• 제목/요약/키워드: New Product Strategy

검색결과 552건 처리시간 0.022초

Identifying New Technologies in Product and Processes through Patent Databanks

  • Silva, Luan Carlos Santos;Caten, Carla Schwengber ten;Gaia, Silvia;Faco, Renata Tilemann;Zocche, Lidiana;Travessini, Rosana
    • 산경연구논집
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    • 제6권3호
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    • pp.27-33
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    • 2015
  • Purpose - This paper's aim is to analyze the technological information in patent databanks as a strategy in prospecting for new technologies. Research design, data, and methodology - We detail the major free electronic database sources for patent information, the patent documents, the patent document structures, INID codes (Internationally Agreed Numbers for the Identification of Data), indexation, references, and classification notions. Additionally, we review and analyze information on the activities of the Center of Dissemination Documentation and Technological Information (CEDIN) from the National Institute of Intellectual Property (INPI) of Brazil for the period 2000 to 2011. Results - The research shows that the technological information contained in the patents could provide a wide range of functionality within companies and universities. Conclusions - In recent years, (CEDIN), a specialist in intellectual property, has been serving internal and external users by providing guidance on the basis of patents and other literature, but the number of users served is still small. In order to familiarize more potential users of such technological information, task forces should be created among INPI, universities, and companies.

CALS 성격 규명에 관한 연구 - ILS를 중심으로 - (The study on the CALS's character -From a ILS point of view-)

  • 손병식;김성권
    • 한국전자거래학회지
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    • 제3권1호
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    • pp.43-67
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    • 1998
  • Logistics is by no means a new subject area. The concept of logistics goes way become more complex as technology advances, and logistics requirements have increased accordingly. In 1964, when ILS philosophy formally came into being, ILS was defined in general terms and did not describe what actions an ILS program should accomplish. ILS philosophy have been developed from 1964 through 1980. In 1982, United States Department of Defense formulated a new concept, CALS. CALS is the strategy that the US defense development to management the transition to integration and automated interchange in defense system engineering, manufacturing, and logistic support. Its goal is to use the inherent features of digitized data to revolutionize the function of data -gathering, data storage and data - transfer techologies associared with the development of defense systems. The Result will be systems that are cheaper, more reliable, and easier to maintain. To define CALS's character, the purpose of this papers compare two concepts - CALS and ILS. The elements of CALS consist of standads and EDI. The elements of ILS include LCC(Life Cycle Cost), LSA(Logistics Support Analysis), LSAR(Logistics Support Analysis Rcord), Aquisition Cycle.

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창업단계의 인터넷 비즈니스 성공요인에 관한 탐색적 연구 (Success Factors of Internet-based Business in the Start-up Phase)

  • 김승운
    • Journal of Information Technology Applications and Management
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    • 제10권4호
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    • pp.65-84
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    • 2003
  • The Purpose of this study is to Identify and analyze the factors that determine the survival or success of internet-based companies in the start-up phase. The reason why we focus on companies which are in the early stage of development is because internet business is still at its early stage, and statistics indicate that many internet businesses have failed during the start-up phase. Using the model of new product outcomes proposed by Cooper(1979), we have formulated a conceptual model for more successful internet business ventures. On the basis of this model, the relationship between the financial and non-financial performance and various variables in the model is analyzed. For collecting empirical data, a web-based survey questionnaire was designed. A total of 97 usable questionnaires were gathered from internet companies nationwide. The results showed that controllable variables such as the commercial entity and information acquired during the new business process are related to the non-financial performance, while environment variables such as the compatibility of the resource base of the firm with the business, including a few controllable variables, are related to the financial performance. Future research needs to explore more precisely how the success factors are different according to the types of internet businesses and/or the stages of growth of the business.

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The Determinants of Consumer Purchasing Decisions of Health Food Products: An Empirical Study from Indonesia

  • EKASARI, Ratna;JAYA, I Made Laut Mertha
    • The Journal of Asian Finance, Economics and Business
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    • 제8권12호
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    • pp.519-528
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    • 2021
  • The COVID-19 pandemic struck several countries in 2020. After the government officially announced that individuals will be working from home, shut public service agencies, and compelled people to wear masks and maintain social distance, several hundred business actors were forced to shut down their firms. The purpose of this study is to help companies determine the steps for a new marketing strategy for healthy food products in Indonesia. The number of samples was 500 respondents. The variance-based Structural Equation Modeling (SEM) method was used to conduct this investigation, which was similar to a marketing study. The findings show that in Indonesia, lifestyle and price perceptions influence healthy food product purchasing decisions. Meanwhile, brand awareness and customer attitudes had no bearing on healthy food products purchase decisions. The novelty of this study stems from the discovery of new opportunities for business players to market healthy food products during the current COVID-19 period. This opportunity arises as a result of changes in customer lifestyles and price perceptions, both of which must be taken into account by organizations to offer nutritious food items at reasonable rates in Indonesia.

