• International journal of advanced smart convergence
• /
• v.13 no.2
• /
• pp.110-118
• /
• 2024

This study examines factors influencing nonusers' resistance to the adoption of the metaverse, focusing on propagation mechanisms. It elucidates the role of innovation resistance within the metaverse adoption process. We applied the Innovation Resistance Model in the context of the metaverse and considers three major groups of factors influencing resistance to the metaverse: innovation characteristics (perceived usefulness, compatibility, perceived risk, and complexity), consumer characteristics (personal innovativeness), and propagation mechanisms (mass media, online media, and personal communication). An online survey of college students who do not use the metaverse revealed that perceived usefulness, compatibility, personal innovativeness, and online media were negative predictors of resistance to the metaverse. Conversely, perceived risk, mass media, and personal communication were positive predictors of resistance to the metaverse. Furthermore, innovation resistance was found to play a mediating role in the metaverse adoption process. Drawing upon the findings, we suggested marketing strategies to decrease resistance to the metaverse.

• International journal of advanced smart convergence
• /
• v.13 no.3
• /
• pp.18-30
• /
• 2024

With the recent popularity and technological development of online streaming video, interactive digital narrative (IDN hereafter) videos became one of the main formats for users. The current study proposed that the level of interactivity of IDN videos influences users' evaluation of the video. The concept of flow was introduced as a mediating variable between interactivity and the users' evaluation. Further, the type of IDN videos, users' familiarity with IDN videos and trust toward platforms were employed as moderating variables. Data from a survey verified the mediating role of flow, moderating role of users' familiarity and trust toward platforms. the type of IDN videos, users' familiarity with IDN videos and trust toward platforms. We have observed a significant moderating effect of users' trust toward the platform on users' evaluation resulting from flow experience. It is evident that the higher the level of users' trust towards the platform, the less pronounced the impact of flow experience on users' evaluation. Theoretical and managerial implications are discussed.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.9 no.5
• /
• pp.199-203
• /
• 2009

Recently, Massively Multiplayer Online Role-Playing Games (MMORPGs) has become increasingly popular, which continue to increase the number of game player. The volume of the game world also has been extended on a large scale. Existing Map-based distributed server architecture divides the game world into the rectangular regions and allocates the registered player in each region to the server responsible for that region. Players tend to concentrate in certain regions of the game world, which makes some special server overloaded. This paper proposes to change the boundary between servers to solve such a unbalanced load problem. Our proposed method first finds the overloaded server and then searches for its neighboring lightest loaded server to share with the overload evenly. Finally we implemented performance evaluation to demonstrate the efficiency of this approach.

• International Journal of Internet, Broadcasting and Communication
• /
• v.12 no.4
• /
• pp.61-70
• /
• 2020

As mobile device usage time increases thanks to the development of information and communication alongside the increase in the spread of smartphones, mobile shopping has become a common trend. While mobile shopping has the advantage of saving both time and money, it may also result in dissatisfaction with product differences after purchase. For online clothing shopping malls, in particular, if the size does not match after purchase, it is difficult for customers to return or exchange the goods. To address this problem, some mobile apparel shipping malls offer a virtual fitting service and a size comparison function; however, the number of such malls remains low. In this paper, a usability evaluation was performed on a mobile apparel shopping mall that provides a size comparison function. The three apps selected for evaluation have different size input methods, and a slightly different method of providing results after comparing the user's dimensions with the dimensions of the clothes to be purchased. In this paper, the evaluators were asked to select clothes at the shopping mall and perform the task of deciding the size of the clothes to be purchased through their own measurements and comparison while also evaluating the effectiveness, meaning, and satisfaction of the apps. Based on the analysis of the results, this paper aims to produce an improvement plan and help design the size comparison UI (User Interface) in the future.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.14 no.4
• /
• pp.1-6
• /
• 2014

This paper proposes a mobile content curation service to collect various online/offline publications. The company publishes one-time topic information to a broker server in advance and customer curates topic information on a mobile device by requesting it. The main characteristics of the proposed service are: it is based on request/response model rather than existing publish/subscribe model, can easily specify topic information by input string without QR code or audio recognition, and retrieves all of topic information anywhere anytime by storing it on mobile device. This service can be used for second screen campaign for TV and various online/offline events.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.18 no.3
• /
• pp.135-141
• /
• 2018

