• 동아시아경상학회지
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• 제8권2호
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• pp.15-27
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• 2020

Purpose - The purpose of this study is to analyze the relationship between the self-leadership of flight attendant and organizational effectiveness, the self-leadership of flight attendant and customer orientation, and the organizational effectiveness and customer orientation. Research design, data and methodology - To examine these research models, samples were collected from 318 flight attendants during Nov to Dec, 2019. Research Model established hypothesis 1 and hypothesis 2 that the three elements of self-leadership will affect organizational effectiveness and customer orientation. It also established hypothesis 3 that organizational effectiveness will affect customer orientation Results - The analysis on the effect of self-leadership have positive effect both on job satisfaction and organizational immersion. As a result of the relationship between organizational effectiveness and customer orientation, job satisfaction and organizational immersion have positive effect on both voluntary customer orientation and business customer orientation. Conclusions - Self-leadership affected positively on job satisfaction, organizational immersion and business customer orientation. the company have to provide flight attendant with incentives when they achieve good results. Also, company have to expand flight attendant's authority in their work environment. Organizational effectiveness affected positively on customer orientation so company have to give flight attendants with consistent seminars about company's vision and goal.

• 한국세라믹학회지
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• 제32권8호
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• pp.950-956
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• 1995

Y2O3 thin films were deposited by reactive sputtering of Y target in Ar and O2 gas mixture. Residual stress was measrued by sin2$\psi$ method of x-ray diffraction (XRD) and growth orientation was examined by measuring the relative intensity of (400) plane and (222) plane of Y2O3 films. In the case that Y2O3 films were deposited at 40$0^{\circ}C$ and at low working pressure below 0.05 torr the film had large compressive stress and (111) plane orientation. At working pressure of about 0.10 torr the film had small compressive stress and (100) orientation. Above working pressure of 0.20 torr, the films had nearly zero stress and random orientation. In the case that the (111) oriented film deposited at low working pressure below 0.05 torr, as substrate temperature decreased, (111) orientation increased. In the case the film, with (100) orientation, deposited at working pressure of about 0.10 torr, (100) orientation increased with decresing substrate temperature. These relationship of residual stress and growth orientation can be explained by the relationship of surface energy and strain energy.

• 디지털융복합연구
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• 제18권3호
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• pp.123-131
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• 2020

본 연구는 과업갈등이 관계갈등으로 전이되고 또한 관계갈등이 팀 만족 감소로 전이되는 과정에서 팀 구성원간 신뢰수준이 높을수록, 팀 지향성이 높을수록 과업갈등과 관계갈등의 관계가 약화되는지, 그리고 관계갈등과 팀 만족 감소의 관계가 약화되는지 확인하는 것이었다. 경북지역 내 기업 구성원 350명을 대상으로 설문조사를 실시하였고, 274부가 실증분석에 활용되었다. 가설검증을 위해 확인적 요인분석, 위계적 회귀분석을 실시하였고, 실증분석 결과 과업갈등은 관계갈등을 증가시키는 것으로 나타났다. 또한 과업갈등으로 야기된 관계갈등은 팀 구성원의 만족도 또한 감소시키는 것으로 나타났다. 하지만 과업갈등의 부정적 효과는 팀원 간의 신뢰수준과 팀 지향성 수준에 따라 조절될 수 있음을 확인하였다. 그리고 팀 지향성은 관계갈등과 팀 만족간의 부(-)적 영향관계를 조절하는 것으로 나타났다. 기업은 과업갈등과 관계갈등의 영향관계에서 신뢰의 중요성과 관계갈등과 팀 만족도 간의 부정적 관계에서 팀 지향성의 중요성을 기억해야 할 것이며, 연구과정에서 나타난 횡단적 연구의 한계 등을 보완할 연구방법이 추후에는 보완되어야 할 것이다.

