• Title/Summary/Keyword: Online Game Data Mining

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Detecting gold-farmers' group in MMORPG by analyzing connection pattern (연결패턴 정보 분석을 통한 온라인 게임 내 불량사용자 그룹 탐지에 관한 연구)

  • Seo, Dong-Nam;Woo, Ji-Young;Woo, Kyung-Moon;Kim, Chong-Kwon;Kim, Huy-Kang
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.22 no.3
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    • pp.585-600
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    • 2012
  • Security issues in online games are increasing as the online game industry grows. Real money trading (RMT) by online game users has become a security issue in several countries including Korea because RMT is related to criminal activities such as money laundering or tax evasion. RMT-related activities are done by professional work forces, namely gold-farmers, and many of them employ the automated program, bot, to gain cyber asset in a quick and efficient way. Online game companies try to prevent the activities of gold-farmers using game bots detection algorithm and block their accounts or IP addresses. However, game bot detection algorithm can detect a part of gold-farmer's network and IP address blocking also can be detoured easily by using the virtual private server or IP spoofing. In this paper, we propose a method to detect gold-farmer groups by analyzing their connection patterns to the online game servers, particularly information on their routing and source locations. We verified that the proposed method can reveal gold-farmers' group effectively by analyzing real data from the famous MMORPG.

A Personaliz Customer Retention Procedure For Internet Game Site Based on the Self-Organizing Map and Association Rule Mining.

  • Song Hee Seok;Kim Jae Kyeong;Kim Soung Hie;Chae Kyung Hee
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.306-311
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    • 2002
  • This paper propose a personalized defection detection and prevention procedure based on the observation that potential defectors have tendency to take a couple of months or weeks. For this purpose, possible states of customer behavior are determined from past behavior data using SOM (Self-Organizing Map). For the evaluation of the proposed procedure, a case study has been conducted for a Korean online game site. The result demonstestes that the proposed procedure can assist defection prevention effectively and detect potential defectors without deterioration of prediction accuracy comparison to prediction by MLP. Our procedure can be applied to various service industries that can capture fluent customer behavior data such as telecommunications, internet access services, and content services, too.

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Characterizing Patterns of Experience of Harmful Shops among Adolescents Using Decision Tree Models (데이터마이닝을 이용한 청소년 유해업소 출입경험에 영향을 주는 요인)

  • Sohn, Aeree
    • Korean Journal of Health Education and Promotion
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    • v.31 no.3
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    • pp.15-26
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    • 2014
  • Objective: This study was conducted in order to explore the predictive model of the experience of harmful shops in middle and high school students. Methods: The survey was conducted using a self-administered questionnaire method online via the homepage of the education ministry's student health information center. Participants were 1,888 middle school students and 1,563 high school students from 107 schools in Korea. The collected data were processed using the SPSS classification trees 18.0 program and examined using data mining decision tree model. Results: In this study, 6.9% of all subjects were found to have been to sex industry harmful place and 81.8% game place. The results revealed that smoking, living with parents, and school grade were significant predictors for experience of sex industry harmful place. The perception of study disrupts, drinking, living with parents, stress, and satisfaction of school life were significant predictors for experience of game harmful place. Conclusions: These results suggest that an educational approach should be developed by tailored conditions to prevent the access to harmful shops.

Defection Detection Analysis Based on Time-Dependent Data

  • Song, Hee-Seok;Kim, Jae-Kyeong;Chae, Kyung-Hee
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.11a
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    • pp.445-453
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    • 2002
  • Past and current customer behavior is the best predicator of future customer behavior. This paper introduces a procedure on personalized defection detection and prevention for an online game site. The basic idea for our defection detection and prevention is adopted from the observation that potential defectors have a tendency to take a couple of months or weeks to gradually change their behavior (i.e. trim-out their usage volume) before their eventual withdrawal. For this purpose, we suggest a SOM (Self-Organizing Map) based procedure to determine the possible states of customer behavior from past behavior data. Based on this representation of the state of behavior, potential defectors are detected by comparing their monitored trajectories of behavior states with frequent and confident trajectories of past defectors. The key feature of this study includes a defection prevention procedure which recommends the desirable behavior state for the ext period so as to lower the likelihood of defection. The defection prevention procedure can be used to design a marketing campaign on an individual basis because it provides desirable behavior patterns for the next period. The experiments demonstrate that our approach is effective for defection prevention and efficient for defection detection because it predicts potential defectors without deterioration of prediction accuracy compared to that of the MLP (Multi-Layer Perceptron) neural network.

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