• 제목/요약/키워드: Multiple Media Use

검색결과 201건 처리시간 0.026초

Media Use and Political Participation in China: Taking Three National Large-N Surveys as Examples

  • Miao, Hongna
    • Asian Journal for Public Opinion Research
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    • 제7권1호
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    • pp.1-22
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    • 2019
  • In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.

부모가 지각한 유아의 미디어 사용실태와 미디어 과몰입 해결방안 (The Infants' Media Usage Perceived By Parents and Media Indulgence Solutions)

  • 박석규
    • 수산해양교육연구
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    • 제27권5호
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    • pp.1273-1289
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    • 2015
  • The purpose of this study was to use the parent of the infant status and their media perception (3-7 five years) the infants' media use by examining the situation looking at the parents' use of media that cause impact on infants' media use parents will be validated accordingly to seek the solutions for the media and the involvement of infants perception. U City and 14 practitioners in preschool infants aged 5-7 target parents from 1307 people based in September 2014, a survey was conducted two months until October. This study was a mixed Methods for quantitative analysis of all the results and qualitative analysis of the results. Results for media use quantitative analysis of the results and impact parents have on infants' media use their media usage status of the parents and the media use of infants by their perceived status has been subjected to frequency analysis and hierarchical multiple regression analysis, parents perception results. Analysis of the solution for the immersion of the media and the infants unit of analysis was used for componential analysis. Through this study, parents would like to establish a plan to take advantage of essential educational content in the media and sought ways for the correct use of infants in the media and practice at home.

컴퓨터단층촬영의 요오드화 조영제 부작용으로 인한 사망 관련 조영제 비교 분석 (Comparative Analysis of Death-Related Iodide Contrast Media due to Adverse Reactions of Contrast Media in Computed Tomography)

  • 유성민;한동균;홍주완
    • 대한방사선기술학회지:방사선기술과학
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    • 제44권1호
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    • pp.47-52
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    • 2021
  • The incidence of adverse reactions to iodide contrast media was found to have increased owing to their increased use in computed tomography, but the exact reasons were unknown. Based on reported iodide contrast media adverse reactions data, it is recommended to the components of iodide contrast media before use to minimize adverse reactions. It was found that the use of iopromide and iomeprol in iodide contrast media resulted in a higher incidences of death and threat of life resulting from adverse reactions than other ingredients. Patients who are administered iodide contrast media containing iopromide and iomeprol during the computed tomography test should be carefully examined by the relevant medical professional, as the significance of gender and age varies from component to component. As multiple iodide contrast agents are available, the use of an appropriate iodide contrast media will reduce the incidence of iodide contrast media adverse reactions.

여자 중학생의 SNS 이용동기가 자기통제력에 미치는 영향 (Influencing Factor on Self-control by Usage Motivation of SNS among Middle School Female Students)

  • 신기수;조미경
    • 한국학교보건학회지
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    • 제29권3호
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    • pp.180-188
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    • 2016
  • Purpose: The purpose of this study was to identify the correlation between the motivations to use social media and self-control among female middle school students. Methods: This study is a cross-sectional descriptive study. To collect the data, 300 female students of S and E middle school in S city responded to a self-administered questionnaire asking about their motivation for social media use and self-control. The data were analyzed through descriptive statistics, independent t-test, one way ANOVA, Scheffétest, Pearson's correlation, and stepwise multiple regression, using the SPSS/WIN 21.0 program. Results: The average time spent on social media was 3.70 hours. The mean scores of social media usage motivation and self-control were 48.15 and 58.47, respectively. The more average time spent on social media, the higher was the motivation to use social media. The scores of motivation to use social media were higher in students with low satisfaction of their school and family life. Students with low satisfaction of their school life had higher scores in some subcategories of self-control; preference to simple task, egocentrism, and stroppiness. Motivations to use social media showed a significant positive correlation with self-control. Self-control was affected by motivations to use social media and this variable explained 11.6% of self-control among female middle school students. Conclusion: The results of this study suggest that we should develop programs which help improve students' self-control and prevent the side effects of social media use among female middle school students.

