• 가족자원경영과 정책
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• 제11권4호
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• pp.21-36
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• 2007

As online shopping is expanding rapidly, the damages undergone by consumers are also dramatically increasing. This research mainly focused on the damages experienced through Internet shopping. The purpose of this study was to develop a standardized scale to measure damages sustained through an Internet shopping mall. A preliminary 35-item scale was developed through a literature review, and 1,230 consumers responded to an online survey using the preliminary scale. This research was supported by the surveys conducted on consumers who had previously shopped at an Internet fashion mall. This research was conducted with the intention of not only supplying academic data on the damage sustained by consumers, but also understanding the consumers' basic behavior patterns. Then a series of tests, such as test-retest, item-to-total correlation, Cron bach's reliability coefficient and factor analysis, were conducted using the survey data and a final scale with 26-items was constructed in the end. The damage sustained in Internet shopping malls scale for consumers consisted of three factors: 1. Trouble with safety 2. Trouble with payment and delivery; and 3. Trouble with after-sales services.

• 산업경영시스템학회지
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• 제43권2호
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• pp.87-97
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• 2020

The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.

• 한국인터넷방송통신학회논문지
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• 제15권1호
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• pp.291-298
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• 2015

직접 실물을 보고 검토한 후 구매하려고 하는 소비자의 특성으로 인해 온라인으로 아동가구를 판매하는 것은 쉽지 않은 일이다. 본 논문에서는 아동가구시장의 온라인 쇼핑몰의 발전 방안을 마련하기 위해, 구매 전 소비자의 의향을 설문으로 확보한 후, 실제 판매데이터와 비교 분석하여, 소비자의 의향과 실제 판매된 자료와 어떤 차이점이 있는지를 분석하였다. 아동가구 온라인 쇼핑몰 서버의 데이터를 이용하여 사이트 방문횟수, 페이지 접속수, 페이지 체류시간, 쇼핑몰내 접속자 이동경로를 분석하였고, 또한 온라인의 어떤 광고를 통하여 고객이 유입되는지 분석하였다. 분석결과 온라인으로 아동가구를 구매하는 소비자들의 디자인, 가격할인, 브랜드 인지도, 실용성에 대한 요구를 파악할 수 있었다. 아동가구 온라인 쇼핑몰 경쟁력 강화를 위해 온라인상의 가구 체험강화, 제품의 차별화전략, 고정고객의 확보의 필요성을 제시하였다.

• 가정과삶의질연구
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• 제27권4호
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• pp.127-139
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• 2009

The purpose of this study was to develop a standardized scale to measure consume's impulse purchasing in internet shopping mall. As internet shopping is expanding rapidly, the consumer's impulse purchasing in the internet shopping is also increased. A preliminary 26-item scale was developed through a literature review. 1230 consumers responded to an online survey using the preliminary scale. This research was made with the intention of not only supplying the academic data on the consumer's impulse purchasing but also understanding the consume's basic behavior patterns in internet shopping mall. Then A series of tests, such as test-retest, item-to-total correlation, Cronbach's reliability coefficient and factor analysis, were conducted using the survey data. The final scale with 20-items was constructed in the end. The consume's impulse purchasing in internet shopping mall Scale for Consumers consisted of 4 factors.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.165-186
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• 2007

With the advent of a wide variety of Internet shopping malls, consumers can choose a best appealing shopping mall from among the Bricks-and-Clicks and Pure-Player malls. Pure-Players launched their operation grandiosely with the early stage of Internet use in 1995. However, after the burst of Dot-com company bubbles in 1997, Pure-Players introduce various types of business models to meet potential needs of consumers. While Pure-Players suffer skeptical views from market analysts as well as consumers, traditional offline companies learned important lessons from Dot-com companies collapse phenomena, and expanded their business channels into online in the name of Bricks-and-Clicks. Nowadays, Bricks-and-Clicks successfully establish in the market as one of reliable business partners among consumers. Therefore, it is no surprise that recent competitions between Bricks-and Clicks and Pure-Players become fiercer than ever to attract potential customers to their websites. In this situation, consumers can choose a shopping mall to their best satisfaction. Consumers can enjoy both offline and online options for shopping because Bricks-and Clicks provide both offline and online channels to consumers, which is compared with Pure-Players offering only online channel. Offline channel is unique in providing consumers with chances to touch and feel target products and services. Meanwhile, online channel is considered very viable and convenient shopping options for consumers. In this respect, it is easily assumed that consumers will show different online shopping behavior when they have to choose either Bricks-and-Clicks mall or Pure-Player mall for the sake of shopping. Remaining research issue in this case is how much consumers' schema would influence online shopping behavior between Bricks-and-Clicks and Pure-Players. Basically, schema is a framework for synthetic information recognition that individual consumers have and is very characteristic in that it focuses not on fragmentary facts but on the combination of various causes affecting results. Consumers' schema is closely represented by trust, structural assurance, and perceived relative advantage towards a specific type of shopping mall. In literature, there exist a lot of studies comparing Bricks-and-Clicks and Pure-Players. However, there is no study to pursue the analysis of consumer behaviors comparing Bricks-and Clicks and Pure-Players from the schema perspective. Therefore, this study aims to investigate this research gap. Empirical analysis is adopted by garnering valid questionnaires from 514 Internet shopping mall users. 237 were mainly using Bricks-and-Clicks for shopping, while 277 were found to visit Pure-Players for shopping. PLS was applied to analyze the survey data to verify the proposed research hypotheses. Findings from the empirical test results are as follows. First, consumers perceive more trust and relative advantage in Pure-Players, comparing with Bricks-and-Clicks. This result is against widely-accepted perception that Bricks-and-Clicks would be perceived by consumers as more trustworthy and relatively advantageous because they have offline reputation and stores. Therefore, it becomes more obvious that Internet is becoming daily necessaries, and consumers increasingly feel very comfortable in using the Internet for their own personal purposes. Second, consumers have firm faith in transaction safety, regardless Bricks-and-Clicks and Pure-Players. This seems due to the fact that most of shopping malls showing dubious transaction safety have no place in the market. In a nutshell, empirical results tell us that Pure-Players will grow very much in the future, to the extent that consumers perceive no difference in comparison with Bricks-and-Clicks. Besides, consumers' schema accumulated through trust and perceived relative advantage plays crucial role in determining consumer behavior.

