• 한국의류산업학회지
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• 제14권5호
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• pp.778-790
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• 2012

This research categorizes and analyzes different online fashion store studies conducted over the past 10 years based on study type. The results are as follows. First, it was found that 116 studies out of 118 studies on online fashion stores conducted from 2000 to 2012 were based on PC web. Second, the studies on PC web-based fashion stores were reclassified into 9 different categories based on their topics: purchase behavior, word-of-mouth behavior, website, and product information presentation as well as products for sale, return behavior, customer service, system, present condition, marketing strategy, and promotions. However, mobile web-based studies were categorized into 2 categories of introduction of the fashion stores and purchase behavior. Third, we reclassified the studies chronologically to observe studies conducted at different times. In the early phase (in addition to studies on purchase behavior) studies on present condition, marketing strategy, and website constituted the majority of studies conducted because the field research was just starting to grow; however, studies conducted in the latter phase showed new patterns of study, such as word-of-mouth effect, and return behavior. Future studies conducted on competitive PC web-based fashion stores require a more specific classification of studies (according to their purpose) to develop an effective marketing strategy.

• 한국CDE학회논문집
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• 제11권3호
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• pp.183-196
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• 2006

A new operation strategy. which can guarantee the data consistency of engineering information among the various intelligent information systems, is presented for engineering information of bridges, and construction methodology of integrated database is developed to support the strategy. The two core standard techniques are adopted to construct the integrated database. One is the Standard for the Exchange of Product Model Data (STEP) for CAD/CAE information and the other is the Extensible Markup Language(XML) for engineering document information. The former enabler structural engineers to handle the structural details with three-dimensional geometry-based information of bridges, and ACIS solid modeling kernel is employed to develop AutoCAD based application modules. The latter can make document files into data type for web-based application modules which assist end-users to search and retrieve engineering document data. In addition, relaying algorithm is developed to integrate the two different information, e.g. CAD/CAE information and engineering document information. The pilot application modules are also developed, and a case study subjected to the Han-Nam bridge is presented at the end of the paper to illustrate the use of the developed application modules.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2006년도 정기 학술대회 논문집
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• pp.208-215
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• 2006

This study provides a new operation strategy which can guarantee the data consistency of engineering information among the various intelligent information systems. We present the strategies for the operation of bridges engineering information and the construction methodology of integrated database. The two core standard techniques are adopted to construct the integrated database. One of these standards is the Standard for the Exchange of Product Model Data (STEP) for CAD/CAE information and the other is the Extensible Markup Language (XML) for engineering document information. This study can transform a document me into a data type for web-based application modules which assist end-users in searching and retrieval of engineering document data. In addition, relaying algorithm is developed to integrate the two different information, e.g. CAD/CAE information and engineering document information. The pilot application modules for management and maintenance of existing bridge are also developed to show application of the strategy.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.281-299
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• 2008

An online game is popular topic due to the increased total online game market volume nowadays. Even though many studies on an online game are released, most studies have used survey method that reveal only section of the situation like a snapshot. For this reason, previous studies have a little limitation that does not show dynamically changing issues like a product life cycle and change in customer's satisfaction. Because of this, we researched on an online game with the system dynamic model which can show dynamic simulation to analysis time series data. We chose MMORPG (Massively Multi-play Online Role Playing Game) in sort of an online game because it has many absorbing factors and enthusiastic users. We assumed that the game developer is ready for updated version game and release that periodically and focused on dormant users who used to be enthusiastic about MMORPG and designed simulation model which analyze how to influence of update and CRM strategy on users. The simulation results showed that the update has positive influences to gather new users and hold established users and CRM strategies help to prevent dormant users from transferring to rivals to offer them re-absorbing factors. Through this study, we confirmed importance of update on a online game and suggested the necessity to introduce CRM strategy in an online game market.

• 경영과정보연구
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• 제21권
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• pp.271-297
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• 2007

Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

• 한국의상디자인학회지
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• 제10권2호
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• pp.163-178
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• 2008

The purpose of this study is to search the characteristics and strategy of sales promotion in on-line fashion SOHO (Small Office Home Office) shopping malls. 87 of these shopping malls have been selected through a ranking service called 100HOT (http://www.100hot.co.kr), and 906 cases of sales promotion activities have been executed on web-sites of these shopping malls. The cases have been analyzed by descriptive statistics and chi-square analysis. The results are as follows: First, on-line fashion SOHO shopping malls have frequently used sales promotion tactics such as demonstration, display, viral marketing, sale, event, customer compensation, community marketing, experimental marketing, coupon, premium, reserve fund and delivery service. Second, there are significant differences between shopping malls for men and women in sales promotion tactics such as demonstration, viral marketing, sale, and community marketing, but there is no significant difference in tactics such as demonstration, event, and customer compensation. Third, the shopping malls have used various sales promotion strategies such as maximizing the sales, characterizing product features, procuring new customers, preserving existing customers, enhancing customer loyalty, improving customer relationship and controlling returns.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2006년도 추계학술대회 논문집(제1권)
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• pp.235-240
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• 2006

글로벌 생산네트워크의 변화로 인해 광양항은 새로운 전략의 수립이 요구된다. 특히, 무역의 패턴이 중국, 일본, 한국을 포함한 아시아의 경제적 성장에 따라 동북아지역 집중됨에 따라 가격과 서비스 경쟁력을 가진 광양항은 동북아 포트얼라이언스의 요구에 대처해야하며, 변화하는 무역환경에서 다른 국가들과 경쟁해야 한다. 그러므로 본 연구의 목적은 광양항의 성장을 촉진하기 위한 포트얼라이언스 전략을 제안하는 것이다. 광양항의 물류비즈니스 모델에 대한 목적에 맞도록 동북아 포트얼라이언스의 진행방향과 중국과 일본의 대상 항만을 제공하였다.

