• 제목/요약/키워드: Need for Touch

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Does need for touch matter in the context of apparel online shopping? - Compensatory role of online aesthetic and instrumental cues -

  • Ha, Young
    • 복식문화연구
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    • 제27권1호
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    • pp.46-56
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    • 2019
  • The purpose of this study is to examine the compensatory role of instrumental (e.g., product information) and aesthetic (e.g., website background) online cues presented within apparel websites where touch is unavailable. The moderating role of two need for touch (NFT) dimensions (i.e., autotelic and instrumental NFT) between online cues and consumer responses was also investigated. Results demonstrate that personal differences in autotelic and instrumental NFT moderate the relationship between online cues and affective responses. It was found that consumers high in autotelic NFT (i.e., who need to touch for fun) seek more instrumental cues to compensate for lack of touch when shopping apparel products online. Surprisingly, consumers high in instrumental NFT (i.e., who need to touch for product evaluation) use aesthetic as well as instrumental cues to supplement the absence of touch. In contrast, for the low NFT groups, only aesthetic online cues showed significant effects on consumer arousal. Further analysis shows that instrumental NFT is negatively related to purchase intention while autotelic NFT has a positive effect on purchase intention. This implies that need for hedonic-oriented touch is no longer a barrier for online apparel shopping. However, the instrumental NFT seems a significant obstacle for the adoption of online apparel purchasing.

Touch Effect of Mental Simulation in Online Fashion Shopping -The Role of Instrumental and Autotelic Needs for Touch-

  • Lee, Ha Kyung;Choi, Dooyoung
    • 한국의류학회지
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    • 제45권2호
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    • pp.376-389
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    • 2021
  • This study investigates the effects of the interplay of device types and the need for touch (NFT) on product attitudes and determines how the mental simulation of touch mediates such relationships. Specifically, we test the roles of instrumental and autotelic NFT in the moderated mediation effect of mental simulation of touch. We instructed the potential participants to shop for a leather jacket on a webpage. With a total of 152 data points from the responses of participants who used a laptop and a touch device that uses a direct-touch interface (e.g., tablets), we conducted descriptive statistics, analysis of variance, and PROCESS procedures using SPSS 20.0. The results show a greater mental simulation for touch when using a touch device than a laptop. When individuals' instrumental NFT is low, using a touch device while shopping online heightens mental simulation of touch, which impacts product attitudes. In particular, such a moderated mediation effect strengthens as the value of individuals' autotelic NFT increases. However, when individuals' instrumental NFT is high, a touch device cannot drive mental simulation for touch, increasing favorable attitudes toward the product.

The Effects of Swiping Orientation on Preference and Willingness to Pay: The Interaction Between Touch Interface and Need-For-Touch

  • Ren, Han;Kang, Hyunmin;Ryu, Soohyun;Han, Kwanghee
    • 감성과학
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    • 제20권4호
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    • pp.65-78
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    • 2017
  • The current study examined the influence of individual trait such as Need-For-Touch level (NFT; high vs. low) and swiping orientation (vertical vs. horizontal) on product evaluation and preference when using touch-screen interface like a smart phone and a tablet. Swiping is one of the most common interaction techniques for changing pages or searching some aligned pictures on touch-screen interface and it can be used in vertical and horizontal orientations. The experiment revealed a significant interaction between swiping orientation and NFT on preference, however the interaction on change-in-price of given products was only marginally significant. To be specific, high NFT participants reported higher preference for horizontal-swipe than vertical-swipe products, but such difference did not occur with low NFT participants. The current study illustrates the influence of swiping orientation and NFT on product preference and it provides a new perspective of design principles especially for online shopping websites.

Touch Position Recovery Algorithm for Differential Sensing Touch Screen

  • Kim, Ji-Ho;Won, Dong-Min;Kim, HyungWon
    • Journal of information and communication convergence engineering
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    • 제14권2호
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    • pp.106-114
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    • 2016
  • Differential sensing methods are more effective in alleviating panel noise than single-line sensing, and thus have been increasingly used in the touch screen industry. However, they have a drawback: they tend to cancel out multiple touches and need touch position recovery algorithms. This paper introduces a novel algorithm of touch position recovery for differential sensing, which is a low-complexity but high-accuracy approach for determining multiple touch positions. We have implemented the proposed method in a touch screen controller system on a chip. In the simulation experiments using realistic touch screen models and a differential sensing circuit, the algorithm exhibited a high detection performance of a signal-to-noise ratio gain of up to 52.21 dB. Therefore, we can conclude that the proposed method is substantially more accurate than the previous method. Further, the proposed method incurs little or no overhead in terms of the detection speed and the chip size.

