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The Effects of Fashion Mobile Word-of Mouth -Focus on Facebook- (패션제품에 대한 모바일 구전효과 -페이스북을 중심으로-)

  • Jung, Jieun;Choo, Ho Jung;Lee, Ha Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.186-201
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    • 2013
  • This study investigates the effects of information type, direction of information, method of suggestion, tie strength, and interactions among these variables on the acceptance and diffusion of fashion product information in the mobile Facebook environment. Two subsequent studies were conducted to test the relationships among mobile SNS WOM factors. Two independent on-line surveys were implemented. Six hundred forty consumers aged between 20 and 39 were recruited for Study 1, and four hundred and eighty for Study 2. We manipulated the WOM delivery situation by information type (factual/evaluative), information directionality (positive/negative), tie-strength (strong/weak), and information presentation method (text/image/rink). Eight scenarios were developed and randomly assigned to the research participants. Frequency analysis, reliability, factor analysis, regression analysis, and ANOVA were implemented using SPSS 18.0. The Analysis of experiment data produced interesting results. Most WOM factors (including the information type, information presentation method, and tie strength) influence WOM acceptance; however, only the tie strength effected WOM activity. It was also proven that people are prone to accept information that is more realistic, objective, and negative, and they tend to accept information with visual factors, such as images and video clips rather than a simple text message. In this study, we offer a practical perspective to fashion industry and marketers who have an interest in SNS marketing. We have defined the distinct characteristics of mobile WOM that have been formed by a combination of former on/off-line WOM characteristics. To examine the moderating roles of two types of consumer innovativeness, fashion innovativeness and technology innovativeness were also measured and found to have significant moderating effects between mobile SNS WOM factors and their consequences. The paper concludes with a discussion on managerial implications and limitations.

A Study on the online of PDF Electronic Documents System (인터넷 원거리출판의 응용과 PDF의 인쇄활용에 관한 연구)

  • 유영수;강영립;김병현;이광수
    • Proceedings of the Korean Printing Society Conference
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    • 2001.06a
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    • pp.63-77
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    • 2001
  • PDF(Portable Document Format) is a file format that Adobe advances postscritp technique and use in managing document information or electric publishing(internet, CD-ROM, DVD). PDF is a devised document type for being able to read and print anywhere, independent of OS, printer type, resolution, and the kind of computer etc. Because this includes a compressing function, it transfers document through a small size of file in internet or intranet. In addition, that is a file format has various advantages-sharing of information and transfering documents in on line or off line environment. In this paper, we developed electronic document system using PDF format. Electronic document system consists of filter, automatic indexing, special searching system and web server. The information used in this paper is database made using Zwon\`s DocuCom. The filter recognizes various kinds of document structure. And according to property of document, it produces ASCII output. In addition to processing various formats of document, the filter can extract keywords in documents of MS WORD, Excel, Powerpoint, PDF, CAD etc. This filter uses the structure of window printer drive and can extract the information for text, page, font type and size from relevant document. The automatic indexing recognizes the formatted tag of document form ASCII text produced by filter and extracts adequate keyword to structure and property of document. PDF electronic document systems proposed in this paper can be used in Internet, PC communication. Users can choose and read electronic documents by two ways. First, users can choose and read relevant books using PDF electronic document homepage. Second, users can use PDF integrated-search system. User can search after inputing keyword and choose reference field and type of data. But, now, PDF products of Adobe can\`t support the Korean character. If this problem is resolved, we thick that PDF applications system looks active. Although there is limited function in case of using Zwon DocuCom used in this study, we think that there isn\`t a great deal of difficulty in electronic document and building digital database.

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Multi-Channel Behavior for Fashion Product Purchases and the Difference of Perceived Risk by Channel Type -The Case of College Men and Women- (패션 상품 구매 과정에서의 다중 경로 활용과 경로별 위험 지각 차이 -대학생 성별에 따른 비교-)

  • Chung, Ihn Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.2
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    • pp.277-292
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    • 2014
  • This study investigated consumers' multi-channel behavior for fashion product purchases and compared perceived risks by channel type. A survey involving male and female college students was conducted in the Daegu and Gyungbuk area in December 2013. A total of 400 responses were analyzed using descriptive statistics, chi-square analysis, independent sample t-test, paired t-test, factor analysis, and reliability analysis. An internet shopping mall was the most frequently chosen retailer type for fashion product purchases and information searches. In addition, respondents also preferred independent branded stores, department stores, and non-branded stores. The number of retailer types for clothing item purchases ranged from 1 to 6 and the average was 3.06. The number of retailer types was significantly higher in women groups according to gender variables. Perceived risk had the highest evaluation score for internet shopping malls. Department stores were recognized as a reliable retailer type. The construct of perceived risk was shown as similar in off-line stores such as department stores, independent branded stores, and non-branded stores. Instead, the construct was differentiated from the case of internet shopping malls. Some insightful suggestions were suggested for future research and industrial marketing plans based on the results.

