• 벤처창업연구
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• 제7권2호
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• pp.19-24
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• 2012

본 연구는 중소기업 융합개념과 융합유형을 명확히 정립하고 중소기업 융합 사례를 유형별로 파악하여 융합을 통한 중소기업 경쟁력 증대에 도움이 되고자 하였다. 중소기업 융합유형은 Deloitte(2009)에서 제시한 기술과 산업, 가치개선과 창출 2가지 차원을 수용하여 기술은 투입, 산업은 산출의 차원에서 정의하여 중소기업 융합을 기술개선-시장확대형, 기술개선-시장창출형, 기술창출-시장확대형, 기술창출-시장창출형 4가지로 나누고 중소기업 융복합기술개발사업 우수사례집('11년 8월)에 소개된 기업들을 중심으로 융합유형을 분류하였다. 그 결과, 전체 13개의 사례 중 기술개선-시장확대형 5개, 기술개선-시장창출형 4개, 기술창출-시장확대형 3개, 기술창출-시장창출형 1개 순으로 나타나 중소기업의 경우 기술창출 보다는 기술개선에, 시장창출보다는 시장확대에 초점을 두고 융합이 이루어지고 있었다. 이러한 중소기업 융합 유형별 사례분석을 통해 파악할 수 있는 것은 중소기업이 융합을 통한 신기술이나 신시장을 창출하는 것이 매우 어렵다는 것이다. 따라서 중소기업은 기술개선을 통한 시장확대를 융합의 목표와 결과로 생각하고 있는 것으로 추정된다. 국가의 신성장동력을 육성하기 위해서 신기술이나 신산업 창출도 중요하지만 중소기업의 현실을 고려한 정책지원도 함께 고려해야 한다.

• 한국시스템다이내믹스연구
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• 제2권2호
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• pp.25-40
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• 2001

This paper describes the forecast of power plant construction in a competitive korean electricity market. In Korea, KEPCO (Korea Electric Power Corporation, fully controlled by government) was responsible for from the production of the electricity to the sale of electricity to customer. However, the generation part is separated from KEPCO and six generation companies were established for whole sale competition from April 1st, 2001. The generation companies consist of five fossil power companies and one nuclear power company in Korea at present time. Fossil power companies are scheduled to be sold to private companies including foreign investors. Nuclear power company is owned and controlled by government. The competition in generation market will start from 2003. ISO (Independence System Operator will purchase the electricity from the power exchange market. The market price is determined by the SMP(System Marginal Price) which is decided by the balance between demand and supply of electricity in power exchange market. Under this uncertain circumstance, the energy policy planners such as government are interested to the construction of the power plant in the future. These interests are accelerated due to the recent shortage of electricity supply in California. In the competitive market, investors are no longer interested in the investment for the capital intensive, long lead time generating technologies such as nuclear and coal plants. Large unclear and coal plants were no longer the top choices. Instead, investors in the competitive market are interested in smaller, more efficient, cheaper, cleaner technologies such as CCGT(Combined Cycle Gas Turbine). Electricity is treated as commodity in the competitive market. The investors behavior in the commodity market shows that the new investment decision is made when the market price exceeds the sum of capital cost and variable cost of the new facility and the existing facility utilization depends on the marginal cost of the facility. This investors behavior can be applied to the new investments for the power plant. Under these postulations, there is the potential for power plant construction to appear in waves causing alternating periods of over and under supply of electricity like commodity production or real estate production. A computer model was developed to sturdy the possibility that construction will appear in waves of boom and bust in Korean electricity market. This model was constructed using System Dynamics method pioneered by Forrester(MIT, 1961) and explained in recent text by Sternman (Business Dynamics, MIT, 2000) and the recent work by Andrew Ford(Energy Policy, 1999). This model was designed based on the Energy Policy results(Ford, 1999) with parameters for loads and resources in Korea. This Korea Market Model was developed and tested in a small scale project to demonstrate the usefulness of the System Dynamics approach. Korea electricity market is isolated and not allowed to import electricity from outsides. In this model, the base load such as unclear and large coal power plant are assumed to be user specified investment and only CCGT is selected for new investment by investors in the market. This model may be used to learn if government investment in new unclear plants could compensate for the unstable actions of private developers. This model can be used to test the policy focused on the role of unclear investments over time. This model also can be used to test whether the future power plant construction can meet the government targets for the mix of generating resources and to test whether to maintain stable price in the spot market.

• Journal of Evidence-Based Herbal Medicine
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• 제3권1호
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• pp.25-33
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• 2010

The aims of this study recognize the limitations of the domestic chocolate market compared to domestic and foreign chocolate market and investigate the strategies for activation of the domestic chocolate culture and development of new chocolate market throughout pointing out the various problems. We analyzed the trends for the food market and confectionery market, main market for chocolate, and also compared domestic and foreign cases for market of chocolate as food or non-food. We sought for solutions and implications for diversification of domestic chocolate market through prospects for the future. Domestic chocolate market is not enough to be competitive compared with overseas market, yet. However, we speculated that domestic chocolate market would gradually develop through fusion with herbal bio-industry as rapid economic development. Besides, we demonstrated a few ways which derive larger development through combination of chocolate market and herbal bio-industry. For these sakes, we suggest that at first, if paradigm which is considered oriental medicinal characters and back innovative and differentiated ideas should be present, the activation of markets of chocolate and herbal bio-industry as well as the diversities of market may be obtained.