Why Korean Young Women Consumers Buy Luxury Goods? The Influence of Cultural Orientation and Media Use

  • Cha, Yuri;Kwon, Yeji
    • Asian Journal of Business Environment
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    • 제8권2호
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    • pp.23-32
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    • 2018
  • Purpose - This study investigated the relationship among cultural disposition (Chemyeon, Noonchi, Woozzul), media use, and attitude toward luxury goods consumption. Research design, data, and methodology - We analyzed online survey data for 300 Korean Women between 20 and 39 years of age who lived in Seoul, capital of South Korea. We used multiple regression analysis to examine the relative influence of cultural orientation on cognition of luxury goods, Sobel test. to determine mediating effect, and a two-way analysis of variance in IBM SPSS 23.0. Results - The finding suggests that cultural disposition (Chemyeon, Noonchi, conspicuous Woozzul) correlated significantly with perceived self-identity, attitude toward luxury goods. The effects of Chemyeon, Noonchi, and selfish Woozzul on the attitude toward luxury goods was fully mediated by perceived self-identity. However, association between conspicuous Woozzul and attitude toward luxury goods was partially mediated by perceived self-identity. Regarding media effects, the results indicate that there were interaction effects between selfish Woozzul and amount of time spent on TV on attitude toward luxury goods, as well as between selfish Woozzul and amount of time spent on Internet. Conclusions - These findings suggest that luxury goods consumption of Korean young women is consumer behavior that reflects individual cultural disposition and media use.

The Impact of Social Media Use on Student Entrepreneurship Intention and Implementation: Evidence from Indonesia

  • CHANIAGO, Harmon;SAYUTI, Abdul Malik
    • The Journal of Asian Finance, Economics and Business
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    • 제9권2호
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    • pp.371-382
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    • 2022
  • In this paper, we investigates the benefits of using social media on intentions and implementation entrepreneurial. This study took place in a well-known vocational college in Bandung, Indonesia, from July 2020 to January 2021. The research method used was the explanatory survey. Research data obtained from 317 respondent. Factor analysis and multiple regression were used to analyze the data. According to this study, social media has three dimensions: ease of use, controllability, usability, and profit. Entrepreneurial intention is made up of two components: entrepreneurial motive and entrepreneurial effort. Furthermore, there are four components to entrepreneurship implementation: investment courage, technology tools, social media skills, and environmental support. Other findings of each dimension of social media proved to affect entrepreneurial intention positively. The four aspects of entrepreneurial execution were likewise positively influenced by the dimension of entrepreneurial intention. This research reveals that students make the most use of the technologies available on social media for business and interactively communicate with their customers. Therefore, social media plays a role in accelerating the growth of entrepreneurship among students. However, more research is needed to see if there is a continuous pattern in the findings of this study so that the findings can be generalized.

Factors Influencing Consumer's Purchase Intention on Beauty Products in Youtube

  • ROSARA, Nadia Annisa;LUTHFIA, Amia
    • 유통과학연구
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    • 제18권6호
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    • pp.37-46
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    • 2020
  • Purpose: This research aims to explain the influence of social media influencer (SMI), electronic word of mouth (EWOM), and perceived quality (PQ) on purchase intention (PI) of beauty products on YouTube. Youtube as the number 1 social media in Indonesia, has an important role as a promotional strategy media for beauty products. Research design, data and methodology: This study used the online survey to 210 female respondents aged 17-30 years who became a subscriber of an Indonesian beauty influencer. Simple regression and multiple regressions were performed to analyze the independent variables towards the dependent variable. Results: The results show that social media influencer, electronic word of mouth, and perceived quality simultaneously have a significant influence on purchase intention. Nevertheless, only two variables individually have a significant influence on purchase intention, which is social media influencer and perceived quality. Conclusions: Perceived quality and social media influencer could be the best strategies to increase consumers when promoting through the influencer's Youtube channel by utilizing a subscriber. While e-WOM can be influential on other social media platforms rather than on the Youtube platform. Therefore, suggested that digital marketer must use multiple social media platforms to increase consumers' purchase intention.

