• Korean Management Science Review
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• v.22 no.2
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• pp.35-49
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• 2005

When new services are introduced, interaction among existing and new services has to be considered. The interaction can be characterized by the substitution or complementary effect among services. This paper analyzes how the interaction among services affects the customers' subscription decision in telecommunication services industry. Based on a face-to-face in-depth survey from a sample of 1,200 respondents, a new wireless internet access service or WiBro is analyzed to identify the substitution/complementary effect in relation to the existing other telecommunication services. Additionally, the important factors explaining both customers' subscription and substitution decisions are identified. The analysis results indicate that males and students are more likely to subscribe WIBro service. Interestingly, family size positively affects the subscription decision. However, heavy users of on-line game are reluctant to subscribe WiBro service. Among the potential WiBro subscribers, the customers who are less satisfied with the existing fixed line broadband internet access service are more likely to stop subscribing the fixed line service, which implies substitution by a new service. We believe that the consideration of the interactions among services is essential to devise a winning strategy for the new services in the highly uncertain telecommunications business environment.

• Journal of Communications and Networks
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• v.8 no.4
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• pp.475-479
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• 2006

In Korea, we witness vivid evidences of changing trend in communication that insist the emergence of new networking architecture. To accommodate the changing trend and to hold current strong position in global IT industry, Korea have launched broadband convergence network (BcN) initiative. BcN vision for Korea is to be the first in the world to realize converged network infrastructure and ubiquitous service environment. In this paper, we have introduced the concept and the vision of BcN with a viewpoint of a new paradigm to prepare future-proof communication environment. And then, we have disclosed BcN research and development (R&D) activities including R&D philosophy, R&D phases, and key technologies required. Also, we have discussed current development issues in three technology branches including service and control technology, unified transport technology, and next-generation access technology.

• Proceedings of the IEEK Conference
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• 2007.07a
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• pp.163-164
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• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. The competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. In this study, we identified the factors influencing mobile telecommunication brand equity, and its influence on the HSDPA service subscription behavior.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.45-48
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• 2006

This paper proposes a systematic framework for developing new service concepts, with an emphasis on the customer's perspective. The framework consists of three phases; identification of customer needs, extraction of new service opportunities, and generation of new service concepts. The proposed framework is demonstrated through a case study in the telecommunications industry.

• Electronics and Telecommunications Trends
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• v.36 no.4
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• pp.135-144
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• 2021

The field of user authentication in Korea has experienced new dimensions since December 2020. Accredited certificate, which had been in use for 21 years since 1999, has been abolished. Accredited certificates have provided a trust foundation for various ICT-based industrial developments; however, new changes in the authentication sector are also required due to changes in the service and policy environment. Changes in the service environment occur rapidly because of the emergence of new technologies such as AI, IoT, Bio, Blockchain, and the daily use of non-face-to-face environments caused by COVID-19. Even with changes in the service environment, user authentication remains an essential foundation for providing services. This paper summarizes the current status of user authentication techniques, analyzes major changes in the service environment (such as Metaverse) associated with user authentication, and presents the direction of authentication techniques (Decentralized, Invisible, Privacy-preserving) through the derived implications.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.8
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• pp.2743-2762
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• 2014

Promoted by cloud technology and new websites, plenty and variety of Web services are emerging in the Internet. Meanwhile some Web services become outdated even obsolete due to new versions, and a normal phenomenon is that some services work well only with other services of older versions. These laggard or improper services are lowering the performance of the composite service they involved in. In addition, using current technology to identify proper semantic services for a composite service is time-consuming and inaccurate. Thus, we proposed a clustering method and a recommendation method to deal with these problems. Clustering technology is used to classify semantic services according to their topics, functionality and other aspects from plenty of services. Recommendation technology is used to predict the possible preference of a composite service, and recommend possible component services to the composite service according to the history information of invocations and similar composite services. The experiments show that our clustering method with the help of Ontology and TF/IDF technology is more accurate than others, and our recommendation method has less average error than others in the series of missing rate.

• ETRI Journal
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• v.36 no.5
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• pp.791-798
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• 2014

As a new hybrid broadcasting service, augmented broadcasting shows enhanced broadcasting content on a large TV screen, while augmented reality (AR) on a mobile device augments additional graphical content onto an input image from the device's own camera to provide useful and convenient information for users. A one-sided broadcasting service using AR has already been attempted in virtual advertisements during sport broadcasts. However, because its augmentation is preprocessed before the video image is transmitted, the viewer at home may have no influence on this formation; and no interaction for the user is possible unless the viewer has a direct connection to the content provider. Augmented broadcasting technology enables viewers to watch mixed broadcasting content only when they want such service and to watch original broadcasting content when they do not. To realize an augmented broadcasting service, the most important issue is to resolve the hybrid content synchronization over heterogeneous broadcast and broadband networks. This paper proposes a novel hybrid content synchronization scheme for an augmented broadcasting service and presents its implementation and results in a terrestrial DTV environment.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.455-465
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• 2008

Recently the discussion on broadcasting and telecommunications convergence has been actively advanced, the convergence service which pulls down the guard of broadcasting and telecommunications industries is already embodied from the market. We need to clearly define a broadcasting and telecommunications convergence in order to develop promising convergence technologies based on future demands for broadcasting and telecommunications convergence. In this study, we consider both broadcasting and telecommunications as 'services-centered industries' and suggest new R&D project selection criteria. This could be used to present a new direction in R&D project management.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.75-94
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• 2021

The 4th industrial revolution needs a fusion of artificial intelligence, robotics, the Internet of Things (IoT), edge computing, and other technologies. For the fusion of technologies, cloud computing technology can provide flexible and high-performance computing resources so that cloud computing can be the foundation technology of new emerging services. The emerging services become a global-scale, and require much higher performance, availability, and reliability. Public cloud providers already provide global-scale services. However, their services, costs, performance, and policies are different. Enterprises/ developers to come out with a new inter-operable service are experiencing vendor lock-in problems. Therefore, multi-cloud technology that federatively resolves the limitations of single cloud providers is required. We propose a software platform, denoted as Cloud-Barista. Cloud-Barista is a multi-cloud service common platform for federating multiple clouds. It makes multiple cloud services as a single service. We explain the functional architecture of the proposed platform that consists of several frameworks, and then discuss the main design and implementation issues of each framework. To verify the feasibility of our proposal, we show a demonstration which is to create 18 virtual machines on several cloud providers, combine them as a single resource, and manage it.

• International Journal of Contents
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• v.6 no.3
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• pp.59-64
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• 2010

The world mobile service is growing sharply and became bigger market than wired. So it is very needed to find the political way to promote mobile industry. The United States government recently decided to introduce new mobile policies for promoting mobile industry. Until now the telecommunications policies of the United States have affected policy developments for many countries including Korea. In this context, we studied the validity of introducing new mobile policies of the United States in Korea. We found that new mobile policies can cause the change of mobile market environment; mobile market power will be dispersed from network to content, application and devise, and new mobile market environment where consumers freely select and use network as well as content, application and devise will be made. Also we found empirically that if new policies are introduced in Korea, mobile industry will be promoted as Korean consumers use mobile services and goods quite actively in new mobile market. We think our results provide reasonable evidence to introduce new mobile policies in Korea.