• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.689-691
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• 2020

현재 국내 모바일 게임 시장은 발전을 거듭하여 게임산업 비중과 매출이 PC온라인 게임 시장을 추월했다. 이로 인해 모바일 게임 시장에 대한 중요성이 부각되었고, 모바일 게임을 운영하기 위한 수단도 중요해졌다. 본 논문에서는 네이버 카페를 통한 모바일 게임 운영의 장점과 단점을 분석하고, 별도의 홈페이지를 통해 모바일 게임 운영을 하고 있는 기업들을 분석한다. 본 논문에서 제시한 해결 방안은 앞으로의 모바일 게임 운영에 활용할 수 있을 것이다.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.215-222
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• 2007

As Korean online game market is saturated, Korean online game companies are trying to push into North American market. In order to succeed in foreign markets, understanding of user characteristics in that country is most important. In this study, investigation on user characteristics has been performed using user DB from A online game and B online game. They are currently in service by M company in America. Connection time, payment, and royalty are analyzed as a results. Based on the analysis, several advance strategies into North America are suggested. This results could be very useful for Korean MMORPG company to try to push into North America.

• Journal of Korea Game Society
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• v.9 no.6
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• pp.79-92
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• 2009

Domestic on-line game market is growing quickly, but game company doesn't grasp trial of users, and it is bent on to the contents service supply that it was lumped together only. If cannot reflect mind of a user to game contents service, decrease of the existing customer and influx of a new customer is difficult as a loyalty duty of company is decreasingly market share drops, and this is large to company sales will beat it. I will present marketing strategy regarding game contents service of game companys in this study as detecting factors to affect to reuse intention of on-line game users.

• Journal of Korea Game Society
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• v.15 no.6
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• pp.41-54
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• 2015

Despite a great performance of Korean online game in Chinese online game market, Korean companies were faced with decreasing market positions in China from 2006. To overcome this problem, I will suggest a research model about determinant of repurchase behavior of on-line game user and moderation effect of online review. Data collected from questionnaire survey were used in empirical analysis on research hypothesis through moderated multiple regression method. There are several conclusions as such; first, perceived value and loyalty of consumer have great positive relationships with repurchase behavior. Second, online review has positive direct influence on repurchase behavior and moderation effect of relationships among them. Third, game company has great efforts to develop online games and game contents which were guaranteed before in price, quality, information, and accurate consideration of online review.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.55-62
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• 2007

The game industry of the Republic of Korea is being firmly located with great benefit and value. As internet developing quickly, the online game of the Republic of Korea boosted up to the level of the best in the world. Online Game has been developed with various types to make the user satisfy. Among those, MMORPG(Massively Multiplayer Online Role Playing Game) is the most popular game type. MMORPG games have getting more popularity in many foreign market but some have failed. Therefore this essay analyzes the MMORPG which has most popular through out the 4 kinds dividing in "Play and Human" by Roger Caillois. Moreover I try to analyze and experiment. Also through out the accomplishing Quest from the Goonzu which is developed and serviced in China, it experimented and it analyzed. With the help of information technology.

• Journal of Game and Entertainment
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• v.2 no.2
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• pp.9-16
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• 2006

This paper introduces the case study of constructing a quest engine system in a commercial online game. The system can help several operations for quests such as modeling and execution with a dedicated script language. Since the many attributes of a quest, including the type or preconditions or execution ordering of quests, could be represented well with the script, game developers can constitute and modify a quest system very easily. Thus it is expected that the quest system introduced in this paper can be a good guideline to the developers of online RPG games.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.608-617
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• 2018

The game market has been converted into PC such as Microsoft X-box, SONY Playstation, and Nintendo, which have been called traditional game consoles. Recently, the mobile game market has been growing as the performance of mobile devices has been reduced. The expansion of the game market is a worldwide trend, and the discovery of game contents are causing many concerns for game companies. Known as the birthplace of animation and games, Japan uses traditional cultural contents to create many characters and game stories. China, which is a latecomer, is also working to find materials for making game contents using Chinese traditional culture. is one of the most successful games in China's online marketplace. The game is designed to allow game users to experience traditional culture by reproducing the images of the time period shown in the wall painting into a virtual space. In this study, I would like to analyze the story of the Buddhist scripture in the mural of Donhwang mural, a Chinese cultural heritage.

• International Journal of Contents
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• v.11 no.4
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• pp.7-14
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• 2015

This study examined whether game usage would alleviate players' aggressive tendencies. Other game-related variables, psychological care factors (adaptive game use tendency, game self-efficacy, and life self-efficacy), and psychological problem factors (loneliness and depression) were controlled for determination of the effect. We drew on the catharsis theory from therapeutic psychology literature to explain how game usage contributes to the alleviation of aggressive tendencies. Over two weeks data were collected from 918 participants online. The results indicated that gaming activity had a significant effect on aggression. Higher levels of game and life self-efficacy, as well as adaptive game use tendencies, decreased the degree of aggression. Likewise, higher levels of loneliness and depression reduced the degree of aggression. Results and implications are discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.4
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• pp.71-88
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• 2009

The Korean online gaming industry has seen rapid growth since the boom of information technology (IT) related industries, especially Internet and PC-bang or local area network (LAN) use, throughout the country. Online games are real-time games in which two or more players meet, compete, and cooperate in the same game space using the same communication network. Even though the growth rates of IT-related industries have recently slowed, the growth of the online gaming industry has increased, and Korean firms are expanding their businesses to countries all over the world. However, the online gaming industry is becoming an oligopoly, in which 4-5 leading companies occupy most online gaming markets. This situation presents a disadvantage to the Korean online gaming industry, since online players usually seek a diversity of online gaming contents and high quality online game services. Therefore, small- and medium-sized game developers must survive in this market by upgrading the quality of their online gaming services in an effort to provide differentiated goods and services in monopolistic competition markets. However, most venture companies in the online game industry, whether new or previously existing, are not able to obtain adequate financing. The objective of this paper is to examine the management environment for medium- and small-sized game developers in the Korean online gaming industry. By introducing the case of Grigon Entertainment, we try to identify the source of difficulty obtaining external financing for Korean venture firms in the online gaming industry.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.248-256
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• 2007

The purpose of this study is to design, develope, and deploy of online game content in middle school mathematics. This study analyzed related literature review, case studies, and educational game web sites for seeking better applicable design strategies. After serious discussion with experts based the design ideas, this study established its own educational game design model and it was applied to develop algebraic function lesson for middle school students. The developed content also was deployed in real classroom setting to see how students received the game contents and how. well they processed the design procedures and activities. We found that educational online game content, especially when applied to mathematics subject, can be effective in students interests and their motivations. We also observed that there were a few managerial errors such as need for detailed guidance for game, cumulative game results for later feedback, and so on. This study concluded that educational game contents should be able to widely spread out to get students' learning interests and strong motivation as well. We suggest that related research should be done toward to other subject than mathmatics and various students age groups.