• 제목/요약/키워드: Opportunity factors

검색결과 625건 처리시간 0.032초

패션상품 브라우징 유인요소와 저해요소에 관한 질적 연구 (A Qualitative Study on Attracting and Hindering Factors for Fashion Browsing)

  • 김미성;이진화
    • 한국의류산업학회지
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    • 제12권4호
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    • pp.422-430
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    • 2010
  • Shopping is the activity not only purchasing goods/services but also pursuing the emotional satisfaction. Browsing can be defined as shopping behavior looking around the store without purchasing intention. Through the browsing activity, consumers are able to collect the information and be ready for the possible purchases while marketers have an opportunity to inform consumers of products/ stores/ brands. The more browsing activity, the more stimuli for buying, the more unplanned/ impulse buying. Therefore, this is the time that consumer's browsing activity is getting importance in the area of fashion marketing. The purpose of this study was to examine attracting and hindering factors related to browsing activity especially for purchase of fashion items, using a qualitative research method. An in-depth interview was conducted with 10 female shoppers ranged age 21-50. Included in the questions were consumer's opinions about VMD, convenience, traffic, salesman's attitude, companions, prices, sizes and fitting arrangement. The results of this study provide fashion store managers with the detailed and practical information to draw the consumers in the store.

Factors Affecting Start-up Behavior and Start-up Performance During the COVID-19 Pandemic in Indonesia

  • PRAMONO, Cristoper Allen;MANURUNG, Adler Haymans;HERIYATI, Pantri;KOSASIH, Wibowo
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.809-817
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    • 2021
  • The worldwide spread of the COVID-19 pandemic has had a severe impact on the global economy. The COVID-19 pandemic has spread with alarming speed and. The economic damage is already evident and represents the largest economic shock the world has experienced in decades. This study analyzes the factors that influence behavior and its impact on start-up performance, through technology capabilities, technology development, organizational structure characteristics, and leadership technology. The mixed-method was used in this research to be applied to start-up companies in Jabodetabek with a population of 522 start-ups. Then the sample was selected through purposive sampling technique to obtain a sample of 187 start-ups. Primary data was collected through a questionnaire, then statistical analysis was carried out using Partial Least Square. There are ten variables used in the model as measured by the questionnaire. The results showed that the four factors (agility, entrepreneurship capability, business transformation, and opportunity) significantly influence start-up behavior. The results showed that the start-up behavior significantly influenced technology capabilities, technology development, organizational structure characteristics, and leadership technology. This study also found that start-up behavior had the greatest influence on organizational structure characteristics, partially affect start-up performance, but leadership technology does not have a significant effect on start-up performance.

의료소비자의 비급여 진료에 대한 자기결정권 행사와 관련 요인 (Factors Associated with the Exercise of Right to Self-determination about non-benefit Medical Services)

  • 김지은;함명일;이혜원;김선정
    • 한국병원경영학회지
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    • 제27권1호
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    • pp.11-19
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    • 2022
  • Purposes: This study was to investigate intention to exercise the patient's right of self-determination on adopting the non-benefit medical services and was to identify factors associated with intention to self-determined decision. Methodology: A total of 1,000 adult respondents aged 20 to 65 years were recruited using stratified random sampling and surveyed by online. Multivariate logistic regression analysis was performed to identify factors associated with intention to self-determined decision using SAS 9.4(SAS Institute Inc. Cary, NC, USA). Findings: 61.9% of total participants(n=592) had intention to exercise patient's right of self-determination on adopting the non-benefit medical services. Significant differences were observed in the exercise of self-determination in relation to prior explanation and opportunity for self-determination. Practical Implications: This study suggested that explanation duty of provider might influence on increasing intention to exercise the patient's right of self-determination. Considering appropriate use of non-benefit services, it is important to enhance explanation duty of provider.

