• 제목/요약/키워드: Organizational relationship

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CRM 프로세스와 조직성과의 관계에 있어서 고객자산가치 요소의 매개역할에 관한 연구 (The Effect of CRM Process on Organizational Performance : The Mediating Role of Customer Equity Driver)

  • 김형수;이주민
    • 한국경영과학회지
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    • 제35권1호
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    • pp.1-17
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    • 2010
  • This article addresses how an organization's customer relationship management (CRM) process affects customer equity drivers and, in turn, organizational performance. By raising a three-staged model including the CRM processes, customer equity drivers, and organizational performance, the authors assert that the customer equity drivers mediate between the CRM processes and organizational performance. The empirical analysis is based on a composite survey structure that gathers data from different types of informants according to the variables. Findings indicate that the expansion process has positive relationship with all the customer equity drivers. However, the acquisition process significantly influences both perceived value equity and brand equity, and the retention process significantly influences relationship equity only. In addition, the study shows that all the customer equity drivers influence the organizational performance given the existing customers. The relationship equity among the customer equity drivers has the strongest effect on the performance.

Relationship between Workplace Spirituality, Organizational Commitment and Organizational Citizenship Behavior

  • UTAMI, Ni Made Satya;SAPTA, I Ketut Setia;VERAWATI, Yenny;ASTAKONI, I Made Purba
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.507-517
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    • 2021
  • The research objective was to analyze the effect of work behavior on organizational citizenship behavior (OCB) and organizational commitment. For this, we analyze the effect of organizational commitment on OCB and analyze organizational commitment as a mediating variable in the relationship between workplace behavior and OCB. This study employed survey data for 80 employees of 12 village credit institutions in the Badung Regency. Observation is one way to obtain primary data. It is done by observing the object, which is the primary source of data, and conducting direct observations of the research location to determine the circumstances and problems. This research uses data collection techniques: 1) interviews conducted with employees working in Badung Regency both in managers and staff positions. 2) Questionnaire, namely, by using several closed questions given to the Badung Regency employees regarding workplace spirituality, organizational commitment, and OCB. The analysis technique used the partial least squares (PLS) approach and the Sobel test. The results show that workplace spirituality does not affect OCB but positively affects organizational commitment. Also, organizational commitment has a positive effect on OCB. The major findings are organizational commitment acts as a mediating variable in the relationship between workplace spirituality and OCB.

간호사-의사 협력, 직무자율성과 조직몰입의 관계 (The Relationship among Nurse-Doctor Collaboration, Job Autonomy and Organizational Commitment)

  • 홍지연;김옥현;이은경
    • 간호행정학회지
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    • 제15권4호
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    • pp.601-609
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    • 2009
  • Purpose: This study aimed to investigate and analyze the state of the relationship among nurse-doctor collaboration, job autonomy and organizational commitment. Method: The 304 participants were obtained who were working at a General ward, Intensive care unit and Operation room in three university hospitals located in Seoul and Kyunggi-do. The data were collected using a structured questionnaire from March 2d to April 10th, 2009. The collected data were analyzed with t-test, ANOVA, Scheff$\acute{e}$ test and Pearson's correlation on SPSS Win 16.0. Result: There was a significant relationship among nurse-doctor collaboration, job autonomy and organizational commitment. The level of appointment, clinical experience and current hospital experience of nurses affected significantly nurse-doctor collaboration, job autonomy and organizational commitment. The age of nurse had the relation nurse-doctor collaboration and organizational commitment. The relationship between the nurse's working area and job autonomy had positive correlation. Conclusions: The findings of study suggest that the program enhancing the collaborated relationship between nurses and doctors is important to improve nurse's job autonomy and organizational commitment under the situation of citizen's demanding more advanced medical service.

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The link between Perceived Organizational Justice, Knowledge Hiding Behaviors and Innovative Behavior: A Moderated Mediation Model

  • Choi, Suk-Bong;Jeong, Jae-Geum;Jung, Ki-Baek;Ullah, S.M. Ebrahim
    • 아태비즈니스연구
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    • 제13권1호
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    • pp.19-36
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    • 2022
  • Purpose - Previous studies tried to find antecedents of innovative behavior. However, research on knowledge hiding behavior, psychological mechanism, and perception of organizational justice has been relatively limited. In this sense, this study has investigated the impact of organizational justice on employees' innovative behavior and explored the factors that affect the above relationship. Especially, this study tested the direct effect of organizational justice on innovative behavior. This study also examines the mediating roles of knowledge hiding behavior in this causal relationship. Moreover, the process of organizational justice to innovative behavior is assumed to be influenced by leadership style. Therefore, we examined the moderating effect of authentic leadership on the relationship between organizational justice and knowledge hiding behavior. Design/methodology/approach - For the empirical test, we collected data via a questionnaire survey of a sample of 252 employees from Korean firms. We conducted a hierarchical regression analysis to test hypotheses. Results - The results of the empirical analysis revealed that organizational justice was positively related to innovative behavior and negatively related to knowledge hiding behavior. The results also showed that knowledge hiding behavior negatively mediated the relationship between organizational justice and innovative behavior. In addition, we found the moderating role of authentic leadership. More importantly, we found that the conditional indirect effect of organizational justice on innovative behavior via knowledge hiding behavior was depending on authentic leadership. Uncovering the relationship between organizational justice and innovative behavior through the mediating role of knowledge hiding behavior and the moderated mediating role of authentic leadership has useful theoretical and practical implications. We also suggest directions for future research by providing several limitations.

