• 대한건축학회논문집:계획계
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• 제35권3호
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• pp.3-12
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• 2019

Since offline contact becomes a strong differentiator as online market expands, the shopping mall calls for more complex and diverse tenant combinations and deployment plan strategies. There is, however, few practical research and causal verification of Tenant Mix, i.e., the combination and placement of tenant and users' behavior, has been conducted which is a key factor in spatial configuration. In practice, Tenant Mix is limited in prediction of consumption behavior of customers by the MD planners's experience and depends only on qualitative arbitrary plan. The purpose of this study is to find out the interrelationship between the spatial configuration and the users' behavior of Tenant Mix in shopping mall, and to present an objective basis in MD planning. According to the analysis, it was possible to know that there are differences in the relationship between the spatial configuration and the users' behavior dependent on the Tenant Mix, which is the space planning of shopping mall. It was also possible to find out the characteristics and differences in the users' behavior which is dependent on the spatial configuration for each tenant. Through this study, it was possible to know the impact of space organization on the users' behavior and the interrelationship between the use's behavior and spatial configuration by tenant together with their characteristics. We prove that the current MD planning has limitation due to lack of objective research on the combination and arrangement of space in the commercial space and only done empirically. This analysis can show the practical plan of combination and placement of tenant which is emphasized in complex and larger shopping malls, and contribute to the revitalization of shopping mall by better use of tenant.

• 산경연구논집
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• 제12권1호
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• pp.15-30
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• 2021

Purpose: Year of 2020, COVID-19 has been changing the people's everyday life to ways never been thought of before all over the world. The IT and electronic industry, the methods of supplying goods and services have been changed from contact to un-tact environments based on un-tact systems very rapidly. COVID-19 has been striking the tourism and the travel industry, especially the airline and hotel industry of which services are provided by human. For the passenger service of airliner, automation has been propelled and un-tact style of service has become mainstreams except cabin service since 2000's. For passenger transportation, due to traffic regulations and exclusions etc., switching to new ways is not easy. However, under the new environment made by COVID-19, kiosk check-in, web check-in and mobile check-in has become more important. In this study, the characteristics of airline customers using mobile goods are investigated to find ways to raise the rate of utilizing mobile check-in and to increase the efficiency of boarding process. Research design, data, and methodology: Considering the COVID-19 environment, survey was done by online research company. The research model is designed to integrate the user characteristics and usage/purchase motive and technology acceptance theory. Especially considering infectious diseases prevention, concern of safety is adopted as one of the usage motive variable. Results: Extraversion or conscientiousness characteristics prefers counter check-in(contact service), while openness characteristics prefers mobile check-in(un-tact service). Concern of safety for infectious disease shows strong non-preference on counter check-in. Conclusions: Regarding service type regardless of type of the industry, automation and un-tact have been mainstreams due to high costs of labor, efficiency and standardization issue, etc., and COVID-19 has given impetus to them. For airliner, un-tact service including boarding process service has been more and more important. To raise the rate of un-tact service use, the characteristics of the user should be analyzed first. The study results indicate that for extraversion or conscientiousness, some kinds of methods to induce them to use un-tact service more are needed.

• 국제지역연구
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• 제21권2호
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• pp.197-218
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• 2017

본 연구는 서비스 분야에 속하는 멀티플렉스 영화관 산업의 특징을 고려하여 한국과 베트남 멀티플렉스관에서 제공되는 서비스 요소들을 살펴보고, 서비스 요인들이 고객의 소비 가치와 재방문 의도에 미치는 영향 관계를 멀티플렉스 산업이 성장하는 베트남 시장과 성숙한 한국시장 간을 비교하여 분석하고자 하였다. 실증분석 결과, 서비스 요인들은 고객의 소비 가치에 긍정적인 영향을 미치는 것으로 확인되었으며, 양 국가 고객 모두 실용적 가치와 쾌락적 가치가 재방문 의도에 긍정적 영향을 미치는 것으로 밝혀졌다. 특히, 한국 고객들은 베트남 고객들에 비해 실용적 가치가 재방문 의도에 더 큰 영향을 미치는 반면, 베트남 고객들은 한국 고객들보다 재방문하는데 있어 쾌락적 가치를 더 중요시 하는 것으로 밝혀졌다.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.108-122
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• 2021