• 한국콘텐츠학회논문지
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• 제14권7호
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• pp.468-479
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• 2014

본 연구는 국내 중소벤처 제조기업의 조직성과를 달성하는데 있어 전략지향성의 선행변수와 기업가정신을 조절변수로 하여 이들이 기업성과와의 구조적 관계를 고찰하는 것을 연구의 목적으로 한다. 본 연구를 위해 국내 중소벤처기업 중에 수출실적이 있는 205개사를 대상으로 구조방정식모형으로 실증연구를 실시한 결과 첫째, 경쟁지향성과 기술지향성은 각각 기업의 성과에 긍정적인 영향을 미치지만, 고객지향성은 유의하지 않은 것으로 나타났다. 둘째, 기업가정신에 따라 전략지향성이 기업성과로 연결되는 경로에서 통계적으로 유의미한 차이가 부분적으로 있음이 검증되었다. 이는 중소벤처기업의 경우 고객지향성보다는 경쟁지향성과 기술지향성이 조직의 성과에 매우 큰 역할을 담당하고 있다는 시사점을 제공한다. 이러한 연구결과를 통해 향후 중소벤처 제조기업들은 경쟁지향성과 기술지향성을 더욱 강조하고 이와 관련된 기업가정신의 조절변수의 작용을 이해함으로써 더 높은 기업성과를 얻을 수 있을 것으로 기대된다.

• 유통과학연구
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• 제10권10호
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• pp.17-24
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• 2012

Purpose - This study aimed to (a) investigate the effects of emotional intelligence on customer orientation, (b) examine the impact of customer orientation on customer relationship management (CRM) performance (including CRM-related variables such as 'relationship commitment,' 'image of corporation,' and 'customer loyalty'), and (c) identify the conceptual framework of emotional intelligence. Research design, data, and methodology - The data were collected using a questionnaire given to a sample of employees of luxury hotels in the metropolitan area. To test the hypotheses, AMOS were conducted for the 271 respondents of the sample using the SPSS Win 17.0 software. The concept of emotional intelligence (EI) has been on the radar of many leaders and managers over the past few decades. Emotional intelligence is generally accepted to be a combination of emotional and interpersonal competencies that influence behavior, thoughts, and interactions with others. Emotional intelligence consists of four factors: understanding the self's emotion, understanding other people's emotions, emotion utilization, and emotion control. Understanding the self's emotion means to understand of my own emotions. Understanding other people's emotions is to understand of the emotions of the people around me and to know how my friends feel based on their behavior. The concept of emotion utilization means to set goals for myself and then try to achieve them, encouraging myself to do my best. The concept of emotion control means I can control my temper, handle difficult situations rationally, and calm down quickly when I am very angry. Results - As a result of the analysis, three factors (understanding the self's emotion, understanding of other people's emotions, and emotion utilization) were shown to have a significant effect on customer orientation. Emotion control had an insignificant effect on customer orientation. Only emotion control makes it difficult to solve customers' problems because it is a passive behavior. In order to solve the customers' problems, hotel employees have to show a positive attitude. Second, customer orientation had a significant effect on customer relationship management performance (customer relationship commitment, corporate image, and customer loyalty). In other words, customer orientation increases commitment to customer relationships. For example, employees who have a customer-orientated perspective provide good service to their customers, while employees who don't have a customer-orientated perspective can't satisfy their customers. Customer orientation can also generate a good image among customers, because they evaluate the image of a hotel through the behavior of hotel employees. So it is very important for employees to show excellent customer orientation. Conclusions - It is very important for hotel CEOs to manage their employees' emotional intelligence. In order to increase their employees' emotional intelligence abilities, CEOs have to manage the overall corporate culture and reward programs to achieve what they want. This is because the system can lead to a customer-orientated mind-set and CRM performance among employees. As a result, the hotel CEO has to pay attention to the emotional intelligence of employees to achieve strong CRM performance. The sentence as originally written was a bit unclear. If this edit does not retain your intended meaning please consider: "Only emotion control does not have a significant impact on customer orientation, and therefore on the ability of an employee to solve customer problems, because it is a passive behavior." Please use the version of the sentence that best captures your original meaning.