Recently online e-commerce system is grew up rapidly comparing to offline commerce and is made up actively in all commerce field. Offline commerce is uneffective because it is very complicated for distribution structure and spend too much money. On the other hand, existing online e-commerce system is reluctant for purchase because of not having their confidence of fruit's freshness. Therefore in my paper, as e-commerce system based on IoT using each sensors, RFID tags and networks is suggested, consumer can see freshness of fruits and make order it by on-line having assurance of it. Also it shows that this objected-oriented analysis and design method is very useful for the build of common use system from now on.

• The Journal of the Korea Contents Association
• /
• v.18 no.4
• /
• pp.677-687
• /
• 2018

The purpose of this study is to investigate the causes of pre-roll ads played before watching online video contents, and to investigate the using motives by dividing them into broadcasting contents clips and web original contents. The results show that broadcast contents clips have higher use of entertainment/habitual use and social interaction, and that the use time of web content is higher when entertainment/convenience and selective use motivation are higher. Second, perceived invasion has the greatest effect on ad avoidance in broadcasting contents clip, and positive attitude toward advertisement is a significant factor in web contents. Content factors such as content preference and engagement did not affect the avoidance of pre-roll ad.

• International Journal of Internet, Broadcasting and Communication
• /
• v.10 no.4
• /
• pp.37-42
• /
• 2018

As of 2016, Incheon Metropolitan City's cremation ratio was 91.2%, which is the second highest among all metropolitan municipalities nationwide (Busan Metropolitan City: 92.0%). In addition, the number of cremation at the outside of the jurisdiction has been steadily increasing since 2014. It is analyzed that the number of cremation at the inside of the jurisdiction is 16,004, which is 67.3% of total number of cremation, and the number of cremation at the outside of the jurisdiction is 7,779, which is 32.7%. We would like to suggest the following policy suggestions to solve the problems caused by the increase in cremation demand. First, the number of operations of cremation in public facilities located in Gyeonggi-do adjacent to Incheon Metropolitan City is needed to be increased. Second, the extension of the time limit for the use of cremation facilities of the dead people at the outside of the jurisdiction is needed. Third, the charge for cremation at the outside of the jurisdiction has to be increased. Fourth, improvement measures such as relaxation of residency requirements for deaths at the inside of the jurisdiction, who used the public facilities in Incheon Metropolitan City, should be undertaken.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.14 no.1
• /
• pp.109-112
• /
• 2014

Korean informationization technology development speed is growing fastly and IT technology become world-class. Especially, by grafting IT technology to war commanding system, built an network center operational environment. However, conscription administration and the barracks informationization have inadequate points, to provide the people who have a duty of military service and parents with benefits and develop conscription administration and the barracks informationization base system conformed to IT age include using online system to guarantee military personnel's studying environment, writer proposed an improvement plan.

• International Journal of Internet, Broadcasting and Communication
• /
• v.13 no.1
• /
• pp.26-36
• /
• 2021

The Internet was created as a decentralized and autonomous system of interconnected computer networks used for data exchange across mutually trusted participants. The element technologies on the Internet, such as inter-domain and intra-domain routing and DNS, operated in a distributed manner. With the development of the Web, the Web has become indispensable in daily life. The existing web applications allow us to form online communities, generate private information, access big data, shop online, pay bills, post photos or videos, and even order groceries. This is what has led to centralization of the Web. This centralization is now controlled by the giant social media platforms that provide it as a service, but the original Internet was not like this. These giant companies realized that the decentralized network's huge value involves gathering, organizing, and monetizing information through centralized web applications. The centralized Web applications have heralded some major issues, which will likely worsen shortly. This study focuses on these problems and investigates blockchain's potentials for decentralized web architecture capable of improving conventional web services' critical features, including autonomous, robust, and secure decentralized processing and traceable trustworthiness in tamper-proof transactions. Finally, we review the decentralized web architecture that circumvents the main Internet gatekeepers and controls our data back from the giant social media companies.