• 제목/요약/키워드: Nostalgic emotions

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패션 브랜드의 레트로 마케팅 유형이 레트로 특성 지각과 노스탤지어 감정에 미치는 영향 (The Effects of Fashion Brands' Retro Marketing Types on Retro Characteristics Perception and Nostalgia Emotions)

  • 오명수;김한나
    • 패션비즈니스
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    • 제26권1호
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    • pp.140-157
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    • 2022
  • This study examined the types of retro marketing of fashion brands and explored the difference in retro characteristics and nostalgic emotions. Additionally, the effects of retro characteristics on nostalgic emotions and the influence of nostalgic emotions on brand attitude were examined. A total of 33 fashion brands, including eight designer brands, 10 sports and outdoor brands, 11 casual brands, and four SPA brands were investigated to categorize the retro marketing types. An online survey was also conducted of respondents in their 20s to 50s, and a total of 363 responses were analyzed using SPSS 26.0. The results were as follows. First, the retro marketing of fashion brands was categorized into four types including brand heritage marketing, retro design marketing, retro emotional experience-oriented marketing, and brand collaboration marketing. The four retro marketing types showed differences in retro characteristics and nostalgic emotions. Second, the retro characteristics consisted of four dimensions including familiarity, attractiveness, uniqueness, and historicity. Nostalgic emotions consisted of four dimensions including sadness, longingness, comfort, and pleasure. Third, the results showed that familiarity and attractiveness had significant effects on comfort and pleasure, while uniqueness and historicity had significant effects on longingness. Fourth, the results showed that longingness, comfort, and pleasure had positive effects on brand attitude, whereas sadness had a negative effect on brand attitude.

한국인과 외국인 식품 종사자가 인식하는 한식 이미지와 감정에 대한 비교연구 (Comparative Analysis of Korean Food Images and Emotions Recognized by Korean and Foreign Food Workers)

  • 김영경;정효재;오지은
    • 한국식생활문화학회지
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    • 제38권1호
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    • pp.48-60
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    • 2023
  • The image and emotions associated with Korean food were investigated in 24 food workers (12 Koreans and 12 foreigners) living in Korea. There are a total of 22 terms for the image of Korean food of Koreans and foreigners, including 7 common words, and a total of 33 terms for emotion, including 10 common words. Differences in the images and emotions associated with the perception of Korean food according to the characteristics of the country and region and Korean food experience were established in foreign food workers. In the images of Korean food, Koreans mentioned 'jeong, sharing, balanced, Korean table setting, seasonal (seasonality), yearning, trust', whereas foreigners mentioned 'red, spicy, distinctive flavor, repulsion, sweet, non-salty, tradition and history, and unfamiliarity'. In Korean food emotions, Koreans were "relaxing, friendly, maternal, hospitable, nostalgic, exotic, clean, trust, delicious, touching, and free", whereas foreigners were "happy, appealing, enthusiastic, excited, uncomfortable, worried, adventurous, nervous, joyful, fusion, food-cultural, and amazing".

키덜트 패션구매자의 특성과 구매행동 -키덜트 패션감성과 사회심리적 특성을 중심으로- (A Study on the Characteristics and the Buying Behaviors of Kidult Fashion Purchasers - Kidult Fashion Emotion and Socio-Psychological Variables -)

  • 차지하;홍금희
    • 한국의류학회지
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    • 제31권9_10
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    • pp.1373-1383
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    • 2007
  • The purpose of this study is to find out the dimensions of kidult fashion emotion and identify the influence of socio-psychological characteristics(nostalgic orientation, change inclination, and self-esteem) on kidult fashion emotion. 'Kidult', composite of kid and adult is indicating a group of people who feel nostalgic for and feel attachment to the products that they have been used in their childhood. A questionnaire was prepared in the survey and a total of 474 women in their twenties and thirties who had purchased the kidult fashion products were selected. The research findings are as follows: 1. Kidult fashion emotion can be classified as 5 factors: pursuits of fashion emotion, seeking girlish image emotion, preference for character emotion, seeking fun emotion, and past oriented emotion. 2. Socio-psychological variable that affected kidult fashion emotion is turned out change inclination. 3. The higher the seeking girlish image and pursuit of fashion emotion tendencies, the more they purchase the kidult fashion products. Based on these results, kidult fashion emotions are not the attachment to the past but positive expression of self and individuality.

