• 한국프랜차이즈경영연구
• /
• 제14권1호
• /
• pp.1-21
• /
• 2023

Purpose: During COVID-19, consumers prefer social distancing or contactless activities for safety, and hygienic condition has become one of the most important factors in evaluating restaurants. Therefore, this study aims to investigate whether offline/online word-of-mouth is affected by restaurant quality. Research design, data and methodology: The data were collected from 480 consumers who had experiences of visiting a restaurant in the past 90 days and analyzed with SPSS 28.0 and SmartPLS 4.0 programs. Results: Physical environment and menu had positively significant effects on brand love, while employee service and hygiene had no significance on brand love. Restaurant environment, menu, and hygiene had negatively significant effects on brand hate, but employee service had not significant impact on brand hate. Brand love had positively significant effects on offline and online word-of-mouth, and brand hate had negatively significant effects on offline and online word-of-mouth. Conclusions: First, restaurants need to develop a pleasant space where customers can have emotional experiences. Second, restaurants need to fulfill customers' desire for global food consumption. Third, restaurants should ensure hygiene and safety to prevent customers' brand hate. Lastly, restaurants need to establish offline/online word-of-mouth strategy to identify which restaurant quality attributes influence brand love/hate and offline/online word-of-mouth.

• 정보화정책
• /
• 제18권4호
• /
• pp.59-84
• /
• 2011

인터넷정보는 네티즌들의 정책과정참여와 정부신뢰에 큰 영향을 미칠 것으로 추론되며, 그 영향은 인터넷정보의 질을 높게 인식할수록 클 것이다. 이를 실증적으로 규명하기 위해 인터넷정보의 질을 구성하는 요소를 파악하고, 인터넷정보의 질에 대한 네티즌의 인식이 정책과정참여와 정부신뢰에 미치는 영향을 분석했다. 전국의 20-30대 네티즌을 대상으로 2010년 11월 20일부터 2010년 11월 30일까지 온라인 설문조사를 실시하였으며, 회수된 300부 중 불성실 응답을 제거하고 연구대상으로 적절하지 않은 자료를 제외한 266부의 데이터를 토대로 분석하였다. 분석결과는 첫째, 인터넷정보의 질에 대한 긍정적 인식은 온라인 정책과정참여를 증가시키는 반면에 오프라인 정책과정참여를 약하게 감소시킨다. 둘째, 온라인 정책과정 참여는 오프라인 정책과정참여를 활성화시키고 있다. 셋째, 오프라인 정책과정참여는 정부신뢰에 부정적인 영향을 강하게 미치는 것으로 나타난 반면에 온라인 정책과정참여의 정부신뢰에 대한 영향은 나타나지 않았다. 이러한 결과는 인터넷정보의 질이 향상되면, 오프라인 정책과정참여는 조금 약화되는 반면에 온라인 정책과정참여는 상당히 활성화될 것임을 의미한다. 이어서 온라인 정책과정참여는 오프라인 정책과정참여를 대폭 증가시킴으로써 정부신뢰를 크게 약화시킬 개연성이 있음을 의미한다.

• 한국의류학회지
• /
• 제33권11호
• /
• pp.1707-1718
• /
• 2009

This study examines the effects of perceived risks on purchase decision behavior among Internet fashion consumers. The study survey used a self-administered questionnaire and a total data of 244 responses were used for analysis. The results of this study are as follows: First, the perceived risks consist of 6 factors, quality risk, counterfeit product risk, credit dealing risk, social/psychological risk, size and appearance risk, and delivery risk. The purchase decision behavior consist of 3 factors, delay of purchase decision, website switching, and offline conversion behavior. Second, purchase time positively affected the quality risk and credit dealing risk. Purchase frequency negatively affected the quality risk and credit dealing risk. Third, the quality risk, size and appearance risk, counterfeit product risk, and credit dealing risk positively affected the delay of purchase decisions. Quality risk and counterfeit product risk positively affected website switching. In addition, quality risk, social/psychological risk, and credit dealing risk positively affected the offline conversion behavior. Fourth, credit dealing risk negatively affected a short term purchase intention and the delivery risk negatively affected a long term purchase intention. The social/psychological risk and credit dealing risk negatively affected the repurchase intention.