치과의료 재이용 및 권유의사 관련 요인 (Factors upon revisit and intention of recommendation for dental care service)

  • 이향님;심형순
    • 한국치위생학회지
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    • 제12권2호
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    • pp.317-326
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    • 2012
  • Objectives : This study aims to examine satisfaction of dental treatment and revisit and intention of recommendation to dental patients and to supply as a basic resource for dental management improvement. Methods : 645 dental patients to dental hospitals in G City were subjects of this study. 27 dental hospitals were randomly chosen per 5 or 6 in 5 Districts. The intention of the survey was explained to 645 patients and it was agreed to have questionnaire survey. Questionnaire survey was carried out for 2 weeks in April 2011. Total 593 were used for the analysis except for insufficient answer sheets. The analysis was executed by using SPSS 18.0 and the results are as follows. Results : 1. The highest figures are as follows: female was 53.29% in sex, 20-29 age group was 44.52%, graduates of university were 38.62%, students were 28.50%, monthly family income with 300-399 million won was 31.70%. As to the treatment, dental caries were highest with 46.21% followed by scaling with 40.81%. As to the number of visit, 39.80% were over 5 times, and as to the opportunity to use, 29.34% answered it because it is close to home. 2. As to satisfaction, male was 4.15, over 60years old was 4.58, self-employed was 4.33, friendship with dentist as opportunity to use was 4.37. And as to revisit intention, over 60 years old was 4.60, over postgraduate in education level was 4.38, self-employed was 4.43, over 5 times visit was 4.32, and fame as opportunity to use was 4.39 which were the highest. As to the intention of recommendation to others, female was 4.24, over 60 years old was 4.65, self-employed was 4.36, friendship with dentist as opportunity was 4.43 which were the highest and showed significant differences (p<0.05). 3. As to patient satisfaction, there were strong relevance between revisit intention and intention of recommendation with 0.769 and 0.744 respectively. And, as to revisit intention, it had significant relation with revisit intention with 0.791. 4. The explanatory power of the regression analysis on the factors affecting revisit intention was 61.20%. The revisit intention was high when the satisfaction of dental hospital was high (${\beta}$=0.767, p<0.001), the number of visit (${\beta}$=0.026, p<0.01), reason for a visit (${\beta}$=0.070, p<0.01), education level (${\beta}$=-0.063, p<0.05) and occupation (${\beta}$=0.078, p<0.05). 5. The explanatory power of the regression analysis on the factors affecting intention of recommendation was 59.9%. The intention was taken patients satisfaction(${\beta}$=0.601, p<0.001), dental hygienist's kindness (${\beta}$=0.218, p<0.001), female (${\beta}$=0.079, p<0.05), reason for a visit(${\beta}$=-0.059, p<0.05), dissatisfaction treat(${\beta}$=0.084, p<0.05), dentist's kindness (${\beta}$=-0.080, p<0.05), age (${\beta}$=0.054, p<0.05). Conclusions : To improve revisit rate of patients, the refurbishing hospital facility, treatment and kindness of dental hygienists and satisfaction of treatment must be improved. And it also needs to accept complaint from female patients in a positive manner, and understand and correct complaints actively from the perspective of patients.

의료기관 경쟁력 향상에 영향을 미치는 핵심 요인 (The Critical Factors on Improvement of Medical institution Competitiveness)

