• 마케팅과학연구
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• 제16권4호
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• pp.75-95
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• 2006

This study attempted to determine the influence of organizational structure on the novelty preference for corporate meeting destination choice. The three dimensions of structure incorporated were formalization, centralization and complexity. A total of 75 corporate meeting planners drawn from public listed services organizations were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that both formalization and centralization were negatively correlated with novelty preference while complexity was positively correlated. However, only complexity contributed significantly to the prediction of novelty preference for corporate meeting destination choice. The main implication of this study is pertaining to the segmentation and targeting of the corporate meeting market. This study helped in bridging the gap between tourism marketing and organizational research. It also contributed by developing the measurement for novelty preference from the context of experiential marketing.

• 감성과학
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• 제13권1호
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• pp.243-250
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• 2010

본 연구에서는 기존의 전형성에서 긍정/부정이라는 정서적 방향성이 분명하게 이탈된 디자인을 활용한 제품에 대한 선호도와 구매의사에 성격이 어떤 영향을 미치는지를 알아보았다. 기존의 긍정적 전형성에서 부정적으로 이탈된 디자인 제품과 기존의 부정적 전형성에서 긍정적으로 이탈된 디자인 제품에 대한 참가자들의 선호도와 구매의사가 측정되었으며 여기에 미치는 개인 특성으로 외향성, 신경증, 심미적 성향이 측정되었다. 연구 결과, 참가자들은 부정적으로 이탈된 디자인 제품보다 긍정적으로 이탈된 디자인 제품을 훨씬 더 선호하였고 구매의사도 더 높았다. 부정적으로 이탈된 디자인 제품의 선호도에는 신경증이 유의미한 영향을 미쳐 신경증이 높을수록 부정이탈 디자인 제품을 더 선호하였다. 또한 부정이탈 디자인 제품의 구매의사에 대해서는 선호도와 외향성의 상호작용 효과가 나타났는데, 즉 내향적인 사람일수록 높은 선호도가 실제 구매의사로 이어질 가능성이 유의미하게 높았다. 반면 긍정이탈 디자인 제품에 대해서는 성격의 효과가 전혀 나타나지 않았다. 본 연구의 결과는 부정적인 정서를 유발하는 전형성 이탈 디자인 제품에 있어서는 개인의 성격적 특성이 선호도 및 구매의사에 중요한 역할을 함을 보여준다.

• 한국식생활문화학회지
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• 제30권4호
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• pp.413-421
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• 2015

A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists' novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active novelty-seeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.

• 한국의류학회지
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• 제34권9호
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• pp.1415-1428
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• 2010

Modernity in costumes is analyzed as the preference of change and novelty, the formation of the masses, and the aspect of function, which is transplanted by western modernization. However, it is seem that the factor of modernity in Japanese traditional costume history. This study examines the Proto-modernity in Japanese traditional costume history. First, this study examines the term 'Imamekashiki' which means the present time. Because of the recognition of every present time arises from the recognition and the preference of change and novelty. In the pre-modem Era, this study examines the masses formed by the publication and the play, Kabuki. This study provides an alternative answer to understanding what is to 'wear clothes' for Japanese people.

• 한국실내디자인학회논문집
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• 제13권5호
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• pp.190-197
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• 2004

A kindergarten requires an approach to meet the nature and sense of children who is main users. This study selected 33 private kindergartens which were located within a housing site development zone in Gwangju since the 1990's, had single use, and was constructed in the last five years. Also the image assessment according to types of color scheme was made. Then the factors which affected preference by type were analyzed and the basic of color scheme in a kindergarten classroom was provided. The following results were obtained. First, types of color scheme in a classroom included identity 12.1%, similarity 51.5%, and novelty 36.4% in harmony, but no contrast and achromatic color, Secondly, the assessment of preference according to each type was mostly positive. The highest preference was found in similarity harmony of warm color(e.g. YR, Y) and bright, clear, nice, and strong images were high in assessment. The lowest preference was found in identity harmony of cold color(e.g. GY). This color system had no clear image assessment, except manly or strong. In particular, warm color showed higher preference than cold color in similarity, novelty, and identity harmony. Thirdly, the factors affecting the preference of color scheme in a classroom most were ‘stable - unstable’, ‘clean - dirty’, ‘bright - dark’, ‘nice - not nice’, and ‘vital - dull’.