3D 기반의 기상측정 운영시스템 개발 (The Development of 3D based On-Machine Measurement Operating System)

  • 윤길상;최진화;조명우;김찬우
    • 한국정밀공학회지
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    • 제21권7호
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    • pp.145-152
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    • 2004
  • This paper proposed efficient manufacturing system using the OMM (on-machine measurement) system. The OMM system is software based 3D modeler for inspection on machine and it is interfaced tool machine with RS232C. The software is composed of two inspection modules that one is touch probe operating module and the other is laser displacement sensor operating module. The module for touch probe has need of inspection feature that extracted it from CAD data. Touch probe moves to workpiece by three operating modes as follows: manual, general and automatic mode. The operating module of laser displacement sensor is used inspection for profile and very small hole. An Advantage of this inspection method is to be able to execute on-line inspection during machining or after it. The efficiency of proposed system which can predict and definite the machining errors of each process is verified, so the developed system is applied to inspect the mold-base(cavity, core).

현대 패션에 나타난 하이터치(High Touch)에 관한 연구 (A Study of the High Touch in Contemporary Fashion)

  • 김보영;금기숙
    • 복식
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    • 제58권4호
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    • pp.72-85
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    • 2008
  • With the new millennium setting in, our society is plowing its way through more drastically changing currents than ever. Nowadays, many people believe that high tech such as the Internet, digital civilization, the IT revolution, bio-industry, and the genome project, that has brought humans material prosperity, is the right change in direction. However, the more we adopt high tech into our lives, the more we desire high touch in order to achieve a balance. In other words, we need something to act as a ballast to stabilize our minds. As such, the more high tech develops, the more individuals miss and search for tools that appeal to their emotions. Because of this, although high touch is an opposite concept to high tech, it coexists with high tech, and it is defined as "human contact of high sensitivity that stimulates the emotion of humans". High Touch, a term which originated from "High Tech, High Touch", a book written by American futurist John Naisbitt, refers to human contact that makes human life richer, forminga deep impression on individuals and providing comfort. As such, high touch, which is gaining significant attention in modern society, is a phenomenon occurring throughout politics, society, culture, art, and religion, together with high tech. Through high touch, modern people must realize how to understand and accept a modern society that is dominated by the age of technology and in which direction they should head. Under this background, this study has the following objectives: to interpret the concept of high touch in the age of high tech in association with formative art and fashion, and through various media examine the desire for expression that may stimulate emotion in modern people, which is required by the high tech-prevalent modern society. It further analyzes how high touch is reflected in modern fashion and presents the direction future fashion should head in.

역/촉감 햅틱 상호작용을 위한 "K-$Touch^{TM}$" API 개발 - 햅틱(Haptic) 개발자 및 응용분야를 위한 소프트웨어 인터페이스 - (Development of K-$Touch^{TM}$ API for kinesthetic/tactile haptic interaction)

  • 이범찬;김종필;류제하
    • 한국HCI학회논문지
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    • 제1권2호
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    • pp.1-8
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    • 2006
  • 본 논문은 새로운 햅틱 API인 "K-$Touch^{TM}$"의 개발에 관한 것으로 역/촉감 상호작용이 가능하도록 설계된 소프트웨어 아키텍처이다. K-$Touch^{TM}$는 햅틱 세부 기술을 잘 알지 못해도 응용분야를 쉽게 제작할 수 있도록 구성되어 있으며, 햅틱 기술을 개발하는 개발자가 쉽게 개발 내용을 추가할 수 있도록 구성되어 있다. 그래픽 하드웨어 기반의 핵심 역감 알고리즘을 기반으로 개발된 K-$Touch^{TM}$ API는 가상 환경을 구성하는 다양한 데이터 형식(2D, 2.5D depth(height field), 3D polygon 및 볼륨 데이터)에 대한 햅틱 상호작용을 가능하게 하고, 새로운 햅틱 알고리즘 및 장치 개발에 필요한 소프트웨어 확장성을 제공함과 동시에 사용자가 쉽고 빠르게 햅틱 응용분야를 개발할 수 있도록 설계되었다. 아울러 햅틱 감각의 중요 요소인 역감 및 촉감 상호작용을 위해 기존의 햅틱 SDK 및 API와 달리 역/촉감을 동시에 렌더링할 수 있는 알고리즘이 개발되었다. 본 논문에서 제안하는 새로운 햅틱 API의 효용성을 검증하기 위해 다양한 응용분야의 예를 구현하였다. 새로운 햅틱 API인 K-Touch는 사용자 및 연구자에게 보다 효율적으로 햅틱 연구를 진행 할 수 있도록 도움을 주는 툴킷(Toolkit)으로써 중요한 역할을 할 것으로 기대된다.