Lessons learned from Multinational Parties Involved Program Management Consortiums in Korea

  • KO, Ok-Yeol
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.32-36
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    • 2015
  • This study explores the issue of program management consortia involving multinational participants. The aim of this research was to leverage advantages in program management (PM) skills and PM model improvement in product line construction in mega scale construction programs, typically funded by public funds. Such ventures involve multinational parties using dedicated partnering based on a program management consortium (PMC) to reduce confrontation between parties in complex circumstances, allowing an open and non-adversarial approach to project management. This research also seeks to implement an ongoing feedback program of best practices and lessons learned to minimize the repetition of mistakes and to reduce costs in sequenced construction. Recently, the Korean government has planned to undertake three large new projects: the Korean Peninsula major river maintenance, the reclamation of Se-Mangum, and the Science/Business City. This paper starts by providing a framework for the cost-reduction strategy for the United States Forces Korea (USFK) Relocation Program, which will be funded with public funds and a private fund investment (PFI) that combines programs executed by two governments as owners and multinational stakeholders, joined in the PMC. The establishment of project-oriented consortia is an innovative and non-adversarial approach to massive international construction projects. Such projects have used various tools effectively and skillfully. This experience may offer an opportunity to practice new and advanced program management delivery methods, and it is expected that Korea will gain a competitive advantage in the international construction market.

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아키텍처 혁신의 과정 모델: 휴대폰용 진동모터 개발 사례를 중심으로 (A Process Model of Architectural Innovation: The Case of Vibration Motor Development in Cellularphone Industry)

  • 김희승;김영진
    • 기술혁신연구
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    • 제23권4호
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    • pp.245-287
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    • 2015
  • 아키텍처 혁신은 급진적 혁신과 달리 기술적 불연속성의 정도는 낮지만 제품 아키텍처의 변경을 통한 기술적 성능개선 폭은 큰 혁신으로 이해되고 있다. 신생 산업의 초기, 급진적 혁신 제품의 개발에 성공한 기업은 이후, 열등한 아키텍처 효율성 문제를 극복하지 않으면 더 이상 기술적 성능 개선이 둔화되는 시점에 도달하게 된다. 이 지점에서는 급진적 혁신 단계에서의 열등하지만 창의성이 깃든 제품 아키텍처의 창출 경험은 오히려 아키텍처 혁신의 장애물로 작용하게 될 수 있다. 본 연구는 아키텍처 혁신 전후의 시장 요구변화와 이에 대한 기술적 해결 전략을 단계모델의 관점과 문제해결 모델의 관점이 결합된 분석틀의 구축을 통해 이해해보고자 하였다. 한국의 중소기업 자화전자(주)는 산업 초창기 휴대폰에 장착되는 진동모터의 급진적 혁신에 성공 후 아키텍처 혁신과 연관된 장애물들을 극복함으로써 마침내 자신이 개발한 진동모터의 본격적 확산에 성공할 수 있었다. 본 연구는 진동모터의 개발과정에 대한 능동적 참여관찰을 통해 단일 사례를 종단적으로 깊이 연구함으로서, 이 과정이 어떻게 진행되었는지를 이해하고자 하였다.