Demographics, Social Media Use and Perceived Academic Stress of Secondary School Students in St. Thomas Aquinas College, Akure, Nigeria

  • Igbinovia, Magnus Osahon;Idhalama, Ogagaoghene Uzezi;Alex-Nmecha, Juliet C.
    • International Journal of Knowledge Content Development & Technology
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    • 제9권4호
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    • pp.7-29
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    • 2019
  • The study was carried out to investigate the influence of demographics and social media use on perceived academic stress of secondary school students in St. Thomas Aquinas College, Akure, Nigeria. This was achieved using five research questions and four null hypotheses. The population of the study consisted of 1,107 students at ISCED level 3, out of which 286 were selected based on the Israel (2003) model for determining sample size. The Ex-Post Facto (EPT) research design of the correlational type was employed to investigate the study while questionnaire was used for data elicitation. Out of the 286 copies distributed, 192 (67% response rate) were retrieved and analyzed using descriptive statistics (frequency, percentage, mean and standard deviation) and inferential statistics (correlation and multiple regression). The findings revealed that there is high frequency of social media use among secondary school students, majorly for meeting new friends and chatting. The perceived academic stress (PAS) of the students was found to be moderate. Of the three demographics considered, only class had significant influence on PAS. Use of social media did not have significantly influence on PAS of the students. When combined, demographics and social media use predicted PAS; and when considered relatively, of the independent variables, only class as an aspect of demographics predicted PAS. Therefore, the authors concluded that PAS of secondary school students is not directly influenced by demographics (except for class) and social media use. Based on the study's conclusion, recommendations were made.

RESTful 기반의 Android - PC간 동영상 이어보기 구현 (Implementation of a Continuous Playing Schemes on Android - PC Environment Based On RESTful)

  • 김정길
    • 한국위성정보통신학회논문지
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    • 제8권4호
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    • pp.70-74
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    • 2013
  • 최근 모바일 디바이스 보급의 확산으로 다양한 기종의 디바이스를 다수 보유중인 사용자의 수가 지속적으로 증가하고 있는 추세이다. 이에 따라 하나의 미디어 콘텐츠를 사용자가 보유한 다양한 기기에서 서로 공유해야 할 필요성이 증가하고 있으며, 이는 연결성, 이동성, 통합성 기반의 N-screen 서비스의 확대를 가지고 왔다. N-screen 서비스는 하나의 미디어 콘텐츠를 공유하여 사용자가 보유한 다양한 디바이스에서 서로 이어보기가 가능하게끔 서비스를 제공한다. 그러나 N-screen 서비스들은 서비스 제공 사업자의 전용 플랫폼에서 시행되는 문제점을 가지고 있다. 따라서 본 논문은 개방형 서비스 플랫폼에서의 이어보기 기능의 설계를 위하여 시험적으로 이어보기 기능을 제공하는 RESTful 기반의 이어보기 기능 제공이 가능한 프로토타입 프로그램을 개발하였으며 동작검증은 Android - PC간 시행하였다.

Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea

  • Kang, Hannah;Pang, Saraphine Shiping;Choi, Sejung Marina
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제9권8호
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    • pp.3258-3275
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    • 2015
  • The rise in recent technology has changed the ways, in which people communicate with one another. Social networking services (SNSs) have become one of the most representative means. General SNSs allow users to create their own unique profiles, search for fellow members, share information, etc., while other SNSs have functions that cater to different needs of users. As a result, users of SNSs have begun to pick and choose different SNSs and concurrently use multiple SNSs in order to fulfill all their needs. This exploratory study examined which SNSs are used together and the characteristics that predict the use of multiple SNSs. In addition, it observed the differences between consumers' usage of multiple SNSs in different cultures. An online survey was administered to SNS users in the United States and Korea. The results of the study showed that the use of multiple SNSs is not yet prevalent in Korea, the country that represented a collectivistic culture. In addition, in the U.S., the highest number of users reported that they were active on at least three SNSs.