본 연구는 서비스스케이프가 다른 서비스품질에 대한 선행변수로서 서비스 품질에 대한 지각과 서비스 만족, 서비스에 대한 충성도를 형성하는 과정에 대한 영향을 조사하였다. 이에 위해 서울지역 프랜차이즈 커피전문점 소비자 300명을 조사하여, SPSS 24.0과 AMOS 24.0 버전을 이용하여 분석하였다. 연구결과는 다음과 같다. 첫째, 서비스스케이프를 구성하는 세 개의 하위 잠재요인인 주변요인, 디자인요인, 청결요인의 구조방정식 계수가 모두 정(+)의 방향으로 유의하게 나타났다. 둘째, 서비스스케이프는 기능적인 품질과 기술적인 품질에 긍정적인 영향을 주는 것으로 나타난 반면 서비스스케이프의 서비스만족에 대한 직접적인 영향은 유의하지 않은 것으로 나타났다. 셋째, 서비스스케이프가 기능적인 품질과 기술적인 품질을 통해 서비스 만족과 서비스 충성도에 영향을 주는 것으로 나타났다. 즉, 서비스스케이프는 예상되는 서비스 품질에 대한 단서로서 다른 서비스 요인들에 대한 소비자의 품질 지각에 영향을 주고, 서비스 만족과 서비스 충성도의 형성과정에 긍정적인 영향을 준다는 것을 입증하였다.

• Human Ecology Research
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• 제59권3호
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• pp.419-432
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• 2021

To help korean fashion brands establish CSR activities in the chinese market in the future, this study investigated the influence of korean fashion brands' CSR fit with Chinese Consumers on Consumer Satisfaction and brand attitude, with the moderating effect of ethnocentrism. An online survey was conducted with 20-39 year-old consumers in China from April 18 to April 30, 2021. Data analysis was conducted using SPSS 24.0 and Amos 24.0. The results of this paper are as follows. First, environmental CSR fit had the greatest impact on consumer satisfaction, followed by financial CSR fit and social contribution CSR fit. Second, environmental CSR fit and social contribution CSR fit had positive effects on brand attitude, while financial CSR fit did not have a positive effect on brand attitude. Third, as customer satisfaction has a favorable effect on brand attitude, it can be inferred that the greater the satisfaction customers feel for a Korean fashion brand in China, the more positive the attitude they develop toward Korean brands. Fourth, there was no significant difference between groups that had a high and low degree of ethnocentrism, confirming that ethnocentrism does not have a moderating effect on consumer satisfaction. On the other hand, in the relationship between environmental and social contribution CSR fit and brand attitude, there was a greater impact in the low ethnocentrism group compared with the high ethnocentrism group, which verifies the moderating effect of ethnocentrism.

• 한국프랜차이즈경영연구
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• 제13권4호
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• pp.13-22
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• 2022

