• Title/Summary/Keyword: News value

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Characteristics of Contemporary Fashion using Camouflage Patterns (카무플라주 문양을 활용한 현대패션의 특성)

  • Kim, Sun-Young
    • The Research Journal of the Costume Culture
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    • v.19 no.4
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    • pp.661-673
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    • 2011
  • This study aimed to identify the intrinsic characteristics of camouflage patterns by reviewing their origin, transitions and types from a theoretical background and analyzing their forms of expression in contemporary fashion. For a literature review and an empirical analysis of the camouflage patterns used in contemporary fashion, the study referred to domestic and foreign fashion magazines published between 2000 S/S and 2010 S/S, including Gap Press, Fashion News, Vogue and Harper's Bazaar, and other related data available on the internet. The findings of this study show that the forms of camouflage patterns used in contemporary fashion can be divided into four types: abstract patterns, plant patterns of flowers or leaves, animal patterns and dotted patterns. In terms of coloration, the camouflage patterns work to refresh the design, breaking from the image of military uniforms through the use of a wide range of color variation and combinations as well as the traditional camouflage colors based on khaki and beige. In terms of expression, most of them utilize printing. However, other techniques of expression, such as embroidery, beading, knitting, and collages are used to emphasize the beauty of handcrafted decorations along with the aesthetic value of reliefs. Through these tendencies of expression, the characteristics of contemporary fashion using camouflage are explained with an emphasis on feminine beauty, the expression of neutrality, and the use as decorative factors.

For airline preferences of consumers Big Data Convergence Based Marketing Strategy (소비자의 항공사 선호도에 대한 빅데이터 융합 기반 마케팅 전략)

  • Chun, Yong-Ho;Lee, Seung-Joon;Park, Su-Hyeon
    • Journal of Industrial Convergence
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    • v.17 no.3
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    • pp.17-22
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    • 2019
  • As the value of big data is recognized as important, it is possible to advance decision making by effectively introducing and improving the development and utilization of JAVA and R programs that can analyze vast amounts of existing and unstructured data to governments, public institutions and private businesses. In this study, news data was collated and analyzed through text mining techniques in order to establish marketing strategies based on consumers' airline preferences. This research is meaningful in establishing marketing strategies based on analysis results by analyzing consumers' airline preferences using high-level big data utilization program techniques for data that were difficult to obtain in the past.

Topic Analysis of Foreign Policy and Economic Cooperation: A Text Mining Approach

  • Jiaen Li;Youngjun Choi
    • Journal of Korea Trade
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    • v.26 no.8
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    • pp.37-57
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    • 2022
  • Purpose -International diplomacy is key for the cohesive economic growth of countries around the world. This study aims to identify the major topics discussed and make sense of word pairs used in sentences by Chinese senior leaders during their diplomatic visits. It also compares the differences between key topics addressed during diplomatic visits to developed and developing countries. Design/methodology - We employed three methods: word frequency, co-word, and semantic network analysis. Text data are crawling state and official visit news released by the Ministry of Foreign Affairs of the People's Republic of China regarding diplomatic visits undertaken from 2015-2019. Findings - The results show economic and diplomatic relations most prominently during state and official visits. The discussion topics were classified according to nine centrality keywords most central to the structure and had the maximum influence in China. Moreover, the results showed that China's diplomatic issues and strategies differ between developed and developing countries. The topics mentioned in developing countries were more diverse. Originality/value - Our study proposes an effective approach to identify key topics in Chinese diplomatic talks with other countries. Moreover, it shows that discussion topics differ for developed and developing countries. The findings of this research can help researchers conduct empirical studies on diplomacy relationships and extend our method to other countries. Additionally, it can significantly help key policymakers gain insights into negotiations and establish a good diplomatic relationship with China.

Exploratory Study on the Media Coverage Trends of Personal Information Issues for Corporate Sustainable Management

  • Dabin Lee;Yeji Choi;Jaewook Byun;Hangbae Chang
    • Journal of Internet Computing and Services
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    • v.25 no.4
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    • pp.87-96
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    • 2024
  • Information power has been a major criterion for wealth disparity in human history, and since the advent of the Fourth Industrial Revolution, referred to as the data economy era, personal information has also gained economic value. Additionally, companies collect and analyze customer information to use as a marketing tool, providing personalized services, making the collection of quality customer information crucial to a company's success. However, as the amount of data held by companies increases, crimes of stealing personal information for financial gain have surged, making corporate customer information a target for criminals. The leakage of personal information and its circumstances lead to a decline in corporate trust from the customer's perspective, threatening corporate sustainability with falling stock prices and decreased sales. Therefore, companies find themselves in a paradoxical situation where the utilization of personal information is increasing while the risk of personal information leakage is also growing. This study used the news big data analysis system, BIG KINDS, to analyze major keywords before and after media coverage on personal information leaks, examining domestic media coverage trends. Through this, we identified the impact of personal information leakage on corporate sustainability and analyzed the connection between personal information protection and sustainable corporate management. The results derived from this study are expected to serve as foundational data for companies seeking ways to enhance sustainable management while increasing the utilization of personal information.

