실증분석 결과 고객지향성과 경쟁지향성은 성과와 네트워크 모두에 긍정적인 영향을 미치는 것으로 확인되었으며, 기술지향성은 성과와 네트워크 모두 긍정적 영향을 미치지 않는 것을 확인했다. 또한 고객 지향성과 경쟁지향성은 기업성과와의 관계에서 네트워크가 매개역할을 하는 것을 확인하였지만, 기술지향성과 기업성과의 관계에서 네트워크는 매개역할을 하지 못하는 것으로 확인되었다. 본 연구의 결과는 스타트업 실무자들에게 전략적 방향과 네트워크 구축 및 활용의 중요성을 시사하고 있다.

• 유통과학연구
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• 제14권11호
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• pp.91-102
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• 2016

Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.

• 무역학회지
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• 제45권6호
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• pp.1-22
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• 2020

This paper analyzes the influence of entrepreneurial orientation, international market orientation, and investment performance of Korean SMEs in Vietnam on sequential investment. As a result of analyzing the research model using PLS SEM, it was found that Korean SMEs make sequential investments based on investment performance rather than entrepreneurial orientation or international market orientation. In addition, entrepreneurial orientation increased internationa market orientation and had a positive effect on investment performance, which was found to have a positive effect on sequential investment. Through this study, it was clarified that there is a difference between the determinants of initial investment and sequential investment, and it was confirmed that Korean companies show stable and strategic sequential investment tendency rather than proactive and bold investment in Vietnam. In addition, the mediating effect of international market orientation and investment performance in sequential investment was confirmed. In addition, it was confirmed that entrepreneurial orientation was a valid factor in the indirect effect of sequential investment. In the future, for high entrepreneurial orientation Korean companies entered the Vietnamese market, there will be a need for policy support to provide information on Global Value Chain in Vietnam and establish networks on the country.

• 한국산학기술학회논문지
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• 제12권9호
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• pp.3924-3935
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• 2011

본 연구는 기업가지향성, 시장지향성, 혁신성, 고객지향성 간의 인과관계와 경영성과에 미치는 영향을 살펴보고자, 기업가 시장지향성과 조직유효성 경영성과 간에 나타나는 혁신성과 고객지향성의 매개효과를 실증 분석하였다. 중소기업 임직원들로부터 받은 설문지 419부를 분석한 결과, 첫째, 기업가지향성이 시장지향성의 선행변수임이 검정되었다. 둘째, 시장지향성이 기업가지향성과 혁신성 고객지향성 간에 매개역할을 하는 것으로 나타났다. 셋째, 기업가적 시장지향성이 혁신성과 고객지향성에 긍정적인 영향을 나타냈다. 넷째, 혁신성과 고객지향성이 조직유효성과 경영성과에 긍정적인 영향을 나타냈다. 다섯째, 본 연구의 핵심이라 할 수 있는 혁신성과 고객지향성이 기업가적 시장지향성과 조직유효성 경영성과 간에 매개효과를 보였다. 이와 같은 본 연구결과는 중소기업 경영에 있어서, 기업가지향성, 시장지향성, 혁신성, 고객지향성과 같은 조직특성의 중요성을 제기함으로써, 이러한 기업문화를 조성하고 이를 고조시킬 수 있는 경영진의 리더십이 중요함을 인식시킬 수 있는 시사점을 제공할 것이다.

• 품질경영학회지
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• 제33권3호
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• pp.31-40
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• 2005

Existing researches indicated that customer orientation was related to customer performance, customer satisfaction and customer commitment positively. We investigate the effect of customer orientation to customer performance, according to service mechanism. This study extends the past researches by measuring customer orientation from customer's perspective. Results show that the effect of customer orientation to customer performance is different according to service mechanism.

