• Asia Marketing Journal
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• v.9 no.3
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• pp.117-149
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• 2007

It can be explained by congruity theory as a process that consumers engage in a matching process to identify personal community that is congruent with their self-images to find the identification between the self and the personal community. Personal community cues that evoke certain images are viewed as activating similar beliefs about the self (e.g., high status). Individuals prompt a comparison process to determine whether the personal community and self-image are congruent and imagine prototypical users of the personal community and select ones that maximize similarity to their actual or desired self-concept. Identity is devided into personal identity and social identity. Consumers are likely to be influenced by both personal identity and social identity. In this article the influencing factors of the commitment to on-line personal community are explored by the sources of both personal identification and social identification. The results are as follows. The maintenance expression and enhancement expression of personal self influence the level of personal identification positively and the maintenance expression and enhancement expression of social self influence the level of social identification positively. The level of both social and personal identification positively influence the commitment to on-line personal community which gives positive responses to the source enterprise that allows the cyberspace and the other benefits to be used.

• Journal of KIISE:Software and Applications
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• v.29 no.6
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• pp.367-376
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• 2002

XML allows users to define elements using arbitrary words and organize them in a nested structure. These features of XML offer both challenges and opportunities in information retrieval and document management. In this paper, we propose a new methodology for computing similarity considering XML semantics - meanings of the elements and nested structures of XML documents. We generate extended-element vectors, using thesaurus, to normalize synonyms, compound words, and abbreviations and build similarity matrix using them. And then we compute similarity between XML elements. We also discover and minimize XML structure using automata(NFA(Nondeterministic Finite Automata) and DFA(Deterministic Finite automata). We compute similarity between XML structures using similarity matrix between elements and minimized XML structures. Our methodology considering XML semantics shows 100% accuracy in identifying the category of real documents from on-line bookstore.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.287-296
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• 2014

Given rapid growth of mobile messenger services (MMSs) such as KakaoTalk, Line, and Wechat, it has become critical to understand the mechanisms that lead to user loyalty in the MMS context. In this regard, this study examined key factors of user loyalty in the MMS environment. We posit attitudinal loyalty and IT expertise as key drivers of behavioral loyalty. In addition, the impacts of perceived usefulness and emotion on attitudinal loyalty were examined. Data collected from 235 KakaoTalk users who have used more than 1 year were empirically tested against a research model using partial least squares. The analysis results found that both attitudinal loyalty and IT expertise play an important role in enhancing behavioral loyalty in the MMS context. The findings of this study indicate that perceived usefulness and positive emotion significantly influence attitudinal loyalty, whereas negative emotion negatively affects it. The analysis results provide several insights that can help MMS providers understand the role of emotion in enhancing user loyalty.

• Spatial Information Research
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• v.19 no.4
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• pp.91-97
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• 2011

In this paper, we propose an architecture for geosemantic services. With the rapid progress of web services, wireless internet technologies and popularization of smart phone in recent years, a lot of applications based on geographic information are being developed. Moreover the search portals empowered by semantic web technologies are enabling general users to access on-line resources more easily. However, several studies in GIS domain have pointed out the practical limitation of existing service patterns, which are limited only to linking heterogenous spatial databases, insufficient for several important use cases. Hence we draw functional elements of geosemantic services from GIS and semantic web standards, and present the use cases and a new architecture for geosemantic services. This approach could set a foundation to implement geoemantic services.

• The KIPS Transactions:PartA
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• v.10A no.6
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• pp.757-768
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• 2003

Recently, the renewable energy resources play an important role as an energy resources of future due to an environmental pollution and lack of resources and so on. The development and diffusion of information systems related to renewable energy resources have been driven actively abroad. However, at domestic an efficient history management for renewable energy resource data and web retrieve service are not provided. Therefore, in this paper, we propose a history data management system for the renewable energy resources, which stores and manages vast history information of renewable energy resource data systematically. This system collects renewable energy resource data in the outside observation system and stores them in the history database. The stored Information is retrieved through the history query process and can be provided in various forms - table, graph, chart and counter line, etc. - on the internet. Especially, the proposed system manages the history data in real-time so the latest information is always provided to the users through the web interface.

