• 유통과학연구
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• 제22권6호
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• pp.33-44
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• 2024

Purpose: This study aims to measure how information quality, system quality, security, usefulness, and ease of use of Augmented Reality (VR) and Virtual Reality (AR) influence user satisfaction, motivating intelligent travel technology developers to improve VR/AR quality to meet customer requirements. Research design, data and methodology: This study investigates users interested in travelling in Ho Chi Minh City and Nha Trang City, Vietnam. The research model was implemented using an online questionnaire and face-to-face from 405 valid samples. To evaluate the scale's reliability, the study used the software SPSS 20. Test research hypotheses and evaluate measurement and structural models. This research uses AMOS 20 software. The proposed model is firmly grounded in the Information System Success model (ISS) and the Technology Acceptance Model (TAM), providing a solid theoretical foundation for our research. Results: Results show that consumer perceptions of information quality, system quality, security, usefulness, and ease of use have a positive impact on the perceived quality of VR/AR, thereby influencing tourists' travel intention. Conclusions: The results of this research enrich the theoretical understanding of consumer behaviour toward intelligent technology products in tourism, providing management implications for manufacturers to improve the quality of tourism products and satisfy user requirements in experience before considering choosing a destination.

• 스마트미디어저널
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• 제12권8호
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• pp.37-44
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• 2023

본 연구는 코로나19로 인해 모바일을 통한 숏폼 콘텐츠 소비가 증가한 상황에서, 중국의 대표적인 숏폼 플랫폼인 틱톡에서 여행 관련 콘텐츠가 사용자들의 여행 목적지와 여행상품에 대한 방문 의도에 미치는 영향을 조사했다. 2023년 7월에 중국 온라인 설문 기관을 통해 337명을 대상으로 조사를 실시한 결과, 틱톡의 콘텐츠 특성 중 오락성은 관광지 이미지에 영향을 미치지 않았으나, 정보성과 신뢰성은 긍정적인 영향을 미치며, 전문성과 상호작용성도 긍정적인 영향을 미친 것으로 나타났다. 이렇게 숏폼 콘텐츠를 통해 형성되는 관광지 이미지는 방문 의도에 긍정적이고 유의한 영향을 미쳤다. 이 결과는 관광지 및 마케팅 전략 수립 시 고려할 중요한 정보로 활용될 수 있다.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.166-171
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• 2024

Recently, there has been an increasing trend in the role of social media in tourism marketing. We analyze changes in tourism marketing trends using tourism marketing keywords through social media networks. The aim is to understand marketing trends based on the analyzed data and effectively create, maintain, and manage customers, as well as efficiently supply tourism products. Data was collected using web data from platforms such as Naver, Google, and Daum through TexTom. The data collection period was set for one year, from December 1, 2022, to December 1, 2023. The collected data, after undergoing refinement, was analyzed as keyword networks based on frequency analysis results. Network visualization and CONCOR analysis were conducted using the Ucinet program. The top words in frequency were 'tourists,' 'promotion,' 'travel,' and 'research.' Clusters were categorized into four: tourism field, tourism products, marketing, and motivation for visits. Through this, it was confirmed that tourism marketing is being conducted in various tourism sectors such as MICE, medical tourism, and conventions. Utilizing digital marketing via online platforms, tourism products are promoted to tourists, and unique tourism products are developed to increase city branding and tourism demand through integrated tourism content. We identify trends in tourism marketing, providing tourists with a positive image and contributing to the activation of local tourism.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.108-113
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• 2024

The purpose of this study is to analyze user perceptions of tourism platforms through big data. Data were collected from Naver, Daum, and Google as big data analysis channels. Using semantic network analysis with the keyword 'tourism platform,' a total of 29,265 words were collected. The collection period was set for two years, from August 31, 2021, to August 31, 2023. Keywords were analyzed for connected networks using TexTom and Ucinet programs for social network analysis. Keywords perceived by tourism platform users include 'travel,' 'diverse,' 'online,' 'service,' 'tourists,' 'reservation,' 'provision,' and 'region.' CONCOR analysis revealed four groups: 'platform information,' 'tourism information and products,' 'activation strategies for tourism platforms,' and 'tourism destination market.' This study aims to expand and activate services that meet the needs and preferences of users in the tourism field, as well as platforms tailored to the changing market, based on user perception, current status, and trend data on tourism platforms.

• 아태비즈니스연구
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• 제14권2호
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• pp.167-185
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• 2023

Purpose - The purpose of this study is to identify the influence relationship between positive psychological capital, job satisfaction, and organizational commitment of tourism guides, and to provide implications through empirical research to increase the capabilities of tourism guides that are a factor in the performance of planned travel products Design/methodology/approach - This study conducted an empirical survey using the google online questionnaire. It was directly surveyed, distributed, and collected from workers who were or were performing tourism guide duties in Asia and Europe, and 203 questionnaires were used for analysis. The empirical survey was conducted in a self-written manner through a simple random sampling method, and the statistical package was conducted with frequency analysis, factor analysis, multiple regression analysis, and correlation analysis using the spss 21.0 program. Findings - First, among the positive psychological capital factors, two factors, hope and optimism, have a significant positive (+) effect on job satisfaction. Second, among the positive psychological capital factors, two factors, self-efficacy and optimism, have a significant positive (+) effect on organizational commitment. Third, job satisfaction has a significant positive (+) effect on organizational commitment Research implications or Originality - The implications of this study are that the research results have had a positive (+) effect on the variables of positive psychological capital, job satisfaction, and organizational commitment of tourism guides, and have laid the foundation for academic research on research topics. In practice, it is expected to increase the positive psychological capital of tourism guides and have a significant impact on the organization's performance by actively supporting and supporting individuals related to the sustainable growth of travel products.

