• Journal of Distribution Science
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• v.20 no.5
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• pp.105-117
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• 2022

Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

• Journal of Radiation Protection and Research
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• v.29 no.1
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• pp.65-71
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• 2004

A multi-attribute utility analysis was investigated as a tool for the decision support of countermeasures in early phase of a nuclear accident. The utility function of attributes was assumed to be the second order polynomial expressions, and the weighting constant of attributes was determined using a swing weighting method. Because the main objective of this study focuses on the applicability of a multi-attribute utility analysis as a tool for the decision support of countermeasures in early phase of a nuclear accident, less quantifiable attributes were not included due to lack of information. In postulated accidental scenarios for the application of the designed methodology, the variation of the numerical values of total utility for the considered actions, e.g. sheltering, evacuation and no action, was investigated according to the variation of attributes. As a result, it was shown that the numerical values of total utility for the actions are distinctly different depending on the exposure dose and monetary value of dose. As increasing in both attributes, the rank of the numerical values of total utility increased for evacuation, which is more extreme action than for sheltering, while that of no action decreased. As expected probability of high dose is higher, the break-even values for the monetary value of dose, which are the monetary value of dose when the ranking of actions is changed, were lower. In audition, as aversion psychology for dose is higher, the break-even values for dose were lower.

• Journal of the Korean Society for Precision Engineering
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• v.28 no.4
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• pp.482-489
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• 2011

In practical design process, designer needs to find an optimal solution by using full factorial discrete combination, rather than by using optimization algorithm considering continuous design variables. So, ANOVA(Analysis of Variance) based on an orthogonal array, i.e. Taguchi method, has been widely used in most parts of industry area. However, the Taguchi method is limited for the shape optimization by using CAE, because the multi-level and multi-objective optimization can't be carried out simultaneously. In this study, a combined method was proposed taking into account of multi-level computational orthogonal array and TOPSIS(Technique for Order preference by Similarity to Ideal Solution), which is known as a classical method of multiple attribute decision making and enables to solve various decision making or selection problems in an aspect of multi-objective optimization. The proposed method was applied to a case study of the multi-level shape optimization of lower arm used to automobile parts, and the design space was explored via an efficient application of the related CAE tools. The multi-level shape optimization was performed sequentially by applying both of the neural network model generated from seven-level four-factor computational orthogonal array and the TOPSIS. The weight and maximum stress of the lower arm, as the objective functions for the multi-level shape optimization, showed an improvement of 0.07% and 17.89%, respectively. In addition, the number of CAE carried out for the shape optimization was only 55 times in comparison to full factorial method necessary to 2,401 times.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.353-364
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• 1998

Consumer knowledge has been discussed as an important concept to understand information processing such as information search and evaluation process. It has been defined as the amounts and contents of information in consumer's memory accumulated by experiences. According to literature review, experts who have much knowledge are likely to retrieve their information related to products for a purchase efficiency. Therefore, they are likely to simplify the information processing for a choice. The purpose of this study was to examine the relationship between clothing product knowledge and evaluative criteria for a purchase. The results were as follows; First, it was found out that evaluative criteria were composed of four dimensions such as the management, the esthetic, the fitness and the brand. Therefore, it is implied that evaluative criteria for purchasing clothing products were multidimensional. Second, the level of objective knowledge was low, and consumers perceived that they didn't have much knowledge related with clothing products. Also, the relationships between objective and subjective knowledge were positive but low. Third, the evaluative criteria were effected by the level of consumer's knowledge significantly. In subjective knowledge, the subjects in a high group considered all criteria more deeply than in a low group. But there was a significant difference only in the esthetic between two groups in objective knowledge. The results of this study imply that consumer knowledge may influence evaluation process. Knowledgeable consumer would consider product attributes deeply for evaluating clothing products, and especially, the esthetic would be an important factor as an attribute including the instrumental and expressive functions in a purchase phase. Therefore, consumer knowl- edge would be a basis of predicting expert's information processing and managing heavy buyer or loyal consumers in apparel industry.