• 벤처창업연구
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• 제15권3호
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• pp.103-119
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• 2020

본 연구는 소기업 CEO를 대상으로 기업의 성과에 영향을 미치는 창업기업가의 내적역량인 역경지수, 기업가지향성, 고객지향성간의 관계를 분석함으로서 이론적, 실무적 시사점을 도출하고자 하였다. 기존의 국내 선행연구들처럼 내적역량을 기업성과에 대한 단일 차원의 함수관계로 분석하는데서 벗어나서, 창업기업가의 내적역량들 사이의 관계를 설명하려고 하였다. 역경지수를 독립변수, 기업가지향성을 매개변수, 고객지향성을 종속변수로 설정하여 실증분석을 하였다. 분석결과는 첫째, 역경지수의 하위요소인 통제력과 주인의식은 기업가지향성과 고객지향성에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 기업가지향성은 고객지향성에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 역경지수의 주인의식만이 기업가지향성의 매개를 통해 고객지향성에 정(+)의 영향을 미치는 것으로 나타났다. 즉, 창업가의 주인의식은 기업가지향성을 통해 고객지향성에 영향을 미치는 것으로 밝혀졌다. 한편, 역경지수의 하위요소인 지속성은 기업가지향성과 고객지향성에 유의한 영향을 미치지 않는 것으로 나타났다. 이는 급변하는 뉴노멀 시대에서 창업가의 지속성은 더 이상 기업가지향성과 고객지향성에 큰 영향을 미치지 못하는 것을 의미한다. 본 연구는 창업기업가의 역량 중에서 우선 개발해야하는 역량이 무엇이고 함께 개발되어야하는 성향이 무엇인지에 대한 시사점을 준다. 나아가 정책적으로 창업지원 프로그램 설계 및 투자자의 투자기준의 가이드라인 설계 시 도움이 될 수 있을 것이다.

• 한국의류산업학회지
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• 제10권1호
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• pp.40-49
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• 2008

The purposes of this study were to investigate the effects of market orientation and learning orientation of textile firms on business performance and to confirm the moderating effect of company innovativeness on these relationships. Data collected from 167 textile firms through survey were analyzed by descriptive statistics, t-tests, and multiple causal modeling using AMOS 6.0. In results, the higher innovativeness, the stronger effect of market orientation on business performance. Also, the lower innovativeness, the stronger effect of learning orientation on business performance. Study results may suggest the needs of different focus of organization culture according to company characteristics in order to improve business performance.

• 한국의류산업학회지
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• 제13권4호
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• pp.572-581
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• 2011

The purpose of this study was to investigate the effect of duty free shop consumers' store benefits sought and fashion merchandise shopping orientation on store satisfaction. Survey data were collected from questionnaires filled out by 194 domestic consumers who had purchase experience of fashion goods in duty free shops located in Korea. The data were analyzed by reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows: First, the store benefits sought was categorized into five factors such as pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety. The fashion merchandise shopping orientation was categorized into six factors such as pleasure orientation, pursuit of fashion, pursuit of brand, planned orientation, pursuit of confidence, and convenience orientation. The store satisfaction was categorized into six factors such as atmosphere/reputation of store, promotion, product fashionability/variety, convenience, price, and salesperson. Second, the store benefits sought, composed of pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety, had an effect on the store satisfaction. Third, the shopping orientation such as pleasure orientation, pursuit of fashion, pursuit of brand, and planned orientation, with the exception of pursuit of confidence and convenience orientation, had an effect on the store satisfaction.

• 산경연구논집
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• 제10권4호
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• pp.33-41
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• 2019

Purpose - This study investigates the effect of strategic orientation on market performance with emphasis on the mediative role of innovation capability, economic value and relational value in food producer companies. Research design, data, and methodology - In this descriptive study, a population of 244 managers and employees of Food industry companies in Tehran were investigated. The respondents filled a questionnaire on strategic orientation, innovation capability, economic value, relational value and market performance, during January to August 2018. Reliability and validity were evaluated by Cronbach's alpha coefficient and confirmatory factor analysis. To analyze the data, Spearman's correlation coefficient and structural equation modeling were used by SmartPLS software. Results - Effects of competitor's orientation and technology orientation on all three intermediary variables were positive and significant. The effect of customer orientation on innovation and economic value was positive and significant, but the effect of customer orientation on the value of the relationship was insignificant. Furthermore, entrepreneurial orientation has a positive and significant effect on innovation capability. The effects of three mediator variables on market performance are positive and significant. Conclusions - As the relationship between the mediator variables and market performance were positive and significant, companies should have a comprehensive plan of focus on strengthening these variables.