Spatial distribution of dinoflagellate resting cysts in Yellow Sea surface sediments

  • Hwang, Choul-Hee;Kim, Keun-Yong;Lee, Yoon;Kim, Chang-Hoon
    • ALGAE
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    • v.26 no.1
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    • pp.41-50
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    • 2011
  • Yellow Sea surface sediment samples collected on October 15-31, 2003 were analyzed using the palynological process to investigate the spatial distribution of dinoflagellate resting cysts. The sampling areas comprised four latitudinal transects, the northernmost of which was located off the Shandong Peninsula, China and the southernmost off Jeju Island, Korea. Each transect line was composed of six to nine stations, spanning the distance between the Chinese and Korean coasts. Twenty-five different types of dinoflagellate cysts were identified. Gonyaulax scrippsae, Alexandrium spp. (ellipsoidal type), and G. spinifera were the most dominant at all stations surveyed. Dinoflagellate cysts belonging to the Gonyaulacales comprised over 50% of all cysts collected. The latitudinal distribution trend showed that cyst concentrations along the two middle transects were much higher than those along the two northern and southern transects. Cyst concentrations in the offshore central areas reached their highest values within each transect and gradually decreased toward the Chinese and Korean coasts. Overall, cyst concentrations were markedly elevated in the offshore central Yellow Sea areas and gradually decreased outward in all four directions. This concentric cyst distribution pattern was consistent with the hydrographic features of the Yellow Sea, such as circular current systems, sedimentary properties, and water depth.

Properties of Defect Initiation and Fatigue Crack Growth in Manufacturing Process of Bearing Metal (베어링메탈 제조공정에 따른 결함발생 및 피로균열 전파특성)

  • Kim, Min-Gun
    • Journal of Industrial Technology
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    • v.35
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    • pp.3-8
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    • 2015
  • A study has been made on defects which are formed in manufacturing processes of engine bearing and also on fatigue crack growth behavior in each step of bearing metal manufacturing. After the first step(sinter brass powder on steel plate ; Series A) many voids are made on brass surface and its size is decreased by the second step(rolling process of sintered plate ; Series B). After the third step(re-sintering step of brass powder and rolling ; Series C) the number of voids is decreased and its type shows line. The time of fatigue crack initiation and the growth rate of fatigue crack are in order of Series A, Series B, Series C. These reasons are that void fosters the crack initiation and growth, and residual stress made by rolling process effects on the crack growth rate in Series B, C. In forming and machining processes by use of final bearing metal, crack was observed at internal corner of flange and peeling off was observed at junction between steel and brass. Owing to the above crack and peeling off, it is considered that there is a possibility of fatigue fracture during the application time.

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Development of Arc Fault Circuit Interrupter Using the Distorted Voltage Wave in Electric Arc Faults (아크사고 발생 시 전압 왜형파를 이용한 아크차단기 개발)

  • Kwak, Dong-Kurl
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.62 no.6
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    • pp.876-880
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    • 2013
  • The major causes of electrical fire are classified to short circuit fault, overload fault, electric leakage and electric contact failure. The principal factor of the fire is electric arc or spark accompanied with such electric faults. Earth Leakage Circuit Breaker (ELB) and Molded_case Circuit Breaker (MCCB), that is, Residual Current Protective Devices (RCDs) used on low voltage distribution lines cut off earth leakage and overload, but the RCD can not cut off electric arc or spark to be a major factor of electrical fire. As the RCDs which are applied in low voltage distribution panel are prescribed to rated breaking time about 30[ms] (KS C 4613), the RCDs can't perceive to the periodic electric arc or spark of more short wavelength level. To improve such problems, this paper studies on an arc fault circuit interrupter (AFCI) using the distorted voltage wave in electric arc faults. The proposed voltage sensing type AFCI is an electrical fire prevention apparatus of new conception that operates a circuit breaker with sensing the instantaneous voltage drop of line voltage at electrical faults occurrence. The proposed AFCI is composed of control circuit topology using some semiconductor switching devices. Some experimental tests of the proposed AFCI confirm practicality and the validity of the analytical results.

Defect Genesis and Fatigue Failure Behaviour of Bearing Metal in Manufacturing Processes (제조 공정에 따른 베어링메탈의 결함발생 및 피로파괴거동)

  • Kim, Min-Gun
    • Journal of Industrial Technology
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    • v.31 no.A
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    • pp.45-51
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    • 2011
  • A study has been made on defects which are formed in manufacturing processes of engine bearing and also on fatigue crack growth behavior in each step of bearing metal manufacturing. After the first step (sinter brass powder on steel plate ; Series A) many voids are made on brass surface and its size is decreased at the second step (rolling process of sintered plate ; Series B). After the third step (re-sintering step of brass powder and rolling ; Series C) the number of voids is decreased and its type shows line. The time of fatigue crack initiation and the growth rate of fatigue crack are in order of Series A, Series B, Series C. These reasons are that void fosters the crack initiation and growth, and residual stress made by rolling process affects on the crack growth rate in Series B, C. In forming and machining processes by use of final bearing metal, crack was observed at internal corner of flange and peeling off was observed at interface between steel and brass. Owing to the above crack and peeling off, it is considered that there is a possibility of fatigue fracture during the application time.

