• Title/Summary/Keyword: Newspaper Industry

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A Study on The Color Reproduction Properties of Domestic Newspaper Prints (국내 신문 인쇄의 색재현 특성에 관한 연구)

  • Park, Han-A-Reum;Kang, Sang-Hoon
    • Journal of the Korean Graphic Arts Communication Society
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    • v.25 no.1
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    • pp.27-41
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    • 2007
  • Web offset newspaper prints is the most widely used printing process in domestic printing industry, but there are no industry-wide specifications for press control to assure consistent quality across newspaper printing plants. As newspaper printing becomes more of a commodity and less of an art, it is necessary to develop the print quality specification standard suitable for Korea web offset newspaper printing field. There are a few commonly employed printing standards such as, SNAP (Specification for Non-Heatset Publication) of the US, IFRA(INCA-FIEJ Research Association), J-color (Japan printing machinery association). And there exists KS for domestic standards, however, since it has been directly imported from ISO standards, there are discrepancies in printing materials and media. This paper aims to examine the color reproduction quality of domestic web offset newspaper prints by comparing with foreign standards. Printing experiments on this study have been performed at one of the domestic newspaper printing companies. The color reproduction properties of the web offset newspaper prints are measured by means of densitometry and colorimetry. These measures are evaluated comapratively with the international standards by means of analyzing, the major factors that determine the color reproduction quality of web offset newspaper prints.

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A Study on The Color Reproduction Properties of Domestic Newspaper Prints (국내 신문 인쇄의 색재현 특성에 대한 평가)

  • Park, Han-Areum;Kang, Sang-Hoon
    • Proceedings of the Korean Printing Society Conference
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    • 2007.11a
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    • pp.29-43
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    • 2007
  • Web offset newspaper prints is the most widely used printing process in domestic printing industry, but there are no industry-wide specifications for press control to assure consistent quality across newspaper printing plants. As newspaper printing becomes more of a commodity and less of an art, it is necessary to develop the print quality specification standard suitable for Korea web offset newspaper printing field. There are a few commonly employed printing standards such as, SNAP(Specification for Non-Heatset Publication) of the US, IFRA(INCA-FIEJ Research Association), J-color (Japan printing machinery association). And there exists KS for domestic standards, however, since it has been directly imported from ISO standards, there are discrepancies in printing materials and media. This paper aims to examine the color reproduction quality of domestic web offset newspaper prints by comparing with foreign standards. Printing experiments on this study have been performed at one of the domestic newspaper printing companies. The color reproduction properties of the web offset newspaper prints are measured by means of densitometry and colorimetry. These measures are evaluated comapratively with the international standards by means of analyzing, the major factors that determine the color reproduction quality of web offset newspapar prints.

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Business Strategies of Japanese Newspaper Companies: Top-level Managers' Perception and Reacting toward the Newspaper Crisis (일본 신문기업의 경영전략 연구: 경영진의 위기인식과 대응책을 중심으로)

  • Kim, Young-Ju;Jung, Jae-Min
    • Korean journal of communication and information
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    • v.51
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    • pp.65-86
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    • 2010
  • This paper reviews the problems and opportunities of Japanese newspaper industry. In the focus are particularly issues related to causes of the crisis and reacting strategies overcoming the crisis. To answer the questions, we conducted in-depth interviews with top-level managers of major newspaper companies in Japan. Secondary data were gathered to complement the interview. Top managers mainly perceived the causes of the crisis as young readers' alienation from newspaper due to the change of media environment and structural factors such as increasing production/distribution costs and diminishing appeals for advertisers. They are implementing several strategies to overcome this crisis - developing newspaper content for young readers; packaging customized on-off line advertisement; extending news distribution via online and mobile platforms; diversifying business into diverse sectors such as real-estate; enhancing brand equity of newspaper; and collaborating with rival newspaper companies in operating news site and joint printing/distribution. Lessons from the case of Japanese newspaper industry may be useful starting points for the Korean newspaper companies agonizing for diminishing circulation and advertising revenues.

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A Study on the Economies of Promotion Gifts in the Newspaper Industry (신문판매시장 경품의 경제에 관한 고찰: 경품의 지속 원리와 딜레마)

  • Lee, Eun-Ju
    • Korean journal of communication and information
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    • v.37
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    • pp.270-306
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    • 2007
  • This study examines the economies of promotion gifts in the newspaper industry. Because of the oligopolistic structure, the newspaper industry shows highly concentrated market. Under the certain circumstance, the dominant firms are struggling to become the market leader by providing unlawful promotion gifts and unbearable price discount which yields the prisoner's dilemma. Ultimately, in spite of the criticism about their unlawful behaviors, the dominant firms choose the fierce competition with high costs. On the other hand, the remaining fringe firms do not have many strategic choices due to the limited financial capacity. They cannot provide free gifts or any other incentives to the subscribers. Even worse, because advertisers and subscribers also prefer promotional gifts as a rational choice, the distorted mechanism has been sustained in the newspaper industry. Thus, governmental interventions hardly achieve the goal of controlling unfair trade. This study examines the structure, strategic behaviors of the players, and the unintended consequences leading to the dilemma on promotional sales in the newspaper industry.

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A Study of the Printability Coefficients on the Newspaper(III) - A study of the printability coefficients on the color newspaper printing - (신문용지의 인쇄적성 계수에 관한 연구(제3보) - 칼라 신문인쇄의 인쇄적성 계수 -)

  • Ha, Young-Baeck;Kim, Chang-Keun;Oh, Sung-Sang;Lee, Yong-Kyu;Koo, Chul-Whoi;Youn, Jong-Tae
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.38 no.3 s.116
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    • pp.1-6
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    • 2006
  • The increasing use of newsprints in the media and an advertisement have brought the needs to improve the printing quality of the advance full-color newspaper. The printability coefficients used in this research such as Ymax for the density and Tollenaar's density smoothness constant value $\ulcorner$m$\lrcorner$ were introduced early in Europe and have been in use to control printing quality. In order to improve printing quality of domestic full-color newsprints, those printability coefficients could be used to control printing quality. This study was carried out to measure the printability coefficients of domestic full-color newspapers. Four kinds of domestic newspapers and two kinds of newspaper printing inks were tested by IGT printability tester. The printed density smoothness coefficient $\ulcorner$m$\lrcorner$ value showed good results when the samples have low porosity and roughness. The printability coefficients obtained are expected to be useful to the korean newspaper printing industry.

A Study on the Evaluation of Newspaper Thesaurus (신문 시소러스의 평가에 관한 연구 : 신문기사 종합시소러스를 중심으로)

  • 이인애
    • Journal of the Korean Society for information Management
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    • v.12 no.1
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    • pp.99-113
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    • 1995
  • This study evaluates representability and comprehensivity of the Theasurus in theeconomics and industry fields of the "General Thesaurus of Newspaper Articles." The methodsused in the study were, first, indexing of the pages covering economics and industry articlesusing the Thesaurus and second, comparing the Thesaurus terms with the words collectedfrom the newspapers articles and glossaries. The study clarifies the following problems whichmight occur in the construction and use of newspaper thesaurus: specificity of the subjectconcepts, separation of component concept, preference relationship between descriptors andentry terms, the methods of recording of proper nouns and allocation of terms among thesubject areas concern.he subject areas concern.

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