• Title/Summary/Keyword: Negative and positive forming

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Cellulolytic ability of Bacillus amyloliquefaciens in the gut of Reticulitermes speratus kyushuenesis Morimoto (Reticulitermes speratus kyushuenesis Morimoto의 장내세균 Bacillus amyloliquefaciens에 의한 Cellulose 분해 능력)

  • 박현철;배태웅
    • The Korean Journal of Soil Zoology
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    • v.3 no.2
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    • pp.51-57
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    • 1998
  • A new rod-shaped endospore-forming bacterium isolated from the hindgut flora of the termite, Reticulitermes speratus kyushuenesis Morimoto is described. The isolate stained Gram positive, but the KOH test and the test for L-alanine aminopeptidase were negative. The length of a single cell varies from 2.5-9.0 $\mu $m, and the cell is about 0.5-0.7$\mu $m thick. The isolate had a high cellulolytic ability and was identified as Bacillus amyloliquefaciens.

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Development of Scale and Empirical Study of Trust-Forming Factors for Anti-aging Products (항노화 상품의 신뢰형성요인 척도 개발과 실증연구)

  • Maeng, Ji-Hye;Jang, Hyeong-Yu
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.408-422
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    • 2021
  • In this study, the relationship between trust and purchase intention, which is an outcome variable, was empirically verified by discovering the trust-forming factors of anti-aging products and developing measurement variables. In addition to the existing trust-forming factors such as perceived quality, perceived reputation, brand recognition, and customization, a newly discovered factor is 'accredited certification'. Since the anti-aging industry in Korea is an industry that directly affects consumer health, it was determined that the existing trust-forming factors had limitations in building consumer trust, and a new measure was discovered. This study conducted a survey on anti-aging product consumers and analyzed the solidity and relationship of the questions. As a result of the analysis, it was found that perceived quality, brand recognition, customization, and accredited certification among the anti-aging product trust-forming factors had a positive (+) effect on trust, and perceived reputation had a negative (-) effect on trust. appeared to affect It was found that there was a positive (+) effect between trust and purchase intention, which are the trailing variables. This study proved the meaningful relationship between trust-forming factors and trust by strategically developing and empirically and practically examining meaningful and effective trust-forming factors and measurement items. At the same time, this study is expected to significantly contribute to the establishment of marketing strategies related to anti-aging products in the future by discovering key factors for forming trust that are important for marketing in the anti-aging industry.

A Study on Fashion Brand Online Impression Formation and its WOM Effect According to Online Review Types of Supporters (서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구)

  • Chae, Heeju;Park, Suhyun;Ko, Eunju
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.15-26
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    • 2016
  • Many brands are attempting to use consumers as a part of their marketing strategies, due to the fashion industry's sensitive response to consumers' reaction. In addition, due to the popularity of e-WOM(electronic Word-Of-Mouth), fashion brands are highly sensitive to their supporters' online reviews. Amid this background, the main objectives of this study are as follows: 1) to analyze the effect of online reviews' attributes and valences on forming an impression about a fashion brand; 2) to examine the online re-WOM(word-of-mouth) effect of online reviews by fashion brand supporters on brand attitude; and 3) to measure the moderating effect of fashion involvement in online re-WOM intention. In order to verify the research model and to test the proposed hypotheses, a 2 (utilitarian vs. hedonic review attributes) by 2 (positive vs. negative review valences) model is constructed and gathers 215 respondents. The results demonstrate that consumers form the highest reliable impression based on utilitarian and negative online reviews. However, there is no relationship between the types of online reviews and the formation of a favorable impression. Findings also reveal that the impression formed by online reviews has a positive effect on re-WOM intention, contributing to brand attitude. In addition, the hypothesis about the moderating effect produced by fashion involvement on re-WOM is supported. In conclusion, these results suggest that online reviews by fashion brand supporters have a powerful effect on forming a consumer's impression towards a fashion brand, affecting re-WOM intention and brand attitude.