• Agribusiness and Information Management
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• 제2권1호
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• pp.31-73
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• 2010

On-line shopping mall has become a powerful marketing tool recently. On-line shopping malls provide information for consumers about goods and influence the decision-making process of purchasers. Therefore many local government made on-line shopping malls for advertising agricultural production in the region. However, in the face of problems related with effectiveness on shopping mall management, most of on-line shopping malls has been managing by private sector actually. This study aims to propose the plans for development of the on-line shopping malls. For this purpose, this study investigated current management status of the shopping malls and conducted case study on-line shopping malls.

• 산업경영시스템학회지
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• 제32권3호
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• pp.85-92
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• 2009

A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, frying to grasp how an assistance degree of a company In B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

• 한국빅데이터학회지
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• 제3권1호
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• pp.1-12
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• 2018

초기 온라인 쇼핑몰이 등장할 때부터 지금까지 BEST 100은 모든 쇼핑몰 웹사이트의 핵심 기능으로 제공되고 있다. BEST 100은 소비자들이 한눈에 인기 상품들을 확인할 수 있기 때문에 쇼핑몰의 매출 등에 미치는 영향이 높지만 온라인 쇼핑 선행 연구에서 BEST 100과 관련된 연구는 거의 이루어지지 않고 있다. 따라서 본 연구에서는 현 온라인 쇼핑몰 11곳을 대상으로 선정하여 쇼핑몰별 판매 특징을 분석하였다. 연구 방법으로 각 쇼핑몰 웹 사이트의 BEST 100의 구성요소인 판매문구, 가격, 무료배송의 유/무 확인을 크롤링 하여 탐색적 자료 분석 기법(EDA)을 활용하였다. 분석 결과 쇼핑몰 11곳의 종합 평균 가격은 72,891.41원으로 나타났으며 상품 가격이 저렴할수록 무료배송 비율이 낮음을 확인하였다. 가격 이외에 판매문구에서는 텍스트 마이닝을 통해 8개의 카테고리로 구분하였다. 가장 많은 카테고리는 fashion 부분이었으나 카테고리의 설정이 제품 속성이 아닌 마케팅 문구를 분석한 점에 의의가 있다. 본 연구는 EDA를 활용하여 현 온라인 시장 흐름을 파악하고 향후 방향을 제시하는데 시사점이 있다.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.856-865
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• 2013

인터넷쇼핑몰의 시장이 점점 확장되고 경쟁이 심화되기 때문에 인터넷쇼핑몰의 서비스품질은 더욱 중시되고 있다. 또한 서비스품질에 따라 인터넷쇼핑몰의 고객유지에 대한 관심이 많이 생겼으며 인터넷쇼핑몰의 서비스품질의 차별화가 성공요인이 되고 있다. 이에 따라 논문에서는 인터넷쇼핑몰의 서비스요인에 대해 살펴보고 실제 인터넷쇼핑몰에서 제품을 구매한 경험이 있는 고객들을 대상으로 하여 설문조사를 실시함으로써 이들 간의 관계를 실제적으로 규명해 보고자 한다. 결과적으로, 서비스품질은 고객만족에 대한 긍정적인 영향관계가 있는 것으로 밝혀졌다. 그리고 고객만족, 신뢰와 몰입 간에 유의한 긍정적인 관계를 가지고 있으며 고객유지에 대해 긍정적인 영향을 미치는 것으로 밝혀졌다. 이러한 연구 결과를 통하여 인터넷쇼핑몰에서 소비자의 신뢰, 만족 및 몰입을 높이기 위해서는 단일 차원이 아닌 다차원적인 개념으로 통합적으로 행사하여야 함을 알 수 있다. 그러므로 고객과의 관계품질을 형성하는 것은 중요하며, 고객과의 장기적인 관계를 형성할 수 있는 방안을 모색해야 할 것이다.

• 통상정보연구
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• 제9권4호
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• pp.91-104
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• 2007

The recent stabilization of the Internet is now driving every aspect of life into an Internet presence. In the coming years, the Internet will see growth in numbers unlike the world has ever seen. The subject of this study is the Research Study on the Products Purchase Type of On-line Shopping Mall Buyer. Also, this paper is to examine the relations between customer satisfaction and intensity of repurchase intention and complaining behavior in on-line context. On-line shopping customer depths interview it led and the online afternotes trust evaluation dimension was discovered the of useful characteristic, intention characteristic, exaggerating characteristic and on-line afternotes with or without. From these results, this paper suggests effective marketing strategy to the marketer who plans to run on-line shopping mall in the near future and also to the marketer who plans to sell products through the on-line shopping mall.