• Title/Summary/Keyword: Online Trust

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Internet Shopping in Japan: Shopping motivation, Perceived Risks, and Innovativeness (일본의 인터넷 쇼핑 실태에 관한 연구: 쇼핑동기, 지각위험, 혁신성을 중심으로)

  • Park, Cheol;Kang, You Rie
    • Asia-Pacific Journal of Business
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    • v.2 no.1
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    • pp.91-114
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    • 2011
  • The market size of e-Commerce in Japan was 15 trillion Yen in 2006, and B2C Internet shopping sales were over 6.57 trillion in 2009. Lakuten is a representative Internet shopping company whose market share is 45%. Lakuten has over 70,000 online stores and Japanese shoppers trust them based on the fair competition rule and pre-control system on e-commerce. Japanese consumers accept new technology rapidly and highly use Internet and mobile channel. This research analyse online shopping behaviors of Japan, a big e-commerce market. Internet shopping intention, satisfaction, and recommendation by Internet shopping motivations, perceived risks, shopping innovativeness were analyzed. A questionnaire survey of 464 Japanese consumer was performed and ANOVA, factor analysis, reliability test have done by SPSS 12.0. As the results, Internet shopping intentions were higher in groups of olders, higher innovativeness. House wives' satisfaction of Internet shopping is highest. High innovativeness group showed higher internet shopping motivation of economics, connivence, hedonic, and social. Student, women, and low income group perceives high risks to Internet shopping. Implications and further researches were suggested based on the results.

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A Study on Factors Influencing the Use of Edunet by the Experience of Core Users (핵심 교사 사용자 경험을 통한 에듀넷 사용 영향 요인 분석)

  • Heo, Gyun
    • The Journal of Korean Association of Computer Education
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    • v.11 no.1
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    • pp.47-55
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    • 2008
  • The purpose of this study is finding factors affecting the teachers' use of Edunet and exploring the developmental direction of Edunet which is a web based comprehensive educational information service system. Based on the technology acceptance model and the results of the previous studies, five external and three internal factors influencing the use of Edunet were extracted. The participants were 100, the group of field-assistants who were expected core users in Edunet, and the response of questionnaire was gathered by online survey system. To analyze the collected data and the hypothesis, multiple regression was employed. The result indicated that "usefulness" and "trust" affected statically to both (a) the use and (b) the future-intention use of Edunet. "Fitness of instruction" and "ease of use" affected to (c) the usefulness of Edunet. (d) The ease of use of Edunet was affected by "self-efficiency", "contents quality" and "the system-performance" of Edunet.

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A study on the professional ethical relationship between librarian and library work (도서관 업무와 전문사서간의 윤리적 관계에 관한 이론적 고찰)

  • 손연옥
    • Journal of Korean Library and Information Science Society
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    • v.24
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    • pp.485-517
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    • 1996
  • The purpose of this study is to investigate typical ethical problems found in the technical and public services areas. The followings are the summary of the study. There are three distinct elements that govern ethical problems. One element is legal laws. The copyright law and the privacy act are exact examples. The copyright law has strong influence on the inter library loan service where the majority requests from the users are reproduction of copies. The privacy act also creates difficulties for librarians. Most requests for circulation records infringe on the privacy of library user. And advance online access systems also violates the privacy of library users. The second element is the code or rules that private organization has created. American Library Association created many statements that regulate the conduct of librarians. The bill of right, the professional code of ethics and policy on the confidentiality of library records have strong implications in the obligation of librarian. In the case of censorship at the selection of library materials, the code is a defensive tool against intellectual freedom. Yet self-censoring are prevailing practice among librarians. The thirds element is the competence of librarians. The analyzed table 3 showed that beside two elements, the rest of matters are competence required by librarians. The one aspect of it is humaneness and the other one is technical aspects. Technical aspect of competence are:(l) managerial and operational ability (2) communication skill (3) leadership (4) structure of knowledge and (5) self developing professionalism. Humanity aspect of competence are:(l) trust(fiduciary relationship) gained by diligence, objective judgement, ability, belief, rationality, integrity, kindness) (2) objectiveness (free from bias) (3) user-oriented consideration (need, interest, equal treatment, information gap) (4) caution in providing information (5) pride and (6) ability to distinguish advice and guidance specially in medical and law library.

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An Empirical Study on the Effect of Technical and Social Anonymity on the Self-control Behavior (온라인 커뮤니티에서 기술적, 사회적 익명성이 자기통제에 미치는 영향에 관한 연구)

  • Choi, Hee-Jai;Lee, Zoon-Ky;Kim, Jung-Won
    • Journal of Internet Computing and Services
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    • v.10 no.1
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    • pp.63-74
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    • 2009
  • There have been many previous studies about an effect of anonymity on self control behavior. However the previous studies are on the aspect of results such as the usefulness, the problems of cyber crime or a lack of trust by anonymity. This study identifies the accurate definition of the objective technical anonymity and subjective social anonymity. And it reveals the relationship among technical anonymity, social anonymity, community tie, and self control as an effect of anonymity. The result of survey shows that technical anonymity affects self control through social anonymity and the relationship between technical and social anonymity is affected by community tie. This study presents how the anonymity affects individual behaviors. So it can be used as a reference to the policy on anonymity of the internet.