ESG 활동이 조직공정성을 통하여 종업원의 조직신뢰와 조직동일시에 미치는 영향 (The effect of ESG activities on organizational trust, and organizational identity through employees' organizational justice)

  • 허병준;이형용
    • 지능정보연구
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    • 제28권4호
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    • pp.229-250
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    • 2022
  • 본 연구는 한국 사회와 기업 경영의 주요 이슈가 되고 있는 ESG 경영 활동과 조직공정성에 대한 영향 관계와 조직공정성이 조직신뢰, 조직동일시에 미치는 영향 관계를 검증하였다. 또한, ESG 활동 인식과 조직신뢰 및 조직동일시 간의 관계에서 조직공정성의 매개효과를 검증하였다. 분석결과, 첫째, 기업체 종사 종업원의 재직회사의 ESG 활동에 대한 인식은 조직공정성에 유의한 영향을 미치는 것이 확인되었다. 둘째, 종업원의 조직공정성 인식은 종업원의 조직신뢰와 조직동일시에 유의한 영향을 미치는 것이 확인되었다. 셋째, 종업원의 ESG 활동 인식과 조직신뢰와 조직동일시 간의 영향 관계에서 조직공정성의 매개효과를 확인하였다. 이에 따라, ESG 활동 강화와 회사의 제도적 관행 개선을 통한 조직공정성을 높여서, 조직의 경쟁력 강화를 위한 종업원의 긍정적 태도와 행동을 이끌어 내어야 할 것이다.

융·복합시대 청년들의 대인관계가 조직몰입에 미치는 영향 -업무환경의 매개효과 및 성별의 조절효과를 중심으로- (The Influence of Interpersonal Relationship of Fusion·Integrated Generation of Youths on the Organizational Commitment - Focusing on the Mediating Effects of the Work Environment and the Moderating Effects of Gender -)

  • 이재봉;조옥선
    • 융합정보논문지
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    • 제8권1호
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    • pp.281-290
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    • 2018
  • 연구의 목적은 융 복합시대 청년들의 대인관계가 조직몰입에 미치는 영향에서 업무환경의 매개효과 및 성별의 조절효과에 대해 분석하였다. 이를 위해 한국노동페널조사 KLIPS 19차년도 데이터을 이용하였으며 본 연구에 부합되는 540명의 대상으로 청년들의 대인관계가 조직몰입에 미치는 영향을 보고 업무환경의 매개효과 및 성별의 조절효과를 중심으로 모형을 살펴보았다. 주요 분석 결과를 보면 다음과 같다. 첫째, 청년들의 대인관계와 업무환경은 조직몰입에 정(+)적인 영항을 미치는 것으로 나타났다. 둘째, 청년들의 대인관계와 업무환경 및 조직몰입도 간의 관계에 있어 업무환경이 완전 매개한 것으로 확인되었다. 셋째, 청년들의 대인관계와 조직몰입도 간에 관계에 있어 성별 조절효과가 있는 것으로 나타났다.

사내기업가정신이 조직성과에 미치는 영향: 시장지향성과 급진적 혁신의 매개효과를 중심으로 (The Effect of Corporate Entrepreneurship on the Organizational Performance: Focused on the Mediating Effects of Market Orientation and Radical Innovation)

  • 송정수
    • 대한안전경영과학회지
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    • 제17권3호
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    • pp.343-353
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    • 2015
  • The purpose of this study includes: Firstly, to examine the effects of corporate entrepreneurship on market orientation, radical innovation, and organizational performance. Secondly, to examine the mediating effect of the market orientation, radical innovation on the relationship between corporate entrepreneurship and organizational performance. In order to verify the relationships and mediating effect, data were collected from convenient sample of 269 employees at small and medium enterprises in Busan, Ulsan, Gyeongju city to test theoretical model and its hypotheses. All data collected from the survey were analyzed using with SPSS 18.0 and AMOS 18.0. This study reports findings as followed: first, the relationship between the corporate entrepreneurship and the market orientation is positively related. Second, there was also a positive correlation between the corporate entrepreneurship and the radical innovation. Third, there was also a positive correlation between the market orientation and the radical innovation. Fourth, the relationship between the market orientation and the organizational performance is positively related. Fifth, there was also a positive correlation between the corporate entrepreneurship and the organizational performance. Sixth, there was also a positive correlation between the radical innovation and the organizational performance. Finally, the market orientation played as a partial mediator on the relationship between corporate entrepreneurship and radical innovation. The market orientation and radical innovation played as a partial mediator on the relationship between corporate entrepreneurship and organizational performance. Also, the radical innovation played as a partial mediator on the relationship between market orientation and organizational performance. Based on these findings, the limitations of the study and some directions for future studies were presented.

