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The effects of bandwagon consumption in SNS on negative emotion, purchase discontinuation, and switching intention (SNS에서의 모방소비가 부정적 감정과 구매단절 및 전환의도에 미치는 영향)

  • Suk, Hyojung;Lee, Eun-Jin
    • The Research Journal of the Costume Culture
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    • v.28 no.3
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    • pp.313-329
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    • 2020
  • Social Network Services (SNS) have become a vital means of shopping, significantly influencing consumers' purchases of fashion products. The aim of this study was to identify bandwagon consumption among fashion consumers and to analyze the effects of bandwagon consumption on negative emotions, purchase discontinuation, and switching intention. A survey questionnaire was developed, and data were obtained from 285 female consumers in Korea aged in their 20s and 30s who had experienced guilt, regret, or disappointment after purchasing fashion products using SNS during the previous six months. The survey results indicated four different types of band- wagon consumption: intentional, impulsive, unintentional, and planned. The presence of negative emotions such as guilt, disappointment, and regret were affected by different types of bandwagon consumption. Intentional bandwagon consumption only affected guilt, while unintentional bandwagon consumption affected both guilt and disappointment. Impulsive bandwagon consumption affected guilt and regret; however, planned bandwagon consumption only affected regret. Furthermore, negative emotions affected purchase discontinuation and switching intention. Planned bandwagon con- sumption had an effect on both purchase discontinuation and switching intention, while both impulsive and unintentional bandwagon consumption influenced switching intention only. Intentional bandwagon consumption had no effect on either purchase discontinuation or switching intention. The results of this study indicate that SNS consumers' bandwagon consumption causes different negative emotions, purchase discontinuation, and switching intention.

Experience of Parent-related Negative Life Events, Mental Health, and Delinquent Behavior among Korean Adolescents (부모관련 부정적 생활사건의 경험과 청소년의 정신건강 및 비행행위)

  • Kim, Dong-Sik
    • Journal of Preventive Medicine and Public Health
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    • v.40 no.3
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    • pp.218-226
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    • 2007
  • Objectives : This study examined the relationship of parent-related negative life events with mental health and delinquent behaviors among Korean adolescents. Methods : A total of 2,976 high school first-grade pupils (1,498 boys & 1,478 girls) taking part in the third wave of Korean Youth Panel Survey completed a self-administered questionnaire regarding parent-related life events, depressive feelings, suicidal ideation, delinquent behaviors, demographic characteristics, parental socioeconomic status, social support, and social capital. Data analyses were conducted using multivariate logistic regression. Results : After adjusting for all covariates, the more parent-related negative life events adolescents experienced throughout their whole life, the more likely adolescent were to have mental and behavioral problems. A significant dose-response relationship between them was more clearly observed in girls than in boys. The experience of parentrelated negative events during childhood was significantly associated with suicidal ideation and delinquent behaviors for boys, and with depressive feelings for girls during adolescence. Indeed, parental social support, social capital, and having a close friend with delinquent behaviors, especially for girls, partially mediated the relationship between parent-related negative life events and both outcomes. Conclusions : The study showed a clear dose-response relationship of frequency of parent-related negative life events with poor mental and behavioral health for both genders. The residual effect of being exposed to parent-related events during childhood on mental health and delinquent behaviors during adolescence still remained.

A latent profile analysis of perceptions about Mathematics teachers in school lessons (학교수업에서 수학교사에 대한 인식의 잠재프로파일 분석)

  • Ko, Dong Hyun;Jung, Hee Sun
    • The Mathematical Education
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    • v.57 no.2
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    • pp.75-92
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    • 2018
  • Based on Perceptions about Mathematics Teachers (PMT) perceived by high school students, measured by 2189 students from Seoul Educational Longitudinal Study 2014 (SELS 2014), latent profile analysis (LPA) identified five distinct types of student groups (positive, partial positive, middle, negative, extreme negative). These student of positive, middle, and negative groups are positive, moderate and negative perceptions about math teachers. Partial positive group generally had a positive perception about mathematics teachers, extremely negative group was very negative about mathematics teachers. Both of these groups had peculiarly inconsistent trends and several anomalies. The Multinomial logistic regression analyses also indicated that individual factors (gender, major, self-concept, resilience, self-assessment, career maturity), school factors (friendship, relationship with school teachers) and parental factors (academic-relationship, emotional-relationship) were significant predictors of PMT profile groups. The Analysis of variance also indicated that mathematics class (attitude, satisfaction and atmosphere), Mathematics achievement were significant predictors of PMT profile groups. The profiling of perceptions about mathematics teachers resulted in enhanced understanding of the complex range of processes students employed. During mathematics class, implementation of smooth interactions and communications between students and teachers added in the teaching and learning of mathematics.