Nursing Student's Experiences on Nunchi in Clinical Practice (간호대학생의 임상실습에서의 눈치 경험)

  • Park, Hyun Ju;An, Hyo-Ja
    • The Journal of Korean Academic Society of Nursing Education
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    • v.25 no.1
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    • pp.48-57
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    • 2019
  • Purpose: This study aimed to explore and understand nursing students' nunchi experiences in clinical practice. Methods: Participants were nursing students in the third and fourth years who had clinical experience. A total of 20 nursing students were divided into three focus groups based on their grade levels and gender. Data were collected from December 2017 to March 2018 through focus group interviews and were analyzed via Colaizzi's phenomenological methodology. Results: The study results consisted of 5 theme clusters, 11 themes, and 24 subthemes. These clusters were: confusion about ambiguous behavioral standards, effort in following social norms, concern about getting hurt, physical and psychological exhaustion, and forming social attitudes. Conclusion: These results show that nunchi has positive and negative effects on the clinical practice of nursing students. We need to improve the causes of nunchi, which can have a negative impact on clinical practice.

Electronic Structure and Magnetism of CrP/SrBi Interface: A First Principles Study

  • Bialek, Beata;Lee, Jae-Il
    • Journal of Magnetics
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    • v.12 no.3
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    • pp.93-96
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    • 2007
  • We investigated the electronic structure and magnetic properties of zinc-blende CrP/SrBi interface by using the all-electron full-potential linearized augmented plane wave method within the generalized gradient approximation. It is found that the half-metallicity is destroyed when the two half-metals are in contact. Magnetic moments of the atoms forming the supercell differ considerably from the respective values obtained for the bulk structures of the two materials. Cr atoms being and not being in contact with Bi atoms have magnetic moment 3.43 and $2.69{\mu}_B$, respectively. Bi atoms lose their majority electrons which results in their negative polarization. Alkaline Sr atoms are very weakly negatively polarized. The spin distribution within the supercell is such that well separated regions of positive and negative polarization are seen, especially around the layer of P atoms being in contact with the layer of Sr atoms.

Demography of SDSS Early-type galaxies from the perspective of radial color gradients

  • Suh, Hye-Won;Jeong, Hyun-Jin;Oh, Kyu-Seok;Yi, Suk-Young K.;Ferreras, Ignacio;Schawinski, Kevin
    • Bulletin of the Korean Space Science Society
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    • 2009.10a
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    • pp.34.4-35
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    • 2009
  • We have studied the radial g-r color gradients of early-type galaxies in the Sloan Digital Sky Survey (SDSS) DR6 in the redshift range 0.00 < z < 0.06. The color profiles of ~30 per cent of the galaxies in this sample show positive color gradients (centers being bluer). These positive gradient galaxies often show strong $H\beta$ absorption line strengths or emission line ratios that are consistent with star-forming populations. Combining the optical data with Galaxy Evolution Explorer (GALEX) UV photometry, we find that all positive gradient galaxies show blue UV-optical colors. They also exhibit a tendency of having a lower stellar velocity dispersion. Positive gradient galaxies tend to live in lower density regions than negative gradient galaxies and are likely to have a late-type companion galaxy. On the other hand, massive early-type galaxies show negative color gradients. A simplistic population analysis shows that these positive color gradients are visible only for half a billion years after a star burst. Although the effective radius decreases and mean surface brightness increases due to this centrally concentrated star formation, the positions of the positive gradient galaxies on the fundamental plane cannot be reproduced by any amount of recent star formation. Instead it required a lower velocity dispersion.

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Factors for the Adoption of Smartphone-based Mobile Banking : On User's Technology Readiness and Expertise (스마트폰 기반 모바일뱅킹 채택에 영향을 미치는 요인 : 기술준비도와 전문지식을 중심으로)

  • Lee, Ji-Eun;Shin, Min-Soo
    • The Journal of Society for e-Business Studies
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    • v.16 no.4
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    • pp.155-172
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    • 2011
  • The purpose of this study is to examine factors affecting an individual's acceptance of mobile banking, which is a typical example of smartphone based self-service. We derive three personal traits(positive technology readiness, negative technology readiness and individual's expertise) as antecedent variables that affect intention to use mobile banking from previous studies, and adopt a technology readiness and acceptance model(TRAM) to investigate factors that determine an individual's intention to use mobile banking. TRAM, which integrates technology readiness index(TRI) into the technology acceptance model (TAM) in the context of consumer adoption of e-service systems, is adopted to examine personal traits influencing on the factors forming the attitude of mobile banking. The new findings of this study are as follows. First, individual's expertise and positive technology readiness(ptr) have significant effect on both perceived usefulness and perceived easy of use. However, negative technology readiness(ntr) has significant effect on only perceived easy of use.