• 디지털융복합연구
• /
• 제15권6호
• /
• pp.165-178
• /
• 2017

정보통신기술의 발달로 생활밀착형 등의 업종에서 다양한 O2O플랫폼이 개발되고 있다. 이 연구의 목적은 O2O 비즈니스의 특성에 따라 O2O서비스의 만족도에 영향을 미치는 온라인과 오프라인의 품질의 요인들이 각각 무엇인지 고찰하고자 하며, 만족도와 재이용의도와의 인과관계를 규명하는데 있다. 온라인 품질의 요인들로는 정보품질, 시스템품질, 서비스품질을 사용하였고, 오프라인 품질은 지각된 품질과 지각된 가격을 요인으로 하여 199명의 O2O서비스 사용자를 대상으로 설문 조사를 실시하였다. 탐색적 요인분석과, 다중회귀분석을 이용한 매개분석을 하여 시스템품질과 지각된 가격이 사용만족도에 긍정적인 영향을 미치며, 사용만족도가 재이용의도에 긍정적인 영향을 미친다는 것을 확인했다. 이는 O2O플랫폼을 구축하는 사업자는 최우선으로 시스템품질에 초점을 맞추어야하고, 플랫폼에 등록하는 오프라인 사업자는 경쟁력 있는 가격을 책정할 수 있도록 하여야 한다. 이러한 결과는 소비자가 요구하는 온라인서비스를 위해 정보통신기술을 활용한 서비스개발과 서비스제공자인 오프라인 업체 선정을 위한 가이드라인을 제공하는 것에 기여 할 것이다. 본 연구에서 다루지 못한 업종별, 서비스별 세분화된 추가적인 연구를 수행 한다면 소비자의 개인 특성에 맞는 맞춤형 O2O서비스를 제공할 수 있을 것이다.

• Journal of Information Technology Applications and Management
• /
• 제24권4호
• /
• pp.1-12
• /
• 2017

Item-based collaborative filtering (IBCF) is an important technology that is widely used in recommender system of online shopping malls. It uses historical information to compute item-item similarity and make predictions. However, in offline shopping each customer's purchasing pattern can be occurred continuously and repeatedly due to time and space constraints contrast to online shopping. Those facts can make IBCF to have limitations from being applied to offline shopping malls directly. In order to improve the quality of recommendations made by IBCF in offline shopping mall, we propose an ensemble approach that considers both item-item similarity of IBCF and each customer's purchasing patterns which are modeled by item networks. Our experimental results show that this approach produces recommendation results superior to those of existing works such as pure IBCF or bestseller approaches.

• 산업경영시스템학회지
• /
• 제39권3호
• /
• pp.47-55
• /
• 2016

The proliferation of the Internet and related technologies has led to a new form of distribution channels, namely online retailers. The conventional offline and the new online retailers have different transaction costs perceived by the consumers in the following perspectives: the accessibility to the product information, the traffic cost and the opportunity cost for the time to visit the store, the delivery time and the possibility of 'touch and feel' to test the quality of the product. In particular, the online retailers have lower distribution cost structure in that they do not have physical stores, which results in lower selling price. Thus they continuously offer price competition against offline retailers using the lower selling cost as competitive weapon. Moreover the emergence of the social commerce is likely to intensify the competition between the online and offline retailers. To survive in this fierce competition, the offline retailers are trying to defend their business interests by sticking to offline transaction in anticipation of increased customer loyalty, customer's preference for 'touch and feel' style shopping, and others. Despite of these efforts, customers who touch and feel a product in an offline store but purchase the product through an online retailer are increasing. To protect such customers, recently, some of the offline retailers began to provide the mobile discount service (MDS) which enables the offline customers to purchase a product at a discounted price through the mobile applications. In business competitions, the price discount strategy is usually considered to secure more market share at the cost of lower profit. In this study, however, we analyze the effect of MDS as a weapon for securing more profit. To do this, we set up a game model between the online and offline retailers which incorporates the effect of the MDS. By numerically analyzing the Nash equilibrium of the game, some managerial implications for using the MDS for more profit are discussed.

