• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.545-553
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• 2020

Although networking behavior is an effective job search method to students, far too little attention has been paid to mechanisms explaining the antecedents and networking behavior. The goal of this study was to demonstrate the effect of the HEXACO personality dimensions on graduated students' job search networking behavior through their network size. A survey of 773 participants was conducted to assess personality traits, network size, and networking behavior. All constructs in the study were measured by 5-point Likert scales. This study employed a structural equation model to examine the proposed conceptual model and the correlations among variables. Results showed that the personality of emotionality negatively influence students' network size, while extraversion and agreeableness are positively associated with the scope of their social network. Second, the findings confirmed that network size is directly related to the level of looking-for job behavior, particularly networking behavior. Finally, our results explored that network size played the mediating effect on how personality traits affect networking behavior. These findings suggest that network size is a dynamic mechanism that helps to understand the correlation between personality traits and job search networking behavior. The theoretical and practical implication of the study, as well as the future research direction were discussed.

• 디지털산업정보학회논문지
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• 제14권2호
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• pp.91-105
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• 2018

The purpose of this study is to examine an immoral effectiveness decrease by information access monitoring between ethical dilemma and unethical information-sharing behavior. Firms are raising the demand of confidential information management and are highlighting the ethical awareness of organizational members. The individuals in organization are concerned information sharing for future-oriented social networking. To prevent their immoral behavior, Firms should consider investing the information access monitoring. This system is aiming at log verification of movement, storage and deletion on information and will reduce an ethical conflict and unethical behavior on employees. I used the structural equation methodology for this empirical study. The research model constructs the voluntary and involuntary dilemma of information sharing on the two independent-variables, the unethical information behavior and the improper networking reinforcement on the two dependent-variables and the information access monitoring the one mediating-variables. This model tests the power effect of direct path, indirect path and total path. According to the study, the two ethical dilemma of information sharing provided a high influence to the unethical sharing action and to the inappropriate social networking strengthens. However, the mediating role of information access monitoring shows the effect weakens of independent and dependent variables. Thus, the mediating variables appeared to be important for the controlling role of an unethical behavior and improper social networking. Ultimately, The firms will need to invest the information access monitoring for a compulsory ethics behavior of organizational members. In addition, this can hinder networking enhancements for future opportunistic behaviors.

• 디지털융복합연구
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• 제19권4호
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• pp.57-71
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• 2021

세계 경제가 글로벌화 됨에 따라 개인이나 국가의 경쟁력 제고를 위한 인재 양성 요구가 높아지고 있다. 해외 유학은 양질의 교육에 접근하고 현지 시장, 국제 시장을 더 가까이에서 접할 수 있는 교육 방법 중 하나로 여겨지고 있다. 이러한 사회적 분위기에서 본 연구는 유학생들을 대상으로 글로벌 역량과 예술적 역량 요인들을 정의하고, 이 역량들이 창업의도에 미치는 영향과 영향관계에서의 네트워킹 행동의 매개효과, 사회적 지지의 조절 효과에 대해 규명하고자 하였다. 본 연구의 분석 결과는 다음과 같다. 첫번째, 지식, 기술, 태도 등 글로벌 역량의 3가지 하위요인들은 네트워킹 행동에 정(+)의 영향을 미친다. 두번째, 표현, 창조성, 미디어 등 예술적 역량의 3가지 하위요인도 네트워킹 행동에 정(+)의 영향을 미치고 있었다. 세번째, 네트워킹 행동은 창업 의도에 정(+)의 영향을 미치는 것으로 나타났다. 네번째, 사회적 지지는 네트워킹 행동과 창업 의도 사이에서 조절효과를 가지는 것으로 나타났다. 다섯번째, 네트워킹 행동은 글로벌 역량과 창업 의도 사이에서 대한 매개효과가 있었다. 본 연구는 새로운 교육 환경과 사회문화 환경에 적응하고 있는 유학생들을 대상으로 연구함으로써 유학생들의 네트워킹 행동이 창업의도에 긍정적인 역할을 한다는 점을 검증한 데 의의가 있다고 할 수 있다.

