• Asia pacific journal of information systems
• /
• 제22권3호
• /
• pp.29-52
• /
• 2012

As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers' physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers' adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz's model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

• 대한자기공명의과학회:학술대회논문집
• /
• 대한자기공명의과학회 2001년도 제6차 학술대회 초록집
• /
• pp.167-167
• /
• 2001

Purpose： To obtain normative human skeletal muscle data and evaluate quantitative diffusion-ten anisotropy information using diffusion-tensor imaging technique. Method： Quantitative extremity muscle diffusion tensor MR images were obtained in 5 healt adults by using turbo STEAM sequence and a combination of tetrahedral and orthogon diffusion gradients. Relative anisotropy(RA) and fractional anisotropy(FA) values we measured in soleus and gastrocnemius muscle in addition to mean ADC value.

• 복식문화연구
• /
• 제19권6호
• /
• pp.1247-1258
• /
• 2011

This study aimed to clarify the relationships among the characteristics of consumers and their influence on fashion leadership. Two kinds of variables were investigated in this study: centrality of visual product aesthetics and consumer innovativeness as personal characteristics, and role-relaxed consumption and consumer susceptibility to interpersonal influence as interpersonal characteristics. Data were gathered by surveying university students in the Seoul metropolitan area, using convenience sampling, and 322 questionnaires were used in the statistical analysis. In analyzing data, correlation analysis, factor analysis, and regression analysis were conducted. Factor analysis on the centrality of visual product aesthetics revealed three sub-factors: value, acumen, and response intensity. Meanwhile, factor analysis for consumer susceptibility to interpersonal influence revealed two sub-factors: informative and normative conformities. However, consumer innovativeness, role-relaxed consumption, and fashion leadership revealed only one factor. Regression analysis showed that visual product aesthetics, especially acumen and response intensity, were the most influential factors; furthermore, consumer innovativeness and normative conformity had positive influence on fashion leadership. However, role-relaxed consumption had negative influence on fashion leadership.

• Asia pacific journal of information systems
• /
• 제30권1호
• /
• pp.72-93
• /
• 2020

With the proliferation of smart devices, mobile banking has become increasingly important. Customers can manage their banking needs without desktop computers or a face-to-face meeting with bank tellers. However, contrary to expectation of wide-spread use of mobile banking, several factors restrict its adoption. The purpose of this study is to explore what factors affect positively or negatively the adoption of mobile banking from economic (operational competence, convenience, mental accounting), psychological (hope, self-efficacy, optimism, resiliency) and social perspectives (normative social pressure, embarrassment avoidance). This paper suggests that three enablers would consequently affect a customer's perceived utilitarian and hedonic value in mobile banking, followed by trust and intention to use. In testing the hypothesized research model, survey and analysis of a structural equation model using Amos are conducted. The findings emphasize that banks need to focus on perceived utilitarian and hedonic values when considering economic, psychological and social enablers most salient to customers in order to promote greater adoption of mobile banking services.

• 한국의류산업학회지
• /
• 제9권2호
• /
• pp.229-236
• /
• 2007

Many researchers have focused on consumers' clothes purchase behavior, These researches could not reflect the characteristics of the single consumers' clothes purchase behavior. In addition, little has been written on the single consumer. The purposes of this study are to identify the concept and psychologic characteristics of single consumer and investigate the effects of single consumers' psychologic characteristic and susceptibility to interpersonal influence on clothes shopping pursuing value. Also, It was analyzed how single consumer' pursuing values are different based on the type of single motivation. To test research problems, Data were collected by means of a survey questionnaire, which was sent to 300 single in Pusan and Ulsan. In total, 274 were returned and 14 were unusable because of unacceptable levels of missing data. The Results were summarized as follows: First, self-efficacy, informative and normative influence were positively related to utilitarian pursuing value employee satisfaction. Also, self-efficacy, variety seeking, innovativeness and informative influence had a positive effect on hedonic pursuing value. Second, voluntary single and nonvoluntary single group had different perceptions about self-efficacy, variety seeking, innovativeness, informative influence, and hedonic pursuing value.

• 의료법학
• /
• 제11권1호
• /
• pp.297-329
• /
• 2010

The bioethics as a comprehensive and normative control method of life sciences including the technology of advanced medical care, on the one hand, it has modified the conditions for allowing the progress of life sciences. On the other hand, it has put the brakes on attempts of life sciences violating the dignity and value of human beings, natural order. Positively, bioethics presents ethical bases, suggests organization of the legal and institutional conditions, and enables elimination of the legal and institutional obstacles, for the progress of life sciences. Negatively, it has presented justifiable prospects and road maps of life sciences, not to take indiscreet and intemperate turn of violating the dignity and value of human beings, natural order, and its such roles must be carried on.