미국의 넙치 소비 시장에 관한 연구 (A Study on the Flounder Consumer Market in the US)

  • 강종호
    • 수산경영론집
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    • 제45권3호
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    • pp.99-110
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    • 2014
  • Flounder was selected as one of the 10 strategic export aquaculture products for seafood export expansion in 2013. The flounder aquaculture industry has promoted export market diversification and product diversification from live to processed goods as a it's main strategy. The purpose of this study is to find an improvement plan for export expansion to the United States, as it emerged as a new target export market for the flounder. A summary of the key findings is as follows. First, the western region of the United States prefers to consume live and fresh flounder, whereas the eastern region prefers to consume fresh flounder. Second, because of it's high quality, Korean flounder is favored in the western region of the United States despite it's high price, whereas in the eastern region of the United States, where production volume is high, Korean flounder has to compete with US flounders because of it's high price. Third, according to the survey results, US consumers tend to enjoy seafood, as well as flounder cuisines. Fourth, the main consumption place of flounders by US consumers are restaurants, and they prefer to consume them in the form of sashimi and sushi. Fifth, 70% of US consumers expressed willingness to consume flounder when eating out. which shows great market potential. However, the high price of Korean flounder and limited size of the live fish market act as major obstacles to expanding export volume. To expand exporting Korean flounder, continuos efforts such as price reduction, exporting highly fresh fish, the co-development of processed food with the US are needed.

해외 패션 명품 브랜드의 유통업태별 마케팅 전략 (Marketing Strategies of Imported Fashion Luxury Brands according to the Types of Retailers)

  • 신수연;김민정
    • 한국의류학회지
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    • 제30권2호
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    • pp.221-232
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    • 2006
  • The purposes of this paper were to identity the present condition of the imported fashion luxury brands' market arid to analyze the differences of marketing strategies according to the types of retailers. We selected 3 department stores, 5 luxury brands, 5 stores in Dongdeamun Market, and 5 internet luxury shopping malls, and conducted key informant survey to 20 experts. The brands in department stores consisted the goods according to VIPs' pre-orders, sales of the previous year, and fashion trends, and offered the differentiated customer services to VIPs. The stores in Dongdaemun Market bought the products from the parallel importers or imported the goods from the original nations of the brands by themselves. The goods in stock and steady sellers were comprised of the main portion of all products, and leather goods were dominated. The price of goods in stock was about $30\∼50\%$ lower than the normal price of department stores, but the new products' price was only about 10$\%$ lower than that of department stores. Luxury shopping malls could be classified into two types; one conducted both product buying and commission sale, and the other conducted commission sale only. In former case, however, the product buying portion was under 30$\%$. Product assortments and the price strategy were similar to the stores of Dongdeamun Market, and CRM was conducted partially.

자원기반 이론과 AHP 방법을 활용한 민간 경호경비 기업의 전략 연구 (Business Strategies for Korean Private Security-Guard Companies Utilizing Resource-based Theory and AHP Method)

  • 김흥기;이종원
    • 시큐리티연구
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    • 제36호
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    • pp.177-200
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    • 2013
  • 빈부 격차가 커지는 고도 산업사회의 진입에 따라 인간의 안전에 대한 요구와 욕구는 양적인 급속한 팽창과 함께 다양화 되고 고급화 되고 있다. 따라서 민간 경호경비 산업분야의 시장 전망은 매우 밝을 것으로 예상된다. 그러나 우리나라 민간 경호경비업체는 영세할 뿐만 아니라 경영 전략적 사고의 부족으로 새로운 시장기회를 확보하기 위한 전략적 방향성을 찾는 것에 어려움을 겪고 있다. 따라서 우리는 경영전략 이론을 바탕으로 구조화된 의사결정 방법인 AHP 방법을 활용하여 우리나라 민간경호 산업의 발전 방향을 제시하고자 한다. 자원기반 이론은 경영전략 이론의 중요한 이론 중에 하나로 기업의 성과는 기업이 가지고 있는 독특한 자원에 의해 결정된다는 이론이다. 자원기반 이론을 적용하여 기업의 전략적 방향을 설정할 수 있는데, 그 방법은 기업이 가지고 있는 독특한 자원과 핵심역량을 분석하고, 이를 반영하여 기업의 전략적 방향을 설정하는 것이다. 이 방법과 이론은 1990년대 이후 그 유용성이 실증적으로 많이 검증이 되어왔다. 우리는 자원기반 이론을 활용하여 민간 경호경비 기업의 경영전략을 수립하기 위한 기본 절차를 수립하고 그 전략적 방향을 정립하였다. 우리는 민간 경호경비 기업의 공공기관과 대비한 경쟁력 있는 자원, 핵심 역량, 전략을 추출 위해서 AHP 방법을 사용하였다. AHP 방법론은 비구조화 된 문제를 전문가의 지식을 계량화하여 의사결정에 이용하는 방법이다. 이 방법은 학술적 연구는 물론 실제 기업 내에서의 많은 경영의사결정 문제를 수행하여 그 유용성이 검증된 방법이다. 우리는 이를 위해 학계, 업계, 연구계의 전문가 11인에게 데이터를 확보하였고, 이를 통해 민간 경호경비 기업이 공공기관과 대비하여 차별적인 자원, 역량, 그리고 전략적 방향성을 도출하였다. 우리는 이를 통해 민간 경호경비 기업의 공공기관과 차별화된 자원은 무형자원이며 그 중에서도 특히 관계자원, 고객정보자원, 기술자원 등이 중요한 자원으로 분석되었다. 반면, 설비자원, 재무자원, 유통망자원 등 유형 자원은 상대적으로 부족한 것으로 분석되었다. 또한 핵심역량으로는 마케팅 및 영업역량과 신제품 개발역량이 중요한 역량으로 분석되었다. 그리고 이러한 자원과 역량을 고려한 전략적 자원으로는 특정 시장에 집중하는 집중화 전략이 채택되었다. 집중화 전략은 특정고객에 집중하여 총력적으로 마케팅활동을 통해 수익을 창출하는 전략으로 규모가 작은 중소기업에 적합한 전략이다. 따라서 민간 경호경비 기업은 새로운 시장을 개척하고 이에 적합한 상품을 개발하며 고객과의 지속적인 마케팅활동을 하는 것이 매우 중요한 과제라 하겠다. 또한 장기적으로 민간 경호경비 기업의 마케팅 역량 강화를 위한 인적인 보강도 지속적으로 요구된다.