• 한국관광식음료학회지:관광식음료경영연구
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• 제14권2호
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• pp.153-174
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• 2003

Travel motivations appear particularly useful in describing those individuals who visit a specific travel attraction versus those who do not visit the attraction. Novelty seeking is an important motivator for traveling today. In this study four factors and three groups resulting from a cluster analysis were tested in determination for 13 preference and 21 motivators. The major finding of this study are as follows: Prior consideration in oversea travel for people is to expect to contact new culture and exotic environment. In the selection of oversea travel with the level of novelty seeking traits, rhere is meaningfull diffrences. In the novelty seeking levels of leisure activities remarkable difference appeared in the selective degree variables and the examination of the gap. In the selection of oversea with the novelty seeking level it displayed meaningful differences in the 10 items. In a travel in accordance with levels of novelty seeking- which is divided into groups high, medial, and, low level of novelty seeking groups- four elements of their levels demonstrated meaningful differences, such as adventure seeking type, out-of-ordinary life type, fun seeking type and free travel type. In order words, the means of high-concerned group, medial, and ldw-concerned group showed remarkable differemndes.

• 한국실내디자인학회논문집
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• 제23권1호
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• pp.14-22
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• 2014

The purpose of this study is to provide the connectivity between the preference of architectural buildings and automobile companies as the most widely used background images for automobile advertisements. Based on the familiarity of the brand, the complexity of the message, and the novelty of the advertisement, this research is discovered with preferred images of automobile companies as well as the connectivity by analyzing architectural buildings emerging with various background images of automobile advertisements. After analyzing all three elements for the advertising communication, the conclusions through case investigations of nine automobile companies are the below. Firstly, the familiarity of the brand from nine automobile companies was high ranked satisfaction scores after questionnaire surveys. Secondly, all the aspects for the space, formative, material, height, and utilization related to the complexity of the message are not only matched the preferred images which automobile companies persue but the same preferred design elements after reviewing the most preferred and next most preferred images from the companies. Lastly, the methods for emphasizing the automobile itself which is related to the novelty of the advertisement simplify background images along with preferred artificial structures.

• Journal of Information Science Theory and Practice
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• 제7권3호
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• pp.31-39
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• 2019

Nowadays, recommender systems suggest lists of items to users considering not only accuracy but also diversity and novelty. However, suggesting the most diverse list of items to all users is not always acceptable, since different users prefer and/or tolerate different degree of diversity. Hence suggesting a personalized list with a diversity degree considering each user preference would improve the efficiency of recommender systems. The main contribution and novelty of this study is to tune the diversity degree of the recommendation list based on the users' variety-seeking feature, which ultimately leads to users' satisfaction. The proposed approach considers the similarity of users' desire diversity as a new parameter in addition to the usual similarity of users in the state-of-the-art collaborative filtering algorithm. Experimental results show that the proposed approach improves the personal diversity criterion comparing to the closest method in the literature, without decreasing accuracy.

• 농촌계획
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• 제16권2호
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• pp.21-29
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• 2010

This survey was performed with 262 dwellers who live in the city from April 1 to 30, 2009. The following analysis methods were executed; frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. This study analyzed the relationship between rural tourism motivation and rural experiential tourism program preference of city dwellers. Rural tourism motivations are novelty experience, advantageousness, self-attainment, aesthetics, deviation, relationship, relaxation, and nature-scenery. And rural experiences are divided into farmhouse life experience, traditional rural culture experience, outdoor activities experience, wellbeing healthcare experience. Authors found that rural tourism motivations affect rural experiential tourism program preference. So, authors argue that rural tourism needs market segmentation strategy.

• 디자인학연구
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• 제18권2호
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• pp.123-132
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• 2005

고도로 발달되고 있는 산업 사회에서의 디자인의 의미는 기업경영전략의 핵심이며 나아가 국가 경쟁력을 결정짓는 중요한 이슈이며 지속적인 경쟁우위를 획득하기 위한 수단이 되고 있다. 그리고 이러한 현상은 제품의 기술적 기능보다는 제품의 심미성이 제품 디자인에 중요한 특성이 되고 있다는 사실을 말해주고 있다. 본 연구에서는 사용자의 제품선호도와 제품 평가에 영향을 주는 심미적 영향요소를 규명하기 위해 심미적 영향요소에 관한 선행연구를 토대로, 8가지의 심미적 영향요소를 선정하였다. 선정된 8개의 심미적 영향요소인 단순/복잡(simplicity), 균형(balance), 통일(unity), 율동(rhythm), 시대성/스타일(style), 독특성(novelty), 전형성(typicality), 비례(proportion)를 가지고 사용자 선호와 제품평가에 영향을 주는 심미적영향요소를 파악하였다. 따라서 본 연구에서는 제품별로 사용자 선호에 중요한 영향을 미치는 심미적영향요소의 중요도 정도와 고려해야 할 요소를 밝혀 제품디자인에 있어 심미적 영향요소의 가이드라인을 제시하여 제품디자인 시 활용할 수 있는 자료를 제공하고자 하였다.