• 정보학연구
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• 제1권2호
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• pp.163-180
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• 1998

인터넷의 활용이 급속도로 증가하고 있는 실정에 비추어 볼 때 인터넷은 머지 않아 세계 상거래무역의 새로운 장으로서 큰 역할을 담당하게 될 것이다. 이런 상황하에서 인터넷의 도입이 무역에 어떠한 영향을 미치며, 그에 대한 국제적인 논의는 어떤 방향으로 전개되고 있는지를 살펴보고, 이러한 국제적 논의와 관련하여 무역에서 야기될 수 있는 문제점을 도출하고 그에 대한 우리의 대응방안을 제시하고자 하는 것이다.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.407-413
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• 2019

This editorial on 'Smart Services and Internet of Things (IoT)' focuses on the topics related to the applications of IoT to consumer products and services, which have become 'smarter' thanks to IoT. This special issue explores, in different ways, the phenomena of smart services and the role of IoT in business innovation across different contexts such as product-service system, car auction, tourism industry, communicating platform, online travel agency, self-service retail, and bike sharing. We hope that this special issue will provide a significant step forward in enabling researchers and practitioners to understand smart services and IoT.

• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.93-115
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• 2017

The ability of smartphones to facilitate various services like mobile banking, e-commerce and mobile payments has made them part of consumers' lives. Conjoint analysis (CA) is a marketing research approach used to assess how consumers' preferences for products or services develop. The potential applications of CA are numerous in consumer electronics, banking and insurance services, job selection and workplace loyalty, consumer packaged goods, and travel and tourism. Choice-Based Conjoint (CBC) analysis is the most commonly used CA approach in marketing research. The purpose of this study is to utilise CBC analysis to investigate the relative importance of smartphone attributes that influence consumer smartphone preference. An experiment was designed using Sawtooth CBC Software. 326 students attempted the online survey. Utility values were derived by Hierarchical Bayes (HB) estimation and used to explain consumers' smartphone preferences. All the six attributes used for the study were found to significantly influence smartphone preference. Smartphone brand was the most important, followed by the price, camera, RAM, battery life, and storage. This study is one of the first to use Sawtooth CBC analysis to assess consumer smartphone preference based on the six attributes. We provide implications for the development of new smartphones based on attributes.

• 아태비즈니스연구
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• 제15권1호
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• pp.71-85
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• 2024

Purpose - The purpose of this study is to assess the perceived importance and satisfaction of domestic tourists who visited Venice, Italy, regarding the attributes of overtourism. Design/methodology/approach - An online survey was conducted to measure the tourist perceived attributes of overtourism from November 8th to 22nd, 2023. Convenience sampling was employed to target study participants who are domestic tourists in Venice, Italy. A total of 127 responses were used for analysis, including frequency analysis, paired-sample t-tests, and Importance-Performance Analysis (IPA). Findings - First, the results of the IPA showed that attributes related to urban facilities and spaces directly associated with travel behavior were highly rated in both importance and satisfaction by tourists. Second, attributes related to carrying capacity were perceived as highly important but had lower satisfaction level. Third, tourists evaluated the management of affordable prices for tourism products as both less important and less satisfying. Lastly, attributes related to the protection of local businesses showed higher satisfaction levels compared to their perceived importance. Research implications or Originality - This study contributes to an extended understanding of overtourism by examining the phenomenon from the tourists' perspective.

• 시큐리티연구
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• 제33호
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• pp.27-49
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• 2012

최근 발생하고 있는 '묻지마 범죄', '아동 성폭력' 등이 언론보도를 통해 알려짐에 따라 국민들의 공포와 걱정은 날로 극심해 지고 있고 그 피해 또한 증가하고 있다. 그럼에도 국가치안정책은 실효적인 대응책을 찾지 못하고 있는 것이 현실이다. 이 연구에서는 이러한 국내치안의 문제 해결방안으로 새로운 보안장비의 개발을 목적으로 하는 연구팀을 구성하였고, 그 결과 스마트폰 2천만 시대에 맞게 개발된 성범죄 예방 GPS 애플리케이션과 기존의 온라인과 오프라인에서 판매하고 있는 삼단봉의 문제점을 보완한 스마트 삼단봉을 제안하였다. 먼저, 스마트 삼단봉은 최근 흉악범죄의 증가로 인하여 온라인과 오프라인에서는 호신용품의 판매가 급등하고 있는 추세에 따라 시중에 판매되고 있는 삼단봉의 문제점을 찾아 스마트 기능을 적용하여 실제 범죄와의 대응에서 실효적인 제품을 기획하였고, 현행법상의 법률적 검토를 통하여 안전한 관리체계를 갖도록 하였다. 둘째, 성범죄 예방 GPS 애플리케이션은 성범죄의 특성을 면밀히 검토한바 재발의 빈도가 50%를 육박할 정도로 높으며, 외국의 사례를 살펴보더라도 인터넷 사용, 여행, 주거지 장소관리 등 성범죄 전과자의 일상생활이 엄격하게 관리하는 기본적인 특성을 고려하여 실시간으로 성범죄자와의 거리를 확인 할 수 있는 애플리케이션의 개발을 제안하였다.