인터넷 웹사이트 운영전략 및 성과 간 관계 연구 - 기업의 사회적 책임(CSR)이 조직 구성원의 조직몰입 및 생산적 행동에 미치는 영향을 중심으로 - (A Study on the Relationship between Operational Method and Performance of Web Sites - Effect of CSR on Employees' Organizational Commitment and Productive behaviors -)

  • 박종필;박미;김형욱
    • 품질경영학회지
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    • 제43권1호
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    • pp.67-84
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    • 2015
  • Purpose: By analyzing what kind of organizational reaction is shown by employees to corporate social responsibility (CSR), I want to propose a plan to maximize achievement(organizational commitment and productive behavior) within corporation. Methods: Regression analysis is used to analyze relationship between CSR awareness and achievement within corporation. Then structural equation model is used to check control effect of corporate member's participation in CSR. Results: It is proved that employee's CSR awareness has positive relationship with organizational commitment and productive behavior. It is shown that when employees have participated in CSR programs directly, effectiveness of relationship was especially higher for Organizational Citizenship Behavior (OCB) and innovative behavior. Conclusion: In order to increase organizational commitment and productive behavior of employees, corporation's social responsibility management, in other words ethical management must be used so their motivation can be increased and so they can directly participate in CSR programs which will increase effectiveness of organization.

지식탐색과 조직양면성 (Knowledge Search and Organizational Ambidexterity)

  • 허문구
    • 지식경영연구
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    • 제16권1호
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    • pp.95-115
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    • 2015
  • This paper attempts to delineate and analyze the relationship between organizational search activities and organizational ambidexterity. A growing number of studies confirm that organizational ambidexterity is important for firm survival and long-term prosperity. However, research on how to achieve ambidexterity is still limited. To date, structural separation, contextul ambidexterity, and top management team attributes are proposed and examined as major antecedents of organizational ambidexterity. In this paper, I argue that orgnizational search may influence ambidexterity through its effect on exxploratory innovation and exploitative innovation. Since little study has been paid to uncover the relationship between knowledge search and ambidexterity, I develop theoretical arguments and propose some propositions rather than examine hypotheses. The propositions developed in the study are as follows; P1: The breadth of internal search is positively associated with exploratory innovation; P2: The breadth of external search has a reverse U-shaped relationship with exploratory innovation; P3: The depth of internal search is positively associated with exploitative innovation; P4: The depth of external search has a reverse U-shaped relationship with exploitative innovation; P5: The interaction between internal search breadth and internal search depth is positively associated with organizational ambidexterity; P6: The interaction between external search breadth and external search depth is positively associated with organizational ambidexterity. Based on the above propositions, I suggest some considerations for empirical research and propose avenues for future research.

간호조직문화, 셀프리더십, 임파워먼트가 종합병원 간호사의 직무만족과 이직의도에 미치는 영향 (Effects of Organizational Culture, Self-Leadership and Empowerment on Job Satisfaction and Turnover Intention in General Hospital Nurses)

  • 최승혜;장인순;박승미;이해영
    • 간호행정학회지
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    • 제20권2호
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    • pp.206-214
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    • 2014
  • Purpose: In this study factors affecting job satisfaction and turnover intention of nurses were explored in the context of organizational culture, self- leadership, and empowerment. Methods: Participants were 286 nurses drawn from 3 general hospitals. Data were analyzed using t-test, one-way ANOVA, Pearson correlation, and hierarchial multiple regression with the SPSS/WIN 18.0 program. Results: Significant differences in job satisfaction and turnover intention were found according to organizational culture types. Significant positive correlations were found between self-leadership, empowerment, task oriented organizational culture, relationship oriented organizational culture, innovation oriented organizational culture and job satisfaction. On the other hand, significant negative relationships were found between empowerment, relationship oriented organizational culture, innovation oriented organizational culture and turnover intention. The factors that enhance job satisfaction were found to be higher innovation-oriented organizational culture. Lower turnover intention was shown to be positively associated with relationship- or innovation oriented organization culture. Conclusion: Innovation oriented organizational culture is needed in order to raise job satisfaction and reduce turnover intention of nurses.