  • 염재광;강창렬
    • 한국병원경영학회지
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    • 제12권1호
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    • pp.1-30
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    • 2007
  • The study carried out a survey with employees of hospitals located in Daejeon, Chungnam, and Chungbuk from Sep. 12 to Sep. 30, 2005 in order to derive primary elements that affect the improvement of hospital's competitiveness. The study investigated and analyzed the employees' recognition on the change of competitive environment caused by the change of medical environment. The study also analyzed the elements that affect the hospital's competitiveness and the competitive strategies of the hospitals. The conclusion of this study can be summarized as follows. 1. Summary 1) Most of the employees responded that there is a rival in the competitive environment and the competitive is intense. Especially when the employees are married, live in urban areas, have an education level of university graduate or are managers, they tend to think the competitive is very intense. Also, they said that the competitive is based upon the quality of medical service. They mentioned the element that has the biggest effect on the competitiveness is the element of medical consumer and they recognized that the medical services in university and general hospitals have more competitiveness than the one-department hospitals. 2) It was investigated that the medical technique service has the most effect on the hospital's competitiveness. Also, the external service of medical techniques also has a large effect on the hospital's competitiveness. 3) When they were asked for the factors that affect the patients' decision on selecting a hospital, most of them responded "capability and technique of the medical staffs." Also, they said that "sufficient explanation from doctors" and "special center and clinic" are the factors that have big effects on the patients' decision. 4) In the SWOT analysis, most of them responded that the strength is the hospital's characteristics and the weakness is insufficient and obsolete equipment. They said the opportunity is the demands for professional medical service and the risk is the intense competitive among the hospitals. 5) In the SWOT strategy, they emphasized the strategy that uses the opportunity and the strength and the strategy that uses the opportunity while overcoming the weakness. 6) As for the basic competition strategy, most of them thought of the strategy of professionalizing the medical service most importantly. Next, they focused on the strategy of distinct service and the strategy of lower prime cost. 2. Conclusion 1) Because service competition between hospitals is happening seriously, need competitiveness security through right awareness transfer and satisfaction upgrade about medical consumer. 2) For medical technique service upgrade that equip Hospital's competitiveness but affects most, must solidify the countermeasure because professionalizing the medical service and newest medical technique induction should be achieved first, and compose task force for the external service of medical techniques improvement. 3) To improve SWOT of hospital, opportunity and the strength strategy choice that rescue hospital's characteristics heightening professionalizing the medical service level is fancied. 4) As for the basic competition strategy, will have to try in phase triangular position of hospital which is trusted medical level upgrade and excellent manpower security and finance independence through upgrade. The study was only done with hospitals in Daejeon, Chungnam and Chungbuk. Also, it is a study from the side of suppliers of medical service so there are limitations. However, the significance of the study is to present the basic data for improvement of hospital's competitiveness by examining the importance of medical techniques and external service of medical techniques that are the main effects on the improvement of hospital's competitiveness.

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창업경험과 창업의도의 관계에 대한 연구: 사회인지적 요인의 매개효과 및 성별의 조절효과 (The Influence of Entrepreneurial Experience on Entrepreneurial Intention: Mediation Effect of Social Cognitive Attributes)

  • 박정현
    • 벤처창업연구
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    • 제17권3호
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    • pp.51-76
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    • 2022
  • 창업의도(Entrepreneurial intention)를 형성하는 데 영향을 주는 요인이 무엇인지 밝혀내는 것은 창업가를 양성하고 국가 내 기업가적 혁신이 활발히 일어나도록 유도하는 데 있어서 참고할 수 있는 중요한 일이다. 그동안의 연구들이 사회인지 속성을 예측인자로 활용해 창업의도 혹은 기업가적 활동에 직접적으로 미치는 영향을 주로 제시해왔지만, 이러한 사회인지 속성들이 무엇에서 비롯되는지 근본적 요인에 대해서는 기업가정신 분야에서 충분히 다뤄지지 않았다. 본 연구는 사회인지이론과 스키마이론을 기반으로 개인의 창업경험(Entrepreneurial experience)이 사회인지 속성을 형성하는 중요한 선행요인임을 가정하며, 경험이 창업의도를 어떻게 형성하는지에 대한 메커니즘을 밝힌다. 이를 위하여 기업가의 창업경험이 사회인지이론에서 창업의도를 형성하는 주요 변수로 꼽히는 기업가적 자기효능감(Entrepreneurial Self-efficacy), 기회인식(Opportunity recognition), 실패두려움(Fear of failure) 등에 미치는 영향을 분석하며, 이러한 요인이 어떻게 창업의도에 유의한 영향을 미치는지 분석한다. 이와 함께 창업 경험과 창업의도 사이에 이어지는 경로를 파악하기 위하여 이러한 사회인지속성이 어떤 매개 역할을 하는지를 분석한다. 또한 성별에 따라 생물학적 차이 뿐만 아니라 사회적 상호 작용의 결과로 나타나는 사회적 차이, 그리고 인지적 차이가 만들어지는 점을 고려, 성별에 따라 개인의 창업경험이 사회인지 속성 및 창업의도에 미치는 영향이 어떻게 조절되는지를 분석한다. Global Entrepreneurship Monitor(GEM)의 87개국의 25,047명 기업가 데이터에 기반한 계량 분석을 한 결과, 창업경험은 기업가적 자기효능감과 기회인식을 높이고, 실패두려움은 줄이는 것으로 나타났으며 이러한 사회인지속성은 창업경험과 창업의도의 관계를 유의하게 매개하는 것으로 나타났다. 성별에 따른 조절효과도 유의해, 남성과 여성은 창업경험으로부터 창업의도가 형성되는 양상이 다르게 나타났다. 기업가 정신 분야의 선행연구에서 과거 경험의 역할은 중요하지만 충준히 다뤄지지 않았다. 이 연구는 구조방정식을 이용하여 창업경험의 매개효과 및 성별의 조절효과를 통해 창업의도 형성의 메커니즘을 구체적으로 밝혀냈다는 점에서 의의를 지닌다.