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Energy and Ileal Digestible Amino Acid Concentrations for Growing Pigs and Performance of Weanling Pigs Fed Fermented or Conventional Soybean Meal

  • Wang, Y.;Lu, W.Q.;Li, D.F.;Liu, X.T.;Wang, H.L.;Niu, S.;Piao, X.S.
    • Asian-Australasian Journal of Animal Sciences
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    • 제27권5호
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    • pp.706-716
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    • 2014
  • A new strategy of co-inoculating Bacillus subtilis MA139 with Streptococcus thermophilus and Saccharomyces cerevisiae was used to produce fermented soybean meal (FSBM). Three experiments were conducted to determine the concentration of digestible energy (DE) and metabolizable energy (ME) (Exp. 1), apparent ileal digestibility (AID) and standardized ileal digestibility (SID) of amino acids (AA) (Exp. 2), and feeding value (Exp. 3) of FSBM produced by this new strategy (NFSB) compared with soybean meal (SBM) and conventionally available FSBM (Suprotein). In Exp. 1, twenty-four barrows (initial body weight [BW] of $32.2{\pm}1.7kg$) were randomly allotted to 1 of 4 diets with 6 replicates per diet. A corn basal diet and 3 diets based on a mixture of corn and 1 of 3 soybean products listed above were formulated and the DE and ME contents were determined by the difference method. The results showed that there were no differences in DE and ME between SBM and either FSBM product (p>0.05). In Exp. 2, eight barrows (initial BW of $26.8{\pm}1.5kg$) were fitted with ileal T-cannulaes and used in a replicated $4{\times}4$ Latin square design. Three corn-starch-based diets were formulated using each of the 3 soybean products as the sole source of AA. A nitrogen-free diet was also formulated to measure endogenous losses of AA. The results showed that the SID of all AA except arginine and histidine was similar for NFSB and SBM (p>0.05), but Suprotein had greater (p<0.05) SID of most AA except lysine, aspartate, glycine and proline than NFSB. In Exp. 3, a total of 144 piglets (initial BW of $8.8{\pm}1.2$ kg) were blocked by weight and fed 1 of 4 diets including a control diet with 24% SBM as well as diets containing 6% and 12% NFSB or 12% Suprotein added at the expense of SBM. During d 15 to 28, replacing SBM with 6% NFSB significantly improved average daily gain (ADG) and average daily feed intake (ADFI) (p<0.05) for nursery piglets. During the overall experiment, ADG of piglets fed diets containing 6% NFSB was significantly greater (p<0.05) than that of piglets fed SBM. In conclusion, fermentation with the new strategy did not affect the energy content or the AID and the SID of AA in SBM. However, inclusion of 6% NFSB in diets fed to nursery piglets improved performance after weaning likely as a result of better nutritional status and reduced immunological challenge.