• 한국산학기술학회논문지
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• 제12권9호
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• pp.3869-3877
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• 2011

본 연구의 주목적은 기술혁신 유형에 따라 신제품 개발조직의 시장지향성과 창조성이 신제품 성과에 미치는 영향관계를 분석해 보는 것이다. 이를 위해 관련 선행문헌에 대한 종합적인 고찰 결과를 토대로 신제품 개발조직의 시장지향성 및 신제품 창조성 특성으로서 총 다섯 가지 요인을 도출하였고, 이들 영향요인과 신제품 성과, 그리고 기술혁신 유형 변수를 포함한 연구모형을 구축하였다. 설문응답 대상은 기업의 신제품개발 담당자로 한정하였으며, 조사결과 136개 기업으로부터 자료가 수집되었다. 수집된 자료를 토대로 다중회귀분석을 통해 실증분석을 수행한 결과는 다음과 같다. 첫째, 시장지향성과 창조성의 각 요인은 신제품 성과에 긍정적인 영향을 미치는 중요인 특성요인으로 밝혀졌다. 둘째, 기술혁신 유형에 따른 신제품 성과 영향요인의 차이에 관한 분석을 수행한 결과, 연속적 혁신에서는 시장지향성 요인이, 불연속적 혁신에서는 창조성 요인이 상대적으로 높은 영향을 미치는 것으로 밝혀졌다. 이상의 연구결과를 토대로 논의와 시사점을 제공하였다.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2000년도 하계학술대회 논문집 A
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• pp.406-408
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• 2000

Recently, Korea's electric industry is in the midst of a period of profound changes in the structure and function, including the introduction of market competition in the generation sector. Therefore, it is difficult to promote long-term capacity planning and new generating capacity construction which have been driven by KEPCO so far, after the introduction of market competition, so new generating capacity construction and security of reserve margin is needed through self·regulation plan of private generation producers by market mechanism. According to the competition in the generation sector, a new paradigm is necessary to the long-term capacity planning driven by the Government. This paper analyzes the plan and the incentive level able to guide the new generation capacity construction considering the uncertainty risk in a period of introduction of competition. In addition, this paper analyzes the plan able to guide the new capacity construction by market function at the stage which market become established and Government's role to solve the anxiety about the capacity supply and demand.

• 융합경영연구
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• 제6권1호
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• pp.1-8
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• 2018

Purpose - Local social commerce market has grown up remarkably. And, Coupang has shown new delivery strategy of rocket delivery. Making new paradigm at local market, Coupang has expanded market scale. This study investigated state of local social commerce market, weight and promotion strategy of Coupang market to find out competitiveness edge of Coupang. Research design, data, and methodology - The study investigated state and concept of social commerce to find out state, problems and competitiveness of social commerce. New distribution service was short of precedent studies. Statistical analysis and experimental analysis were not used, and interview was done to investigate three of social commerce businesses. Results - CRM construction is insufficient to have poor system, Local delivery system could not be made enough at overnight delivery and customers were dissatisfied with ties with another company. Promotion shall be done by delivery system for increase of profitability, funding for more investment, chatbot to build new customer control system, and new delivery system to produce profit. Conclusions - Coupang and others have grown up rapidly to worsen profit and to jeopardize survival. Excessive initial investment has threatened the businesses, for instance, low sales of Amazon, excessive expenses, bench marking of logistics system, and others.

• 기술혁신학회지
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• 제8권2호
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• pp.809-831
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• 2005

This paper explores the difference between domestic new ventures(DNV) and international new ventures (INV). New ventures pursue business opportunities in their target markets armed with experienced founding team, distinctive competitive strategies, and different entry time at foreign market. As a result, INVs were founded by larger number of founding team and more experienced in international business. Also INVs enter earlier global market and pursue business opportunities than DNVs. in In terms of competitive strategy, INVs highlight continuous quality improvement and diverse customers compared to DNVs focused on intellectual property rights. INVs get higher profitabilities in financial performance. Finally, this paper suggests some managerial implications for new venture to explore business opportunities in the global markets.

• 시큐리티연구
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• 제6호
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• pp.147-165
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• 2003

Since Electronic Security System is introduced in Korea in 1981 by foreign technology, Security market has been increasing considerably during short period, and It performs it's security roles well in place of security guards. As electronic and communication technology is highly developed, Electronic Security System and security market structure is changing naturally. Especially high-tech mobile communication technology will change the method of Electronic Security business. Also the pattens of residence and life style, such as the trend toward nuclear family and single life could effect security market. In recent year, new business models that apply the mobile phone and internet is appeared. Although Electronic Security System is changed by the changes of technology, It is very difficult to change the basic elements, such as sensing, alarm signal transfering, and response. The rate of increase of Electronic Security market is expected to matain it's increase pace for the time being. But the development of new system for new protectes such as childeren, old person, vehicle rather than immovable facility is necessary to prepare for the continuous competition.

• 경영과학
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• 제23권3호
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• pp.41-61
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• 2006

This study is to propose a sales forecasting framework for new products in the prelaunch phase where no saies data are available. For the purpose we first develop an extended Bass model with the dynamic market potential and then propose an estimation method based on the market survey and scenario methodology. The proposed parameter estimation method is different from previous studies in that most of them have only Proposed the management judgments or analogies. We also apply the proposed model to satellite DMB market in Korea to verify the model.

• 한국경영과학회지
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• 제38권1호
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• pp.45-59
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• 2013

A long-term forecasting method for a new product in early stage of diffusion is proposed. The method includes a constrained non-linear least square estimation with the logistic diffusion model. The constraints would be critical market informations such as market potential, peak point, and take-off. Findings on 20 cases having almost full life cycle are that (i) combining any market information improves the forecasting accuracy, (ii) market potential is the most stable information, and (iii) peak point and take-off information have negative effect in case of overestimation.