포스트 디지털 시대의 퍼놀로지 패션 디자인에 관한 연구 - 내적 의미와 외적 표현을 중심으로 - (A Study on the Funology of Fashion Design in the Post-digital Age - With a Focus on Internal Meanings and External Expressions -)

  • 나현신
    • 복식
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    • 제58권4호
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    • pp.47-57
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    • 2008
  • Funology is a compound word with fun and technology which means the products or activity carrying fun and technology at the same time. This is one of the key words that can explain the culture of post-digital generation amongst the post-digital age. The purpose of this study was to provide the creative ideas to develop the fashion designs showing funology concept for the 21st century. As a background of funology trend, general ideas about the post-digital age and the post-digital generation were reviewed. First, funology designs among the industrial products and the funology concepts in the advertisement were examined. And the ways of expression and the meanings of funology fashion designs were extracted by analyzing funology fashion between 2000 S/S and 2008 F/W. The external expression ways of funology fashion in the post-digital age were as follows: parody of popular images, inharmony by the exaggeration or transformation, trompe l'oeil, mixture of the styles shown in the children's wear and the objects of children, patterns with childlike or animation characters, and the graffiti art. The internal meanings contained in the funology fashion were 1) fantasm showing surrealistic funology that was based on the people's pursue of fantasy free from the everyday's severe routine 2) memorism showing nostalgic funology that was based on the pursue of vanishing fear of reality and going back to the childhood. To sum up, fashions showing funology were expressed in various ways in the post-digital age. This will provide the great inspirations for creating the new coming fashions and efficient healing contents for the cold-hearted emotions of nowaday's people.

키덜트적 표현방법을 적용한 인테리어용 텍스타일 디자인 연구 (A Study on Interior Textile Design with Kidultish Expression Method Applications)

  • 김재희;하지연
    • 복식
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    • 제67권1호
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    • pp.110-129
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    • 2017
  • Quality of life today is being enhanced through technology and economic activities, but time for leisure has continued to shrink. In this modern society, a phenomenon is appearing in which people are trying to return to their pure and childlike worlds to relieve themselves from the pressures of stress, anxiety, and feelings of crisis in their repetitive and boring daily lives. Along with the struggle for existence that they feel, this shows how modern people hold on to nostalgic elements experienced in their childhood, and have a tendency to want to express those experiences through consumer activities. As positive opinions stating that such consumer activities not only relieve stress, but also help psychological stability are emerging, consumer trends for the development of fashion products which reflect 'Kidult' emotions are becoming increasingly popular. Not only that, with interior products, the need for the development of differentiated designs which are focused on consumers and which reflect consumer demands is being magnified as they are very important as living designs within the consumption environments of modern people. As such, the goal of this study is to develop textile pattern designs for kidult interior products for adults.

A Study on the Scalability of Design Content Using Pixel Art

  • Qianqian Jiang;Jeanhun Chung
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권4호
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    • pp.160-165
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    • 2023
  • The pixel art style evolved from the shortcomings of computer image display technology has gradually transformed from a technical limitation into a widely recognized form of artistic expression since development in the early 20th century. This study analyzes the application and characteristics of the expandability of pixel art style design content in sub industries such as physical goods, environmental design, website design, digital art and illustration in the design field. It aims to explore the visual expression and sustainable development form of pixel art style under the development of new media technology that contradicts traditional technological concepts. The research results show that although the pixel art style generally pursues external visual features such as pixelated visual effects, sawtooth and matrix arrangements, its expansion in the art field shows a unique diversity of visual expressions. It has become an important means to convey nostalgic emotions and cultural values. Through this research, we hope to inspire more academic researchers and technology practitioners to explore the development potential of the pixel art style in emerging fields and promote its innovative application in design practice.

소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구 - 럭셔리브랜드의 키치제품을 중심으로 - (The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands -)

  • 채희주;고전미;고은주
    • 복식
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    • 제66권2호
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    • pp.45-60
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    • 2016
  • As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

기다림의 사설시조에 나타난 웃음의 해석 -'임이 오마 하거늘'을 중심으로- (The interpretation of Laughter in a Saseol-sijo about Waiting)