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시각 장애인의 입력 편의성 향상을 위한 손가락 터치 기반의 한글 입력 인터페이스 (Finger-Touch based Hangul Input Interface for Usability Enhancement among Visually Impaired Individuals)

  • 강승식;최윤승
    • 정보과학회 논문지
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    • 제43권11호
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    • pp.1307-1314
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    • 2016
  • 스마트폰 환경에서 천지인, 나랏글, qwerty 등과 같은 가상 키보드들은 문자 입력 버튼의 위치가 고정되어 있으며 기본적으로 문자 버튼의 위치를 인식하는 시각 정보를 기반으로 문자를 입력하는 방식을 취하고 있다. 이처럼 입력할 문자의 위치가 고정되어 있는 버튼 입력 방식은 시각 장애인들이 사용하기에 매우 불편하다. 본 연구는 고정된 위치의 버튼을 기반으로 하는 한글 입력 방식의 불편한 점을 개선하기 위해, 버튼 위치의 시각 인지가 필요하지 않은 손가락 터치 기반의 한글 입력 방식을 제안한다. 자음과 모음의 손가락 터치 동작은 학습 편의성을 위해 한글 자모의 형태와 사용 빈도수, 손가락의 우선 순위 등을 고려하여 설계하였다. 최초 입력시에는 사용자가 직접 기준 위치를 정함으로써 다른 기기의 터치 화면에서도 동일한 인터페이스를 사용할 수 있는 장점이 있다. 이 방법은 고유의 손가락 터치 동작들을 각각의 한글 자음과 모음에 할당함으로써 기존의 버튼 터치 방식에서 이웃 버튼을 잘못 입력하는 오류가 발생하지 않기 때문에 의도치 않았던 문자가 잘못 입력되는 오류가 감소되는 장점이 있다.

A Comparison of Usability between the Height Adjustable Keyboard and the Adaptive Touch Keyboard on Smartphones

  • Choi, Jinhae
    • 대한인간공학회지
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    • 제36권2호
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    • pp.145-156
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    • 2017
  • Objective: This study aims to compare the usability of the adaptive touch design method with that of the height adjustable design method that are applied to the Korean QWERTY keyboard and Naratgul keyboard on smartphones, examine the results, and present practical implications. Background: Smartphone manufacturers have failed to satisfy every user with their uniform touch keyboard designs that do not consider the high use rates of keypad use. In reality, touch keyboard designing customized for every individual is impossible, but there need to be researches on was to improve usability by having touch areas changed automatically depending on user behaviors or having users adjust the keyboard height depending on their hand size. Method: As for the design methods, an object group was given smartphones with the adaptive touch design method and the other group those with the height adjustable design method. As they entered the same characters in the smartphones, typing error rates and text input speed were measured and the average values were compared. 35 individuals who would frequently use smartphones in daily life participated in the experiment. The group variable was the type of touch keyboards, and the test variables were typing error rates and text input speed, for which a T-test was implemented. Results: As for the QWERTY keyboard, the significant improvement effect was verified as the typing error rate of the adaptive touch design method was 4.21% but that of the height adjustable design method was 3.28% although there was no significant difference in terms of text input speed. As for the Naratgul keyboard, in contrast, the typing error rate of the adaptive touch design method was 2.5% while that of the height adjustable design method was 1.48%, which indicates a measure of improvement, but the effect was not significant. On the other hand, the text input speed per minute was improved as much as 22.2%, which is significant. Conclusion: First, the Korean touch keyboard usability of the adaptive touch design method and that of the height adjustable design method, when applied to Model A of Company L, showed significant difference from each other. Second, the height adjustable design method was applied to the QWERTY keyboard, the typing error rate was improved significantly. This indicates that as the keyboard height was raised, the number of buttons within the range of fingering decreased, decreasing the touch bias was reduced. Third, the height adjustable design method was applied to the Naratgul keyboard, the text input speed was improved. Application: When the QWERTY keyboard was applied to a smartphone as small as 5.5inch or less, it is highly probably that the height adjustable design method decreases the typing error rate. It may be considered to develop additional UX functions to make the keyboard font larger or give users the option to adjust button intervals in utilization of the SW advantages of the height adjustable design method.

스마트 환경에서 오프라인, 온라인, 옴니채널 선호도의 영향요인에 관한 한·중 비교연구 (A Study on Influencing Factors of Channel Preference)

  • 박정렬;권순동;박현정
    • Journal of Information Technology Applications and Management
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    • 제23권2호
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    • pp.239-261
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    • 2016
  • Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers' preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.