• International journal of advanced smart convergence
• /
• 제12권4호
• /
• pp.293-299
• /
• 2023

In recent years, with the rapid development of real-time rendering technology, the quality of the images produced by real-time rendering has been improving, and its application scope has been expanded from games to animation and advertising and other fields. This paper analyses the development status of real-time rendering technology in 3D animation by investigating the 3D animation market in China, which concludes that the number of 3D animations in China has been increasing over the past 20 years, and the number of 3D animations using real-time rendering has been increasing year by year and exceeds that of 3D animations using offline rendering. In this study, a real-time rendering and offline rendering 3D animation are selected respectively to observe the screen effect of characters, special effects and environment props, and analyse the advantages and disadvantages of the two rendering technologies, and finally conclude that there is not much difference between real-time rendering 3D animation and offline rendering 3D animation in terms of quality and the overall sense of view, and due to the real-time rendering of the characteristics of the WYSIWYG, the animation designers can better focus on the creation of art performance. Real-time rendering technology has a good development prospect and potential in 3D animation, which paves the way for designers to create 3D content more efficiently.

• 디지털융복합연구
• /
• 제5권1호
• /
• pp.141-157
• /
• 2007

Due to the development of Internet and networking technologies, it is much more easier to get in touch with public service through the web services such as tax, travel information, getting a job, etc. In order to measure the quality of official government web sites, we are to test the difference between the web quality of the government sites and the offline feature of the same official service by means of customer perspectives. The resulting of this study show that the quality of official web site has been improved so far though such areas as privacy, security needed to be updated. Especially the web interface or contact point of the digital media should be reflected customer's need so that the online materials may be quickly updated according to the request of client's.

• 무역학회지
• /
• 제42권1호
• /
• pp.141-163
• /
• 2017

O2O 커머스(Online to Offline)는 최근 몇 년간 ICT 분야에서 가장 각광받고 있는 비즈니스 모델 중에 하나로 온라인 소비자를 오프라인 매장으로 유인하는 것이다. 중국의 경우 2010년 온라인 공동구매가 출현한 이래 사용자가 폭발적으로 증가 추세를 보이고 있으나, 중국 O2O 커머스에 대한 연구는 대부분 문헌적 연구로 실증적인 연구가 부족한 실정이다. 따라서 본 연구는 O2O 커머스의 특성과 목표지향적 행동모형에 근거한 소비자 특성이 O2O 이용자들의 신뢰, 욕구, 이용의도에 미치는 영향을 실증적으로 분석하고자 하였다. 선행연구를 통해 구성변수들을 Online 특성, Offline 특성, O2O 신뢰, 소비자특성, 이용에 대한 욕구, 이용의도 등으로 구분하고, 구성변수들 간의 관계를 이론적 모형으로 구축하였다. 또한 이들 변수들 간의 관계를 실증적으로 검증하기 위해 중국 O2O 커머스의 이용자들을 대상으로 설문조사를 실시하고 SPSS와 AMOS를 이용하여 분석하였다. 세부가설을 포함한 총 10개의 가설 중 Online 특성의 이동성과 Offline 특성의 서비스품질은 신뢰에 유의한 영향을 나타내지 않았으나 나머지 8개의 가설들은 모두 채택되었다.

• 공학교육연구
• /
• 제25권1호
• /
• pp.12-21
• /
• 2022

The College of engineering's capstone design is student-team-centred learning based on project-based learning and is one of the most important courses for students aiming to be competent professional engineers capable of solving real industrial problems. Therefore, in order to resolve the capstone problems, various face-to-face contacts such as frequent industrial site visits, multiple meetings with diverse people including team members, and repeated contacts with course-supervising and team-advising professors are prerequisite processes. However, according to the transition to fully online education due to the global pandemic of COVID-19, capstone design courses for 2020 and 2021 were also conducted online. Based on the modified students' evaluations of educational quality (SEEQ) with 3 perspectives such as curriculum, teaching-staff and students themselves, this study compares their evaluations of offline capstone designs from 2013 to 2019 and online capstone designs in 2020 and 2021 in the context of COVID-19. In 3 perspectives, the difference in students' evaluation of the online capstone between the beginning and the end of the course shows a positive effect, which is better than the offline capstone. Also, in various dimensions for each perspective, the online capstone shows a better evaluation than the offline capstone. These findings suggest that the online capstone design curriculum can be expected to have educational effects as well as students' satisfaction with the online curriculum in the future.