  • 송지언
    • 고전문학과교육
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    • 제32호
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    • pp.261-285
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    • 2016
  • 사설시조는 연행의 맥락이 제거되고 나서도 여전히 현대의 독자들에게 재미를 준다. 이 연구는 부재한 임에 대한 간절한 기다림을 노래하면서도 과장이나 희화화를 통해 웃음을 유발하는 사설시조들에 주목하였다. 그리움과 웃음이라는 서로 모순된 정서를 묘사하는 이 사설시조들은 통일되지 않고 역동적으로 변화하는 인간의 내면을 반영한다. 갈망이 그리움을 만들고 또한 갈망이 그 그리움을 우스꽝스러운 것으로 만들기 때문에 결국 그리움과 웃음은 서로 충돌하지 않고 공존할 수 있는 것이다. 이 연구는 모순적인 의미들이 공존하는 사설시조를 해석하기 위해 '기호학적 사각형'을 해석의 틀로 활용하였다. 그 결과 기다림을 노래한 사설시조들은 금지와 허가, 갈망과 염려, 노출과 은폐, 집중과 분산이라는 상반항들을 통해 해석할 수 있었다. 그리움에 웃음이 섞이는 사설시조들은 공통적으로 자아의 갈망과 세상의 금지 사이의 갈등을 바탕으로 삼고 있다. 갈망에 휩쓸리는 인간의 모습은 타인의 시선에서 볼 때 우스꽝스럽고 애처로워 보일 수도 있다. 그러나 인간은 내가 가진 약점과 내가 했던 실수를 반복하는 인간을 보고서 공감의 웃음을 짓는다. 결국 이것이 사설시조가 유발하는 인간에 대한 연민과 성찰의 웃음일 것이다.

페르낭 크노프(Fernand Khnopff)의 작품에 나타난 벨기에 상징주의와 내셔널리즘 (Fernand Khnopff's Belgian Symbolism and Nationalism in I Lock My Door upon Myself)

  • 정연심
    • 미술이론과 현장
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    • 제9호
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    • pp.171-193
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    • 2010
  • This paper examines Fernand Khnopff's Symbolism, focusing on the I Lock My Door upon Myself as a manifesto of his artistic credo in style and theme. Its title was originally in English, originating from the poem "Who Shall Deliver Me?" by Dante Gabriel Rossetti's sister Christina Rossetti. I use the term "Social Symbolism" which combines a nationalist perspective with traditional French Symbolism, in order to explain how the image of Bruges is represented in his oeuvre. Symbolism calls for psychological introspection evoking death, love, silence, and solitude and recluse from realty in pursuit of the Unknown and the Ideal. Although Khnopff shared this idea, he departed from symbolist tradition by incorporating a political milieu in his paintings. First, I discuss Khnopff's early stage in the formation of his artistic concept, including his family background as well as his early opportunity to visit the Exposition Universelle in Paris where he formed his early interests in aesthetics, philosophy, literature, mythology and Egyptian art. His early works, La Painture, la Musique, la Poesie(1880-1881), Le Crise(1881), and En ecoutant Schuman(1883) reveal his favorite subjects which were quite prevalent in the symbolist traditions of both Belgium and France. By looking at Khnopff's paintings, I endeavor to situate his Symbolism in the context of the development of Belgian modernity and cultural nationalism. Second, my analysis of Khnopff creates a new overview of Symbolism in Europe, especially in Belgium. In the absence of socio-political integration, the Symbolist painter adds nostalgic meaning to the landscape of Bruges. The scene of Bruges illuminates the social atmosphere in Belgium at that time. Since Belgium became an independent country, it tried to differentiate its own cultural and national identity from France. There was a powerful social movement for Belgium to claim its own identity, language, and culture. Bruges was, for Symbolists, the epitome of Belgium's past glory. This encouraged the formation of Belgian nationalism centering on Brussels, as I demonstrate in Khnopff's Bruges-la-Morte(1892). The relationship between Symbolist artist and writers is crucial for understanding this development. Khnopff, for instance, illustrated or provided frontispieces for many Symbolist writers such as Rodenbach, Peladan, Spencer and Le Roy. Khnopff did not objectify the exact meaning, but rather provided his own subjective interpretation. In this respect, I Lock My Door, inspired by Rossetti, started from the same motif, but Khnopff seeked escape into silence and death while Rossetti searched for Christian salvation. Finally my paper deals with the social context in which Khnopff worked. He was a founding member of Les XX in 1883 and later La Libre Esthethetique he also participated in the exhibition of le Salon de la Rose + Croix. Les XX was not a particular school of art and did not have a uniform manifesto, but its exhibitions focused on decorative arts by encompassing art for all people via common, everyday objects. The Periodical, L'art moderne was founded to support this ideal by Edmond Picard and Maux. Les XX declared art as independent art, detached from all official connections. Khnopff designed the 1890 catalogue cover of Les XX and the 1891 cover. These designs show decorative element of Art Nouveau in an early example of "modern poster." Les XX pursued all art including graphic arts, prints, placard, posters and book illustrations and design. These forms of art were l'art social and this movement was formed by the social atmosphere in Belgium in terms of social reforms and strikes by working class. Khnopff designed the book cover for la Maison du Peuple. The artist, however, did not share the ideal egalitarianism of the working class to a certain degree, while he was working in his villa he designed under the ideal motto, "on n'a pas que," he expressed the nihilistic emotions toward society by the theme of interiority such as solitude, silence, narcissism, introspection, and introversion. In the middle of his Symbolism, we find the "cultural nostalgia" or longing that the artist develops in the I Lock My Door upon Myself. Khnopff's longing toward the lost city of "Bruges" form the crux of his "Social Symbolism."