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The Effects of Internet Apparel Store Attributes and Shopping Values on Consumer's Internet Apparel Purchasing Behavior (인터넷 의류 쇼핑몰 점포 속성지각과 쇼핑 가치가 구매 행동에 미치는 영향)

  • Lee, Mi-Young
    • Korean Journal of Human Ecology
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    • v.14 no.1
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    • pp.155-165
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    • 2005
  • The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

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The Defense Strategies against Consumer Unethical Behaviors (소비자의 비윤리적 행동에 대한 방어전략)

  • Lee, Un-Kon;Park, Jong Pil;Choi, Young Eun;Oh, Yonghui
    • The Journal of Society for e-Business Studies
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    • v.17 no.4
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    • pp.17-37
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    • 2012
  • The evolution of the IT facilitated the social actions of the consumers by supporting social communication of the online users. At the same time it help for the consumer to post malicious comments on the Internet or to spread the unproven news for distorting the public opinion in the SNSs. Although the number of the consumer unethical behaviors and the estimated damage of the innocent companies have been increased, a few studies had investigate on this issue. Based on the Literature on the consumer unethical behaviors and the institution based trust, we had developed the defense strategies against the consumer unethical behaviors. This study would introduce the new perspective that the consumer could always not be innocent. Also, the defense strategy developed in this study could contribute to make the guideline for consumer service manual.

A Study on Measures for Preventing Credit Card Fraud (신용카드 부정사용 방지 방안에 관한 연구)

  • Jeong, Gi Seog
    • Convergence Security Journal
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    • v.16 no.5
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    • pp.33-40
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    • 2016
  • Credit card is means of payment used like cash in terms of function and its users have increased consistently. With development of Internet and electronic commerce a role as payment method of credit card has been growing. But as the risk which results from centralized information and online increases, credit card fraud is also growing. Card theft and loss are decreasing due to countermeasure of card companies and financial supervisory authorities, while card forge and identity theft are increasing. Recently because of frequent personal information leakage and deregulation of financial security following easy-to-use payment enforcement, customer's anxiety about card fraud is growing. And the increase of card fraud lowers trust on credit system as well as causes social costs. In this paper, the security problems of card operating system are addressed in depth and the measures such as immediate switch to IC card terminals, introduction of new security technology, supervision reinforcement of the authorities are proposed.

Relationship-oriented Social Media Marketing Strategy in Banking Service Company - Focusing on Industrial Bank of Korea (금융기업의 관계지향적 소셜 미디어 마케팅 성공 전략 -IBK 기업은행 사례를 중심으로)

  • Ro, Eun-Jik;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.460-475
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    • 2012
  • The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

The Effect of Service Quality on E-Service Value, Customer Satisfaction and Loyalty in Internet Banking (인터넷뱅킹의 서비스품질이 e-서비스가치 및 고객만족과 고객충성도에 미치는 영향)

  • Chung, Ki Han;Park, Min Young;Shin, Jae Ik
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.4
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    • pp.231-247
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    • 2009
  • With the growth of e-commerce banks make the best use of internet banking which can provide all sorts of financial services in cyber space and satisfy customers beyond traditional banking services which are cash reserve and loan based on retail. For survival of internet banking high quality of service should be provided to customers. For this, the attributes of service quality in internet banking should be identified first. The studies on scale of service quality in internet banking have been divided into two ways. While traditional way has focused on SERVQUAL, several researchers have developed scale of e-service quality. However, the dimension of e-service quality is applied from the traditional dimension of service quality. In this paper five dimensions of tangibles, reliability, responsiveness, assurance, and empathy based on SERVQUAL are used as scale of service quality in internet banking through reviewing previous studies. In addition, because service value is correlated to service quality, the dimensions of service quality can affect e-service value. The positive relationship among e-service value, customer satisfaction, and customer loyalty in online or offline service has been identified by previous studies. The purpose of this study is to identify the relationship among service quality, e-service value, customer satisfaction, and customer loyalty in internet banking. SPSS 12.0 is used to test validity and reliability of questionnaire items and correlation of variables and AMOS 4.0 is used to test the hypotheses. The results of this study show that the responsiveness, assurance, and empathy factors of service quality have a positive effect on service value and that the tangible and assurance factors have a positive effect on customer satisfaction. It also shows that e-service value affects positively customer satisfaction and loyalty. Customer satisfaction affects positively customer loyalty. Therefore, to enhance customer satisfaction and loyalty, service quality and value of internet banking should be improved through reinforcing customers' trust in internet service quality.

Factors Affecting Public Non-compliance With Large-scale Social Restrictions to Control COVID-19 Transmission in Greater Jakarta, Indonesia

  • Rosha, Bunga Christitha;Suryaputri, Indri Yunita;Irawan, Irlina Raswanti;Arfines, Prisca Petty;Triwinarto, Agus
    • Journal of Preventive Medicine and Public Health
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    • v.54 no.4
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    • pp.221-229
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    • 2021
  • Objectives: The Indonesian government issued large-scale social restrictions (called Pembatasan Sosial Berskala Besar, or PSBB) at the beginning of the coronavirus disease 2019 (COVID-19) pandemic to control the spread of COVID-19 in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Greater Jakarta). Public compliance poses a challenge when implementing large-scale social restrictions, and various factors have contributed to public non-compliance with the regulation. This study aimed to determine the degree of non-compliance and identify the factors that contributed to public non-compliance with the PSBB in Greater Jakarta, Indonesia. Methods: This was a quantitative study with a cross-sectional design. A total of 839 residents of Greater Jakarta participated in this study. Data were collected online using a Google Form, and convenience sampling was undertaken. Univariate and multivariate analyses were performed to explore the relationships between public non-compliance with the PSBB regulation and socio-demographic variables, respondents' opinion of the PSBB, and social capital. Results: A total of 22.6% of subjects reported participating in activities that did not comply with the PSBB. The variables that most affected non-compliance with the PSBB were age, gender, income, opinion of the PSBB, and social capital. Conclusions: Strengthening social capital and providing information about COVID-19 prevention measures, such as washing one's hands with soap, wearing masks properly, and maintaining social distancing, is essential. Robust public understanding will foster trust and cooperation with regard to COVID-19 prevention efforts and provide a basis for mutual agreement regarding rules/penalties.