결혼이민여성의 초기 적응 성공요인에 관한 연구 (The Study on the Facilitating Factors in Early Successful Adjustment of Married Female Immigrants)

  • 유가효;홍성희;김성숙
    • 가족자원경영과 정책
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    • 제12권2호
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    • pp.95-120
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    • 2008
  • The purpose of this study is to find the factors that facilitate married female immigrants' early adjustment in Korea. For this purpose, 14 immigrated female participants living in Daegu were interviewed in-depth by using an open-ended questionnaire. The major findings are as follows: Through content analysis of participants' responses, three major factors were found to influence successful adjustment of married female immigrants personal factors, familial support and the social support system. Among the personal factors, having a conservative marital attitude, optimism and liking the partner rather than economic concern for the reason of marital decision making are contributing factors to the successful marital adjustment. Above all, familial support, a husband's good personality, care, and active support are the important factors in a foreign wife's adjustment and life satisfaction. Parent-in-law's help and tolerance playa role in a foreign daughter-in-law's successful adjustment. In the social support system, joined activities and the support of mends from the homeland make a contribution to decreasing the sense of isolation and to giving mental well-being for married female immigrants. The center for support of multicultural family gives them the opportunity to meet people from their homelands and to expand the social network.

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공적연금 수급 여부에 따른 노년기 세대관계 잠재 유형 분류 및 영향 요인 분석 (An Analysis on Identifying Typology of Intergenerational Relationship and Affecting Factors among the Old Retirees According to the Eligibility of Public Pension)

  • 조지용;이종하
    • 가족자원경영과 정책
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    • 제17권4호
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    • pp.189-213
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    • 2013
  • The purpose of this work is to explore different types of intergenerational relationships in the later lives of old retirees. This will be done according to the eligibility of public pension and the old age social security system so that the factors affecting intergenerational relationships can be analyzed, and to propose a plan to improve social adaptation in later life. The data used in this work are the Fourth basic survey data of the 2011 Korea Retirement and Income Study. The study subjects of this work were 2,435 retirees over age 65 who had children. In this study, latent class analysis and logistic regression analysis were conducted to classify types of intergenerational relationships and to analyze the influence of relevant factors. As a result of the analysis, some of those in the group were eligible for public pension, and the ones who were not were classified into three types: the closely-living-together type, the separate-living-contact type, and the estrangement type. In the group not eligible for public pension, it was found that age, spouse, number of children, economic factors, and level of health satisfaction gave significant power to intergenerational relationships. In the group eligible for public pension, it was found that age, income and net assets, ADL(Activities of Daily Living), whether there was an IADL(Instrumental Activities of Daily Living) spouse, and number of children affected types of intergenerational relationships; Socio-demographic factors, economic factors, and healthy factors became significant variables according to the classified types of intergenerational relationship. Based on the study results, this work suggested such necessities to lay the foundation for an elderly welfare system for social adaptation in later life, This includes the offering of programs for retirement preparation, the use of family and local society resources, and expansion of the opportunity to participate in social activities.