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소림일다(小林一茶)의 ≪시경≫ 배구화(俳句化) 양상 고찰 (Kobayashi Issa's ≪Shi jing≫ Hiku-ka and that meaning)

  • 유정란
    • 동양고전연구
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    • 제68호
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    • pp.539-570
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    • 2017
  • 이 글은 소림일다(小林一茶)(고바야시 잇사, 1763-1827, 이하 '잇사'라고 칭함)의 ${\ll}$시경${\gg}$ 배구(俳句)(이하 '하이쿠'라고 칭함)화(化) 양상을 살피고 그 의미를 도출한 것이다. 잇사는 1803년 ${\ll}$시경${\gg}$을 공부하고, 이를 하이쿠로 재창작하여 ${\ll}$향화구첩(享和句帖)${\gg}$을 작성했다. 현재까지 이에 대한 국내의 연구는 없으며, 일본과 중국에서 잇사의 ${\ll}$시경${\gg}$ 수용 양상을 다룬 바 있다. 그러나 그 내용은 주로 국풍(國風)에 한정되었으며 연구자들 사이에 용어 합의가 이루어지지 않는 등 다양한 문제점을 내포하고 있었다. 따라서 본고에서는 이러한 문제를 해결하기 위해 전 작품을 대상으로 연구를 진행하였으며, 번역이라는 관점을 지양하고 배구화(俳句化)라고 명명하였다. 나아가 두 장르간의 심층적인 교류와 영향 관계를 문학적으로 분석하기 위하여 ${\ll}$시경${\gg}$ 배구화(俳句化) 양상을 주제의식의 재현, 시어와 이미지의 변용, 의경 전화와 제목 차용의 층위로 나누어 살펴보았다. 주제의식의 재현에서는 주로 고향이나 부모를 그리워하는 작품이 선별되어 배구화(俳句化) 되었다. 이때 단순한 주제 차용의 수준이 아니라 핵심 의미를 도출, 주석을 고려하여 해석하거나 잇사 개인의 원작 이해가 많이 개입되었음을 살폈다. 시어와 이미지의 변용에서는 해당 원천들의 의미를 절취하거나 조합하여 자신의 방식대로 해석한 작품이 두드러졌다. 의경 전화에서는 일본적 정경으로 그 분위기를 바꾸는 작품이 있었는가하면, 제목 차용의 수준에 머무르고 있는 작품도 존재했다. 배구화(俳句化)의 의식 지향은 ${\ll}$시경${\gg}$의 감정이나 격앙된 어조, 비난 등을 의도적으로 탈락시키고 이치를 배척하거나 시교(詩敎)의 관점을 탈피한 것, 도덕적 이상을 담아내지 않는 작품에서 찾을 수 있었다. 잇사는 ${\ll}$시경${\gg}$을 하이쿠로 옮겨 올 때 매우 많은 부분에서 하이쿠적인 감상과 습관을 자각적으로 사용한 것이다. 잇사가 ${\ll}$시경${\gg}$을 배구화(俳句化)한 것의 의미는 우리의 ${\ll}$시경${\gg}$ 수용과 대조해볼 때 두드러지게 나타났다. 조선에서는 ${\ll}$시경${\gg}$을 언해하였지만 의역이 아닌 직역을 하였기 때문에 ${\ll}$시경${\gg}$ 원문의 글자가 유지되었다. 일본의 경우도 훈독체로 ${\ll}$시경${\gg}$을 수용하였기 때문에 원 글자가 바뀌지는 않았다. 그러나 잇사는 ${\ll}$시경${\gg}$의 출발점인 민요의 성격을 드러내기 위하여 일본의 민족어 시가 형태로 그 내용을 옮겼다. 동아시아의 보편적인 ${\ll}$시경${\gg}$ 수용 방식을 벗어나 잇사는 민족어 시가로 ${\ll}$시경${\gg}$에 대응한 것이다. 따라서 잇사의 ${\ll}$시경${\gg}$ 배구화(俳句化)의 의미를 본래 ${\ll}$시경${\gg}$의 출발점인 노래 그 자체로 인식하여 받아들인 태도에서 찾아야 할 것이라고 보았다.