• The Transactions of the Korea Information Processing Society
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• v.4 no.12
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• pp.3211-3218
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• 1997

This paper addresses an eye location algorithm which is essential process of human face tracking system for natural video-conferencing. In current video-conferencing systems, user's facial movements are restricted by fixed camera, therefore it is inconvenient to users. We Propose an eye location algorithm for automatic face tracking. Because, locations of other facial features guessed from locations of eye and scale of face in the image can be calculated using inter-ocular distance. Most previous feature extraction methods for face recognition system are approached under assumption that approximative face region or location of each facial feature is known. The proposed algorithm in this paper uses no prior information on the given image. It is not sensitive to backgrounds and lighting conditions. The proposed algorithm uses the valley representation as major information to locate eyes. The experiments have been performed for 213 frames of 17 people and show very encouraging results.

• Journal of the Korea Society of Computer and Information
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• v.15 no.10
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• pp.201-207
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• 2010

This paper covers a series of activities including initial proposal and actual development for the performance improvement of large-scale public facility management system under the application of green IT concept, which finally produced various excellent results in the administration of expense control, human resources, and general affairs. Actual development procedure starts from the analysis required by system users with the purpose of finding cost reduction opportunities under the application of green IT concept, which is followed by a series of activities including making a proposal for performance improvement, the development of trial system and the actual application into real system. As an example of large-scale public facility management system, national qualification management system was taken in order to convert the existing individual test storage unit into on-line storage space equipped with reinforced security function, resulting in acquisition of efficient productivity and greater savings in human resources as well as general expenses. A comparison with existing system and newly developed system was made in the area of number of operators, abnormal processing, system maintenances. It proved that efficiency increased to the minimum of 2 times and to the maximum 12 times with the 5 million savings of personal storage unit.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2000.05a
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• pp.93-97
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• 2000

In an era of very rapid technological change, standardization organizations have been confronted with the problem that they should develop more new and more complex standards as strategic tools for enforcement of competitive power in shorter time according to the reduction of Life Cycle of products and the increase in the number of standards and their complexity. To cope with this challenge, we introduce the functionalities and development directions for implementing standardization information system. Also this paper describes the architecture of the next generation system for standard information that enabling information sharing and exchanging using XML. Finally, we suggest implementation framework of Standardization Vortal Site for the One-stop service of integrated standards information which provide users with standards development roadmap and give brief introduction to SOL(Standards On-Line) site which is operated by ETRI/PEC.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.17 no.2
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• pp.1-17
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• 2018

The living lab is a user-participatory innovation space where users can solve problems by themselves. Living Lab members are able to participate in all aspects of product development from technology conception. In this study, to prevent pedestrian accidents, auto-image sensing signal system was developed in Jeonju City, using the Living Lab method. In addition, we measured effectiveness of the auto-image sensing signal system with respect to pedestrian waiting time, pedestrian and driver signal violation, and pedestrian jaywalking. It was also compared the measures before installation, after installation and after applying Living Lab method. As a result, all of the three measures of effectiveness appeared to be more effective after Living Lab than after installation. Overall, this study is very significant in that it is the first case where the living lab is applied in transportation.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.2
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• pp.149-156
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• 2018

Now RC cars have become a culture where everyone who wants to feel precise control and rushing instinct regardless of sex, young or old can participate. In addition, RC cars have attracted a lot of people because they can feel the feeling of driving while driving a car in a small, lightweight body. In line with these trends, various development companies are focusing on functional aspects such as driving and speed improvement for each environment and their sophistication. Of course, driving performance alone can bring a tremendous ripple effect, but what you can do with a RC car is only part replacement and motor modification. Therefore, we will develop RC car based on raspberry pie, control by application, add various functions through sensor recognition, and develop RC car that can travel through video information that can be obtained using web cam. As a small RC car, we carry out research that can combine the functions that can be used as a robot that moves at various construction sites and accident sites where people can not enter, and which can attract users' interest.