A Study on Differences of Contents and Tones of Arguments among Newspapers Using Text Mining Analysis (텍스트 마이닝을 활용한 신문사에 따른 내용 및 논조 차이점 분석)

  • Kam, Miah;Song, Min
    • Journal of Intelligence and Information Systems
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    • v.18 no.3
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    • pp.53-77
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    • 2012
  • This study analyses the difference of contents and tones of arguments among three Korean major newspapers, the Kyunghyang Shinmoon, the HanKyoreh, and the Dong-A Ilbo. It is commonly accepted that newspapers in Korea explicitly deliver their own tone of arguments when they talk about some sensitive issues and topics. It could be controversial if readers of newspapers read the news without being aware of the type of tones of arguments because the contents and the tones of arguments can affect readers easily. Thus it is very desirable to have a new tool that can inform the readers of what tone of argument a newspaper has. This study presents the results of clustering and classification techniques as part of text mining analysis. We focus on six main subjects such as Culture, Politics, International, Editorial-opinion, Eco-business and National issues in newspapers, and attempt to identify differences and similarities among the newspapers. The basic unit of text mining analysis is a paragraph of news articles. This study uses a keyword-network analysis tool and visualizes relationships among keywords to make it easier to see the differences. Newspaper articles were gathered from KINDS, the Korean integrated news database system. KINDS preserves news articles of the Kyunghyang Shinmun, the HanKyoreh and the Dong-A Ilbo and these are open to the public. This study used these three Korean major newspapers from KINDS. About 3,030 articles from 2008 to 2012 were used. International, national issues and politics sections were gathered with some specific issues. The International section was collected with the keyword of 'Nuclear weapon of North Korea.' The National issues section was collected with the keyword of '4-major-river.' The Politics section was collected with the keyword of 'Tonghap-Jinbo Dang.' All of the articles from April 2012 to May 2012 of Eco-business, Culture and Editorial-opinion sections were also collected. All of the collected data were handled and edited into paragraphs. We got rid of stop-words using the Lucene Korean Module. We calculated keyword co-occurrence counts from the paired co-occurrence list of keywords in a paragraph. We made a co-occurrence matrix from the list. Once the co-occurrence matrix was built, we used the Cosine coefficient matrix as input for PFNet(Pathfinder Network). In order to analyze these three newspapers and find out the significant keywords in each paper, we analyzed the list of 10 highest frequency keywords and keyword-networks of 20 highest ranking frequency keywords to closely examine the relationships and show the detailed network map among keywords. We used NodeXL software to visualize the PFNet. After drawing all the networks, we compared the results with the classification results. Classification was firstly handled to identify how the tone of argument of a newspaper is different from others. Then, to analyze tones of arguments, all the paragraphs were divided into two types of tones, Positive tone and Negative tone. To identify and classify all of the tones of paragraphs and articles we had collected, supervised learning technique was used. The Na$\ddot{i}$ve Bayesian classifier algorithm provided in the MALLET package was used to classify all the paragraphs in articles. After classification, Precision, Recall and F-value were used to evaluate the results of classification. Based on the results of this study, three subjects such as Culture, Eco-business and Politics showed some differences in contents and tones of arguments among these three newspapers. In addition, for the National issues, tones of arguments on 4-major-rivers project were different from each other. It seems three newspapers have their own specific tone of argument in those sections. And keyword-networks showed different shapes with each other in the same period in the same section. It means that frequently appeared keywords in articles are different and their contents are comprised with different keywords. And the Positive-Negative classification showed the possibility of classifying newspapers' tones of arguments compared to others. These results indicate that the approach in this study is promising to be extended as a new tool to identify the different tones of arguments of newspapers.

