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Communication Strategies for Agricultural Technology Center in the Digital Age (디지털시대의 농업기술센터의 커뮤니케이션 전략)

  • Lee, Chae-Shik;Suh, Gyu-Sun
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.295-306
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    • 2000
  • The objectives of this paper were to review the difference between the analog and digital age, and to suggest new communication strategies for Agricultural Extension Service Centers in the digital age. Literature review and discussion on the information age and its supporting technologies, such as the Internet and other digital tools, has enabled communication to occur during time periods and in locations based upon individual needs. With increasing number of internet subscribers using email and the world wide web, the internet is now considered a new mass media for communication, and may soon consider such electronic connectivity as essential in agricultural extension services. Communication strategies in the future should recognize and adapt to the changing needs farmers and extension educators in the information age. Utilization of internet technology and digital tools in communication may attract and retain farmers and extension educators in the future, thus. some of new strategies for communication in agricultural extension services should include the following; 1) traditional linear model should be change into interactive model in communication. 2) Agricultural extension service should include creative role with diffusion process. 3) Agricultural extension service should establish new receiver paradigm and form new partnership with farmer.

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Performance Experiment of Upstream Digital Signal Transmission over Cable TV Networks in Korea (국내 케이블 TV 전송망의 상향 디지털신호 전송 성능실험)

  • 김형준;노상영;최규태;신민영;박종헌;박승권
    • Journal of Broadcast Engineering
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    • v.2 no.2
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    • pp.182-193
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    • 1997
  • In this paper, we propose technical and structural solutions for various problems in two-way digital communication services in CATV networks by actual field tests. The two-way digital communication services include VOD, video conferencing, distance learning, interactive game and internet service. We investigate the quality of T -1 level 0.544 Mbps) upstream digital signal while varying the number of subscribers in three different cells in accordance with ITU-T G.821. Based on this investigation, several ways to cope with the problems identified are suggested.

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A Study on the User Resistance to IPTV (IPTV 사용자 저항에 관한 연구)

  • Kim, Moon-Sun;Kim, Hyeon-Jeong;Kim, Moon-Oh;Kim, Hyo-Jin
    • The Journal of Society for e-Business Studies
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    • v.15 no.2
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    • pp.205-217
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    • 2010
  • IPTV Service was launched with great expectation, but it is having difficulty due to the low number of subscribers and contents. In addition, the study of IPTV is still in its infancy and most of previous studies are only focused how IPTV is adopted and spread. In this study, we defined that resistance is the users not tend to accept IPTV service, and analyzed factors affecting resistance which are Innovative characteristics, User characteristics, Service characteristics and proposed implications for IPTV service vitalization. The results that relative advantage, complexity, attitude of an existing product, contents, cost, innovativeness have significant effects on resistance to IPTV.

Movie attendance and sales forecast model through big data analysis (빅데이터 분석을 통한 영화 관객수, 매출액 예측 모델)

  • Lee, Eung-hwan;Yu, Jong-Pil
    • The Journal of Bigdata
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    • v.4 no.2
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    • pp.185-194
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    • 2019
  • In the 100-year history of Korean films, Korean films have grown to more than 100 million viewers every year since 2012, and their total sales are estimated at 1 trillion. It is assumed that the influence on the popularity of Korean movies is related to 2012, when 60% of smartphone penetration rate and 30 million subscribers exceeded. As a result, before and after 2012, changes in movie boxing factor variables were needed, and the prediction model trained as a new independent variable was applied to actual data.

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Proposal of optical subscriber access network to eliminate multiple access interference using 2 dimensional optical frequency and time domain CDMA method (동시 사용자의 간섭을 제거한 광 주파수 및 시간 영역 광 CDMA를 이용한 광 가입자 망의 제안)

  • Park Sang-Jo;Kim Bong-Kyu
    • The KIPS Transactions:PartC
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    • v.13C no.2 s.105
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    • pp.161-166
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    • 2006
  • In this paper, we propose optical subscriber access network to eliminate multiple access interference using 2 dimensional(D) optical frequency and time domain CDMA method. We have numerically analyzed the characteristics of proposed system. It is seen that the excess intensity noise is the major limiting factor to the system. Also it is seen that the number of simultaneous subscribers is four times as large as the conventional ID optical system under the same bit error ratio.

