• Asia pacific journal of information systems
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• v.32 no.3
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• pp.580-600
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• 2022

The purpose of this study is to investigates the effect of SMEs' digital transformation efforts in O2O platforms on customer engagement. This study focuses on digitalization, which is a practically viable phase for SMEs using O2O platforms among the three digital transformation stages (digitization, digitalization, and digital transformation). This study specifically categorizes digital transformation efforts into three categories: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conducted a zero-inflated negative binomial regression using the dataset provided by Naver SmartPlace, a representative O2O platform in South Korea. The results present that the positive relationship between these aforementioned factors and customer engagement. Thus, this study demonstrates that utilizing O2O platforms can be an effective strategy for SMEs that lack the resources to achieve a successful digital transformation.

• Smart Media Journal
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• v.9 no.4
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• pp.144-151
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• 2020

In a mobile environment, communication takes place via SMS text messages. Vocabularies used in SMS texts can be expected to use vocabularies of different classes from those used in general Korean literary style sentence. For example, in the case of a typical literary style, the sentence is correctly initiated or terminated and the sentence is well constructed, while SMS text corpus often replaces the component with an omission and a brief representation. To analyze these vocabulary usage characteristics, the existing colloquial style corpus and the literary style corpus are used. The experiment compares and analyzes the vocabulary use characteristics of the colloquial corpus SMS text corpus and the Naver Sentiment Movie Corpus, and the written Korean written corpus. For the comparison and analysis of vocabulary for each corpus, the part of speech tag adjective (VA) was used as a standard, and a distinctive collexeme analysis method was used to measure collostructural strength. As a result, it was confirmed that adjectives related to emotional expression such as'good-','sorry-', and'joy-' were preferred in the SMS text corpus, while adjectives related to evaluation expressions were preferred in the Naver Sentiment Movie Corpus. The word embedding was used to automatically construct a sentiment lexicon based on the extracted adjectives with high collostructural strength, and a total of 343,603 sentiment representations were automatically built.

• Smart Media Journal
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• v.13 no.5
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• pp.52-61
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• 2024

The onset of the COVID-19 pandemic has accelerated social transformations across various nations. These changes, particularly prominent in the corporate and industrial sectors, have necessitated a shift towards increased remote activities, fundamentally altering societal structures. Within this context, the concept of the Metaverse, a virtual world existing since the early 2000s but previously underrecognized, began to gain widespread recognition. In South Korea, major tech companies such as Naver, Kakao, and Coupang have long normalized remote working, with new employee orientations also taking place on Metaverse platforms. Beyond the IT sector, institutions requiring large gatherings, such as schools, have adopted the Metaverse for hosting major events like welcome ceremonies and informational sessions. This phenomenon suggests that the Metaverse is not merely a transient social trend but is gradually integrating into the daily lives of the general populace, serving as a significant social connector. This study explores the potential of Metaverse-enabled design thinking and methodologies to address the Environmental, Social, and Governance (ESG) challenges faced by Korean society. Specifically, the research focuses on developing solutions for social issues related to pets in Korea.