The effect of Big-data investment on the Market value of Firm (기업의 빅데이터 투자가 기업가치에 미치는 영향 연구)

  • Kwon, Young jin;Jung, Woo-Jin
    • Journal of Intelligence and Information Systems
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    • v.25 no.2
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    • pp.99-122
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    • 2019
  • According to the recent IDC (International Data Corporation) report, as from 2025, the total volume of data is estimated to reach ten times higher than that of 2016, corresponding to 163 zettabytes. then the main body of generating information is moving more toward corporations than consumers. So-called "the wave of Big-data" is arriving, and the following aftermath affects entire industries and firms, respectively and collectively. Therefore, effective management of vast amounts of data is more important than ever in terms of the firm. However, there have been no previous studies that measure the effects of big data investment, even though there are number of previous studies that quantitatively the effects of IT investment. Therefore, we quantitatively analyze the Big-data investment effects, which assists firm's investment decision making. This study applied the Event Study Methodology, which is based on the efficient market hypothesis as the theoretical basis, to measure the effect of the big data investment of firms on the response of market investors. In addition, five sub-variables were set to analyze this effect in more depth: the contents are firm size classification, industry classification (finance and ICT), investment completion classification, and vendor existence classification. To measure the impact of Big data investment announcements, Data from 91 announcements from 2010 to 2017 were used as data, and the effect of investment was more empirically observed by observing changes in corporate value immediately after the disclosure. This study collected data on Big Data Investment related to Naver 's' News' category, the largest portal site in Korea. In addition, when selecting the target companies, we extracted the disclosures of listed companies in the KOSPI and KOSDAQ market. During the collection process, the search keywords were searched through the keywords 'Big data construction', 'Big data introduction', 'Big data investment', 'Big data order', and 'Big data development'. The results of the empirically proved analysis are as follows. First, we found that the market value of 91 publicly listed firms, who announced Big-data investment, increased by 0.92%. In particular, we can see that the market value of finance firms, non-ICT firms, small-cap firms are significantly increased. This result can be interpreted as the market investors perceive positively the big data investment of the enterprise, allowing market investors to better understand the company's big data investment. Second, statistical demonstration that the market value of financial firms and non - ICT firms increases after Big data investment announcement is proved statistically. Third, this study measured the effect of big data investment by dividing by company size and classified it into the top 30% and the bottom 30% of company size standard (market capitalization) without measuring the median value. To maximize the difference. The analysis showed that the investment effect of small sample companies was greater, and the difference between the two groups was also clear. Fourth, one of the most significant features of this study is that the Big Data Investment announcements are classified and structured according to vendor status. We have shown that the investment effect of a group with vendor involvement (with or without a vendor) is very large, indicating that market investors are very positive about the involvement of big data specialist vendors. Lastly but not least, it is also interesting that market investors are evaluating investment more positively at the time of the Big data Investment announcement, which is scheduled to be built rather than completed. Applying this to the industry, it would be effective for a company to make a disclosure when it decided to invest in big data in terms of increasing the market value. Our study has an academic implication, as prior research looked for the impact of Big-data investment has been nonexistent. This study also has a practical implication in that it can be a practical reference material for business decision makers considering big data investment.

THE ASSESSMENT OF NOISE IN THE PEDIATRIC DENTAL CLINICS (소아치과 진료실에서 발생하는 소음 평가)

  • Kwon, Bo-Min;Lee, Ji-Hyun;Kim, Shin;Jeong, Tae-Sung
    • Journal of the korean academy of Pediatric Dentistry
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    • v.39 no.3
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    • pp.267-272
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    • 2012
  • Dental professionals are exposed to various occupational risks, among which the problem of hearing damage has been newly revealed. There have been some researches reporting that noise occurring in a dental office exceeds the Occupational Safety and Health Act (OSHA) Standards. Especially, the pediatric dentists are repeatedly exposed to an additional noise source called the crying sound of children in addition to all kinds of noises from dental instruments. Accordingly, this study intended to investigate the noise environment likely to affect pediatric dentists and to examine the possibility of resultant hearing damages. The level of noise was measured respectively, when various dental instruments (ultrasonic scaler, high-speed handpiece, low-speed handpiece) are operated, when children are crying, and when both occasions take place simultaneously (from the distance of 30 cm) with a portable noise meter. And the daily duration of pediatric dentists exposed to the noise environment was surveyed. The results were compared with the standard value of noise threshold of NIOSH, OSHA, and that of hearing damage of CRA News letter respectively. Considering the intensity and exposure time, the noise environment of pediatric dentists exceeds the allowable noise threshold values. Even only one exposure to crying child was likely to lead to permanent hearing damage. Comparatively, pediatric dentists have a higher risk for occupational hearing damages, and some active measures are thought highly desirable to minimize it.

