• 한국의류학회지
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• 제39권3호
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• pp.394-407
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• 2015

Prior research highlighted personalized services as a crucial antecedent to website loyalty, yet little has been discussed on the underlying mechanism. The current study explores the intervening effects of the three psychological constructs in the personalization-loyalty relationship: cognitive efficiency, perceived enjoyment, and socialness. An experiment was conducted with a total of 414 U.S. shoppers on a fictitious e-tail site for jeans that employed different levels of personalized content. The results found that the participants exposed to the high-level personalization condition reported a higher cognitive efficiency and higher socialness perception regarding the fashion e-tail site; however, no direct effect of intensity of e-personalization was found on perceived enjoyment. Cognitive efficiency and enjoyment perceptions on the site significantly increased customers' loyalty intentions regarding the site, while website socialness perception had no direct effect on loyalty intentions. Website socialness showed indirect effects on website loyalty intentions only through cognitive efficiency and perceived enjoyment; however, no direct effect from website socialness was found. Implications and limitations of the study were discussed.

• 한국IT서비스학회지
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• 제18권2호
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• pp.1-16
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• 2019

Social media is one of the important marketing channels for companies, changing the way interacting with customers. Marketers attract participation from customers' in social media platforms by producing branded content, which helps them gain various marketing results such as brand awareness, web traffic, and sales. The number of the empirical studies on the effects of social media on marketing performance is still low although various success stories and studies have been published. In particular, IT companies are trying to attract users onto their websites with social media content and promotions; however, they regard the number of the visitors as a vanity metric, which has little effectiveness. The study examined the Effect of the site introduced via Facebook, a typical social medium, on customers' revisit. Precedent studies proved that revisit, one of forms of major visit for satisfactory results of a website, is suitable for analyzing the operational output on Facebook pages. The results of the study demonstrated that Facebook content has a positive impact on website inflows and revisits. Also, it turns out that the higher the average website visit depth reinforces the positive relationship between the rate of the inflow and that of the site revisit.

• 한국생활과학회지
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• 제11권1호
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• pp.69-78
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• 2002

The purpose of this study was to investigate the application of fashion-related web sites and their evaluation. 76 college students major in fashion design were surveyed and the evaluation criteria were classified into five categories such as the accuracy/reliability, the design of a picture, the ease of application, the communication/security, and additional services. The results of this study were as follows: 1. College students used web sites mostly to search for fashion trend information from magazine and fashion information sites. 2. While the media site was excellent in the evaluation criteria such as the accuracy/reliability, the design of a picture and the communication/security, the fashion information site was excellent in the evaluation criteria such as the accuracy/reliability, communication/ security and additional services. 3. The media site and the fashion information site generally ranked high and the fashion brand site ranked low in most evaluation items. 4. By the results of ANOVA, 12 items showed significant differences out of the total 19 items. 5. Out of the total evaluation items, the design of a picture ranked highest and the external link function ranked lowest.

• 정보화연구
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• 제11권3호
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• pp.285-310
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• 2014

인터넷을 기반으로 한 서비스가 확대되면서 전통적인 인재교류시장 환경에 대한 대안으로 인터넷을 통해 구직자의 취직 환경을 촉진 지원하며, 구직자가 자기 주도적으로 취직하도록 도와주는 취업정보 사이트가 빠르게 확산되고 있다. 이에 취업정보 사이트의 품질에 대하여 영향을 미치는 직간접적인 요인들도 증가하고 있다. 한국과 마찬가지 중국에서도 취업정보 사이트 품질에 영향을 미치는 요인의 중요성을 인식하고 있다. 그러나 아직 중국 구직자가 취업정보 사이트를 효과적으로 활용하는 비율이 한국보다는 낮고 취업정보 사이트의 영향요인에 관한 한국과 중국 간 비교 연구가 충분히 이루어지지 않았다. 본 연구에서는 한국과 중국의 서로 다른 온라인 취업 환경에서 구직자에게 영향을 줄 것이라고 생각하고 먼저 취업정보 사이트를 이용한 경험이 있는 한국과 중국 대학생 및 대학원생을 대상으로 양국 간의 취업정보 사이트의 품질요인에 대한 인식도 차이를 알아보고 국가별 특성에 적합한 웹 서비스를 제공할 때 효율적으로 활용이 가능한 유용한 시사점을 도출하였다.