The Influences of Young Children's Emotionality and Inter/Intrapersonal Intelligence on Behavioral Problems (유아의 긍정적, 부정적 정서성이 내면화 및 외현화 행동문제에 미치는 영향: 대인관계지능 및 개인이해지능의 매개효과를 중심으로)

  • Sung, Mi-Young;Gwon, Gi-Nam
    • Journal of the Korean Home Economics Association
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    • v.48 no.2
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    • pp.39-49
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    • 2010
  • This study focused on the links between emotionality, interpersonal and intrapersonal intelligence, and behavior problems in a sample of 185 four- to five-year-old children in kindergarten and daycare centers in Seoul. All variables were measured by the teachers of surveyed children. Collected data were analyzed by Simple Regression and Hierarchical Multiple Regression. The main results of this study were as follows: Firstly, children's positive and negative emotionality each exerted negative and positive effects on their interpersonal and intrapersonal intelligence. Secondly, children's positive emotionality had a negative influence on internalizing behavior problems. On the other hand, children's negative emotionality had a positive influence on internalizing and externalizing behavior problems. Finally, effect of children's positive emotionality on their internalizing behavior problems was totally mediated by interpersonal and intrapersonal intelligence. On the other hand, effect of children's negative emotionality on their internalizing and externalizing behavior problems was partially mediated by their interpersonal and intrapersonal intelligence.

Effect of information direction and order of product review posts on consumer responses: The case of cosmetics power bloggers

  • Ji, Hye-Ri;Yoh, Eunah
    • Fashion, Industry and Education
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    • v.16 no.1
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    • pp.19-35
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    • 2018
  • This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.

The Mediating Effect of Humor on the Relationship between Perceived Stress and Depression in College Students (대학생의 지각된 스트레스와 우울의 관계에서 유머의 매개효과)

  • Hong, Eunyoung
    • The Journal of Korean Academic Society of Nursing Education
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    • v.20 no.4
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    • pp.558-568
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    • 2014
  • Purpose: This study examines the relationships among perceived stress, humor style, responding humor and depression among college students and the mediating effect of humor between perceived stress and depression. Method: During the period May 6-16, 2013, a convenience sample of 200 subjects was obtained from college K in city G. Data analysis was performed by Pearson's correlation coefficients and regression analysis. Results: The average BDI score was 7.7. There were 40 (20.0%), 16 (8.0%), 8 (4.0%), and 11 (9.0%) students with mild, moderate, and severe depression, respectively. The group with depressive symptoms constituted 3.5% of students. There was a significant positive correlation between negative stress perception and depression. Conversely, there was a significant negative correlation between adaptive humor style and negative stress perception. Ultimately, there were significant negative correlations between positive stress perception, adaptive humor style, maladaptive humor style, responding humor and depression. To test the mediating effect of adaptive humor style in the relationship between negative stress perception and depression, a Sobel test was performed and Z-score of 1.7736 (p=.076) obtained. Conclusion: Though the mediating effect of an adaptive humor style on the relationship between perceived stress and depression was not significant, considering the negative correlation with depression, strategies to increase an adaptive humor style and responding humor is recommended to prevent depression in college students.

