• Title/Summary/Keyword: Network externality

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Analysis of Business Strategy and Industrial Policy Based on the Characteristics of ITS Industry (ITS산업의 특성에 따른 기업전략 및 산업정책 분석)

  • Lee, Young-Man;Lee, Bong-Gyou
    • Journal of Korea Spatial Information System Society
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    • v.3 no.1 s.5
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    • pp.109-116
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    • 2001
  • ITS industry has general characteristics of Information Economy such as network externality and information duplex. It also has characteristics exclusive to ITS including timing and locality of information, spontaneous monopolist ability, public use, and system integration. Due to its characteristics ITS industry demands different business strategies and industrial policies from past economy. Reflecting on network externality, it would be more effective to open and mutually share or build a strategic coalition among the competitors and share the market, standardization at early stage is necessary for the market maturation. Reflecting its coexistent characteristics of spontaneous monopolistic ability, public use and profitability in ITS industry it is desirable to make determination on supply source and financial funding source for each system after reviewing public usage and profitability. ITS industry characteristics in Information Economy and the effects of these characteristics on business strategy and industrial policy are analyzed in this research.

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Antecedents of Trust and Effects on Committment in B2B e-Marketplace (B2B 마켓플레이스에서 신뢰의 선행요인과 몰입에 미치는 영향)

  • Oh, Sang-Hyun;Kim, Sang-Hyeon
    • Journal of Distribution Research
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    • v.13 no.1
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    • pp.1-33
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    • 2008
  • As the interest in the business-to-business(B2B) electronic commerce is increasing, many companies are participating in the B2B e-Marketplaces. The e-Marketplace is defined as the virtual market that many players take part in to transact. The e-Marketplace has an influenced on the manner in which organizational buyers and sellers interact. As a result, it is important to develop an understanding of the behaviors of firms that use these electronic marketplaces. The purpose of this study is to develop a comprehensive model for trust and commitment of B2B e-Marketplace and empirically to examine their structural relationships. Drawing from trust and commitment theory in the interorganizational relationship and B2B electronic commerce context, this study identifies network externality, interactivity, justice, quality of information sharing, institutional assurance as the determinants of trust and commitment of e-Marketplace. The proposed model hypothesized that (1) trust is a function of network externality, interactivity, justice, quality of information sharing, institutional assurance, (2) attitudinal and behavioral commitment is a function of trust, (3) behavioral commitment is a function of attitudinal commitment. The proposed model is tested using organizational-level survey data from 187 buying organizations that conduct business in MRO e-Marketplaces. The data were tested by reliability test, correlation analysis, exploratory factor analysis, confirmatory factor analysis and covariance structure analysis. The results indicate that (1) trust is influenced by network externality, interactivity, justice, institutional assurance, (2) attitudinal commitment and behavioral commitment is influenced by trust (3) behavioral commitment is influenced by attitudinal commitment. Also, the empirical results confirmed that trust play a strong, central role in determinging e-Marketplace commitment. The key theoretical contribution of this research is that it begins to extend interorganizational information system literature in areas such as B2B Internet e-Marketplace. Managerially, this study contributes tn the understanding of the role of B2B e-Markeplace providers in Internet situation. And Limitations of this study and guidelines for future researches are also discussed.

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The Network Externality In Korean Wireless Internet Market (무선 인터넷 시장의 네트워크 외부성 분석)

  • 정동헌;김성민
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2002.05a
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    • pp.425-428
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    • 2002
  • To understand and forecast the wireless internet market in Korea, we will analyse the network externalities in wireless internet market into communication network externalities and hardware/software network externalities. The wireless market has two competing streams, one is mobile internet and the other is wireless fan internet. Both are characterized by strong network externalities which lead to increasing return to stale. Mobile internet is supposed more suitable for communication and WLAN for data. However these two system will compete in some area, and the critical factor to deride the winner is supposed to be the network externalities as in so many other high-tech industries had showed.

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An Empirical Study on Success Factors of Sharing Economy Service (공유경제 서비스의 성공요인에 관한 실증 연구)

  • Kim, Hae-Joong;Park, Jong-woo;Jo, Dong-hyuk
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.214-229
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    • 2016
  • Since financial crisis, sharing economy emerged as a result of economic stagnation, emerging environmental-friendly trend and increasing smartphone penetration, which led to reducing unnecessary consumption and increasing the practical usage of resources. This indicates the possibility that the sharing economy service will develop in this hyperconnectivity era in terms of increasing consumer utility. In this study, the author, therefore, empirically analyzed the factors that affect the continuous usage from the experience of service use and the causal relationship between the factors by regulating the success of sharing economy service as the continuous use after the acceptance of service. The findings demonstrated that the perceived value and network externality had a significant effect on both trust and satisfaction, and the perceived risk had a significant effect on trust. In addition, trust affected both satisfaction and continuous use intention significantly, and satisfaction also had a significant effect on continuous use intention. And the perceived value and risk, and network externality mediated trust and satisfaction, thereby having a significant effect on continuous use intention. Through this research, the author intends to provide an opportunity to enhance the competitiveness of sharing economy service under an uncertain business environment by way of identifying the success factors of the sharing economy service whose important is growing in recently years and the structural relationship between these factors.