A Study on the Effect of Optical Characteristic in 2 inch LCD-BLU by Negative and Positive Optical Pattern :I. Optical Analysis and Design (휴대폰용 2 인치 LCD-BLU의 광특성에 미치는 음각 및 양각 광학패턴의 영향 연구 :I. 광학 해석 및 설계)

  • Hwang C.J.;Ko Y.B.;Kim J.S.;Yoon K.H.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2006.05a
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    • pp.75-76
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    • 2006
  • LCD-BLU (Liquid Crystal Display - Back Light Unit) is one of kernel parts of LCD unit and it consists of several optical sheets(such as prism, diffuser and protector sheets), LCP (Light Guide Plate), light source (CCFL or LED) and mold frame. The LGP of LCD-BLU is usually manufactured by forming numerous dots with $50{\sim}200{\mu}m$ in diameter on it by erosion method. But the surface of the erosion dots of LGP is very rough due to the characteristics of the erosion process during the mold fabrication, so that its light loss is high along with the dispersion of light into the surface. Accordingly, there is a limit in raising the luminance of LCD-BLU. In order to overcome the limit of current dot patterned LGP, optical pattern design with $50{\mu}m$ micro-lens was applied in the present study. Especially, the negative and positive micro-lens pattern fabricated by modified LiGA with thermal reflow process was applied to the optical design of LGP. The attention was paid to the effects of different pattern conditions to the brightness distribution of BLU with micro-lens patterned LGP. Finally, negative micro-lens patterned LGP showed superior results to the one made by positive in average luminance.

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Accurate Visual Working Memory under a Positive Emotional Expression in Face (얼굴표정의 긍정적 정서에 의한 시각작업기억 향상 효과)

  • Han, Ji-Eun;Hyun, Joo-Seok
    • Science of Emotion and Sensibility
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    • v.14 no.4
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    • pp.605-616
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    • 2011
  • The present study examined memory accuracy for faces with positive, negative and neutral emotional expressions to test whether their emotional content can affect visual working memory (VWM) performance. Participants remembered a set of face pictures in which facial expressions of the faces were randomly assigned from pleasant, unpleasant and neutral emotional categories. Participants' task was to report presence or absence of an emotion change in the faces by comparing the remembered set against another set of test faces displayed after a short delay. The change detection accuracies of the pleasant, unpleasant and neutral face conditions were compared under two memory exposure duration of 500ms vs. 1000ms. Under the duration of 500ms, the accuracy in the pleasant condition was higher than both unpleasant and neutral conditions. However the difference disappeared when the duration was extended to 1000ms. The results indicate that a positive facial expression can improve VWM accuracy relative to the negative or positive expressions especially when there is not enough time for forming durable VWM representations.

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Study on the Influence of Die Corner Radius for Deep Drawing of Elliptical Product of Automobile (자동차용 타원형 디프 드로잉 제품의 다이 반경에 관한 연구)

  • 허영민;박동환;강성수
    • Transactions of Materials Processing
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    • v.11 no.8
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    • pp.668-675
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    • 2002
  • The circles deform into various shape during deformation, the major and minor axes of which indicate the direction of the major and minor principal strains. Likewise, the measured dimensions are used to determine the major and minor principal strain magnitudes. This circular grid technique of measuring strains can be used to diagnose the causes of necking and fracture in industrial practice and to investigate whether these defects were caused by material property variation, changes in lubrication, of incorrect press settings. In non-axisymmetric deep drawing, three modes of forming regimes are found: draw, stretch, plane strain. The stretch mode for non-axisymmetric deep drawing could be defined when the major and minor strains are positive. The draw mode could be defined when the major strain is positive and minor strain is negative, and plane strain mode could be defined when the major strain is positive and minor strain is zero. Through experiments the draw mode was shown on the wall and flange are one of a drawn cup, while the plane strain and the stretch mode were on the punch head and the punch corner area respectively, We observed that the punch load of elliptical deep drawing was decreased according to increase of die corner radius and the thickness deformation of minor side was more large than major side.