The Effects of Mothers' Emotion Expression on Preschool Children's Emotion Regulation : Focusing on the Mediation of Children's Temperament (어머니의 정서표현이 유아의 정서조절에 미치는 영향 : 기질의 매개효과를 중심으로)

  • Kim, Jung Min;Kim, Jihyun
    • Journal of Families and Better Life
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    • v.32 no.3
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    • pp.137-146
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    • 2014
  • The aims of this study were to investigate the relationships among mothers' emotion expression, preschool children's temperament, and preschool children's emotion regulation. The participants in this study were 75 5-year-old children from five child-care centers located in Seoul. The collected data were analyzed using simple regression and hierarchical multiple regression. The major findings were as follows. First, mothers' positive emotion expression had a positive influence on children's effortful control, and mothers' negative emotion expression had a positive influence on children's negative affect. Second, mothers' positive emotion expression had a positive influence on children's emotion regulation, while mothers' negative emotion expression had a negative influence on children's emotion regulation. Last, the effect of mothers' positive emotion expression on children's emotion regulation was fully mediated by children's effortful control. Also, the effect of mothers' negative emotion expression on children's emotion regulation was partially mediated by children's negative affect. These results suggest that mothers' emotion expression and children's temperament may predict children's emotion regulation.

Negative Word-of-Mouths in Online Community : Contents and Life Cycles

  • Wang, Chih-Chien;Wang, Pei-Hua;Yang, Yann-Jy;Yang, Yolande Y.H.
    • Journal of Information Technology Applications and Management
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    • v.20 no.3
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    • pp.79-92
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    • 2013
  • Word-of-mouths (WOMs) are now an important information source for purchase decision. Due to the advance in internet technology, people now can share online their consumption experience, both positive and negative, to others. The WOMs may diffuse to not only their friends but also enormous online users. When consumers dissatisfy the product or service, they may share the dissatisfactory experience to others as WOM, which may bring out discussions for the product or service. The discussions on the negative WOM may help to communicate the negative information to enormous others, which may damage the sale of the product or service. The diffusion and life cycle of negative WOM is an important issue for managers. However, few studies focus on it. Thus, the current study focuses on the discussion pattern and life cycle of negative WOMs by observing the 782 discussion articles in a large online community.

Changes of Positive Symptoms, Negative Symptoms and Depressive Symptoms after Adjuntive Fluoxetine Trial in Schizophrenic Patients (정신 분열증 환자에서 Fluoxetine 투여에 따른 양성증상, 음성 증상 및 우울 증상의 변화)

  • Choi, Won;Jung, Han Yong;Han, Sun Ho
    • Korean Journal of Biological Psychiatry
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    • v.3 no.1
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    • pp.75-82
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    • 1996
  • Object : The aim of this study was to evaluate the changes of positive stmtoms. negative symptoms, and depressive symptoms after fluoxetine trial in haloperidol-stabilized schizophrenic in-patients. Method : Fluoxetine(20mg/day) was added for 6weeks to stable doses of haloperidol given to 32 schizophrenic in-patients. The subjects was divided into positive and negative schizophrenics by PANSS. The authors checked PANSS. HRSD at baseline, the 2nd week. the 4th week, the 6th week of treatment. Result were as follows : 1) In all subjects, positive and depressive symptoms were significantly improved. 2) As time went on, positive and negative symptoms were not significantly improved in positive and negative schizophrenics. 3) As time went on, depressive symptoms were not significantly improved in positive and negative schizophrenics. Conclusion : We suggested that fluoxetine may be useful in the treatment of positive symptoms in schizophrenia and, It may be due to the effect on the serotonin system and the interaction between serotonin and dopamine system.

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Demand Analysis for Community-based Tourism Using Count Data Models (가산자료모형을 이용한 지역사회기반형 관광수요 분석)

  • Yun, Hee-Jeong
    • The Korean Journal of Community Living Science
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    • v.22 no.2
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    • pp.247-255
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    • 2011
  • This study analyzed the demand for a community-based tourism site using a poisson model, a negative binominal model, a truncated poisson model and a truncated negative binominal model as count data models. For these reasons, questionnaire surveys were conducted into 5 community-based tourism sites in Chuncheon city with 406 tourists, and was analyzed using the STATA program. The fitness levels of four models were significant(p=0.0000) using a likelihood ratio test. The study results suggest that the demand of community-based tourism sites for visiting tourists was influenced by a pre-visiting experience, recognition of sustainable tourism, visitation of downtown, purchase of souvenir or farm produce, conversation with regional residents, regional harmony, preservation of natural resources and sex within the poisson and truncated poisson models. However, the variables of visitation of downtown, preservation of natural resources and sex were not significant within the negative binominal model and the visitation of downtown and preservation of natural resources were not significant within the truncated negative binominal model. The results of the visiting demand of community-based tourism sites can provide information for sustainable regional development strategies.