A Study of Mobile Content Generation System using 2-Dimensional bar code in Smart Device Environment (스마트 기기 환경에서 2차원 바코드를 활용한 모바일 콘텐츠 생성 시스템 연구)

  • Jin, Byung-Wook;Lee, Keun-Wang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.2349-2354
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    • 2014
  • While the number of smart phone subscribers excessing 30 million people, Korea is leaping into the 'smart powerhouse' from IT powerhouse. The popularizat+ion of smart devices so called 'PC in the hand', brought surely change to people's life style, and also it had led to a revolutionary change to and also to business and government. In several corporations of each countries, a variety of smart devices smart devices such as smart phone, tablet PC and E-books have been developing. Nowadays, the usage of the smart phone is not only the simple function calling. It has become a culture of the terminal type in the hand anywhere at any time, which makes can communicate with the others in anywhere and anytime. However, some of the subscribers who visit the website for PC version with the mobile devices screen, can feel kind of discomfort while surfing the net on a smartphone devices because the install of the existing video and flash files and the screen size for computer is not available for mobile devices. Therefore, in this paper, we studied on effective mobile contents generation program using QR code that is two dimensions bar code under the smart device environment. Also, unlike previous QR code generator that decorate standardized design, we realize an original QR code generation system from user perspective.

A Competitiveness Analysis on Business Resources of 'TVING' in Korean OTT Market: Focusing on Resource-based Theory and VRIO Framework (국내 OTT 시장에서 '티빙' 경영자원의 경쟁력 분석: 자원준거이론(RBT) 및 VRIO 분석 모형을 기반으로)

  • Vickie Jinhee Yu;Ilhan Hong;Kenneth Chi Ho Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.147-172
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    • 2023
  • This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

Market Definition and System Analysis of Paid Broadcasting Services (유료방송서비스의 시장 획정과 제도 분석)

  • Lee, Suil
    • KDI Journal of Economic Policy
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    • v.32 no.3
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    • pp.101-137
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    • 2010
  • This paper defines markets relating to each paid broadcasting service by applying the test method of critical sales loss to the results of survey to the paid service subscribers. The result confirms the existence of a meaningful competitive relationship--in terms of the Competition Law--among all paid broadcasting services included in this study, or at least analog cable broadcasting, digital cable broadcasting, and real time IPTV(Internet Protocol TV) service. This indicates that current regulations which are being applied to cable TV, satellite broadcasting, and IPTV are actually discriminatory. Based on these analysis results, this paper suggests that the main attention for the improvement of regulations should be focused on regulations which are differently applied to different paid service providers. In particular, Article 20 in the Internet Multimedia Broadcasting Law is interpreted as defining the real-time IPTV as an independent market, thereby having leeway to harm fair competition among different paid service providers. Therefore, that article needs to change to give the right of equal access to contents to all the competing paid service providers. Furthermore, to put teeth in the contents equal access rule, most popular pay channels need to be designated as target contents of the rule. As for the market-share limitation regulations, the paper suggests that an upper limit on the market share should be set based on the total number of subscribers of all the competing paid services and the same limit applied to all the competing paid service providers.

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Design Optimization of a Heat Sink for Mobile Telecommunication Module Satisfying Temperature Limits (온도 제한조건을 고려한 이동통신 모듈의 히트싱크 최적설계)

  • Jeong, Seung-Hyun;Jeong, Hyun-Su;Lee, Yong-Bin;Choi, Dong-Hoon
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.35 no.2
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    • pp.183-190
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    • 2011
  • As the number of mobile subscribers has increased recently, the demand for more number of base stations has increased. However, because of the shortage of sites for constructing base stations, a mobile communication module needs to be small in size. To minimize the size of the module, the size of the heat sink attached to the outside of the module should be minimized. Furthermore, the temperature of each electronic component of the module should be lower than the allowable temperature so that thermal stability can be maintained. A commercial PIDO (process integration and design optimization) tool PIAnO and a commercial CFD (computational fluid dynamics) tool FLOTHERM are used to minimize the size of the module while the constraints on the temperatures of the twelve electronic components are satisfied. As a result of design optimization, the volume of the heat sink is reduced by 41.9% while all the constraints on the temperature of the twelve electronic components of the module are satisfied.

A case study on verification of internet survey (인터넷 설문조사의 검증에 관한 사례연구)

  • Ryu, Gui-Yeol;Moon, Young-Soo
    • Journal of the Korean Data and Information Science Society
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    • v.25 no.1
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    • pp.11-18
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    • 2014
  • The object of study is to verify the accuracy of internet survey by comparing database data and internet survey. Internet survey was conducted on August, 2012. Respondents were subscribers of KISTI NDSL. Variables were age, organization as demographic variables, number of use, and period of use as attitude variables. Mismatch rates of age, organization, number of use, and period, are 7.5%, 5%, 92%, and 55% respectively. We could estimate the mismatch rate for age as 3% as a pessimistic point of view, and 1% as an optimistic point of view by detail verification. The mismatch rates of organization are 4.5% as a pessimistic point of view, and 2% as an optimistic point of view. The mismatch rates for the frequency of use, the period of use are very high, because measurement error, problems in memory, and internet attitude, etc. Implication of this study is that data of internet survey could be reliable. Many further researches are needed for verification of internet survey.