• Title/Summary/Keyword: Multiplex Usage Satisfaction

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Investigating the Determinants of Online Consumer Engagement on Multiplex Social Network Sites: A Value Exchange Perspective

  • Zhu, Zong-Yi;Kim, Hyeon-Cheol
    • Journal of Information Technology Applications and Management
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    • v.26 no.6
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    • pp.139-157
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    • 2019
  • This study is intended for demonstrating the impacts of different factors on the formation of online consumer engagement behavior of young Chinese moviegoer in Korea. Based on Value-Exchange Model [Itani et al., 2019], we build research model to reveal the relationships among perceived enjoyment, perceived movie information value, multiplex-audience relationship quality, multiplex usage satisfaction, and online consumer engagement through experiments on valid data we collected from 186 participants who had lived in Korea and experienced the multiplex pages of top 3 movie theaters, where Smart PLS 3.0 is the tool used for statistical analysis. The experimental results show that both perceived enjoyment and perceived movie information value positively correlate to multiplex-audience relationship quality, and multiplex audience relationship quality significantly influences multiplex usage satisfaction and online consumer engagement. In addition, it is found that relationship quality plays the role of mediator between perceived enjoyment and satisfaction. The findings from this study offer both academic and managerial implications for movie distributors who are interested in developing potential Chinese consumer market in Korea.

An Analysis of Problems and the Current Status of Renewable Energy System in Buildings (건축물 신재생에너지원의 이용 현황 및 문제점 분석)

  • Jang, Hyang-In;Seong, Yoon-Bok;Cho, Young-Hum;Kim, Yong-Shik;Jo, Jae-Hun
    • Journal of the Korean Solar Energy Society
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    • v.32 no.5
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    • pp.75-82
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    • 2012
  • This study aims to investigate the usage of the renewable energy systems installed in buildings and make suggestions for the effective management. In this regard, a questionnaire survey was conducted on 1)design and construction, 2) operation and management, 3) user satisfaction and improvements about the renewable energy systems in buildings. Findings from this study can be summarized as follows; a lack of the basic information about systems, non-use of energy management systems, the differences in the features by energy source, and a lack of expertise of managers. The requirements to resolved these problems include the integrated management of various electric heat sources including a renewable energy source, an operation schedule based on the prediction of production and consumption, and so on. Furthermore the necessity of multiplex energy sources management system was confirmed and the basic data needed to establish the targets of this system were obtained.