• 복식
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• 제58권9호
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• pp.151-165
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• 2008

The purpose of this study is to establish theoretical basis for relationship marketing exercised in the esthetic industry and to empirically analyze causal relationship among factors of esthetic relationship marketing, together with quality and the performance of the relationship. With empirical research, this study finds out that such relationship marketing factor as customer orientation, employee' expertise, physical property have an impact on the relationship quality between customers and esthetic salons' service providers. Customer satisfaction and trust increase the relationship between service providers and customers, and this also increases repurchase intention of the customer towards the service providers. These are significant findings in that they illustrate the importance of employee' expertise and customer orientation, and physical property in determining satisfaction and trust. The result of this study shows that service providers can enhance customer satisfaction and trust by utilizing relationship marketing more effectively, and can preserve the current customer basis.

• 수산해양교육연구
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• 제23권2호
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• pp.319-332
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• 2011

This study concerns the importance of internal marketing, employee's attitude, and customer orientation through the change of port industry and the operational condition of domestic container terminals. In accordance with this, the structural relationship among variables, which are internal marketing, employee's attitude and customer orientation in container terminals need to be acknowledged to secure competitive advantage and to maintain continuous transaction relationship with customer through the empirical research. The purpose of this study is to firstly, understand the current facilities and situation of container terminals in Busan port, and its changing environment of port industry. Secondly, provide basic information through the seeking whether the concept of internal marketing is able to apply into port industry. Thirdly, establish the theoretical system through the literature consideration on internal marketing, employee's attitude and customer orientation in container terminals. Finally, draw useful suggestions for managing container terminals through the structural relationship among variables, which are internal marketing, employee's attitude and customer orientation in container terminals.

• 한국항공운항학회지
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• 제23권3호
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• pp.53-63
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• 2015

This paper tries to find out antecedents and consequences of innovation ambidexterity among companies residing in the airport. To define antecedents, this paper regards such four variables as relationship orientation, market orientation, dynamic capabilities and level of resources. Such variables are assumed to have an effect on innovative ambidexterity and the innovative ambidexterity is also presumed to have an impact on company's marketing consequences. According to hypothesis test, the more a company has relationship orientation, market orientation, dynamic capabilities and level of resources, the more effective an innovation ambidexterity becomes and the bigger marketing performance could be expected. Therefore companies ought to maintain both exploration and utilization perspectives of innovation ambidexterity following the four variables above to expand new customer market and increase revenues.

• 경영과정보연구
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• 제11권
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• pp.111-135
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• 2002

Since companies are increasingly aware of the importance of upstream and downstream organizations to their performance, companies' leaders would also like to influence operations with supply chain partners. This paper aims to study the SCM performance and the influencing factors, that is Buyer's leadership and Vendor's relationship-orientation. Also, I try to examine the mediating effect of relationship-orientation between leadership and SCM performance. The results of this study can be summarized as follow; (1) The charismatic trait and individual consideration in transformational leadership factors, and contingent reward in transactional leadership factors positively effected to the relational-orientation. But intellectual stimulation and management-by-exception did not effected to relational-orientation. (2) Only contingent reward in transactional leadership factors was significantly related to the SCM performance. (3) Relational-orientation mediated between SCM leadership and SCM performance.

• 한국의류학회지
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• 제27권6호
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• pp.705-714
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• 2003

Recent Studies have shown evidence of a positive relationship between market orientation and performance. However, some scholars have suggested that customer satisfaction, salespeople's job satisfaction, and product quality etc. could moderate this relationship. According to the increase of market oriented efforts of apparel firms and importance of the salespeople's role, this study focuses on the effect of market orientation on performance of apparel firms through the salespeople's job satisfaction and customer satisfaction. It is found that market orientation has a positive effect on the salespeople's job satisfaction and customer satisfaction. The salesperson's job satisfaction was found to influence on the performance through the customer satisfaction. The customer satisfaction has strong influence on the performance directly. Market orientation appears to provide a unifying focus for the efforts of salespeople within the organization, thereby leading to customer satisfaction and superior performance.