• 디자인학연구
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• 제17권4호
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• pp.5-14
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• 2004

전자산업 초기 흑백TV디자인의 흐름이, 앞으로의 제품개발이나 생산과 판매 등의 전략에 크게 도움을 줄 수 있다고 본다. 왜냐하면 현존하는 모든 제품에 대해 지나온 과정에는 역사가 있었고, 과거와 지금까지의 정보를 갖고 미래를 바라볼 수 있는 예측 수단으로 활용될 수 있기 때문이다. 제품의 성격에 따라서는 단순한 광고나 영업 전략에 의해서도 어느 정도 연장 또는 유지가 가능하지만, 그러나 장기적으로 그 제품이 가지는 생명력, 나아가 그 기업이 갖고 있는 경쟁력을 위해서는 보다 정확한 분석과 축적된 데이터가 필요하고 그런 정보를 잘 응용하는 과정이 필수적이다. 연구 대상의 흑백TV제품에 대한 정보는 제품 안내책자와 인쇄매체 의한 광고자료를 정리하였다. 스타일 변화에 대해서는 제품 판매시점을 기준으로 1960년대부터 1980년대까지 콘솔형 TV, 포터블형 TV 디자인 변화와관계가 있는 여러 가지 환경과 제품변화 흐름을 중점으로 연구하였다. 이런 제품들의 탄생과 소멸까지의 과정이 앞으로 다른 가전제품에도 반복 될 수 있다. 이제 우리의 가전제품의 국제적인 위치나 영향력으로 볼 때 과거의 제품변화과정은 나름대로 역사성 갖고 있다. 이러한 과거의 흐름이 앞으로 탄생될 제품디자인의 기초로서 중요한 역할을 할 수 있다고 보기 때문이다.

• 조형예술학연구
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• 제8권
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• pp.185-210
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• 2005

Closely connecting Well-Being culture with our traditional eating culture. we can predict next generation Kimchi refrigerator trend with this research. In the highly developing industrial society, design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and has also been regarded as a means to acquire sustainable superior competence. Thus, these trends suggest that the aesthetic value of product has become more important than its technological function. In this study we reviewed theoretically esthetic factors influencing the preference and the evaluation of a product and made a list of eight esthetic factors based on various referential studies which include simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. Also on the point of view of design, it is necessary to find out definitely the consumer preference frame the relationship among design preference design image design attribute. Will give you guidelines on which designers can select and design some more objective and reliable design factors, finding out the relation of cause and effect by which they can know what kind of product designs their consumers like and how the popular image which that product offer is composed of. We investigated the esthetic factors affecting consumers preferences and the basis for evaluating a product. Aimed at providing materials for developing product design by presenting an ,esthetic guideline product design by presenting an esthetic guideline and to put these materials to practical use. Investigated other considered elements classified by manufactures and importance of esthetic factors and its influence on consumer tastes . All of these result, It could not conclude all of the adjective design image and design factors of every consumer, but through consumer reaction framework consumer are response and prefer the products which design image have. and then understand prefered design image are influenced to design factor's and could be apply to new design development.

• 조형예술학연구
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• 제2권
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• pp.128-160
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• 2000

The objective of this study is to establish a theoretical framework of factors and strategies for success , by probing into design management strategies and the resulting product development details of firms from many parts of the world that improved their images and competitiveness through industrial design. As a means for a company to successfully develop products and to survive, strategies for successful product development were unfolded by many leading businesses of industrial design, whose methods and strategies were respectively unique. International companies such as Philips, Sony, Braun, Ford, and Alessi employed industrial design to not only renew their brand perceptions, but also added values to human life by embedding exclusive designs that customers prefer in their products. They have used design as a business strategic tool, whose elemental processes are, planning, organizing, directing, and controlling. In conclusion, the successful strategies of the leading global companies' design management and product development share the following First, these companies seek design strategies that foresee upcoming changes and are ahead of their time. Second, the CEO is aware of the importance of design, has an appreciative eye for design, and puts in effort into supporting and developing his or her design sector. Third, the director is provided with the conditions in which he or she can take control of one's tasks, and has the abilities and qualities to provide visions for the future. Fourth, the product development team uses original and logical processes and is highly organized. Fifth, the design organization effectively utilizes necessary experts of internal and external company. Sixth, the firm produces innovative products that meet the customers' demand and predict the future. Seventh, the products developed shall employ cutting-edge technologies and are new and original. Eighth, the product must have an identity as a product that represents the company.