• 한국도서관정보학회지
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• 제25권
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• pp.441-474
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• 1996

Up to recently, information service have emphasized mainly on efficiencies of information collection, storage, process. But, now, many people take interest in criteria and evaluation on quality of information itself and its services because of growth of electronic materials and development of telecommunication. Especially, since the greater part of infomation is made gradually digital format, quality of information service regards as of great importance. This study attempts to investigate the quality problem in information services and its a n.0, pplication. Also, to su n.0, pport high quality, it is needed criteria of information services to evaluate and measure. To understand quality of information services, This articles deal with concept of quality on information related sector, quality management, the reason of importance of information quality, quality work of information services. There is little method to measure and evaluate quality of internet services. So it is necessary to study on internet quality, user's selection on its quality, and development on high quality site.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.303-322
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• 2001

This paper proposes 2 problems of Internet Marketing. Firstly, nowadays many people are aware of Web Service and the services that are available in cyberspace. However they are not fully aware of the concepts and range of Web Services. Secondly, most of the research of Internet Marketing focuses on the service quality of cyber shopping using SERVQUAL in relationship to service quality of shopping malls. Therefore they have a lot of limitations because they do not understand all the media characteristics of Internet. Basically the Internet has service parts and also has characteristics of new advertising. But many research papers do not consider these respects. The purpose of this paper is to study of the effects of Web Service Quality on Internet Commerce Transactions. To accomplish the purpose of this paper effectively, theoretical background of web services was reviewed briefly. We defined Web Services and categorized them. We found that the components of Web Service Quality are Information Providing Service Quality and Advertising Service Quality. Factor analysis is conducted according to the dimensions of each component. We conducted Path analysis how these components affect buyers'attitude and buyers'attitude affect revisit intentions and buyer intentions. The results show that strategies of cycler brand construction are better than strategies of selling to web surfers. The strategies of cyber brand construction are related to buying in that customers increase their visits to the entrepreneur's Web site and this increases the loyalty to that site therefore this is related to buying habits.

• Journal of the Korean Data and Information Science Society
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• 제14권3호
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• pp.553-559
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• 2003

The reliability modeling of distributed systems requires a good understanding the reliability of the components. For thousands of web users, competitiveness in web services means a successful presence on the web. Mean time between failures of a web site on SOAP12/HTTP is considered, where SOAP12 is a protocol intended for exchanging structured information in a decentralized, distrbuted environment. Data were collected from statlab.cam.ac.uk/webstat/stat.html via the internet.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제8권2호
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• pp.206-218
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• 2002

본 논문에서는 서로 다른 플랫폼으로 구성된 허브 사이트 가맹점들이 지역적으로 분산되어 있는 분산 이기종 환경에서 각 가맹점들의 기존 플랫폼을 통일시키지 않고 독립적으로 고객이 관심을 가질만한 맞춤 정보 및 광고를 선정하여 제공하기 위한 시스템 설계 및 구현 내용을 서술한다. 본 논문에서 제안하는 시스템은 각 가맹점을 방문하는 고객들의 정보를 수집하기 위한 모니터링 기능, 고객 개개인의 특성에 맞는 서비스를 선정하기 위한 벡터 모델, 그리고 벡터 모델을 이용하여 선정된 서비스를 허브사이트 또는 각 가맹점을 방문하는 고객 개개인에게 제공하기 위한 기능을 지원한다. 본 시스템은 상점 입장에서는 허브 사이트 가맹점이 됨으로써 기존 플랫폼을 바꾸지 않고도 통합 서비스 및 개인화 서비스 제공이 가능하며, 고객 입장에서는 한번의 고객 등록으로 맞춤 서비스를 제공받을 수 있다는 장점을 갖는다.

• 식품보건융합연구
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• 제8권6호
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• pp.11-17
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• 2022

Emergency transport is directly related to the life of the patient, and rapid transport to the hospital is crucial. However, external environmental factors such as traffic or weather, interfere with hospital transport. In this study, we investigated the external environment affecting hospital transport time. We examined the transfer time and patient treatment time of emergency patients in an area of northern Gyeonggi-do from 2018 to 2020. Diagnosis after arrival at the hospital was used, and on-site treatment time was measured from paramedic arrival time at the scene to departure. Furthermore, we examined whether there was a correlation between the time paramedics left the scene and hospital arrival time through the reason for the delay as recorded in the emergency log. Traffic jams had the greatest impact on patient transport, while transport delays occurred due to heavy rain, but not snow. Among injured patients, electrical accidents were the most problematic in terms of on-site treatment time. This was because a lot of first aid is needed in electrical accidents. It must be necessary to mobilize two ambulances in an emergency through the expansion of infrastructure, prepare a plan for rapid transport in heavy rain, and implement strong laws against transport obstruction.

• 한국IT서비스학회지
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• 제14권4호
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• pp.31-44
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• 2015

Local governments in Korea are involved in three types of online shopping sites : 'direct operation', 'outsourced operation', and 'sales agency.' They are different in terms of the site operator and the charging mechanism among a local government, the site operator, and local producers. This study analyzes their differences in site traffic, local producers' participation, promotion, and partnership. The results from the investigation of 72 shopping sites are the following. First, shopping sites of the 'direct operation' type and the 'outsourced operation' type show significantly higher participation of local producers. Second, the 'marketing agency' type has significantly higher number of promotional activities than the 'oursourced type' which has significantly higher number than the 'direct operation' type. Third, the number of partnerships in the 'marketing agency' type is the highest. The 'direct operation' type is the second and significantly higher than the 'outsourced type.' On the basis of the analysis results, this paper suggests an incubation ecosystem model as a better way of involvement by local governments in online shopping sites.