Purpose: Brand hearsay refers to information that can be acquired from advertisement, media publicity, and word-of-mouth prior to experiencing products or services of brands. Previous information about brands obtained through brand hearsay affects consumer behavior in choosing brands. Moreover, brand hearsay is an effective communication method in promoting brands to consumers. Thus, bakery franchises need to improve strengths and differentiate characteristics of their brand, thereby attracting more consumers. Therefore, this study investigates relationships the effect of brand hearsay on consumers' brand attitude and brand loyalty in the context of franchised bakery brands. Research design, data, and methodology: A research model was proposed to examine structural relationships between brand hearsay (advertising, publicity, word-of-mouth), brand attitude, and brand loyalty. An online survey was conducted to consumers who had an experience of visiting a franchise bakery. A total of 513 responses were used for data analysis. SPSS 22.0 was used for analyzing general demographics, and SmartPLS 4.0 was used to test validity and reliability of the proposed model. Result: Among attributes of brand hearsay, advertisement and word-of-mouth had positively significant effects on brand attitude, but no significant effect was found between publicity and attitude. Advertisement had a positively significant impact on brand loyalty, while publicity had a negative effect on brand loyalty opposite to hypothesis. Moreover, brand attitude had a statistically significant effect on brand loyalty. Conclusions: In the context of franchise bakeries, brand hearsay contents may change consumers' attitude toward brands but does not increase brand loyalty. Though media publicity does not affect consumers' attitude toward brands, it may decrease brand loyalty when consumers are too exposed to it. In addition, it is necessary to enhance brand attitude to increase brand loyalty of customers. This study provides bakery franchisors and franchisees information about which type of brand hearsay (e.g., advertisement, word-of-mouth, media, publicity) is effective in enhancing brand attitudes and loyalty of consumers. Further studies may include other variables (e.g., trust) in addition to attitude and loyalty, or compare findings based on brand characteristics (e.g., low-to-medium/high prices, store size).

• 문화기술의 융합
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• 제8권3호
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• pp.183-189
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• 2022

COVID-19는 커피산업에도 영향을 주고 있다. 이에 새로운 소비 트렌드인 언택트 소비가 증가하고 있으며 언택트 소비를 대표하는 온라인 채널과 배달 어플리케이션을 활용한 소비가 일상화되고 있다. 커피산업에서도 최소한의 접촉만으로 주문이 가능한 드라이브스루, 스마트오더 시스템을 갖춘 커피전문점의 이용이 증가하고 있다. 그러나 언택트 서비스의 대부분이 프랜차이즈에서 선점하고 있는 반면, 개인 커피전문점에서는 차별화된 서비스로 고객과 소통하며 직접서비스를 제공하는 매장들이 많다. COVID-19 감염의 장기화와 함께 전염병으로부터 자유로울 수 없는 현시대의 커피전문점에서는 배달서비스에 대한 고민을 하지 않을 수 없다. 이에 본 연구는 커피배달 서비스에 영향을 미치는 요소들을 분석하였다. 연구결과 COVID-19의 영향으로 커피배달 서비스와 함께 정기배달 서비스 또한 증가하였다. 커피를 다양한 방법으로 즐기고자 하는 소비자들의 홈 카페 이용 증가로 정기배달 서비스가 커피배달 서비스에 중심적인 역할을 하게 될 것이다.

• 한국정보통신학회논문지
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• 제27권1호
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• pp.34-40
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• 2023

고객이 온라인으로 요청한 명함을 자동으로 명함을 인쇄하는 스마트 명함 인쇄 시스템이 활성화되고 있다. 이때, 문제는 고객이 시스템에 제출한 명함이 비정상일 수 있다는 것이다. 본 논문에서는 인공 지능 기술을 도입하여 명함의 이미지가 비정상적으로 회전됐는지 여부를 판정하는 문제를 다룬다. 명함은 0도, 90도, 180도, 270도 회전한다고 가정하였다. 특별한 인공신경망을 설계하지 않고 기존의 VGG, ResNet, DenseNet 인공신경망을 적용하여 실험하였는데 모든 신경망이 97% 정도의 정확도로 이미지 회전을 분별할 수 있었다. DenseNet161은 97.9%의 정확도를 보였고 ResNet34도 97.2%의 정밀도를 보였다. 이는 문제가 단순할 경우, 복잡한 인공신경망이 아니어도 충분히 좋은 결과를 낼 수 있음을 시사한다.

• 패션비즈니스
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• 제27권4호
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• pp.38-49
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• 2023

Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

• Human Ecology Research
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• 제61권3호
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• pp.389-399
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• 2023

Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.