• Journal of the Ergonomics Society of Korea
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• v.31 no.1
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• pp.63-76
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• 2012

Objective: The main objective of this study is to propose a user-centered assessment metric for ubiquitous services. Background: As the ubiquitous era took off, the interactions between ubiquitous services and users have come to take an important position. It is essential to conceptualize a new assessment model that considers human-system interaction capability with a user-centered design perspective. Method: The evaluation model for the interactivity of ubiquitous service was approached from the concept of usability and inter-personality of services. As a validation study, suggested assessment metric was utilized to evaluate the u-Home service. Priority weighting of each assessment metric was derived using the quantification type-I analysis. Results: To evaluate interactivity, this study suggested a quantitative metric for user testing performed after classifying the interactivity characteristics to contextualization; ubiquity; user experience; and service capability. Conclusion: This study suggest the metric for the ubiquitous service that are experienced in real life, and introduced the concept of ubiquitous service interactivity. Application: The suggested evaluation metric can be used to evaluate interactivity level of ubiquitous service and identify the potential problem and usability requirements at the early stage of service development.

• Journal of the Korean Society for Precision Engineering
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• v.18 no.12
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• pp.116-123
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• 2001

An automated injection molding design methodology has been developed to optimize multiple quality attributes, which are usually in conflict with each other, in injection molded parts. For the optimization, commercial CAE simulation tools and optimization techniques are integrated into the methodology. To decal with the multiple objective problem the relative closeness computed in TOPSIS(Technique for Order Preference by Similarity to Ideal Solution) is used as a performance measurement index for optimization multiple part defects. To attain robustness against process variation, Taguchi's quadratic loss function is introduced in the TOPSIS. Also, the modified complex method is used as an optimization tool to optimize objective function. The verification of the developed design methodology was carried out on simulation software with an actual model. Applied to production this methodology will be useful to companies in reducing their product development time and enhancing their product quality.

• Korean Institute of Interior Design Journal
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• no.28
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• pp.60-67
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• 2001

Built-up environments by humans are cultural byproducts which combine social ideology and architectural paradigm. The process of modernization in the Western countries has the characteristic of decisive paradgm based on materialism. Therefore, environmental design in modern world failed to focus on the essential features of humanity which are the subject of space and replaced it for objective and unilateral architectural environments, instead. Environment without supporting the human psychological and complicated behaviorism is as same as the hardware without the vitality. under these regards, this study will cover the design approach of pattern language as a design method of environment design. The purpose of design approach by pattern language lies in creating the space of flexibility, adaptability and strong vitality. It is summed up as humanization in space and it helps the user to verbalize individualized space language for their own. The range and method of in the study attribute to the pattern language of Christopher Alexander and a researcher' method on them. In premise that human behavior ought to the multilateral and indefinite under rapid change of circumstances in modern world, th study tried to find the design method stimulating creative behavior of human being.

• Journal of Korean Society for Quality Management
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• v.28 no.1
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• pp.78-94
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• 2000

The ever increasing demands for enhanced competitiveness of engineered products require a "designing-in-quality" strategy that can effectively and efficiently incorporate concepts of uncertainty, quality, and robustness into design. Engineered design optimization approaches that are typically carried out with respect to a single objective become inadequate to address these multiple set of requirements. This paper presents a design metric for a multi-attribute robust design problem with designer′s preferences on the performance accuracy and the performance precision. The use of this design metric as the robust optimal design criterion in multi-stage experimentation and modeling technique is presented. The effectiveness of the overall design procedure and the performance of the proposed design metric are tested with the aid of IC design and the results are discussed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.167-170
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• 2000

This paper is concerned with development of a performance evaluation model for material handling system in cellular manufacturing system based on multi-attributes analysis method. We used the AHP(analytic hierarchy process) and fuzzy set ranking methodologies to overcome the special decision problems; those of multi -objective, multi-criterion, and multi-attributes. We proposed a 3-step approaches and we developed a systemic and practical computer program to solve the problems in the proposed methods. Computational experiments are then performed to cellular manufacturing system and show the effectiveness of the proposed model.

• Journal of the Korean Society for Nondestructive Testing
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• v.28 no.3
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• pp.254-262
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• 2008

The objective of the proposed study is to produce a tool-condition monitoring (TCM) strategy that will lead to a more efficient and economical drilling tool usage. Drill-wear monitoring is an important attribute in the automatic cutting processes as it can help preventing damages of the tools and workpieces and optimizing the tool usage. This study presents the architectures of a multi-layer feed-forward neural network with back-propagation training algorithm for the monitoring of drill wear. The input features to the neural networks were extracted from the AE signals using the wavelet transform analysis. Training and testing were performed under a moderate range of cutting conditions in the dry drilling of steel plates. The results indicated that the extracted input features from AE signals to the supervised neural networks were effective for drill wear monitoring and the output of the neural networks could be utilized for the tool life management planning.