Estimating the access demand funciton of the celluar communication service (셀룰러 통신 서비스의 수요 함수 추정)

  • 이영용;강국창;오형식
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1996.04a
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    • pp.324-327
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    • 1996
  • In this paper, the affecting factors of the access demand for the cellular service are derived, and the access demand function of the cellular service is estimated. The results obtained in this study are as follows: First, the price (access charge) and the income elasticities of cellular services there exists a network externality in cellular communication services. Third, the technological capability of the service provider has played an essential role in expanding the size of subscribers. Fourth, the access demand of cellular communication service is not sensitive to the usage charge. According to the above results, it can be inferred that if the access charge is lowered, the number if subscribers will increase to the critical mass, and then the cellular communication market will grow up to a saturation point naturally.

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A Study on the Impact of Copyright Protection on Social Welfare in the Software industry (소프트웨어 산업에서 저작권보호가 사회적 후생에 미치는 영향에 관한 연구 -네트워크 외부성 유.무에 따른 비교분석을 중심으로-)

  • 이규식;최선규;남찬기
    • Journal of Korea Technology Innovation Society
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    • v.4 no.3
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    • pp.355-368
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    • 2001
  • The importance of software industry is rapidly increasing with the growth of Internet and the advent of digital economy. The purpose of this study is to research the impact of the copyright protection for securing producers and enhancing of producing on social welfare. The Korean government reformed the copyright law to enhance the copyright protection in 2000 and intensely controlled software piracy in 2001. However, copyright protection has much controversy in aspects of hindering social use of software. This study compared and analyzed the general equilibrium and the copyright protection for social welfare maximization in two cases when network externality exists or not, by assuming the simple demand and supply functions.

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Comparative Study on Internet Pricing : Flat-rate vs. Usage-based (초고속인터넷 요금제 유형에 대한 비교 검토 : 정액제, 종량제)

  • Song, Jae-Do
    • Korean Management Science Review
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    • v.26 no.1
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    • pp.21-35
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    • 2009
  • There is a controversy on Internet pricing, flat-rate vs. usage-based. This study gives a comparative analysis between flat-rate and two-part tariff which is realistic alternative of usage-based pricing. In a basic economic model, two-part tariff based on ISP's cost structure satisfies allocative efficiency and relatively expand the number of subscribers. But the characteristics of Internet service like consumers' uncertainty on cost, measurement cost of traffic and network externality induce increase of cost or decrease of marginal utility. The analysis shows that small impact of these can make flat-rate more efficient.

Multi-Dimensional Management Model on the Basis of Process to Evaluate Information Systems (정보시스템 평가를 위한 과정 기반 다차원 관리 모형 설계)

  • Lee, Sangwon;Kim, Sunghyun;Park, Sungbum;Ahn, Hyunsup
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.07a
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    • pp.91-92
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    • 2014
  • Public organizations and enterprises have repeated to invest in development or operation of their information systems. However, these investment projects have been not taken care of in the field of administration and evaluation. Since these information systems projects have unique characteristics such as technology sensitiveness, network effectiveness, embeddedness, and externality, it is not easy to manage and monitor them. Returns of investment for information systems should nonetheless need efficient monitoring and effective analysis for them. In this research, we propose a multi-dimensional management model on the basis of process in order to evaluate information systems.

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Evaluation Life Cycle Management Model on the Basis of Result to Evaluate Information Systems (정보시스템 평가를 위한 결과 기반 평가생명주기 모형 설계)

  • Lee, Sangwon;Kim, Sunghyun;Park, Sungbum;Ahn, Hyunsup
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.07a
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    • pp.93-94
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    • 2014
  • Enterprises or public organizations have invested in development of their information systems and operated them repeatedly. Since these information systems projects have unique characteristics such as technology sensitiveness, network effectiveness, embeddedness, and externality, these investment projects have been not taken care of in the field of administration and evaluation. And then, it is difficult to manage and monitor them. In this research, we propose a evaluation life cycle management model on the basis of result to evaluate information systems. This life cycle model with ten stages would furnish a guide to introduction of total evaluation systems.

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Effect Evaluation Model on the Basis of Restriction to Evaluate Information Systems (정보시스템 평가를 위한 제약 기반 영향평가 모형 설계)

  • Lee, Sangwon;Kim, Sunghyun;Park, Sungbum;Ahn, Hyunsup
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.07a
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    • pp.95-96
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    • 2014
  • These information systems projects have unique characteristics such as technology sensitiveness, network effectiveness, embeddedness, and externality, these investment projects have been not taken care of in the field of administration and evaluation. Furthermore, it is not easy to evaluate the results of projects under the circumstances where the conditions for evaluation of budget, time, and data leave much to be desired. But the efficient monitoring and effective analysis of information systems are surely needed for beneficient results of investment in information systems. We propose an effect evaluation model on the basis of restriction to evaluate information systems.

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