• 디지털융복합연구
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• 제19권2호
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• pp.203-213
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• 2021

본 연구에서는 무경계 경력태도와 경력성공의 관계 및 네트워킹 행동의 매개효과에 대해 고찰하였다. 무경계 경력태도는 경력경로가 단일 고용상황의 울타리를 벗어나 다양한 환경에서 경험을 쌓을 수 있는 경력태도를 의미한다. 선행연구 검토를 토대로, 무경계 경력태도와 주관적 및 객관적 경력성공의 관계에 대해 가설을 설정하였다. 또한 사회적 자본의 하나인 네트워킹 행동 3가지를 두 변수 간의 매개변수로 설정하였다. 연구가설을 검증한 결과, 무경계 경력태도와 주관적 경력성공은 유의한 정(+)의 관계에 있으며 이 관계를 관계관리, 친교, 업무 네트워킹 행동이 완전매개하는 것으로 나타났다. 무경계 경력태도는 객관적 경력성공과 유의한 정(+)의 관계에 있으며 이 관계를 친교, 업무 네트워킹 행동이 완전매개하는 것으로 나타났다. 이상의 연구결과를 토대로 해석과 시사점 및 향후 연구방향을 제시하였다.

• 유통과학연구
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• 제18권4호
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• pp.87-96
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• 2020

Purpose: In this paper, we provide an illustration of Indonesian youth Social Networking Service (SNS) behavior and its relation to their culinary activity. Specifically, their behavior of culinary activity preferences and also the factors affecting their action of spending their money. Data and methodology: We gathered primary data from stratified random questionnaire survey (406 youth). The gathered data was analyzed using text data mining and statistics using R statistical computing language. Results: 1) We found out why our respondents are interested in following the accounts of SNS food influencers: i.e. visually attracted to the posts, as their reference to find places to dine out, as their reference to try new food menu and to get nostalgic feeling about the food. 2) The respondents decide to actually go to the recommended culinary places because of several factors, specifically, its description (visual and text), location, word of mouth (WoM), the experience of being to that place and price. 3) Important factors affecting culinary spent are income, number of following food influencer account, SNS usage time and their interest when looking at WoM. Conclusions: SNS behavior influences Indonesian youth culinary activity preferences and spent.

• Journal of Communications and Networks
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• 제17권2호
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• pp.126-132
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• 2015

In mobile computing research area, it is highly desirable to understand the characteristics of user movement so that the user friendly location aware services could be rendered effectively. Location based social networks (LBSNs) have flourished recently and are of great potential for movement behavior exploration and datadriven application design. While there have been some efforts on user check-in movement behavior in LBSNs, they lack comprehensive analysis of social influence on them. To this end, the social-spatial influence and social-temporal influence are analyzed synthetically in this paper based on the related information exposed in LBSNs. The check-in movement behaviors of users are found to be affected by their social friendships both from spatial and temporal dimensions. Furthermore, a probabilistic model of user mobile behavior is proposed, incorporating the comprehensive social influence model with extent personal preference model. The experimental results validate that our proposed model can improve prediction accuracy compared to the state-of-the-art social historical model considering temporal information (SHM+T), which mainly studies the temporal cyclic patterns and uses them to model user mobility, while being with affordable complexity.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.719-745
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• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.85-94
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• 2017

The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권7호
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• pp.2904-2918
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• 2020

With a huge demand for replicated content on the Internet, a new networking paradigm called information-centric networking (ICN) has been introduced for efficient content dissemination. In ICN, named content is distributed over the network cache and it is accessed by name instead of a location identifier. These aspects allow users to retrieve content from any of the nodes having replicas, and consequently 1) network resources are more efficiently utilized by avoiding redundant transmission and 2) more scalable services are provided by distributing server loads. However, in-network caching in ICN brings about a new type of security issues, called content poisoning attacks, where fabricated content is located in the network cache and interferes with the normal behavior of the system. In this paper, we look into the problems of content poisoning in ICN and discuss security architectures against them. In particular, we reconsider the state-of-the-art schemes from the perspective of feasibility, and propose a practical security architecture.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권1호
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• pp.74-90
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• 2014

Routing in mobile wireless sensor networks (MWSNs) is an extremely challenging issue due to the features of MWSNs. In this paper, we present a novel bio-inspired trusted routing protocol (B-iTRP) based on artificial immune system (AIS), ant colony optimization (ACO) and Physarum optimization (PO). For trust mechanism, B-iTRP monitors neighbors' behavior in real time and then assesses neighbors' trusts based on AIS. For routing strategy, each node proactively finds routes to the Sink based on ACO. When a backward ant is on the way to return source, it senses the energy residual and trust value of each node on the discovered route, and calculates the link trust and link energy of the route. Moreover, B-iTRP also assesses the availability of route based on PO to maintain the route table. Simulation results show how B-iTRP can achieve the effective performance compared to existing state-of-the-art algorithms.