• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1161-1179
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• 2022

In this study, the effects of show host's verbal communication subfactors, such as paralanguage, friendliness, and professionalism, as well as nonverbal communication subfactors, such as demonstration attitude, appearance, and attractiveness, on purchase intention were examined by evaluating customer empathy and product reliability. Data was collected from 20s-50s females. SPSS 23.0 and AMOS 23.0 were used for data analysis. The results revealed that professionalism and friendliness had a positive impact on customer empathy; however, friendliness had a negative impact on product reliability. Moreover, nonverbal communication subfactors had a positive impact on empathy, and appearance had a positive impact on product reliability. In contrast, attractiveness had a negative impact on product reliability, whereas empathy and product reliability had a positive impact on purchase intention. Thus, ensuring appropriate verbal and nonverbal communication is essential for customer empathy and product reliability. Given that a show host's friendliness, professional verbal communication, demonstration attitude, appearance, and attractiveness have a positive impact on customer empathy, these factors should be considered critical qualities of show hosts.

• Journal of Families and Better Life
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• v.6 no.1
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• pp.167-187
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• 1988

The purpose of this study is to explore whether wives communicate differently over the family life cycle(FLC), and whether their communication contents and frequencies are differently over the FLC. Marital communication scales are composed of six subfactors such as The selectivity of channel (SC), Channel direction (CD), communication style(CS), Comprehension of nonverbal communication (CNC), Communication contents and frequencies(CCF) and Olson's marital communication (LCQ). The number of the subjects are 582, who are living in Pusan in 1987 and they divided into six stages family life cycle; The newly married (FLC 1). The family with preschoolers(FLC 2), The family with schoolages (FLC3), The family with teenages(FLC4)， The family with launching children(FLC 5) and The postparenthood (FLC 6). This study is surveyed by Frequencies and Mean score from six subfactors and tested by chi-square test and ANOVA. the results are as follows; 1) There are a few significant differences in CS and CNC by FLC. The wives from FLC 1 and FLC 2 use the most open communication style and them form FLC5 use the most closed style. There are revealed that comprehension of nonverbal communication is the highest of FLC2, but on FLC 1 it is the lowest. 2) There are significant difference in CCF. Children, Wive's life, Husband's life, Affection and sex and Empathy show significant differences over the over the FLC. Regardless of FLC, there are conclueded that Children, Wive's and husband's life and economy management are the most frequence communicative contents. These results suggest that there needs to be further investigation on Olson's marital communication scale for comparing another country with ours and on the training and programs for couple's skillful communication ability.