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Studies on Energy Metabolism of Growing Chicken (닭의 에너지 대사(代謝)에 관(關)한 연구(硏究))

  • Kwon, Soon Ki;Oh, Hong Rock
    • Korean Journal of Agricultural Science
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    • v.9 no.2
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    • pp.540-545
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    • 1982
  • An energy metabolism study was conducted with two commercial strains of meat-type chickens, Hubbard and Cobb, and two egg strains, Hy Line and Korean-bred Hanhyup 325. The heat production of growing chickens from each strain were measured by the use of an open-circuit gravimetric respiration calorimeter. The data obtained from this study were summarized as fallows. 1. The average body weight of 9-wk-old Hubbard broilers reared in battery cages was 2,570g/bird. The average body weights of 9-wk-old Hy Line chicks and Hanhyup 325 were 777 and 748g/bird, respectively. 2. At 3 weeks of age, the Hubbard broiler chicks consumed two times the feed consumed by Hy Line chicks (54.6g VS. 26.7g/bird/day). These values increased to 151g and 57.2g/bird/day, respectively, at 8 weeks of age, indicating that the difference in feed intake between meat and egg-type chicks tends to increase as they grow older. In terms of water consumption, the 5-wk-old Hubbard broiler chicks drank $226m{\ell}/bird/day$ as compared with $58m{\ell}$ by Hy Line chicks. These values increased to 282 and $70m{\ell}$, respectively, at 8 weeks of age. 3. The excreta outputs of Hubbard broilers and Hy Line chicks were 18.7 and 6.1g DM/bird/day at 4 weeks of age, and 41.5 and 10.0g DM/bird/day at 8 weeks of age, respectively. 4. The energy metabolizability of broiler chicks were 75.4~77.1% compared to 75.0~83.5% by egg-type chicks. 5. The respiratory quotient (RQ) was between 0.78 and 0.97. There seems to be no difference in RQ between meat and egg-type chicks. The RQ tended to decrease when feed intake was low and vice versa. 6. Both meat and egg-type chicks produced $83.1{\sim}123.1Kcal/kg^{\frac{3}{4}}B.W./day$. The considerably low value of $83Kcal/kg^{\frac{3}{4}}B.W./day$ was obtained when the chicks were off the feed under the stressful conditions. The high value of 123.1Kcal was obtained when the chicken chamber temperature rose to $27{\sim}34^{\circ}C$.

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Effects of Regulation against Unlicensed Contents Sharing on the Contents Producers' Profit (불법복제에 대한 규제가 콘텐츠 제작자의 수익에 미치는 영향)

  • Koh, Byung-Wan;Song, Hee-Seok;Ryu, Young;Lee, Sang-Ho;Kim, Dong-Il
    • The Journal of the Korea Contents Association
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    • v.10 no.2
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    • pp.320-329
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    • 2010
  • As software producers have tried to keep their profit against illegal piracy, contents producers also want to protect their contents from unlawful sharing among users. Some researchers uncovered that the regulation on the unlicensed contents is not the best policy to maximize their profit mainly due to network effect but this issue has been still controversial. In this paper, we develop a model to investigate the effect of regulation against unlicensed contents sharing on the profit of contents producers and present the optimal condition to maximize profit of contents producers under the regulation and non-regulation of unlicensed contents. As a result, we analyzed that the firm's payoff under the regulation on unlicensed contents is not always greater than the payoff under the non-regulation because of network externality. If the additional utility from off-line purchase of type P consumers (who enjoy the additional benefit of off-line purchase) is large enough, then the firm's payoff is maximized without regulation.

Design of an Optimal Controller with Neural Networks for Nonminimum Phase Systems (신경 회로망을 이용한 비최소 위상 시스템의 최적 제어기 설계)

  • 박상봉;박철훈
    • Journal of the Korean Institute of Telematics and Electronics C
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    • v.35C no.6
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    • pp.56-66
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    • 1998
  • This paper investigates a neuro-controller combined in parallel with a conventional linear controller of PID type in order to control nonminimum phase systems more efficiently. The objective is to minimize overall position errors as well as to maintain small undershooting. A costfunction is proposed with two conflict objectives. The neuro-controller is trained off-line with evolutionary programming(EP) in such a way that it becomes optimal by minimizing the given cost function through global evaluation based on desired control performance during the whole training time interval. However, it is not easy to find an optimal solution which satisfies individual objective simultaneously. With the concept of Pareto optimality and EP, we train the proposed controller more effectively and obtain a valuable set of optimal solutions. Simulation results show the efficacy of the proposed controller in a viewpoint of improvement of performance of a step response like fast settling time and small undershoot or overshoot compared with that of a conventional linear controller.

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