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경로분석을 이용한 인구이동 결정요인들 간의 인과구조 (The Structure of Interrelationship Among the Influential Factors of Migration Using Path Analysis)

  • 이희연;박정호
    • 한국경제지리학회지
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    • 제12권2호
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    • pp.123-141
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    • 2009
  • 우리나라의 경우 인구이동은 각 지역의 인구변화에 지대한 영향을 미치는 요인으로 간주되고 있다. 본 연구는 거시적 관점에서 인구이동에 영향을 미치는 요인들 간의 인과구조를 파악하는데 목적을 두었다. 지난 5년(2000-05년) 동안 전국 시 군 구에서 이루어진 전입과 전출과의 상관계수는 0.95를 넘고 있어 전입량이 많은 지역에서 전출량도 많음을 보여주고 있다. 본 연구에서는 전입량에 영향을 미친 요인들 간의 경로를 가설적으로 설정한 후 경로계수를 산출하였다. 그 결과 인구이동에 미치는 직접효과는 문화복지환경이 가장 크게 나타났으며, 신규주택환경, 교육환경, 산업취업환경 순으로 나타났다. 그러나 간접적으로 영향을 주는 요인은 재정환경, 기반환경, 산업취업환경, 신규주택환경 순으로 나타나고 있다. 따라서 인구이동에 영향을 미치는 총효과는 재정환경, 문화복지환경, 산업취업환경, 신규주택환경 순으로 영향력을 보이고 있다. 특히 재정환경요인의 경우 순환경로를 가지고 있으며, 재정환경의 순환구조는 인구이동의 총효과를 증대시키고 있는 것으로 나타났다.

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항공사 승무원의 이직요인이 직무만족에 미치는 영향에 관한 연구 -상사지원 조절효과를 중심으로- (The Effect of the Turnover Intention of Flight Attendant on Job satisfaction -Focused on Supervisory Support-)

  • 이정현;허정호
    • 한국산학기술학회논문지
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    • 제16권11호
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    • pp.8096-8105
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    • 2015
  • 본 연구에서는 개인적 이직요인과 업무적 이직요인이 직무만족에 미치는 영향과 이들과의 관계에서 상사지원의 조절효과에 대하여 분석하고자 하였다. 상사지원이 낮은 집단과 높은 집단에서 유의한 차이가 나타난 경로는 직무탈진감 ${\rightarrow}$ 직무만족, 업무과부화 ${\rightarrow}$ 직무만족의 경로에서만 집단 간 유의한 차이가 있는 것으로 나타났다. 직무탈진감 ${\rightarrow}$ 직무만족과 업무과부화 ${\rightarrow}$ 직무만족 경로에 대한 집단 간 영향력 차이에 대한 분석 결과 낮은 집단의 영향력이 더 높다고 말할 수 있으며, 일 가정에 대한 갈등은 상시지원이 높은 집단과 낮은 집단 모두에서 직무만족에는 영향을 주지 못하는 것을 알 수 있다. 연구 결과에서 알 수 있듯이 개인적 이직의도 중 경력개발/기회부족이 직무만족에 미치는 영향에 대해 상사지원의 조절효과에 따른 집단 분류에서 각 경로가 차이점을 나타내고 있다는 것은 매우 의미 있는 결과이다. 이러한 결과는 승무원 신입교육을 시작으로 상위 Class에서 필요한 직무교육을 받아야만 해당 Class에서 근무할 수 있으며, 진급의 수요 공급의 차이가 매우 크다고 볼 수 있다. 이러한 과정에서 조직 내 상사의 지원은 진급과 직무자 업무에 대한 자긍심을 갖게 할 수 있는 해결책으로 작용함과 조직의 충성도 또한 높아지게 만드는 중요한 요인으로 볼 수 있다. 여성근로자가 대부분인 승무원 집단에서 상사는 개개인의 정서를 어루만져 더 나은 기회를 갖을 수 있도록 해주어야 하며, 이로 인해 상사와의 진실되고 두터운 인간관계 형성을 위해 최선을 다해서 노력하여야 한다.