• 융합보안논문지
• /
• 제13권5호
• /
• pp.207-213
• /
• 2013

민간경비가 치안의 한 축으로써 사회질서유지라는 본래의 목적을 달성하기 위해서는 전(全)사회가 동의하는 방향으로 나아가야하고, 그렇게 되기 위해서는 민간경비가 근거하는 철학적 가치와 이념적 기반이 조성되어야 한다. 이러한 과정에서 민간경비가 지켜야 할 가치 또는 방향, 규범이 민간경비이념이다. 이러한 관점에서 이 연구에서는 민간경비가 추구하는 진정한 규범적 당위론적 이념을 정립하는데 목적이 있다. 민간경비의 이념으로는 공공성, 공익, 능률성, 합법성, 대응성 등을 들 수 있다. 이들 이념들 간에는 가치충돌이 발생하기도 하지만, 상호 보완적인 조화를 이루어야 한다.

• 수완나부미
• /
• 제13권1호
• /
• pp.65-87
• /
• 2021

This study attempted to investigate the effects of collectivism as an individual cultural value and leadership practices on employees' organizational commitment of six commercial banks in Vietnam. The study used collectivism and the implementation of five leadership practices as the independent variables, the three components of organizational commitment as the dependent variables and employees' personal factors served as controlling variables. The study utilized a quantitative method of research with questionnaires as the main data collection instrument. The findings of the study have revealed that the individual cultural value of collectivism positively, but to a marginal degree, affected the level of employees' organizational commitment. Among five leadership practices, only the implementation of encourage the heart, positively, but to a marginal degree, influenced employees' affective and normative commitment. The leadership practice of challenge the process had a negative impact on the employees' affective commitment. The personal factors of employees did not have an impact on organizational commitment. The findings and conclusions of this study may be used by the leaders to create the favorable working environment, improve the relationship between leaders and followers and to increase organizational commitment.

• 디지털콘텐츠학회 논문지
• /
• 제19권2호
• /
• pp.351-362
• /
• 2018

본 연구에서는 Schwartz의 가치체계 이론(1992)에 근거하여 개인적 가치가 SNS 이용자의 동기적 특성 및 행태적 반응에 미치는 효과를 분석하였다. 본 조사 결과 크게 '개방성,' '상호호혜성,' '자기 향상성,' '규범 준수성,' '안전성'의 5가지 가치차원이 주요하였으며, 이들 각 가치차원은 SNS 이용동기, 사회적 자본, 광고반응, 구전의도 등에 차별적 영향을 미치는 것으로 나타났다. 또한 이들 제 가치차원을 중심으로 SNS 이용자들을 군집화한 결과 '경험 추구형,' '상호의존적 공감형,' '자기 향상형,' '규범 준수형'의 4개의 가치집단으로 세분화되었다. 각 가치집단은 SNS 인식 및 행태적 특성에 있어서 차별적 특징을 보여주었을 뿐만 아니라, SNS 서비스 유형과도 체계적인 관련성을 갖는 것으로 나타났다. 본 연구의 결과 Schwartz의 가치체계이론은 SNS 이용과 관련된 심리적 기제를 이해하는데 매우 유용한 틀로 활용될 수 있음을 보여주었다.

• 한국문헌정보학회지
• /
• 제57권4호
• /
• pp.233-262
• /
• 2023

도서관 분야 정책과제를 해결하기 위해서 실효성 있는 법규범은 중요하다. 이 연구는 2021년 12월 7일 전면 개정되어 2022년 12월 8일부터 시행 중인 도서관법(법률 제18547호)의 구성체계와 주요 개정 내용을 분석하여 규범적 타당성과 실효성을 살펴보는 것을 목적으로 한다. 이를 위해 정책입법의 관점에서 도서관법을 살펴보고자 하였다. 도서관법이 기본법으로서 규범적 타당성을 갖추고, 도서관의 사회적 가치를 높이고 질적 향상을 이끄는 주요한 토대로서 정책과제 해결에 기여할 수 있을지를 실효성 측면에서 살펴보았다. 분석결과, 목적과 기본이념의 내용 보완, 국가 및 지방자치단체 책무 구체화, 도서관 정책체계 개선, 국가도서관위원회 실질적 영향력 강화를 위해 필요한 내용을 제안하였다.