• 대한한의학방제학회지
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• 제31권1호
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• pp.67-79
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• 2023

Objectives : The purpose of this study was to confirm the consumption trends of Korean medicine for health food consumption of consumers by using the Naver DataLab Shopping Insight service. Methods : In this study, the search data for the category of Korean herbal ingredients in the health food field of Naver Datalab shopping insight site was collected and sorted in order of frequency from August 1st, 2017 to June 22nd, 2022. The frequently searched keywords were organized based on the inclusion of Korean Pharmacopoeia (KP), Korean Herbal Pharmacopoeia (KHP), and Food Code. Results : 67,804 keywords were collected, and the most frequent keywords appearing for more than 200 days among the top 500 were 827 (1.184%). Among the frequent keywords, there were 149 keywords related to traditional medicine names included in the KP and KHP, and five prescriptions were included. 60 keywords were not included in the KP and KHP, and the keyword with the highest search frequency was "kujibbongnamu" (Maclura tricuspidata). Conclusions : The findings of this study provide information on the consumer's interest in traditional korean medicine (TKM) and natural products (NP), and can be used as a basis for understanding the demand for TKM and NP in the online shopping market.

• 대한본초학회지
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• 제31권4호
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• pp.93-100
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• 2016

Objectives : The internet is the most common method to investigate information. It is showed that 75.2% of Internet users of 20s had health information search experience. So this study is aim to understanding of interest of public about the herbal medicine using internet search query volume data.Methods : The Naver that is the top internet portal web service of the Republic of Korea has provided an Internet search query volume data from January 2007 to the current through the Naver data lab (http://datalab.naver.com) service. We have collected search query volume data which was provided by the Naver in 606 herbal medicine names and sorted the data by peak and total search volume.Results : The most frequently searched herbal medicines which has less bias and sorted by peak search volume is 'wasong (와송)'. And the most frequently searched herbal medicines which has less bias and sorted by total search volume is 'hasuo (하수오)'.Conclustions : This study is showed that the rank of interest of public about herbal medicines. Among the above herbal medicines, some herbal medicines had supply issue. And there are some other herbal medicines that had very little demand in Korean medicine market, but highly interested public. So it is necessary to monitor for these herbal medicines which is highly interested of the public. Furthermore if the reliability of the data obtained on the basis of these studies, it is possible to be utilizing herbal medicine monitoring service.

• 대한본초학회지
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• 제36권5호
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• pp.1-14
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• 2021

Objectives : From January 2020, when the first confirmed case of COVID-19 in Korea, the use of health information using the Internet is expected to increase. It is expected that there will be a significant change in the general public's interest in Korean herbal medicines for health care. Therefore, in this study, we tried to confirm the change in the search trend of Korean herbal medicines after the COVID-19 epidemic. Methods : Using the "Naver DataLab (http://datalab.naver.com)" service of a Korean portal site Naver, search volume was investigated with 606 Korean herbal medicines as keywords. The search period was from January 2020, right after the onset of COVID-19, to June 2021. The search results were sorted by the peak search volume and the total search volume. Results : 'Cheonsangap (천산갑, 穿山甲, Manitis Squama)' was the most searched Korean herbal medicine in the peak search volume and total search volume with least bias. Conclusions : The problem of supply and demand of Korean herbal medicines of high public interest was identified. Broadcasting and media exposure were the factors that had a big impact on the search volume for Korean herbal medicines. As it was confirmed that the search volume for Korean herbal medicines increased rapidly due to media exposure, it is necessary to provide correct information about Korean herbal medicines, improve public awareness, and manage stable supply and demand based on continuous search trend monitoring.

• 한국콘텐츠학회논문지
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• 제19권3호
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• pp.1-9
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• 2019

본 연구는 소셜 빅데이터 분석을 통해 베트남에 대한 한국 국민의 인식을 살펴보고, 베트남에 대한 인식 변화의 방향을 모색하는 데 목적이 있다. 본 연구의 수행을 위해 네이버 블로그와 트위터의 소셜 미디어에서 베트남과 함께 언급된 키워드들을 분석하고, 연령층에 따라 베트남에 대한 관심도 변화의 추이를 살펴보았다. 베트남 관련 단어 분석을 통해, 한국 국민들은 여전히 베트남전을 기억하고 있고, 베트남과 인적, 물적 상호 교류를 통해 상호 이익을 얻을 수 있는 국가로 인식하고 있으며, 베트남에 대해 긍정적인 정서를 가지고 있음을 확인할 수 있었다. 또한, 한국 국민들은 연령대와 상관없이 베트남을 매우 선호하는 여행지로 인식하고 있었다. 12세 미만의 관심도 변화 추이가 다른 연령대와는 달리 다양한데, 이는 앞으로 이들이 문화 콘텐츠의 중심축이 될 것이므로 베트남에 대한 관심 영역이 다양해질 수 있는 긍정적인 징후로 보인다.