Analysis of SNS(Social Networking Service) functions applicable to electronic commerce for building regular relationship with customers (전자상거래에서 단골관계 형성을 위한 SNS의 기능 분석 및 활용)

  • Gim, Mi-Su;Woo, Won-Seok
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.4
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    • pp.131-138
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    • 2015
  • One of the most conspicuous characteristics of a business model that pursues expanding customer relationship is that it tries to lock in customers by encouraging them to repeat purchase in the long-term with the help of "Follow" function in Social Networking Service (SNS), which enables producers to automatically register the customers as potentially important ones and to offer them customized marketing services. In the value chain of the agriculture sector, producers of agricultural products can use SNS functions to provide loyal customers with valuable information and experiences such as the real-time information of their farm and products, hidden stories about the whole process from seeding to harvesting, and the storage and cooking methods of their products. These activities help the producers invoke customers' desire to live in the farm and to grow the products themselves. They also raise the accessibility of the producers' websites as customers are able to share a variety of news and knowledge such as the release of new products. This means that the producers's websites are now functioning to enable the producers to perform sales and promotion related activities. It is a big leap from the traditional e-commerce business model where sales and promotion of a product were separated and could be connected only through outside links. This two-way, viral characteristics of marketing services using SNS facilitate customers to share product information and their purchase experience with each other, which leads to more effective and efficient communication within the customer community.

A Development Plan for Co-creation-based Smart City through the Trend Analysis of Internet of Things (사물인터넷 동향분석을 통한 Co-creation기반 스마트시티 구축 방안)

  • Park, Ju Seop;Hong, Soon-Goo;Kim, Na Rang
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.4
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    • pp.67-78
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    • 2016
  • Recently many countries around the world are actively promoting smart city projects to address various urban problems such as traffic congestion, housing shortage, and energy scarcity. Due to development of the Internet of Things (IoT), the development of a smart city with sustainability, convenience, and environment-friendliness was enabled through the effective control and reuse of urban resources. The purpose of this study is to analyze the technical trends of IoT and present a development plan for smart city which is one of the applications of the IoT. To this end, the news articles of the Electronic Times between 2013 and 2015were analyzed using the text mining technique and smart city development cases of other countries were investigated. The analysis results revealed the close relationships of big data, cloud, platforms, and sensors with smart city. For the successful development of a smart city, first, all the interested parties in the city must work together to create new values throughout the entire process of value chain. Second, they must utilize big data and disclose public data more actively than they are doing now. This study has made academic contribution in that it has presented a big data analysis method and stimulated follow-up studies. For the practical contribution, the results of this study provided useful data for the policy making of local governments and administrative agencies for smart city development. This study may have limitations in the incorporation of the total trends because only the news articles of the Electronic Times were selected to analyze the technical trends of the IoT.

Analysis of news bigdata on 'Gather Town' using the Bigkinds system

  • Choi, Sui
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.3
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    • pp.53-61
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    • 2022
  • Recent years have drawn a great attention to generation MZ and Metaverse, due to 4th industrial revolution and the development of digital environment that blurs the boundary between reality and virtual reality. Generation MZ approaches the information very differently from the existing generations and uses distinguished communication methods. In terms of learning, they have different motivations, types, skills and build relationships differently. Meanwhile, Metaverse is drawing a great attention as a teaching method that fits traits of gen MZ. Thus, the current research aimed to investigate how to increase the use of Metaverse in Educational Technology. Specifically, this research examined the antecedents of popularity of Gather Town, a platform of Metaverse. Big data of news articles have been collected and analyzed using the Bigkinds system provided by Korea Press Foundation. The analysis revealed, first, a rapid increasing trend of media exposure of Gather Town since July 2021. This suggests a greater utilization of Gather Town in the field of education after the COVID-19 pandemic. Second, Word Association Analysis and Word Cloud Analysis showed high weights on education related words such as 'remote', 'university', and 'freshman', while words like 'Metaverse', 'Metaverse platform', 'Covid19', and 'Avatar' were also emphasized. Third, Network Analysis extracted 'COVID19', 'Avatar', 'University student', 'career', 'YouTube' as keywords. The findings also suggest potential value of Gather Town as an educational tool under COVID19 pandemic. Therefore, this research will contribute to the application and utilization of Gather Town in the field of education.