• 한국산업정보학회논문지
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• 제21권5호
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• pp.73-83
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• 2016

국내 1위 인터넷포털 사업자인 네이버는 사용자가 지정하는 키워드가 특정 기간 동안에 네이버에서 얼마나 자주 검색되었는지에 관한 피검색빈도자료를 제공한다. 본 연구는 네이버의 피검색빈도자료를 활용하여 기업명의 피검색빈도와 그 기업의 미래 주식수익률과의 관계에 대해 분석하였다. 그 결과는 다음과 같다. 첫째, 기업명의 피검색빈도는 극단적 수익률 및 거래회전율과 같은 기존의 투자자 관심(investor attention)변수와 중복되지 않는 새로운 투자자 관심변수이다. 둘째, 금주의 피검색빈도가 높은 기업일수록 그 다음 주의 주간수익률이 높다. 셋째, 피검색빈도가 높은 기업은 이후에도 수익률 반전현상이 관찰되지 않으므로, 피검색빈도는 해당 기업에 대한 본질적 정보를 포함하는 것으로 볼 수 있다. 넷째, 피검색빈도가 주식수익률에 미치는 영향은 시장 수준의 투자자 관심사건(market-wide attention grabbing events)이 발생한 이후 더욱 강하게 나타난다.

• 대한한의학회지
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• 제44권3호
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• pp.74-86
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• 2023

Objectives: The purpose of this study was to examine search trends and their meanings for major uninsuired Korean medicine (KM) treatments through analysis of an online portal search results. Methods: Keywords searches were performed using Naver Datalab on 4 July 2023. From January 2016 to June 2023, monthly relative search volume (RSV) for keywords 'pharmacopuncture', 'Chuna', and 'needle-embedding therapy', and 'herbal decoction' were extracted with a score between 0 and 100. For the obtained RSVs, longitudinal changes over time, characteristics according to sex and age group, and correlations between them were investigated. Results: The ranking of RSV for each keyword has changed from 'Chuna', 'herbal decoction', 'needle-embedding therapy', and 'pharmacopuncture' to 'Chuna', 'herbal decoction', 'pharmacopuncture', and 'needle-embedding therapy' after 2019. Overall, the RSV of needle-embedding therapy continuously decreased, while that of pharmacopuncture continuously increased. In 2019, a rapid increase in the RSV of Chuna was observed, and in 2020, a rapid increase in the RSV of herbal decoction was observed. There was a difference in the longitudinal change pattern of RSV for the keywords by age group. Importantly, in the elderly, changes in RSV were observed in a favorable pattern to KM treatment. Conclusion: Our findings enable estimation of the public's interest and its changes for the four uninsuired KM treatment, and can be used as basic data to strengthen health insurance coverage in Korea. Specifically, changes in interest in KM treatments according to sex and age can be referred to.

• 한국전자통신학회논문지
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• 제15권4호
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• pp.739-746
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• 2020

2016년 세계 경제포럼에서 처음 소개된 4차 산업혁명은 빅데이터 분석, 사물인터넷, 인공 지능 등의 핵심 정보통신 기술의 변화뿐만 아니라 관광 업계에도 엄청난 파급 효과를 가져 오고 있다. 본 연구는 빅데이터 분석과 설문조사를 통하여 여수시의 관광활성화 방안을 제시한다. 소셜 메트릭스를 사용하여 여수 관광에 대하여 감성어와 긍부정 추이를 추출하고, 네이버 데이터랩을 사용하여 여수 관광에 관련된 키워드를 추출하여 R 언어로 시각화하였다. 그리고 여수지역을 방문하는 493명의 여행객의 설문조사를 바탕으로 SPSS를 사용하여 빈도, 요인, 차이, 상관관계 및 회귀분석을 수행하였다. 여수 여행과 해양 케이블카의 감성어 분석에서는 긍정이 부정보다 월등히 많았다. 설문조사 분석에서 여수지역이 여수 관광 만족도와 활성화에 유의미하고, 연령별로 선호하는 관광지와 검색 기기가 다르다는 것을 확인하였다. 빅데이터 분석과 설문조사에서 관광객들은 함께 즐기면서 힐링 할 수 있는 해양공원 같은 소프트 컨텐츠가 있는 관광지를 선호한다는 것을 보여주었다.